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XinGe
UniversityofNorthernBritishColumbia

MarketingManagement
FourteenthCanadianedition

PhilipKotler,NorthwesternUniversity
KevinLaneKeller,DartmouthCollege
PeggyH.Cunningham,DalhousieUniversity
SubramanianSivaramakrishnan,UniversityofManitoba

Toronto

ISBN: 978-0-13-289981-9

Copyright2013PearsonCanadaInc.,Toronto,Ontario.Allrightsreserved.ThisworkisprotectedbyCanadian
copyrightlawsandisprovidedsolelyfortheuseofinstructorsinteachingtheircoursesandassessingstudentlearning.
Disseminationorsaleofanypartofthiswork(includingontheInternet)willdestroytheintegrityoftheworkandis
notpermitted.ThecopyrightholdergrantspermissiontoinstructorswhohaveadoptedMarketingManagement,14th
Canadianedition,byPhilipKotler,KevinLaneKeller,SubramanianSivaramakrishnan,andPeggyH.Cunninghamto
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