ABSTRACT 2

INTRODUCTION 3

HISTORY 6

BACKGROUND 10

PRODUCT PROFILE 12

COMPANY PROFILE / INDUSTRY PROFILE 15

OBJECTIVE AND STUDY 38

RESEARCH METHODOLOGY 41

DATA ANALYSIS 42

FINDING 52

CONCLUSION 54

RECOMMENDATIONS 56

QUESTIONNAIRE 57

BIBLIOGRAPHY 61

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ABSTRACT :

The current Project work titled Market Share of Standard

FurukawaAuotmotives Batteries in Twin Cities covers the following
aspects.Product Profile, which describes the importance of Standard
Furukawa products.The Company profile, which includes the history
of company and its collaborations.Industry profile includes the story
of how manufacturing of batteries started, where andfor what
purpose these products are invented etc.The analysis part includes
the clear analysis of the views of interviews and is alsosupported by
graphs for clear understanding. Findings include the important
informationor facts known during the process of data collection.
Recommendations are producedaccording to the findings, these
includes the suggestions which will be helpful for theorganization.

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INTRODUCTION :

Exide Technologies is an American manufacturer of lead-acid

batteries, including automotive batteries and industrial batteries. Its
four global business groups (Transportation Americas, Transportation
Europe and Rest of World, Industrial Power Americas, and Industrial
Power Europe and Rest of World) provide stored electrical energy
products and services.

Exides global headquarters are located in Milton, Georgia. It has

both manufacturing and recycling plants. The former are located
throughout the U.S., Pacific Rim, Europe and Australia. Recycling
plants are located in Baton Rouge, Louisiana; Canon Hollow,
Missouri; Muncie, Indiana; and Reading, Pennsylvania. Two former
recycling plants of theirs - in Frisco, Texas and Vernon, California
plants have been closed in 2012 and 2013 due to regulatory
inspections that found toxic emissions and/or leakages of lead and
cadmium.

Transportation markets include original-

equipment and aftermarket automotive, heavy-duty truck,
agricultural, and marine applications, and new technologies
forhybrid vehicles. Industrial markets include network power

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applications such as telecommunications systems, electric
utilities, rail transport, photovoltaic (solar-power
related), uninterruptible power supply (UPS), and motive-power
applications including forklift trucks, mining, and other commercial
vehicles.

SUMMARY The U.S. Department of Energy proposes to award an

American Recovery and Reinvestment Act of 2009 grant to Exide
Technologies for the expansion of its domestic advanced lead-acid
battery manufacturing for use in the transportation industry. DOEs
Proposed Action in this EA is to provide a grant to partially fund
expanded manufacturing of two types of batteries at two existing
Exide Technologies plants: a spiral wound absorbed glass mat design
at its Bristol, Tennessee, plant and a flat plate absorbed glass mat
design at its Columbus, Georgia, plant. At the Bristol plant, Exide
would move new or existing process equipment into an existing
110,000-square-foot building; the spiral wound battery
manufacturing would require about 50,000 square feet. At the
Columbus plant, Exide would demolish some existing structures and
build a 44,000-square-foot addition to the existing battery plant.
DOE evaluated 14 resource areas and identified no significant
adverse impacts for the proposed project Action. In some of the
resource areas, DOE determined there would be no or minimal
impacts (Chapter 1). The focus for more detailed analysis was on
those disciplines that would require new or revised permits, have the
potential for significant adverse environmental impacts, or have the
potential for controversy. For the remaining resources, DOE

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conducted the impact analyses this EA presents in. Because the
Bristol, Tennessee, plant expansion would occur within an existing
building, there would be no potential environmental impacts to the
surrounding environment in relation to interior building
modifications, and incremental operational increases in emissions,
effluent streams, and waste generation would be small and well
within existing permit limits. Exide has operated the plant for 15
years. For the Columbus, Georgia, plant the demolition of existing
structures, the construction of a building addition, and the
expansion of operations would occur within the existing site
boundaries. The onsite areas that would be affected have already
been disturbed and have been dedicated to industrial activities for
the past 46 years. The incremental operational increases in
emissions, effluent streams, and waste generation would be small
and well within existing permit limits. Emissions of carbon dioxide
could contribute to cumulative increases in greenhouse gases and

related climate change in global combination with other projects.

However, the use of electric and hybrid electric vehicles in place of
nonelectric and nonhybrid vehicles would reduce gasoline
consumption, which would decrease carbon emissions and thereby
contribute to offsetting increases in emissions from operations at the
plants. Therefore, DOE expects cumulative carbon impacts to be
small. In addition, the potential for reduced emissions has the
potential to result in a net decrease in U.S. carbon dioxide
emissions. DOE determined there could be beneficial impacts to the
nations air quality and the transportation industry from

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implementation of the proposed project. In addition, beneficial
socioeconomic impacts would occur from increased employment
opportunities and spending in the affected local economies.

HISTORY:

Exide's predecessor corporation was the Electric Storage Battery

Company, founded by W.W. Gibbs in 1888. Gibbs purchased the
ideas and patents of inventor Clement Payen to make the storage
battery a commercial product. Gibbs targeted electric lighting

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companies so they could use the storage batteries to provide
services to their customers.[2]

Electric Storage Battery Company advertisement for Exide batteries

in the journal Horseless Age, 1918.

An important early customer for Electric Storage was the Electric

Launch Company, also known as Elco.

In 1899, an Electric Storage battery provided the submerged power

for the USS Holland (SS-1), and Electric Storage remained a
significant supplier of US Navy submarine batteries at least
through World War II. Isaac Rice, president of Electric Storage in
1899, was instrumental in founding the Electric Boat Company as a
bailout of the Holland Torpedo Boat Company.

In 1900, the Electric Storage Battery Company developed a product

of greater capacity and less weight for electric taxicabs. This battery
was the first to bear the name Exide, short for "Excellent Oxide".

In 1911, Charles F. Kettering turned to the Electric Storage Battery

Company for a suitable automotive battery to complement his

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new electric starter. This project yielded the first car battery of the
modern type. (Within 5 years, there was a substantial field
of aftermarket brands in storage batteries and starters for
automobiles, as evidenced by the advertisements in automotive
trade journals of the era.)

When the United States entered World War I, Exide batteries were
used to operate airplane radio sets and power radio stations. In
1938, the Electric Storage Battery Company acquired the Giant
Storage Battery Company, and expanded into battery chargers and
testers.

During World War II, the Electric Storage Battery Company was a
major supplier of batteries for U.S. Navy submarines and primary
contractor for batteries used in theMark 18 electric torpedo. [4]

Exide entered the dry-cell battery industry in 1957 when it acquired

the Ray-O-Vac Company, the then second largest producer of dry-
cell batteries in the US.

