QUESTIONNAIRE

1. Do you purchase organic food?

a) Yes
b) No

2. How likely do you think it is that you will buy organic produce in the future?

a) Very likely

b) Fairly likely

c) Not very likely

d) Not at all likely

3. What are the main reasons that you choose to buy organic products?

a) Price

b) Quality

c) Heath

d) Safety

4. And if you were choosing between two similar products but one was organic and
the other was a locally produced, which one would you choose or would it make no
difference to you?

a) Choose organic product

b) Choose locally produced product

c) Make no difference to me
5. For each of the following statement, please indicate your opinion by circling one
of the numbers on the scale where 1 = Strongly Disagree and 5= Strongly Agree

HEALTH Strongly Somewhat Neutral somewhat agree

Disagree disagree agree

I usually make 1 2 3 4 5
an attempt to
eat a well
balanced diet
In the long- 1 2 3 4 5
run, people
who take care
of themselves
stay healthy
I consume 1 2 3 4 5
organic food
because it is
healthier than
the
conventional
one
I think that I 1 2 3 4 5
protect my
health by
consuming
organic food.

6. Quality

Strongly Somewhat Neutral somewhat agree

Disagree disagree agree

That organic 1 2 3 4 5
food is of
good quality.
I think 1 2 3 4 5
Organic food
is of higher
quality than
conventional
food.
Organic food 1 2 3 4 5
is less
associated
with health
risk
I feel I am 1 2 3 4 5
getting higher
quality food
with organic
products

7. ETHICS

Strongly Somewhat Neutral somewhat agree

Disagree disagree agree

Organic food 1 2 3 4 5
are produced
more
ethically.
I buy organic 1 2 3 4 5
food because
it is more
environmental
ly friendly.
The country of 1 2 3 4 5
origin is
important
when I buy
organic food.
I consider 1 2 3 4 5
myself as an
ethical
consumer.

8. PRICE

Strongly Somewhat Neutral somewhat agree

Disagree disagree agree

The price for 1 2 3 4 5

organic food
is high.
Organic food 1 2 3 4 5
is expensive

I dont mind 1 2 3 4 5
paying more
for the
organic food.
It is important 1 2 3 4 5
me to get the
best price
when I buy
food.

9. TRUST

Strongly Somewhat Neutral somewhat agree

Disagree disagree agree

Organic food 1 2 3 4 5
labeling gives
me a feeling
of trust.
I read food 1 2 3 4 5
labels more
carefully

I generally 1 2 3 4 5
have a
trustworthy
impression of
organic food
claims.
I have 1 2 3 4 5
confidence in
Food
procedures
when they
claim
products are
organic

10. VALUE
 Strongly Somewhat Neutral somewhat agree
Disagree disagree agree

Organic food 1 2 3 4 5
is valuable to
me .
In general, I 1 2 3 4 5
hold a
positive
opinion about
organic food.
Organic food 1 2 3 4 5
products are
an important
part of my
life.

11. How important is each attribute to you when purchasing dairy products?

a) Milk fat

b) Low price

c) Freshness

d) Lactose free

12. Generally speaking, do you buy organic products more than non organic dairy
products?

a) Yes

b) No

13. Please indicate how much you agree with the following statements.

Strongly Somewhat Neutral somewhat agree

Disagree disagree agree

Buying 1 2 3 4 5
organic
means I am
providing
healthier food
for me and
my family.
Buying 1 2 3 4 5
organic
products
means I
support local
farmer and
agriculture.
Buying 1 2 3 4 5
organic food
shows that I
care about
the
environment.
Buying 1 2 3 4 5
organic food
means that I
care more
about value
than price.

14. How do you evaluate your knowledge of organic food?

a) I have heard of it, but am not sure what it means.

b) I know a little about what organic means.

c) I know a lot about organically produced foods

15. Are you concerned about pesticide residues on vegetables and fruit?
a) Very much
b) Often
c) Sometimes
d) Not at all

16. Do you buy organic products regularly ?

a) Every week
b) At least once per month
c) less than once per month

DEMOGRAPHIC PROFILE

1) Age
a) 18-25
b) 26-35
c) 36-45
d) 46-55
2) Gender
 A) Male
B) Female
3) Marital status
a) Married
b) Unmarried
c) Single
d) Divorcee
4) Income
a) less than 1 lac
b) 1 lac-3 lac
c) 3 lac-4.5 lac
d) 4.5 lac 6 lac
5) Occupation
a) Business
b) Student
c) Agriculture
d) Household
6) Education
a) Graduate
b) Under graduate
c) Post graduate
d) Professional