QUANTITATIVE DATA:

When creating our media package (trailer, poster and

magazine) we aimed to create a package that adhered to the
horror sub-genre found footage, following a documentary
style. At the same time, we aimed to make our product
contemporary and suited to a young target audience of 15-25
years old, who will be more interested in a modern take on
the horror genre. This unique selling point would have to be
present in each element of our marketing package in order for
it to be successful.
In order to discover whether our package was effective for our
target demographic we created a survey using the website
surveymonkey.com. Through this we were able to collect
relevant data to our media task, from not only our target
audience, but also people from wider demographics (all ages).
15 people took part in our survey. Our survey being available
for anyone to access through it being posted on social media
platforms such as Facebook, means our results are unbiased,
therefore meaning we can rely on the results completely as an
honest response.

1)
 Our results for this question were successful, with
86.67% of people agreeing that our trailer conformed
to the horror genre. This is a clear indicator that we
followed the codes and conventions of the horror genre
thoroughly, with it being evident within our own
sequence. Nobody voted for our trailer conforming to
the action or documentary genre alone, however
13.33% of people believed it was of the thriller genre.
This can be viewed positively however, as the thriller
and horror genres are closely related and similar to one
another. It also supports the idea that our work had
depth and conforms to other genres also. The
reasoning for our results could be due to multiple
people of varying demographics were answering our
questions, some of which will not be interested in our
chosen genre.
 2)

Our results for question 2 were also very positive. A

majority of votes (73.33%) agreed that our sub-genre
of found footage was very relevant within the film
trailer. With this, 20% believed it was relevant whilst
6.67% agreed it was somewhat relevant. Through the
use of our hand-held camera shots and CCTV shots,
our audience have clearly identified the idea of found
footage and documentary styled filming within our
coursework. For the small percentage of people who
agreed it was only somewhat relevant, could be due to
them not being familiar with the genre. It can be
backed up with how nobody thought it was not
relevant at all, supporting the success of our film
adhering to our sub-genre.
 3)

Our data has indicated that 100% and all of our

audience, from the trailer alone would want to watch
the film. This is extremely positive, as there was
nobody who wasnt interested in our film. It also
supports how a range of people from different
demographics were also interested, meaning our film is
diverse and suits all age groups, as well as our target
audience.
 4)

Once again, our results from this question were 100%

successful, with all of our participants agreeing that
our film would be most suited to 15-25 year olds. It
proves that our work has been presented as suitable
for our planned target audience. Young people are
conventionally fans of the horror genre, due to the
effect and thrill it gives them. It is most likely that we
got this result due to the impact the age of our
protagonists gave the audience. Due to them being
school children, and the film being set within the
school environment, our target audience of 15-25
would be most likely to relate to this, and be most
drawn in. Due to our genre being horror, it is most
likely that 15 and under got no votes as it would be too
terrifying for a younger demographic, whilst possibly
being too modern for an audience 30+.
 5)

Our aim was to steer away from the classic horrors as

these are easier to predict and there are so many of
them around already. At the same time we wanted to
conform to the horror genre conventions, yet add a
contemporary twist to both our film, in order to reach
out to our younger target audience. Through the use of
mobile phones, the clothing choice of our protagonists
and their differing ethnicities reflecting modern day
society, it was successful. Our results again scored
100% in the modern horror category, proving that our
film fell under this category.
 6)

Our aim was to follow the conventions of the horror

genre, whilst also putting gour own spin on it. We
noted in our research that the stereotypical lead horror
protagonists are young adults/teens, however they are
a mixture of both males and females, with males being
the protagonists that are most targeted. It is rare that
you get an all female cast. We wanted to steer away
from this stereotype and put a twist on our film. We
had one stereotypical, fearless and grungy character,
whilst the other was less conventional, and very
vulnerable due to her ditzy characterisation. Our
results show that us changing the horror film norms
didnt have too much of an impact on our audience, as
it seemed not everyone noticed this being
unconventional. Instead, 46.67% of people believed
the characters were not stereotypical with the majority
53.33% thinking that they were. Despite this result, a
fair amount of people did notice that we had
challenged the conventions. The reason for this result
could also due to certain demographics, such as the
 older people who took part in the survey, not know
what stereotypical protagonists look like.