Following the acquisition of the Wisconsin Battery Company, Exide

started producing motorcycle and specialty batteries.

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 Nickel-iron batteries manufactured between 1972 and 1975 under
the "Exide" brand, originally developed in 1901 by Thomas Edison.

In 1972 Exide acquired the Edison Storage Battery Company, which

had developed a practical nickel-iron battery in 1901. The
production of this type of battery was subsequently discontinued in
1975.

In 1987 Exide acquired General Battery Corporation and moved the

company headquarters to Reading, Pennsylvania.[2][5]

Exide became a publicly traded company in October 1993. [6]

In 1996 Exide acquired the French/Italian battery corporation

CEAC, Clichy. With this acquisition also came the rights to the
German brands Sonnenschein and dryfit. The
company Accumulatorenfabrik Sonnenschein had been founded
in Berlin in 1910 by Theodor Sonnenschein, and had patented the
gel-cell type of valve-regulated leadacid battery in 1957. (Marketed
worldwide under the name dryfit).

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Arthur M. Hawkins resigned as chairman and chief executive officer
of Exide in October 1998.[7] Robert A. Lutz, former president and vice
chairman at Chrysler Corporation, was appointed Exide's Chairman
of the Board. He reorganized the worldwide management structure
into Global Business Units and sold off non-battery units to allow the
company to concentrate on its primary business.

In 2000 Exide acquired GNB Technologies, a North American supplier

of automotive batteries.

In 2002 Exide filed for bankruptcy after compiling a debt of $2.5

billion as a result of the recent acquisitions. In April 2004, a judge
approved the company's plan to eliminate $1.3 billion in debt and
exit bankruptcy protection by the end of the month In April 2013,
Exide's plant in Vernon, California (Los Angeles County) was shut
down by California regulators for arsenic and lead leakage and
emissions.

In June 2013 Exide again filed for Chapter 11 bankruptcy protection

with the aim of cutting debt and implementing a restructuring plan
to better compete in the market (Exide Technologies, Case No. 13-
11482, U.S. Bankruptcy Court, District of Delaware).

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BACKGROUND

The DOE National Energy Technology Laboratory manages the

research and development portfolio of the Vehicle Technologies
Program for the Office of Energy Efficiency and Renewable Energy. A
key objective of the Vehicle Technologies Program is accelerating the
development and production of electric drive vehicle systems in
order to substantially reduce U.S. consumption of petroleum.
Another of its goals is the development of production-ready
batteries, power electronics, and electric machines that can be

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produced in volume economically to increase the use of electric
drive vehicles.

Congress appropriated significant funding for the Vehicle

Technologies Program in the Recovery Act to stimulate the economy
and reduce unemployment in addition to furthering the existing
objectives of the Vehicle Technologies Program. DOE solicited
applications for this funding by issuing a competitive Funding
Opportunity Announcement (DE-FOA-0000026), Recovery Act -
Electric Drive Vehicle Battery and Component Manufacturing
Initiative, on March 19, 2009. The announcement invited
applications in seven areas of interest:

Area of Interest 1 Projects that would build or increase

production capacity and validate production capability of
advanced automotive battery manufacturing plants in the
United States.
Area of Interest 2 Projects that would build or increase
production capacity and validate production capability of anode
and cathode active materials, components (for example,
separators, packaging material, electrolytes, and salts), and
processing equipment in domestic manufacturing plants.
Area of Interest 3 Projects that combine aspects of Areas of
Interest 1 and 2.
Area of Interest 4 Projects that would build or increase
production capacity and validate capability of domestic recycling
or refurbishment plants for lithium ion batteries.
Area of Interest 5 Projects that would build or increase
production capacity and validate production capability of

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 advanced automotive electric drive components in domestic
manufacturing plants.
Area of Interest 6 Projects that would build or increase
production capacity and validate production capability of electric
drive subcomponent suppliers in domestic manufacturing plants.
Area of Interest 7 Projects that combine aspects of Areas of
Interest 5 and 6.

The application period closed on May 19, 2009, and DOE

received 119 proposals across the seven areas of interest. DOE
selected 30 projects based on the evaluation criteria in the funding
opportunity announcement and gave special consideration to
projects that promoted the objectives of the Recovery Actjob
preservation or creation and economic recoveryin an expeditious
manner.

This proposed project, titled Accelerating the Electrification of

U.S. Drive Trains: Ready and Affordable Technology Solutions for
Domestically Manufactured Advanced Batteries, was one of the 30
projects DOE selected for funding. DOEs Proposed Action is to
provide $34.3 million in financial assistance in a cost-sharing
arrangement with the project proponent, Exide Technologies. The
total cost of the proposed project is estimated at $70 million.

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PRODUCT PROFILE

The product in focus is Standard Furukawa which was

basically a Japaneseproduct after few years of introducing
this brand in India, Exide industries limitedacquired whole of
the Standard Furukawa brand .

The Standard Furukawa range of batteries, designed in

technical ollaboration with theLeading Japanese battery
manufacturer- The Furukawa Battery co Ltd, combines advacedgrid
alloys, improved formulations in process technology and is
manufactured usingModern assembly line machines. SF automotive
batteries are available in a wide range of Capacities in Hard
Rubber and polypropylene containers to meet diverse heavy-
dutyApplications. They are supplied as original equipment to a host
of car, truck, tractor &genset anufacturers in India

SF Power Box Range- For Heavy Duty Applications:

These are high performance polypropylene Batteries with unique

glassfibre matCushioned polyethylene envelope separator.Special
Features:

Unique glassfibre mat cushioned polyethylene envelope separator.

Thicker plates comparable to the Hard Rubber types.

Through partition inter-cell welding.
Rugged handle.
Substantial savings in weight and floor area.

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 High cranking power.
Ultra low maintenance characteristics.
Extremely low self-discharge.
Factory charged and wet shipped.
TS 16949 reliability at every stage of manufacturing process.

The Standard Furukawa Power Box Range batteries which is used

for heavy dutyapplications gives excellent life for all heavy duty non-
vehicular applications likeUPS, INVERTORS and GENSETS etc.

RANGE OF STANDARD FURUKAWA BATTERIES:

These batteries are designed to meet Japanese standards (JIS

D5302) qualityManufacturing systems awarded ISO9001 by
RWTUV of Germany.

These batteries are strong durable polypropylene containers

with heat shield leads.

The plates in these batteries are manufactured to an exclusive

design using special gridAlloys to give durability and resistance
to corrosion.

The special low resistance flat separators bounded on to

non-degradable glasswoolretainer mats prevent plate
shedding and ensure enhanced charge discharge life
cycle.

INTIAL CHARGING DESCRIPTION :

Apply petroleum jelly on the terminal cable clamps.

