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Performance Task

Essential Question: What makes a strong argumentative essay?

Part 1 (35 minutes)

Your assignment:
You will read two articles and a students essay about celebrities and their
impact on us. Then you will write an argumentative essay about whether you
believe celebrities have a negative or positive impact on society.

Steps you will be following:

In order to plan and compose your essay, you will do all of the following:
1. Read two articles and a students essay about celebrities and their
impact on us.
2. Answer two questions about the sources.
3. Plan and write your essay.

Directions for beginning:

You will now read the sources. Take notes, because you may want to refer
back to your notes while writing your essay. You can refer back to any of the
sources as often as you like.

(Article #1)
(Article #2)
(Student Essay) **All Attached

Use your remaining time to answer the questions below. Your answers to
these questions we be scored. Also, they will help you think about the
sources youve read and viewed, which should help you write your essay. You
may refer back to the sources and your notes. Answer the questions in the
space provided below them.

1. Analyze the different opinions expressed in The Impact Celebrities

Have on Our Lives and How Celebrities Impact our Health. Use
details from the two articles to support your answer.
2. First, explain what the students opinion is of celebrities and their
impact. Second, explain how the information presented in the students
essay Celebrities and Their Influence is used to support his opinion of
celebrities and their impact. Support your answers with details from
the essay.

Part 2 (85 minutes)

You will now have 85 minutes to review your notes and sources, and to
plan, draft, and revise your essay. You may also refer to the answers you
wrote to the questions in part 1, but you cannot change those answers.
Now read your assignment and the information about how your essay will
be scored, and then begin your work.

Your Assignment
You have been invited to give a TEDTalk on the influence of celebrities in
our society. In preparation for this TEDTalk, write an argumentative essay
explaining why you agree or disagree that celebrities have a positive
impact on us. Support your claim with evidence from what you have read.

How your essay will be scored:

The people scoring your essay will be assigning scores for:
Statement of purpose/focushow well you clearly state your claim
on the topic, maintain your focus, and address the alternate and
opposing claims
Organizationhow well your ideas logically flow from the
introduction to conclusion using effective transitions, and how well
you stay on topic throughout the essay
Elaboration of evidencehow well you provide evidence from
sources about your opinions and elaborate with specific information
Language and Vocabularyhow well you effectively express ideas
using precise language that is appropriate for your audience and
Conventionshow well you follow the rules of usage, punctuation,
capitalization, and spelling
Performance Task General Rubric

Understanding Planning and Execution Communication Persistence

Shows complete understanding Uses only the important elements of There is a clear, effective explanation of Works hard on the task
of the required the task. the solution. All steps are included so the and doesnt need much
mathematical/ scientific Uses an appropriate and complete reader does not have to infer how the task help.
knowledge. strategy for solving the problem. was completed. Student may extend his
The solution completely Uses only relevant information. Mathematical/ scientific representation is thinking beyond the
4 addresses all actively used as a means of problem and make new
Uses clear and effective diagrams,
mathematical/ scientific tables, charts and graphs. communicating ideas. connections or create new
components presented in the There is precise and appropriate problems.
task. mathematical/ scientific terminology and
Shows nearly complete Uses most of the important elements There is a clear explanation. Works hard on the task
understanding of required of the task. There is appropriate use of accurate and only gets help after
mathematical/ scientific Uses an appropriate but incomplete mathematical/ scientific representation. having tried many
3 knowledge. strategy for solving the problem. There is effective use of mathematical/ strategies given
The solution addresses almost all Uses most of the relevant data. scientific terminology and notation. throughout.
of the mathematical/ scientific Appropriate but incomplete use of Completes task, working
components presented in the diagrams, tables, charts and graphs. dutifully at the harder parts
task. There may be minor errors. also.
Shows some understanding of the Uses some important elements of There is an incomplete explanation; it may Can do simple parts of the
required mathematical/ scientific the task. not be clearly represented. problem with little help.
knowledge Uses an inappropriate strategy or There is some use of appropriate Starts working on the
2 The solution addresses some, but application of strategy is unclear. mathematical/ scientific representation. harder parts, but unless
not all the mathematical/ Uses some relevant data. There is some use of mathematical/ there is help, gives up.
scientific components presented Limited use or misuse of diagrams, scientific notation appropriate to the task.
in the task. tables, charts, and graphs.
Shows limited or no Uses none of the important elements There is no explanation of the solution. Needs help, even for the
understanding of the problem, of the task. The explanation cannot be understood, or very simple tasks.
perhaps only re-copying the given Works haphazardly with no is unrelated to the task. Gives up quickly, often just
1 data. particular strategy for solving the There is no use or inappropriate use of wanting someone to give
The solution addresses none of problem. mathematical/ scientific representations. the answer.
the mathematical/ scientific Uses irrelevant data. There is no use, or mostly inappropriate
components required to solve the Does not show use of diagrams, use, of mathematical/ scientific
task. tables, charts or graphs. terminology and notation.
Print Close

