Clothing retailing in Australia from 2015- 2016 had revenue of $18.7bn with a profit
of $709.3m. (Magner, 2016) In the past 5 years, the industry has grown by 3.3%
annually, with 12,785 businesses involved. There is high competition in the market,
with a key driver being demand from both online shopping and department stores.
(Magner, 2016)
The threat of new entrants with growing competition has intensified in recent years.
International retail giants like Zara, Gap and Topshop have entered, alongside Uniqlo
and H&M. The scale and efficiency of these retailers is something that current
Australian retailers can not match, by being slow in much smaller in scale. (Magner,
2016)
leader in the industry. Companies within the industry have to be innovative and
develop both products and experiences that relate to their target market well. This is
spending has been something new that is going to grow. Virtual stores and adaptive
storefronts are expected to become more common over the next five-year period,
(Magner, 2016) along with personalised, custom technologies that are available on
hand-held devices. The industry is in a mature stage, with many companies now
making business decisions with relation to geographic location, market share, cost
structure and globalisation suit their vision and goals for future growth.
19
Fashion and Textiles Marketing Assessment 1
Author Emma Ruyg
Industry attractiveness and business unit strength are the key measures in this model.
SELECTIVE GROWTH
5.00
INDUSTRY ATTRACTIVENESS
INVESTMENT AND
SELECTIVITY CRG GROWTH
3.67
HARVEST OR HARVEST OR
SELECTIVITY
DEINVEST DEINVEST
1.00
20