Remove the filling plugs loosely place them in position.

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 Ensure positive and negative terminals of the battery are
connected properly to theCorresponding charger terminals to
avoid reverse charging.

Continue charging at this rate approximately for 8-12 hours till

the cells aregassing freely and the voltage remains same for
three hourly consecutive readings atthe top of charge terminal
voltage of 16.2 volts for 12v battery.

Adjust the obtained specific gravity to the recommended final

specific gravity byreplacing requisite quantity of electrolyte
with distilled water in case the obtainedspecific gravity is
higher .

Dilute sulphuric acid of 1.400 specific gravity in case of the

obtained specific gravity islower .

Confirm specific gravity and levels of all cells are identical as

per requirements.

Tighten filling plugs, wash the top of the battery with tap water
and apply petroleum jelly on the terminal cable clamps before
installing the battery of the vehicle .

SPECIFIC GRAVITY:

Initial filling 1.230+-0.005 .

Gravity is fully charged condition (270c)-1.230-1.240.

Charge duration 8-12 hours.

CAUTION:

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While charging more than one battery, make sure that identical type
batteries areCharged and they are connected in series keep the
charger off before connecting or Disconnecting a charger load.

While charging if Electrolyte temperature exceeds 50deg centigrade

stop charging andallow battery to cool.

While charging is in progress, always keep the filling plugs inloose

condition so that gases escape freely.

Batteries expel explosive gases, keep naked flame away.

COMPANY PROFILE

Exide Industries (Exide) is Indias largest battery manufacturer with

an installed capacity of 8m PV batteries, 9.6m motorcycle batteries,
and 1,750m Ah industrial batteries. In the automotive sector, the
company is a leading supplier of batteries for motorcycles,
passenger vehicles, commercial trucks and farm equipment. It sells
its automotive batteries in the domestic market under the brand
names EXIDE, SF, SONIC and Standard Furukawa, while it exports its
DYNEX, INDEX and SONIC branded products.

Exide is also a leading supplier of batteries for industrial

pplications relating to railroads, telecom, power back-up systems
and materials handling. The company markets its industrial batteries
in India under the EXIDE, INDEX, SF, CEIL and POWER SAFE brands

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and in the international market primarily under the CEIL, CHLORIDE
and INDEX brands. The company has six manufacturing facilities in
India (Maharashtra, Haryana, Tamil Nadu and West Bengal) and two
smelting operations. Its key export markets include Singapore,
Australia and Europe.

Exide has agreements with Furukawa Battery Company

Limited, Japan for Lead Acid Storage batteries including Hybrid
batteries and Maintenance Free batteries for four-wheelers and VRLA
batteries for two-wheelers, Idling Stop System for auto batteries and
with Changxing Noble Power Sourcing Company Limited, China for
manufacture of Deep Cycling E-bike batteries for electric bicycles
and scooters.

The company also has a 50% stake in ING Vysya Life Insurance
Company Ltd, a joint venture with ING Group, Netherlands, a
significant player in the global life insurance industry.

INTRODUCTION TO CAR BATTERIES :

A car battery is principally used to start the engine. It is also used to

filter or stabilize .power and to provide extra power for the ignition,
lighting and other accessories when their combined load exceeds
the capability of the chargingsystem, i.e., when the engine is idling.
It also provides power to the electricalsystem when the charging
system is not operating.

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The battery lies hidden under the bonnet and is anessential
component of the vehicle. Regular care is a must, for if it in bad
shape,the car will refuse to move. "Push-start" is a solution but
cannot be carried on for long. A well-maintained battery lasts for two
years.

The Product

The product is a maintenance-free battery, similar in design to a

conventionalautomotive battery, but just a heavier-duty version of
the same arrangement.Many of the components have thicker
construction, and different, more durablematerials are typically
used. This design is called a lead-calcium battery. Theheavier-duty
parts ensure that fluid loss is kept to a minimum and that
components have a much longer life, making it a closed system.

Purchase Occasions :

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The automotive battery business consists of OE (original equipment)
and after-market or replacement market segments. The OE market is
around 1.2 millionunits and the larger replacement market is around
5 million units per annum.Purchase therefore occurs when the
current battery dies, which is usually after a period of
approximately two years.

Target Audience Demographics:

Region : India, urban population

Occupation : Service, working professional, self-employed

Gender : Male

Religion : Insignificant

Income : 1,80,000 p.a. upwards

Social class : Upper Middle and upwards

Family life cycle : Middle aged, married with children

Behavioral:

Occasions: When previous battery dies/breaks down

User status : First time user

Loyalty status : Not defined

Readiness Stage : Uninformed

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Attitude toward product : Inquisitive

Attitude toward brand : Trusting.

Competition:

Exide is a market leader in the original equipment (OE) automotive

batteriessegment with a market share of over 85% in the OE
automotive batteries segmentand more than 25% in the
replacement market (more than 60% amongst theorganized
players). The unorganized players have a bigger role in
thereplacement market, with a market share of above 55%.

For the rest 15 per cent of the pie, theres a clamour between
players like Prestolite, Volta, AC Delco, Delkor & Amaron and the
mid-range Panasonic batteries and high-end Varta batteries. Other
players in theorganized market are Tudor and Amco. The other zero-
maintenance batteries,apart from Amaron such as the German Varta
(OE supplier to Mercedes andBMW in Europe), are at much higher
price points. Other competitors are AmaraRaja ABLs Power Breed;
Middle East Battery Companys JV with Delphi;Dynex; EL; Furukawa;
Standard Furukawa; Index; Power Safe; InStart;and Sparco Batteries.

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Tone and Manner for Advertisement

:If you want to focus on a practical advantage, don't be shy. Say it in

the tagline.Create visuals that bring it to life and show it. Use
testimonials or other evidence to prove it. And guarantee it. You can
be clever or direct. But communicate theadvantage clearly, for
instance - The last Battery your car will ever need .The tone can be
Authoritative and educational like the image of an elder brother
taking care of you as Eveready takes care of your car

OR

It could be humorous while getting the message across; as such

advertising in thecategory has shown to have positive results with
good brand recall.

Products:

Lead Acid Storage Batteries for Automotives, Motorcycles, Gensets,

Trawlers,VRLA,

Industrial Standby, Motive Power and Submarine applications.

Factories:

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Exide has 9 Factories spread across India. Together the annual
productioncapacity is of over 7.2 million automobile
batteries(including motorcycle batteries) and over 360 million AH of
Industrial Power.

Quality:

Exide is certified to ISO9001, QS9000 and ISO14001 Quality Systems

byRWTUV, Germany.

OEM Supplier to:

Honda, Fiat, Toyota, Hyundai, John Deere, Telco, Suzuki, Mazda, GM,
Leyland,Caterpillar, Mitsubishi, Piaggio. Only manufacturer of
Submarine Battery inIndia.