TWITTER POLL RESULTS

We decided to carry out a twitter poll in order to

receive more results on our film magazine and poster.
It is a new element to this social media platform that
enables you to aska question and put multiple-choice
answers below it. It is up for 24 hours, and anybody
can anomalously vote. This was well suited to targeting
our target audience due to the fact Twitter is mostly
used by young people, especially between the ages 15-
25. This demographic is also the most likely to be
drawn to our horror genre and be interested in the
modern spin weve put on ours. We chose to only post
our magazine and poster onto Twitter as we felt that
people of a similar age group to us are less likely to be
interested in this style of reading. Therefore, we
wanted to find out whether they would be interested in
our version or not.
As well as using Twitter, we also posted the link to our
survey on the social media platform Facebook as this
is a site that is open to a range of demographics, as
well as targeting our target audience at the same time,
whilst Twitter is directed mainly at the young
demographic.
 This poll provided unusual results to what we were
expecting. 40% of the people who took part in the poll
agreed that the magazine was not to their taste based
on the front cover. However this can be backed up with
our previous argument, that our target audience is of a
younger demographic, therefore would not be overly
interested in this genre of magazine anyway. It is
reliable evidence that film magazines are now less
popular as they possibly used to be, especially
amongst younger people. Our target audience of 15-25
would most likely be interested in watching videos, and
more interactive ways of finding out about a film than
reading about it.
 Our Twitter poll on our film poster however was a lot
more successful than the magazine. A majority of the
people who responded agreed that they would watch
the film after looking at the poster alone, agreeing that
it looks interesting. Collectively 71% of people
wanted to watch the film from the poster. However,
collectively 29% of people did not want to see the film
based on the image. On the whole we gathered from
this, evidence that film posters are more successful
that film magazines when creating a film marketing
package or at least for our target audience as they
are seen as more creative. When comparing the
results of the magazine and poster to the responses of
the film trailer, they are less appealing to the younger
demographic on the whole, as the trailer received
100% interest, showing that theyre the most effective
when trying to make people watch a film. Saying this,
each element of the media-marketing package showed
some success.
 QUALITATIVE DATA:

7)

All responses to this question on whether our location

was effective within our film were positive. Comments
support that our setting created a spooky atmosphere
and they noted our choice of an old school building
 made it look creepy and ancient. One reply focuses
on how the school location is not conventional to the
horror genre and that it made it even more terrifying as
it is meant to be a location where children are the most
safe. The little glimpses of outdoor/forestry shots has
also proved as successful as one comment states how
it looks remote and would be somewhere the wouldnt
like to be on their own.

8)
Our results from this question considering whether our
narrative was made clear also proved as positive. They
all support that our narrative was made clear through
our trailer, despite the lack of dialogue. Instead,
through our well thought out choice of shots, and our
protagonists clear characterisation the narrative was
clear. If our narrative were not clear it would have
affected the rest of our results. The narrative is
arguably one of the most important elements to our
marketing media package, as without it, the audience
would not be interested in going to see the film, due to
confusion.

9)
 The music is a key element to any film trailer,
especially of the horror genre. Through our research it
became apparent that non-diegetic sound is very
significant when building suspense and adding tension.
As we added many non-diegetic sounds, we wished to
test how successful they were, and see whether our
audience noticed its impacts. All our comments were
positive, with people believing the beats made our
trailer very tense and accentuated the unease and
anticipation. It was also noted how the music moved
simultaneously in time to the editing of our trailer, for
example, the beats being on the change of scenes.,
and also how the music sped up when moving from act
one, to act two and three, to add suspense and to the
build up of tension.
10)

Our final question focused on whether our whole

media-marketing package was successful and if each
element the trailer, poster and magazine,
complimented eachother. Our aim was to make each
element have a sense of continuity and something
recognisable within them, in order for our audience to
 be able to recognise our film from them easily. Many
comments received agreed that our media package
was complimentary of each other, with a common
answer including that fact they each had the film title
RUSHES displayed on them. One answer on the other
hand picked up on the film poster not being as linked
to the media package due to it not including any
photos of our protagonists, with the image on the
poster not being too insightful of what our film is
about. This is understandable as it may not be evident
through this forestry image what our storyline is about,
yet I would argue here that it is clear to the audience
what genre we are following, as a dark, isolated, rural
area is popularly used within horror media packages,
and is a key way of creating intrigue and mystery. On
the whole, even though many agreed our media
package was a success, if we were to create another,
we would go against the horror poster conventions and
create an image involving our protagonists, as it is
eviendet that they are significant when it comes to
selling a film to an audience and creating continuity
within a media package.

TO CONCLUDE:

After evaluating all of our quantitative and qualitative

data, it is safe to say that our media package has been
a success. It has gone down very well with our target
audience of 15-25 and can be viewed as a very fitting
film for their demographic. In the future, we would take
on board our feedback given to us by our audience,
such as putting our protagonists on the poster, and
not using an establishing shot alone. On the whole
however, our audience have supported that our film
would be a successful independent found footage
horror film.