Tracie Kay Gambill

SPCH-S 333
Assignment-Advertising Copy
March 5, 2015

Purpose: Make Hendricks County citizens aware of Hummel Park.

Problem (Objective Facts): Hendricks County has one of the largest township parks
but few people are aware of the nature beauty, the nature trails, recreation or shelters
available to them in the city of Plainfield
Publics: This is targeted to anyone looking for a relaxing, free outdoor activity whether
they live in the immediate area or are from afar looking for a beautiful day trip.
Message: Indianas Largest Township Park has nature and beauty within city limits
Concept: Design an ad to capture the beauty and nature of Hummel Park. Display
photographs showing variety of the park.
Medium: Color ads to run in local paper media.
Headline: Explore Nature, Beauty, Scenic. Explore Hummel Park
Copy: Explore Nature, Beauty, Scenic. Explore Hummel Park. Minutes from downtown
Indianapolis. Nature Trails. White Lick Creek. 300 foot Historical Wooden Bridge.
Pavilions. Fishing. Recreational Sports. Playgrounds. Outdoor Amphitheater. Summer
Concerts. 1500 S Center St, Plainfield, IN 46168 (317) 839-9121

Images: Obtained from One Step Photography. TK Gambill, photographer.

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