R&D:

Exide has a Govt. approved sophisticated R&D Centre manned by

hiqhlyqualified personnels. Exide R&D owns 11 Patents for Batery
DevelopmentTechnology. This member's information has NOT been
authenticated or verified by Alibaba or any third party. Only Alibaba
Gold Suppliers and TrustPassmembers have completed an
authentication and verification procedure conducted by third-party
credit agencies.

Exide Industries hold:

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HELPED by the robust demand from the automobile segment,
battery major exide Industries recorded a 28 per cent growth in
turnover for the quarter endedDecember 2004. As the leader in the
original equipment market of theautomobile battery segment, the
company benefited from the growth in theautomobile production
seen in the recent quarters.

The company also has a presence in the industrial battery

market, which accounts for about 40 per cent of revenues. The
enhancedactivity levels in telecom and power sectors have resulted
in increased demandfor industrial batteries as well. The profitability
was under pressure owing tospiralling input cost. The price of lead,
the key raw material, rose by over 40 per cent during the period
under consideration. Lead accounts for about 75 per cent of the
total cost of production and raw material cost over 50 per cent of
revenues. Owing to a sharp spurt in lead price, the operating profit
margindropped to 13 per cent from 19 per cent in the quarter ended
December 2003. Thecompetitive environment and the growing
demand from the original equipmentmarket have limited the scope
for revising battery prices to completelyaccommodate changes in
input cost. The soft interest rate regime and the lowgearing have
given the company savings in interest cost. The company's
performance depends on the trend in the price of lead.

Though sustaining volumegrowth would not be difficult, the

fluctuation in the cost of inputs would be thekey determinant of
growth in bottom line. The increased automobile production inthe

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last couple of years would translate into enhanced demand from the
lucrativereplacement market.

The efforts to gain access to the rural market would

alsodrivedemand from the replacement market.

The implementation of the more stringentnorms pertaining to

recycling of used batteries is another positive trigger. This islikely to
dilute the presence of unorganized sector players in the
replacementmarket.The company is also implementing capacity
expansion projects. This, along withThe location of the unit from
Aurangabad (Maharasthra) to Bawal (Haryana),would have long-
term positive implications.On the flip side, the recent decision to
permit duty-free imports of sealed maintenance free batteries could
expose domestic players to the threat fromcheaper imports.
Besides, the removal of anti-dumping duty on lead acid
batteriescould also affect the prospects of domestic players.The
government had imposed an anti-dumping duty a few years ago
oncomplaints from the domestic companies about the dumping of
cheaper imported batteries.Though Exide has strong brand equity
and products positioned across various price points, it would remain
vulnerable to the threat from imports, especially inthe replacement
market segment. There would, however, be a marginal impact inthe
original equipment market due to relaxed norms for imports.From an
investment perspective, shareholders can retain their holdings Fresh
exposuresmay be considered on evidence of softening of lead price
or sustained buoyancyin automobile production. The key risk is the

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prospective threat from cheaper imports.Besides, any further rise in
lead price would also have an impact on profitability.

Leaders in Power Storage Solutions:

Exide Industries Limited, India's flagship of the storage battery

industry- is alsothe largest Power Storage Solutions company in
South and South East Asia. Itmanufactures the widest range of
storage batteries in the world from 2.5Ah to20,600Ah capacity, to
cover the broadest spectrum of applications.

Capital Rs.712 Million (USD$15.8 Million)

Turnover Rs. 12182 Million in 2003-04(USD$271 Million)

Employees Over 4000Market Share 33% Market Share in overall

domestic Auto Battery Market and90% Market Share in Automotive
OE. industrial battery market share50%.

Company History:

1916: Chloride Electrical Storage Co. (CESCO) UK set up trading

operations inIndia as an import house
1946: First factory set up in Shamnagar, West Bengal
1969: Second Factory, Chinchwad, Pune
1976:R&D Centre established in Kolkata
1981 Third factory, Haldia, WestBengal
1992: First Submarine batteries delivered to the Indian Navy
1993:Technical collaboration with Shin Kobe Electric Machinery
Co.Ltd. of Japan,

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 1994: subsidiary of the Hitachi Group1995:Chloride Industries
Ltd renamed Exide Industries Ltd.
1996:Fourth factory set up at Hosur, Tamil Nadu
1997:Exide acquires the operations of Standard Batteries Ltd &
addsfour more
1998:factories,
1999: taking the total to eight.
2000:Acquisition of 10% stake in Chloride Batteries South
EastAsia(CBSEA),

2001:Singapore & 49% in Associated battery Manufacturers

Ceylon|(ABMEL), Sri
2002:Lanka.Battery charging commenced at Bawal, Haryana to
cater to OEM IT
2003:supplies
2004:Launch of exidetraction.com, an e-commerce website for
international
2005:customers of
2006:traction batteries.
2007:Became second largest 2-wheeler battery company in the
orld. Launch of
2008:Achieve 100 PPM at Hosur Plant

2003: Commissioning of Eighth Plant at Bawal, Haryana New JV

company in UK- ESPEX Batteries LtdStrategic Alliance with IBG in
Netherlands for Marketing in Europe. 2004 Launch of
exidereachout.com, a CRM initiative for Exide Trade

27 | P a g e
 Manufacturing Capacities:

Factories (Established) Capacity

K Units M h Auto MC INDL

Shamnagar .(1946) 600 140

Chinchwad (1969) 1300 2400

Haldia (1981) 1000 160

Hosur (1997) 700 270

Taloja (1998)* 750 600

Kanjurmarg (1998)* - - 15

Guindy (1998)* - - 15

Bawal (2003) - 1200

Total 4500 4800 600

Multi location hedge supply risks to customers - delivery

onfidenceStrategically located near markets.

Logistically efficient, considering 70% raw materials

importedProximity to ports - cost efficiency in exportsMarketing
Network Offices -26Exide Care Centers -100Exide Power Centers
-25DealersSLI -3423MC -2469Marketing Staff -291EIL is the market
leader in the organized sector in both the automotive andindustrial

28 | P a g e
segments. 'EXIDE' and 'SF(Standard Furukawa)', the flagship brands
of the Company, IS also the leading battery brands in the
country.The Company has the dominant share in the original
equipment segment for automobiles. It powers almost all the cars
which have been introduced in India.such as Honda City, Honda
Accord, Hyundai Santro, Hyundai Accent, HyundaiSonata, Suzuki
Baleno and Suzuki Wagon R, Mitsubishi Lancer, Tata Indica,
TataIndigo, Fiat Palio, Opel Corsa, Toyota Qualis, Mahindra Scorpio
and MahindraBolero.

