Vocational training centers

BUSINESS STUDIES DEPARTMENT

Department: Business Specialization: Academic year:

Semester: 2
Studies Common 2014-2015
Course Code: Theory: 2 Qualification: Secti
BBSSM1202 Contact hrs. Diploma on:
hours
Course Name: Practical: 2 Passing Grade / C- /
BUSINESS ETHICS hrs. Mark: 60
Pre-requisite: None

Course An examination of advertising & Promotion in business.

Goals: Among the topics to be addressed are:

Course Objectives Course Learning Outcomes

A student who satisfactorily
This course should enable
complete the course should be
the student to:
able to:
At the conclusion of this course, 1. Role of Advertising, Sales Promotion and
students should be able to: Public Relation.
Define advertising, sales 2. Developing Promotional strategies.
promotion and public 3. Communication Process and Promotion
relation. Planning.
Determine different ways to
finding & developing 4. The Advertising Media.
promotional strategies.
5. The Advertising Agency.
Explain the Advertising Media-
6. The Advertising , Ethics & Society
Advertising Agency
 Course Delivery Plan

Method/s
No. Outcome

Contact
hours Time and/or
Topics & Contents to be plan Plan/s for Remark
Source
covered Theor Practic (Week coverage s
y al* No.) of
Outcomes
Teaching
notes &
Referred
Theoretical books and
1 4 1
& Practical web sites
are given at
the end of
hand-out

Theoretical
2 4 4 2&3 ------do--------
& Practical

Theoretical
3 4 4 4& 5 ------do--------
& Practical

Theoretical
4 4 4 6&7 ------do--------
& Practical

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 Theoretical
5 4 4 8&9 ------do--------
& Practical

Theoretical
6 4 4 10&11 ------do--------
& Practical

Theoretical
7 4 4 12 ------do--------
& Practical

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 Assessment Procedures to be followed:

Course Work
Quizzes, Class tests, Course mini Final
Courses projects, Assignments, Structured Mid-Term Total
Exam
Assignments, Case/Industrial/Field
Studies, Presentation .)

25 50 100

% of type and level of assessment questions in the

final examination:

Subjective Level of Questions

Objective
(- Long
Multiple Short Answer
choice Answer type
type (5 to 10 Total Recall / Understandin
Level - Application*
(1 to 3 sentences Marks Knowledge g
Matching based %
- Fill up sentence ) based % based %
blanks) s) or 1 to 2
% % pages
%
Certificat
30 40 30 100 40 40 20
e

Grading System

Marks Code Credit Point

90-100 A 4
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 85-89 A- 3.7
80-84 B+ 3.3
76-79 B 3.0
73-75 B- 2.7
70-72 C+ 2.3
67-69 C 2.0
60-66 C- 1.7
55-59 D 1.0
<55 F 0

General Rules:

Attendance:
Attendance to the lectures is highly compulsory. If no proper sick leave
documents are produced it will be treated as absence without prior
information and this is not allowed.
Students reporting to the class after 5 minutes of commencing of the lecture
will be considered as absent.
A student with more than 30% absence will be barred from sitting for the final
examination and thereby fails the course.
Class Participation Students are expected to contribute constructively during
lecture sessions. The students are to discuss with the instructor and their
colleagues when necessary. Students not participating in class may have to
forego a part of or all the marks allotted for class participation.
Students found distracting or disturbing the others will be marked as absent.

Submission of Assignments:

The assignments are to be submitted in proper format specifying the Students

name, Seat number, Course Code and other details as required. They have to be
on time and late assignments will not be accepted for evaluation.

Office Hours:

The students can approach the instructor if they need any further clarifications in
the subject. These appointments can be arranged mutually.

Academic Dishonesty:

The students are expected to do individual work. Dishonesty of any kind will not
be tolerated. It is a serious offence and will lead to failure in the course. Cheating
or copying of any form leads to dishonesty.
Reference/s:
Note: *(To use proper Harvard Referencing Style)

1.Business Ethics: O.C. Ferrell , Jhon Fraedrich and Linda Ferrell. ISBN 0-
618-12414-4
2.Ethics in Business and management: Khaliq Ahmed ISBN 1-901919-17X
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 Prepared
by:
Sr. No Lecturer Name Section No Signature
1
2

Date of
Submissi
on

GA No. Attributes
Attribute Are well disciplined and committed to hard work and a high standard of
1: productivity.
Attribute Are able to apply the knowledge and skills to a diverse and competitive
2: work environment.
Attribute Are able to think critically, analyse and solve problems
3:
Attribute Have a high degree of competence in using information and
4: communication technology.
Attribute Are professionally competent and up-to-date in their field of
5: specialization in a changing global environment.
Attribute Can gather and process knowledge from a variety of sources, and
6: communicate effectively in written and spoken English.
Attribute Can effectively demonstrate and apply good interpersonal skills in team
7: work and leadership roles.
Attribute Are committed to self-development through lifelong learning.
8:
Attribute Attribute 9: Are socially responsible citizens aware of contemporary
9: issues in contributing to national development.
Attribute Are able to demonstrate and apply their entrepreneurial skills.
10:

Course Learning Methods Key to Learning

Methods
1 Assignment A
2 Practical Activities PA
3 Project Reports and Presentations PRP
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 4 Progress Tests/Mid-term Examination/Final Examination PT/ME/FE
5 Short Quizzes SQ

Matrix of Graduate Attributes Based on Course

Learning Outcomes
Course Cour Level Graduate Attribute No. (Tick the graduate attribute no. that is covered in
code se ( Diploma. the course)
A.Diploma, 1 2 3 4 5 6 7 8 9 10
B.tech)
BBSSM BE Diploma II
21 YEAR

Approved by:
Designation Name Date Signature
Course
Coordinator
HOS

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