How celebrities impact our health

By Dr. Sreedhar Potarazu

Published May 01, 2013 |

Each of us, every single day, is either directly or indirectly influenced by celebrities.

They have a subtle, but powerful, impact on the decisions we make regarding our purchases, and believe it or not, our health.

There is a growing interest in analyzing whether celebrity influence, in fact, has a positive or negative outcome on health and
behavior. A recent study published in TheJ ournalofPediatrics, looked at more than 180 children and noticed these kids often ate
more potato chips after looking at TV ads that featured a prominent sports figure in England.

The influence of this celebrity seems to have more of an impact on their behavior than on the kids who watched commercials for
toys and nuts.

There are no question franchises like McDonalds and Burger King have recognized the value of using toys and other offerings to
influence childhood decisions. In addition, it is recognized that many soft drink manufacturers also have used famous celebrities
(with substantial endorsement agreements) to extend the influence of their brand to children.

Research is consistent that kids are more likely to choose foods endorsed by celebrities, even when the foods are healthy.

While previous studies have shown kids were more likely to pick a healthier food option if it had a reward, it is still worrisome when
one looks at the number of unhealthy foods that are still advertised.

Recently, Beyonce was signed to receive $50 million for a Pepsi advertisement. While Pepsi has made an aggressive effort to
market lower calorie beverages, as well as smaller sizes, the impact of these powerful campaigns is clearly steering children in the
direction of making unhealthy decisions.

While one cannot blame food advertisements as a direct cause of childhood obesity and other health issues, there is a growing
concern about the magnitude of dollars that are spent to market unhealthy foods, which could potentially be better appropriated to
solving our national health crisis.

The reason we see so many celebrities in advertisements and endorsements is that each of us try to form a personal relationship
matching the person we want to be like. We try to emulate their lifestyle, or in some instances, we are just attracted to them and so
we purchase the products associated with them.

Consumers are, in fact, getting smarter, and while celebrities do have magic, the decisions we make about purchases are not
merely based on face value.

Facebook has figured out, just based on when we click Like, that a lot of information about our preferences provides significant
prospective to potential marketers and advertisers. While many celebrities use social media as a means of endorsing brands, many
of them have failed to truly leverage the value of their following as a key asset.

As an example: Suppose a celebrity like Beyonce has 20 million followers on Twitter (in actuality, she has about 7.7 million
followers). While her image in a TV ad is powerful, there is limited information available about the people viewing this ad, and what
it does to influence behavior.

Oddly enough, there is much more data potentially available by analyzing Beyonces followers on Twitter, and looking at key words
about their responses to her tweets.

Why is this important? Celebrities can have a tremendous positive impact in influencing human behavior. If social media and data
are used the right way, in conjunction with a celebritys brand, this can be a forceful combination to actually drive positive outcomes
in health and still deliver healthy returns to companies and celebrities alike.

Celebrity influence is a great vehicle for change, but its time we create a responsible approach to leveraging its true value.
Celebrities and Their Influence

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