EIL also has the dominant share in the organised sector

replacementsegment for Automobile batteries.The Industrial
applications of EIL batteries extendto Power, Telecom, Motive Power,
Mining, Railways, Emergency Lighting and Non-Conventional Energy
Sources. The Company is the largest manufacturer of caplamp
batteries in the world. It is also one of the five companies in the
worldwhich has the capability to make submarine batteries for both
Russian andGerman types.EIL is the first battery company in the
country to introduce polypropylene case batteries and maintenance-
free batteries. It is also the pioneer of several new technologies like
flat-plate, and tubular plate batteries.By virtue of being the largest
Sealed Maintenance Free(SMF) batteries in Asiaoutside Japan, the
Company has earned the status of a global supplier to
AmericanPower Conversion, the largest UPS manufacturer in the
world. Besides, it alsocaters to other multinationals operating within
the country i.e. Siemens andEricsson and other major players as
TVSE, HTL, Tata Liebert, Numeric and ITI.The Company has always

29 | P a g e
believed in working closely with the Government indeveloping and
sustaining applications which are best suited to the country's
national interest. It has tried to do its bit for the country by providing
batteriesspecially tailored for Bofors guns, armoured vehicles and
tanks, wirelesstransmission, solar applications in remote areas and
devising anti pollution masksamong others. The country's first
battery powered electric boat, designed anddeveloped by EIL is an
extension of its social initiatives and it contributestowards building
an eco-friendly and pollution free nation.

Exide was the first tointroduce batteries for electric vehicles,

traction batteries for electric wheelchairs,flat-plate batteries for golf
carts and batteries for automated guided vehicles.In an agrarian
economy such as India, the farm sector is one which cannot
beignored. Accordingly, Exide's avowed objective was to cater to the
tractor segment as a thrust area. Its major initiative, Project Kissan,
has made steadyinroads into the rural regions, particularly those of
the North and West. This hashelped to spread consciousness among
the rural populace on the need to use ecofriendly and
technologically superior batteries.

Exide has made extensive use of Kissan Melas and Dhabas to

promote thisscheme and has introduced "Jai Kissan" battery to cater
to the replacement marketin this segment. In furthering its social
commitment, EIL has planned to adoptselect villages to improve
social welfare.

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 The Company exports batteries which have captured niches in
South East Asian

Vision Statement :

"To win our customers, stakeholders and employees by transferring

quality into a Performance oriented business which will secure
market leadership and profitablegrowth through effective fulfillment
of customers' needs.

World Class Manufacturing :

Exide has eight manufacturing plants producing world class

products. Exidefactories are located strategically around the country
to provide logistic supportfor its production of over five million
batteries per annum.Each of these factoriesare equipped with state-
of-the-art equipment sourced from the best battery
makingmachinery manufacturers in the world. Exide, due to its
strong roots with theerstwhile Chloride group, has access to the best
manufacturing practices in theAcid Batteries.

A technology tie-up with Shin-Kobe, Japan the makers of

worldclass Hitachi VRLA batteries has given Exide the technological
edge inmaintenance free batteries. Other strategic technology
agreements with Furukawa,Japan and Oldham, U.K. has given Exide
the competitive edge in providing themost reliable solutions for
packaged power.

31 | P a g e
Collaborations :

Shin-Kobe Electric Machinery Co. Ltd., Hitachi Group, Japan

For Automotive and VRLA Batteries

The Furukawa Battery Co. Ltd.,Japan

For Automotive Batteries at Taloja

Board of Directors :

Mr. S.B. Ganguly Executive Chairman & Chief Executive Officer

Mr. R.B. Raheja Vice Chairman & Non-Executive Director

Mr. T.V. Ramanathan Managing Director & Chief Operating Officer

Mr. S. Chand Director-Corporate Affairs

Mr. P.K. Kataky Director-Automotive

Mr. G. Chatterjee Director-Industrial

Dr. S.K. Mittal Director (R&D

)Mr. R.G. Kapadia Non-Executive Director

Mr. H.M. Kothari Non-Executive Director

Mr. B. Mitter Non-Executive Director

Mr. S.N. Mookherjee Non-Executive Director

Mr. A.H. Parpia Non-Executive Director

32 | P a g e
Mr. S.B. Raheja (Alternate D.S.Parekh) Non-Executive Director

Mr. W. Wong Non-Executive Director

Mr. V. Aggarwal Non-Executive Director Compliance Officer .

Mr. Barun Das Divisional Head - Legal & Company Secretary.

Executive Committee

Mr. S.B. Ganguly

Mr. T.V. Ramanathan

Mr. S. Chand

Mr. P.K. Kataky

Mr. G. Chatterjee

Dr. S.K. Mittal

33 | P a g e
Mr. Barun Das

Mr. Monodip Chaudhuri

Mr. R.P. Ray

Research and Development:

In the era of intense competition, technological changes are

putting extreme pressure on Companies to innovate or
decline.Therefore, contribution of innovation & technology is
becoming a key success fator in many of the organizations.

Exide recognizes the importance of technology & innovations.

Inorder to maintain technological leadership, Exide R&D have been
activelydeveloping differentiated battery technologies for tropical

34 | P a g e
countries. The ExideR&D has been recognized by the Department of
Scientific & Industrial Research,Ministry of Science & Technology,
Government of India since April 1977.R&D work is carried out on
various facets of lead-acid battery technology, whichinclude
development of new products for applications such as
Automotive,Motorcycle, VRLA, Telecom, UPS, Railways, Defense, etc.
primarily to make the product range internationally competitive. In
addition, the R&D is engaged in projects embracing process
technology aimed at improving the product quality &consistency,
production efficiency and material utilization. Furthermore, R&D
program includes improvement and indigenization of materials such
as metals,alloys, plastics, etc. R&D emphasis is on studying and
improving theenvironmental aspects associate with the
manufacturing process.

