Travel Brochure Rubric

Student Name: ________________________________________Class:__________

CATEGORY 4 3 2 1
Content - All facts in the 99-90% of the 89-80% of the Fewer than 80%
Accuracy brochure are facts in the facts in the of the facts in the
accurate. brochure are brochure are brochure are
accurate. accurate. accurate.

Writing - Each section in Almost all Most sections of Less than half of
Organization the brochure has sections of the the brochure the sections of the
a clear beginning, brochure have a have a clear brochure have a
middle, and end. clear beginning, beginning, middleclear beginning,
middle and end. and end. middle and end.

Spelling & No spelling errors No more than 1 No more than 3 Several spelling
Proofreading remain after one spelling error spelling errors errors in the
person other than remains after one remain after one brochure.
the typist reads person other thanperson other than
and corrects the the typist reads the typist reads
brochure. and corrects the and corrects the
brochure. brochure.
Writing - The authors The authors The authors try toThe authors do
Vocabulary correctly use correctly use a use some new not incorporate
several new few new words vocabulary, but new vocabulary.
words and define and define words may use 1-2
words unfamiliar unfamiliar to the words incorrectly.
to the reader. reader.
Attractiveness & The brochure has The brochure hasThe brochure hasThe brochure's
Organization exceptionally attractive well-organized formatting and
attractive formatting and information. organization of
formatting and well-organized material are
well-organized information. confusing to the
information. reader.
Graphics/Pictures Graphics go well Graphics go well Graphics go well Graphics do not
with the text and with the text, but with the text, but go with the
there is a good there are so there are too few accompanying
mix of text and many that they and the brochure text or appear to
graphics. distract from the seems "text- be randomly
text. heavy". chosen.
Sources Careful and Careful and Careful and Sources are not
accurate records accurate records accurate records documented
are kept to are kept to are kept to accurately or are
document the document the document the not kept on many
source of 95- source of 94-85%source of 84-75%facts and graphics
100% of the facts of the facts and of the facts and
and graphics in graphics in the graphics in the
the brochure. brochure. brochure.
Comments: