XinGe
UniversityofNorthernBritishColumbia
MarketingManagement
FourteenthCanadianedition
PhilipKotler,NorthwesternUniversity
KevinLaneKeller,DartmouthCollege
PeggyH.Cunningham,DalhousieUniversity
SubramanianSivaramakrishnan,UniversityofManitoba
Toronto
ISBN: 978-0-13-289981-9
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