Functional Areas:

All the above specific areas are well administered by a strong

group of humanassets. The qualified R&D personnel are Ph.D.'s in
Engineering / AppliedScience, Post-Graduate / Graduate in
Engineering / Science, MBA's and Diplomain Engineering with broad
spectrum of experience and they work in the followingfunctional
areas:

Battery Design & Development :

Process Development

35 | P a g e
Tool Design & Development

Alloy Development

Development of Plastic Components

Hard Rubber / Soft Rubber Components Development

Analytical Services

Battery Testing & Quality Assurance

Environmental Health Monitoring

Patents:

In addition to several innovative patents granted in

India, quite a few InternationalPatents have already been
published with details as under:

Details Published No. Published Date Place Range of Products

Covered
Design Patent jointly with Shin-Kobe 1053740 10
November1999 Japan 75D31R MF95D31R MF
Design Patent Design Regn. No. 1163467 20 January 2003
Japan Leak Resistant
Design 38B20L/R MF
Patent for leak resistant automotive batteries US2003/0017381
A1 23 January2003 USA Eternity Range (ET40, ET40L) ATB
Range (MF70Z, MF50Z,DIN55MF) DIN-MF Range (DIN66MF,
DIN74MF) CV Range (MHD600,MHD800)
P2003-45398A 14 February 2003 Japan
EP1 280 214 A2 29 January 2003 Europe

36 | P a g e
 Patent for leak retardant automotive batteries US2003/0013006
A1 16 January 2003 USA ATB Range (MFS40, MF40SV,
DIN44MF, 55B24LMF) MF Rangefor Premium Cars (55D23LMF,
70D23LMF, 75D23LMF)
P2003-31191A 31 January 2003 Japan
EP1 278 254 A1 22 January 2003 Europe

Technology for Tropical Countries:

In tropical countries like India, automotive battery life is adversely

affected by the

following conditions:

High ambient temperature

High Vehicle Vibration due to rough roads
Outdated charging system particularly on old vehicles
Sluggish vehicle movement in congested city drives
Frequent start - stopWeak infrastructure for
maintenanceInferior quality of water for topping up.

37 | P a g e
Exide R&D Centre, therefore, has a special focus on
developing the desiredautomotive battery characteristics for
India / Tropical conditions which includethe following:

High temperature endurance

Recovery from deep discharge
Resistance to vibration & bumps
High reserve capacity
Good cranking ability at low as well as normal temperature
Heavy load enduranceResistance to overcharge
Low water loss
Low self discharge
Spill proof / Leak resistant
State-of-charge indication
Spark resistant

Some of the major development work done at the R&D

Centre and viewed at aglance is as follows:

Japanese range of automotive batteries

Japanese range of Motorcycle batteries

Jai Kisan range of Tractor batteries

MHD range of automotive batteries as per Indian Standards

DIN range of automotive batteries suited to vehicles of European

origin

Valve Regulated Lead Acid (VRLA) batteries for Telecom application

38 | P a g e
Valve Regulated Lead Acid (VRLA) batteries for Indian Railways

Valve Regulated Lead Acid (VRLA) batteries for Inverter application

Motive Power Batteries for Fork-lift Trucks Submarine battery for

Indian Navy

High energy density battery for Electric Vehicles Plante

batteries for Power stations New products have been developed for
the domestic and export marketssuch as Jai Kisan range of batteries
for tractors. Furthermore, long-life,maintenance-free batteries for
cars have also been developed which are presently being marketed
under the brand name Exide Eternity. Also a new heavy duty,MHD
Range of batteries have been developed and introduced for the
entirecommercial range of vehicles. Batteries were also developed
for CNG/LPG powered three-wheelers and golf carts.

A range of batteries for Industrial application including new

batteries for Telecom, Solar, Traction and small VRLA for UPS system
was also developed.Major OE customers for automotive batteries
include Toyota, Hyundai, Honda, M&M, Maruti, GMI, Tata Motor, etc.
etc.

Major OE customers for motorcycle / three-wheeler batteries

include Bajaj Auto,Hero Honda, LML, Kinetic Motor, Yamaha, etc. etc.

Major OE customers for industrial batteries include DOT, RDSO,

NPC, NTPC,APC, etc. etc.

Infrastructure / Laboratories:

39 | P a g e
 Exide R&D Centre is also well equipped with a Tool-Room, CAD
facilities,material testing and laboratories having the modern
equipment for testing of theraw materials and components used for
manufacture of batteries. These includeoptical emission
Spectrometer, Particle Size Analyzer, Porosemeter, ImageAnalyzer
Workstation, Profile Projector, Universal Tensile testing machine,
etc.etc.

Product Testing Facilities:

Product Testing Department acts as the nodal point for product

validation throughintra R&D linkage with Automotive Design
Department for Automotive,Motorcycle & EV batteries Industrial
Design Department for VRLA, Plante(Flooded), Tubular (Flooded),
Submarine, Solar, Minars' Cap Lamp, etc.Process Development
Department for change or improvement in manufacturing processes.

MRR for ISO and QS Quality Standards:

Product Testing Department also interacts with all the

manufacturing units i.e.Shamnagar, Chinchwad, Haldia, Hosur,
Taloja, Ahmednagar & Guindy for testingand quality assurance of
their products from time to time and as per QS Standards.

40 | P a g e
 In order to achieve Business Generation through Type Approval
Tests of newlydeveloped products, Product Testing Department
keeps liaison with Industrial &Automotive Marketing Department and
carry out Type Approval Tests which isusually witnessed by the
customer / ultimate user at R&D Test House.

R&D Test House isequipped with state-of-the art test facilities

which are mainlyMicroprocessor based computer controlled charge -
discharge test systemEnvironmental test machines e.g. Vibration,
Controlled Temperature & HumidityChambers, etc.High Current
Discharge Circuits for Automotive & IndustrialSome special testing
machines e.g. High Voltage Tester, Spark Tester, ShortCircuit Tester,
etc.In the era of intense competition, technological changes are
putting extreme pressure onCompanies to innovate or
decline.Therefore, contribution of innovation & technology is
becoming a key success factor in many of the organizations.Exide
recognizes the importance of technology & innovations. In order to
maintain technological leadership, Exide R&D have been actively
developing differentiated battery technologies for tropical countries.
The Exide R&D has been recognized by theDepartment of Scientific
& Industrial Research, Ministry of Science & Technology,Government
of India since April 1977.

R&D work is carried out on various facets of lead-acid battery

technology, which include development of new products for
applications such asAutomotive, Motorcycle, VRLA, Telecom, UPS,
Railways, Defense, etc. primarily tomake the product range

41 | P a g e
internationally competitive. In addition, the R&D is engaged in
projects embracing process technology aimed at improving the
product quality &consistency, production efficiency and material
utilization. Furthermore, R&D programincludes improvement and
indigenization of materials such as metals, alloys, plastics, etc.R&D
emphasis is on studying and improving the environmental aspects
associate withthe manufacturing process.

Functional Areas:

All the above specific areas are well administered by a strong

group of human assets. Thequalified R&D personnel are Ph.D.'s in
Engineering / Applied Science, Post-Graduate /Graduate in
Engineering / Science, MBA's and Diploma in Engineering with
broadspectrum of experience and they work in the following
functional areas:

Battery Design & Development

Process Development

Tool Design & Development

Alloy Development

Development of Plastic Components

Hard Rubber / Soft Rubber Components Development

Analytical ServicesBattery Testing & Quality Assurance

42 | P a g e
Environmental Health Monitoring

Exide , a name coined out of Excellent Oxide a product

ingredient, hasthrough its continuous commitment and customer-
need focus, emerged as one of the most powerful brands in
existence today

OBJECTIVE OF STUDY

The objective of the survey is to know the market share of

standardfurukawa utomotive batteries in twin cities and to rate the
batteries in terms of ales,services.To know the complaints received
by the mechanics.

