Name:
Email ID:
Startup Idea
Assumptions
Target Segment
Potential Customers
Total Market Size Formula For example for the AC example it was Total demand = [(Estimated # of ACs) / (Average L
For example for the AC example all the components involved were - the total population, %
Components Used of AC)
New Demand (Estimated Number) x (Growth Rate) = 247.5 x 0.1 = 24.75 millions
Total Market Size (Average Price of Product) x (New Demand) = 1000 x 24.75 = Rs. 24750 millions
s (Urban Areas)
2 3 3 10 30
1 37 37 5 185
1 30 30 0 0
Total = 247.5
millions
= Rs. 24750 millions
Startup Idea Social media platform for motorcycle users, one stop solution for service, maintenance, parts a
1. Total Number of Families = 75 million
2. Growth Rate of Demand = 8%
3. Lifespan of a Motorcycle = 10 years
Assumptions 4. Average spending per annum per customer on Acccessories = Rs. 1000
1. Social Classification : Middle class and Upper middle class (Urban Areas)
2. Age : 20-35 years
Target Segment 3. Gender : Men and Women (Men being majority share)
Potential Customers Smartphone Users who own premium motorcycles
1. (Average amount spent by the potential customer per annum) x (New demand + Replaceme
2. New Demand = (Estimated Number) x (Growth Rate)
Total Market Size Formula 3. Replacement Demand = (Estimated Number) / (Lifespan of a Motorcycle)
1. Total Population
2. % of Population in Upper Class, Middle Class, Lower Middle Class and Lower Income
Components Used 3. Average Price of Product
Market Size Calculation Urban Areas
Number of
Percentage of Families (in Motorcycles
Population Millions) per Family
Upper Middle
Class 8% 6 0.3
Lower Middle
Class 50% 37.6 1
Low Income 40% 30 0.5
Grand Total Urban Bikes + Rural Bikes = 27.63 + 10.8 = 38.43 million
*Not Applicable because the products and services being offered won't cater to Lower Income
n for service, maintenance, parts and accessories of premium motorcycles
es = Rs. 1000
s (Urban Areas)
of a Motorcycle)
Rural Areas
Total Number of
Motorcycles in Number of
Families (in Percentage of Families (in Motorcycles
Millions) Population Millions) per Family
Upper Middle
1.8 Class 10% 17.5 0.3
Lower Middle
37.6 Class 35% 61.3 0.5
Not Applicable* Low Income 54% 94.7 0
Total = 39.475
0.7 x 39.475 = 27.63 Assuming Outreach to Rural consumers is 30%, market is 0.3 x 35.99 = 10.8
0.09
5.25
30.65
Not Applicable*
Total = 35.99
.3 x 35.99 = 10.8
Startup Idea To provide independent dentists the cost advantages of scale by giving them the power of colle
1. Total Number of Dentists
2. Commission charged = 7%
Assumptions 3. Average Expenditure Incurred by a New Dentist
1. Age : 22-55 years
Target Segment 2. Gender : Men and Women
1. Independent Dental Practitioners
2. Post Graduate Dental Students
3. Dental Materials Suppliers
Potential Customers 4. Dental Labs and Other Service Providers
Component I + Component II + Component III
Component I : (Number of Practicing Dentists) x (Monthly Membership Fee) x (12)
Component II : (Average Monthly Expenditure on Dental Materials & Equipments) x (Number
Total Market Size Formula Component III : (One Time Costs borne by New Dentists) x (Number of new dentists each yea
Components Used 1. Number of Dentists
2. Dental Expenditures
Market Size Calculations
Total Number of
Dentists in
India 2,29,000
Number of New
Dentists Added
Each Year 24,500 Formula
Average
monthly
Expenditure on
Dental
Materials &
Equipments (in Sum (in
Rs.) 25,000 millions)
Average one
time
Expenditure on
Dental
Materials &
Equipments (in
Rs.) 3,00,000
Monthly
Membership
Fee (in Rs.) 500
Commission 7%
25,000 x
2,29,000 x 500 x 2,29,000 x 0.07 3,00,000 x
12 x 12 24,500 x 0.07