CIS 385 Contemporary Multimedia Tools

Student Choice Evaluation Assignment

DESCRIBE THE MTOOL SOLUTION
Spring 2017

Write the Goal (9)

Describe the mTool Solution (25)
<Nicole Halverson>
Note: You should be using the same mTool used to write the Problem Narrative
assignment.

Do the Research
An important step toward solving the problem is conducting the research. I conducted the
research for the web conferencing evaluation. For the Student Choice Evaluation, you will
need to do this yourself.

I am not overly concerned about formatting here; just get the information recorded in the box
below. You can add links, text or whatever works for you. No restrictions except, do NOT use
the articles listed as examples below as part of this research section.

Examples of Research: Here are a few of the articles that influenced (and continue to
influence) my choice to use web conferencing mTools for your first evaluation and your final
project.

Creative uses of multimedia for business marketing

Top 10 Ways Web Conferencing Will Benefit Your Company

4 Ways Video Conferencing Can Benefit Small Businesses

Why Your Organization Should Be Using Web Conferencing Right Now Driving
Business Value Through Technology

Enter your Research.

The Research.
How to schedule tweets

Should you schedule your tweets and posts?

Why you should care about Twitter

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Begin with the End in Mind: Write the Goal.
After doing all of the analysis, you should have a pretty complete picture of your problem, your
audience, your findings and implications. Based on all this data, write one overarching goal that
you would like to achieve by using this mTool. Your goal must be closely related to the Problem
Description and Findings. Your goal should be measurable.

Note: When writing the goal, focus on solving the problem, not the features of the mTool itself.

Example of a Goal
The Goal: Using the ADDIE process, create an assignment for the CIS 385 class that provides
my students an optimal set of experiences to bring into the work world using an mTool that is
relevant to the work force, regardless of discipline.

Write the Goal.

The Goal: I need to find an mTool that will allow me to draft several tweets, and also have the
ability to schedule when they will be sent out. Having an mTool that will do so will allow me to
use my time more effectively.

Your Goal will be graded according to these criteria:

Unacceptable Developing Acceptable Exemplary
Criteria
0 points 3 points 6 points 9 points
Goal is stated but is
unclear or does not
fully address all The Goal is stated The Goal is stated
aspects of the clearly; clearly and described
situation. Understanding is comprehensively,
Goal No goal Or not seriously delivering all relevant
Goal is stated but is impeded by any information
not closely related to omissions that may necessary for a full
the problem have occurred. understanding.
statement or needs
assessment.
Your Research was
Peer Rating &
done per the rubric
Explanation
for exemplary Points
Authors
Response
Instructors
Rating &
Explanation
Total 9/9

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Choose your mTool.
Choose an mTool that will help you solve your problem. Make sure your mTool choice is one
that addresses your previous analysis. Submit your choice of mTool in the box below as well
as in the Moodle course drop box by the due date.

Enter the mTool product you have chosen.

The mTool product: Hootsuite

Describe the Potential Solution

Now that you have worked through the analysis of your problem and its implications, discuss in-
depth, why you chose this mTool product according to the instructions below. In the finished
product, delete the list of bullets and questions. Use complete sentences and paragraphs.

You may use the mTool product webpage, any mTool review sites you find, blog posts, wikis,
social media posts by users, etc. to find information about this tool. Support the statements you
make with facts and reflections; this is not an opinion paper, but you may use your personal
experience to support or refute information. Someone elses opinion can also be used as long as
it is cited.

Required Items:
Screen shots are REQUIRED. Including three relevant images is acceptable, four is
exemplary. Screen shots must be relevant to the text to which is near. If you do not include
screen shots, you will earn a zero for this section (to demonstrate their importance to this
process). Include screen shots of the mTool itself (not the website description of it). Screen
shots of pricing and other informational images will not count toward the total.
Remember to cite the image in-text and include it in the References list.
1. Explanation. Why did you choose this mTool product? Be sure your explanation aligns with the
Problem Statement and Needs Assessment.
2. Description. Include a specific and thorough description of the mTool. Your description must
include screen shots.
a. Name. What is the name and purpose of the mTool you chose?
b. Resources. Is it web-based? Does it need to be downloaded? Both?
c. Cost. Is the mTool free? If not, what is the annual cost to purchase a license?
d. File Storage. Can products of the tool be saved to the hard drive, if desired? If yes, are
the files sent to a specific folder?
e. Limitations. Is there a limit to how much a free user can do? Does the free version allow
full functionality?
f. The goal. How will this solution help you meet your goal?
3. Find at least two reviews done on this product. How is the product rated by other
users high, low, mediocre? Explain and give examples (with citations!).

