Strengths
Recognizable brand
High quality products and services.
Excellent atmospherics.
Standardization of products and services.
Highly experienced and trained staff.
Investments in CSR.
Cultural Diversity.
Economies of Scale.
Opportunities
Positive forecasted growth rate of GDP.
Increased coffee consumption.
Growth of social media, smartphones and
broadband connections.
Positive growth rates in food and beverages
market.
Small likelihood for a price war.
Low bargaining power of suppliers of coffee
beans and purchasers.
High barriers of entry.
Weaknesses
Closed many stores due to market
saturation.
Poor adapt to local culture.
Considered as an overprized store.
Small and declining market share.
Threats
Political instability.
Discouraging tax policy.
Special consumption tax of 25% in
coffee market.
Reduced liquidity mechanism.
High concentration in the coffee
market.
High bargaining power of
technological machinery suppliers.
Numerous substitute products.