To get suggestions and other information from the mechanics in

order to increase the sales by providing goodservices.To know the
opinion of the standard furukawa batteries and to compare
withother brands of batteries in terms of performance, price, after

43 | P a g e
sales services, package, promotional activities and other related
information.This is also done to know the features consumers will
consider uringthe purchase of batteries and to know the brand
suggestions given by the mechanics totheir customers , to know the
role of advertisement in drawing the attention of customer and to
know the effective medium of communication such as T.V, radio,
news paper ,magazines, shop paintings and also to know the
strengths and Weakness of standardfurukawa batteries and to get
good suggestions in order to boost the sales of standardurukawa
batteries.

EXCUTIVE SUMMARY

The U.S. Department of Energy proposes to award an American

Recovery and Reinvestment Act of 2009 grant to Exide Technologies
for the expansion of its domestic advanced lead-acid battery

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manufacturing for use in the transportation industry. DOEs Proposed
Action in this EA is to provide a grant to partially fund expanded
manufacturing of two types of batteries at two existing Exide
Technologies plants: a spiral wound absorbed glass mat design at its
Bristol, Tennessee, plant and a flat plate absorbed glass mat design
at its Columbus, Georgia, plant. At the Bristol plant, Exide would
move new or existing process equipment into an existing 110,000-
square-foot building; the spiral wound battery manufacturing would
require about 50,000 square feet. At the Columbus plant, Exide
would demolish some existing structures and build a 44,000-square-
foot

addition to the existing battery plant.

DOE evaluated 14 resource areas and identified no significant

adverse impacts for the proposed project Action. In some of the
resource areas, DOE determined there would be no or minimal
impacts (Chapter 1). The focus for more detailed analysis was on
those disciplines that would require new or revised permits, have the
potential for significant adverse environmental impacts, or have the
potential for controversy.

Because the Bristol, Tennessee, plant expansion would occur

within an existing building, there would be no potential
environmental impacts to the surrounding environment in relation to
interior building modifications, and incremental operational
increases in emissions, effluent streams, and waste generation

45 | P a g e
would be small and well within existing permit limits. Exide has
operated the plant for 15 years.

For the Columbus, Georgia, plant the demolition of existing

structures, the construction of a building addition, and the
expansion of operations would occur within the existing site
boundaries. The onsite areas that would be affected have already
been disturbed and have been dedicated to industrial activities for
the past 46 years. The incremental operational increases in
emissions, effluent streams, and waste generation would be small
and well within existing permit limits.

Emissions of carbon dioxide could contribute to cumulative

increases in greenhouse gases and related climate change in global
combination with other projects. However, the use of electric and
hybrid electric vehicles in place of nonelectric and nonhybrid
vehicles would reduce gasoline consumption, which would decrease
carbon emissions and thereby contribute to offsetting increases in
emissions from operations at the plants. Therefore, DOE expects
cumulative carbon impacts to be small. In addition, the potential for
reduced emissions has the

potential to result in a net decrease in U.S. carbon dioxide

emissions.

DOE determined there could be beneficial impacts to the

nations air quality and the transportation industry from

implementation of the proposed project. In addition, beneficial

46 | P a g e
socioeconomic impacts would occur from increased employment

opportunities and spending in the affected local economies.

RESEARCH METHODOLOGY AND DATA COLLECTION

Research plan:

To achieve the objectives, a questionnaire was prepared consisting

of questions covering all aspects for which information was to be

derived.

1. DATA SOURCE # Primary data

2. RESEARCH INSTRUMENT # Questionnaire

3. RESEARCH APPROACH # Survey

4. SAMPLING PLAN #

47 | P a g e
 a) Sampling unit : People

b) Sampling Size : 100

c) Sampling Procedure : Random Sampling

5. CONTACT METHOD # Personal

DATA ANALYSIS

1. Different types of brands dealing with:

brand No. of respondent percentage

Exide,Amron 30 30%

Exide ,Amron,Amco 29 29%

Exide,Panasonic 6 6%

Exide,SF,Amco 3 3%

SF Amron,prestolite 10 10%

All 2 2%

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Exide,SF,Amron 20 20%
total 100 100%

Respondents dealing with Exide and Amron are 30%

Respondents dealing with Exide , Amron and Amco are 29%

Respondents dealing with Exide and Panasonic are 6%

Respondents dealing with SF, Amron and prestolite are 10%

Respondents dealing with all brands are 2%.

Respondents dealing with Exide, SF and Amron are 20%

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2. Demand for automotive batteries:

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 Demand No. of respondent percentage

Hight 60 60%

Medium 40 40%

Low 0 0%

Total 100 100%

Respondents viewed high demand for automotive batteries are 60%

Respondents viewed medium demand for automotive batteries are

40%

Respondents viewed low demand for automotive batteries are 0%

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52 | P a g e
3. Features consumer will consider during the purchase of

the batteries:

Features No. of respondent percentage

Performance and brand 30 30%

name 35 35%

Price and performance 25 25%

Price and brand name 10 10%

Package and performance

Total 100 100%

Respondents viewed performance and brand name during the

purchase of batteries are30%.

Respondents viewed performance during the purchase of batteries

is 35%.

Respondents viewed price and brand name during the purchase of

batteries are 25%.

Respondents viewed package and performance during the purchase

of batteries are 10%

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54 | P a g e
4. Complaint received from the customers of SF:

Features No. of respondent percentage

YES 5 20%

NO 20 80%
Total 100 100%

No of respondents received complaints are 20

No of respondents did not received are 5

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56 | P a g e
9. Average sales at the counter:

Brand Name No of Batteries

Exide 410

SF 336

Amron 308

Prestolite 10

Amco 34

Panasonic 25
Total 1123

No of batteries sold per month by the respondents :

Exide---410

SF------336

Amron308

Prestolite---10

Amco---34

Panasonic25

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FINDINGS

Advertisements of Standard Furukawa batteries are not up to mark.

There are no promotional activities of this brand.

After sales services are not up to the mark at several areas.

There is no relationship with garage people.

Brand awareness is lacking in some areas.

There is no quick response after receiving the complaints.

Battery mobile service is not satisfactory.

SF batteries stands third in ranking exide ranked third and amron

ranked second.

While purchasing batteries consumers will consider mainly

performance, brand name,and price

As far as sales are concerned exide ranks first,SF second, amron

third etc.

Only few complaints are received from the customers of SF

Most of the people who where interviewed advised advertisement

for increasing sales.