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Describe your Solution.
A. Explanation
I chose this mTool product for a few different reasons. Listed below are some of
the great advantages that Hootsuite has to offer.

I was really looking for a tool that will allow me to save time since my days can be
quite busy. Hootsuite will allow me to schedule several tweets at once; therefore it will
save me plenty of time!

B. Description
a. The name of the mTool that I have chosen is Hootsuite. This product serves
a few different purposes. It allows a user to schedule unlimited messages
across all of their social networks. It allows one to engage with customers;
you can be a part of the conversation and never miss when people are
talking about your brand. One is able to track their social media campaigns
so they can improve ROI and grow their business. Most importantly, it
saves a lot of time for someone/a business.
b. Hootsuite is a web-based product.
c. The product is not free. Listed below are the pricing options:

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 d. Yes, products of the tool can be saved to the hard drive.
e. The basic package is free, which only allows there to be 3 social media
platforms to post to. The pricing options listed above also explain what is
allowed and what is not allowed with each plan.
f. This product will definitely help me with saving time in my daily life, and
that is one of the most important things that I am looking for in an mTool to
help solve my problem.
g. Reviews:

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Based off of other reviews as well, Hootsuite was reviewed in a very positive way. Many
users seemed to really like the use of this tool.

Reviews retrieved from:

https://www.getapp.com/marketing-software/a/hootsuite/
https://www.g2crowd.com/products/hootsuite/reviews

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 Your Solution will be graded according to these criteria (up to 25 points)
Criteria Unacceptable Developing Acceptable Exemplary
0 points 3 points 4 points 5 points
Screen shots are
included but they Four or more
One to three relevant
Screen *No screen shots are not shots of the relevant mTool
mTool screen shots
Shots are included. mTool itself or they screen shots
included.
are not relevant to included.
the description.
Peer Rating & 3 screenshots
Explanation Included
Authors
Response
Instructors
Rating &
Explanation
Explanation is
Explanation is stated, stated clearly and
described, and described
Explanation is
Explanati clarified so that comprehensively,
No Explanation of unclear and/or is not
on of understanding is not delivering all
choice aligned with
choice seriously impeded by relevant
problem described.
any omissions that information
may have occurred. necessary for a full
understanding.
All explanations are
Peer Rating & clearly stated and
Explanation described
comprehensively
Authors
Response
Instructors
Rating &
Explanation
Description is
Description is
written with Description is specific
specific and
superficial thought and thorough.
Descripti No Description of thorough.
and preparation. and
on of mTool and
and 3 or more Required
mTool All Required Items
1 or 2 Required Items (as labeled
(as labeled above)
Items (as labeled above) are included.
are included.
above) are included.
Description of the
Peer Rating & mTool was
Explanation comprehensive of
the entire mTool
Authors
Response
Instructors
Rating &
Explanation

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 Your Solution (contd) will be graded according to these criteria (up to 25
points)
Criteria Unacceptable Developing Acceptable Exemplary
0 points 3 points 4 points 5 points
All
Some All
questions/numbers/
questions/numbers/ questions/numbers/
No bullets are deleted.
bullets are deleted. bullets are deleted.
Formatti questions/numbers and
and and
ng / bullets are Complete
Some sentences Most sentences and
deleted. sentences and
and paragraphs are paragraphs are
paragraphs are
complete. complete.
used.
Everything was
Peer Rating & done for the
Explanation highest possible
points.
Authors
Response
Instructors
Rating &
Explanation
Some in-text Some in-text citations All in-text citations
citations exist exist exist
and and and
Style No in-text citations.
No References Some in-text citations All in-text citations
section supports the are reflected in the are reflected in the
in-text citations. References section. References section.
Peer Rating &
No in-text citations
Explanation
Authors
Response
Instructors
Rating &
Explanation
Total 19/25

* As mentioned in the assignment description, omission of screen shots earns 0 points for
the entire Solution section.

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