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Kat Johnson

Public Relations Customer Service Business Administration

404-683-2333 kbarbjohnson katherine.johnson.339
Executive Summary
A trustworthy, motivated, team player with academic credentials who consistently drives teams and initiatives forward leveraging
creativity, critical thinking, organizational skills, and business acumen to elevate personal and professional performance.
Bachelor of Arts | Georgia State University | Journalism/Public Relations Dec. 2014
Work Experience
360 Media, Inc. Sept. 2015 Present
Account Manager
Strategizing PR campaigns and plans and overseeing plan execution of local and regional outreach for clients in hospitality,
lifestyle and entertainment.
Managing and mentoring small team of PR assistants to reach internal and client goals while creating and implementing quality
assurance protocol
Maintaining and fostering relationships with journalists, writers, reporters, bloggers, etc. in and around the Atlanta market
Building PR plans and presentations for new business including case studies, 90-day plans, and social media strategy
Writing press releases, TV alerts, photo alerts, and various other PR writing projects quickly without compromising quality
Vetting and securing media coverage through traditional and non-traditional media outreach in local, regional, and national
digital and print publications as well as influencer marketing and activation
Crafting, programming, and strategizing social media initiatives for in-house and client campaigns including the tracking of social
media trends, comments, post performances, engagement, impressions, etc.
Advanced from PR Assistant to PR Specialist to Accounts Manager in less than two years as a result of leadership skills, effective
self-managing skills, and relentless follow up and organizational skills
Other responsibilities include: event planning and coordination, administrative duties, meetings agendas and recaps, end of
campaign media wrap-up books, scanning print and online press daily, and regular PR and social media reporting.
Revival/Gunshow July 2014 Sept. 2015
Bar Manager
Collaborated with management team to open and operate a brand new restaurant
Learned to schedule and manage 5+ employees
Instituted systems and policies for everyday bar operations
Ordered and coordinated with distributors for pricing and quality product
Operated within budget for maximum profit of bar services
Learned how to work quickly and efficiently in a high pressure environment
Designing Local Sept. 2014 - March 2015
Public Relations Advisor
Assisted in collecting research on local Duluth community through public forums and focus groups
Managed social media sites for the city of Duluth:
Aggregated data received from various public meetings and online platforms in order to define Duluth and accurately portray
the people of Duluth in the public art
Facility Property Management, LLC Aug. 2012 Oct. 2014
Project Coordinator
Coordinated large-scale corporate relocations for AT&T
Worked with contractors to coordinate time frames and locations
Organized move itineraries for over 1000 AT&T employees
Mama Bath + Body, LLC July 2012 July 2014
Maintained financials through accounting/data entry and cost analysis
Wrote and implemented customer service training manual
Managed and tracked all shipments for 100 retail stores across the United States
Trained and managed sales team and invented sale incentives such as BOGOs, rewards for social engagement, and employee of the
month awards, increasing customer loyalty by 35 percent
Created and implemented inventory systems for all Mama products
Created and executed quality assurance protocols and systems for self-management
Volunteer Experience
Waldorf School of Atlanta Garden Program June 2014 May 2015
Technical Experience
Proficient in computer programs: Microsoft suite, Quickbooks, Adobe Creative Suite (InDesign, Photoshop, Illustrator), Highrise,
Windows and Mac operating systems, file sharing, Cision Point, Sprout Social, and Mailchimp.