The price of SF batteries is competitive and low.

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As far as advertisement is concerned T.V, news papers, shop
displays and shop paintings, play major role in drawing the attention
of the consumers.

According to the garage people automotive batteries has got high

demand as there is anincrease in the purchases of cars

Most of the mechanics suggest their customer to go for a particular

brand.

Exide, amron and amco are the brands which are dealt by many of
the garage people.

Packaging of SF is normal when compared to other brands.

As far as promotional activities are concerned SF is poor when

compared to amron,amco.

Performance of SF batteries is satisfactory

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CONCLUSIONS
The expansion of operations at the Exide Technologies facilities
in Bristol, ennessee, and Columbus, Georgia, would take place on
existing company-owned plant sites. The Bristol site occupies 134
acres, and Exide has operated it for about 15 years; the Columbus
site occupies 42 acres and has operated for 46 years.

The analyses for this EA considered all the environmental

disciplines DOE typically includes in NEPA documents. DOE
considered both its Proposed Action of providing Recovery Act
funding and Exide Technologies proposed project for expanded
operations at two existing sites. The proposed project includes
modification of an existing building at the Bristol plant and
construction of a new addition at the Columbus plant. After review,
DOE decided not to carry several disciplines forward to a
characterization of the affected environmental or additional analyses
because there would be no impacts, impacts would be too small to
characterize, or impacts would only occur for short durations. In
addition, both sites consist of disturbed lands that have been in
industrial use for years, and potential impacts would be unlikely

61 | P a g e
beyond the site boundaries. The disciplines DOE did not carry
forward include:

Geology and soils,

Land use,
Aesthetics and visual resources,
Noise,
Biological resources,
Cultural resources,
Environmental justice, and
Transportation.

In comparison with current levels of operations, the proposed

expanded operations at both sites would contribute small
incremental impacts to air quality, wastewater discharges, solid
waste generation, and utilities use (electricity, natural gas, and
water). The Bristol plant would expand into an existing building, so
the amount of waste from preparing for the installation of equipment
would be small. The removal of existing structures and the
construction of a new addition at the Columbus plant would result in
a small increased use of construction materials in the community;
the razing of existing structures would result in construction waste
including wood, metal, and concrete that Exide would ship to an
appropriate commercial landfill or recycling facility. Expanded
operations would also result in the use of additional raw materials
(Sections 2.1.1 and 2.1.2).

Expanded production at both the Bristol and Columbus plants

would have a small impact on local carbon dioxide emissions, which
could in combination with global emissions have a cumulative effect
on climate change. However, the use of electric and hybrid electric
vehicles in place of nonelectric and nonhybrid vehicles would reduce
gasoline consumption, which would decrease carbon emissions and
thereby contribute to offsetting increases in emissions from
operations at the plants. Therefore, DOE expects cumulative carbon

62 | P a g e
impacts to be small. In addition, the potential for reduced emissions
has the potential to result in a net decrease in U.S. carbon dioxide
emissions.

Expanded operations would result in an increase in each plants

employment base and result in the creation of indirect jobs. While
this represents a small positive increase in regional employment, the
anticipated employment levels would still be less than the
employment levels each plant had at its peak.

As Section 1.5 notes, DOE conducted formal consultations with

the responsible FWS field offices and with the SHPOs in Georgia and
Tennessee. Appendix B contains copies of these consultation letters
and the subsequent correspondence. Based on the information
and/or conclusions the FWS field offices provided, DOE concluded
there would be no impacts to federal or state threatened or
endangered species from the proposed projects at either site. The
SHPOs responded that there would be no impacts to historic
properties from the proposed projects at either site.

RECOMMENDATIONS

1. Provide battery mobile services effectively to gain customer

satisfaction.

63 | P a g e
 2. Provide better after sales services then the competitors, with
out delay after receiving complaints.
3. Letting the stock of batteries in the MASS and other big
garages by providingthem the batteries at discounted prices
will help to increase the sales.
4. More advertisement is needed for increasing the sales.
5. Advertisement in TVs, news papers and shop displays plays
important role indrawing the attention of consumers.
6. Should have a good rapport with garage people apart from
dealers and retailers.
7. Dealers margin and retailers margin should be more then the
margin provided by the competitors so that they can provide
commissions to the mechanics.
8. Take necessary action towards the batteries which are
damaged within the warranty period, without delay.
9. Need to invest more on promotional activities as there is more
potential for automotive batteries.

QUESTIONNAIRE

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Name:Address:

1. What are the different types of brands you are dealing with?

a)Exide b)Standard furukawa

c)Amaron d)Prestolite

e)Amco f)Panasonic

2. Demand for Automotive batteries?

a)High b)Medium

c)Low

3. What are the features consumers will consider during the

purchase of batteries?

a) Price b) Performance

c) Package d) Brand name

4. Rank the different automotive batteries in terms of sales?

a) Exide ----- b) Standard Furukawa -----

c)Amaron ----- d)Prestolite -----

e)Amco ----- f)Panasonic -----

5. Do you suggest any brand to your customer?

a) Yes b) No

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6. Which brand do you suggest to your customer?

a)Exide b) Standard Furukawa

c)Amaron ----- d)Prestolite -----

e)Amco ----- f)Panasonic -----

7. Your Opinion of Standard Furukawa batteries?

i)Performance:-

a) Satisfied b)Unsatisfied

ii)Price:-

a)High b)Low c)Competitive

iii) After sales service:-

a) Good b) Average

c) Poor

iv) Package:-

a)Attractive b)Normal c) Unattractive

v) Promotional Activities:-

a)Good b)Average c) Poor

8. Do you think advertising plays an important role in drawing

attention of thecustomers?

a) Yes b) No

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i) Which media will draw more attention of customers :

a)Electronic Media:

i)TV ii)Radio

b)Print Media:

i) Newspapers ii)Magazines

c) Shop displays:

i) Display board ii) Shop painting

iii) Hoardings

9. What is the average sale at your counter?

a)Exide b) Standard Furukawa

c)Amaron ----- d)Prestolite -----

e)Amco ----- f)Panasonic -----

10. Have you received any complaint from the customer after
purchasing the batteries?

a) Yes b) No

If Yes

i)Furnish some of the complaints you have faced

a)

67 | P a g e
 b)

c)

11. Please furnish the following:

a) Strength of Standard Furukawa

b) Weakness of Standard Furukawa

12. Any suggestions which help in boosting the sales of Standard

Furukawa?

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BIBLOGRAPHY

WEB SITES:

WWW. EXIDE INDUSTRIES.COM

WWW. GOOGLE.COM
WWW. STANDARD FURUKAWA.COM

BOOKS:

MARKETING RESEARCH(GC BERRY)

STANDARD FURUKAWA BROUCHERS

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