GENRE ANALYSIS
Genre Analysis
Cristian Botello
RWS 1302
Introduction
Communication is a process at which people interact with symbols to create and interpret
meanings. We use communication in every aspect of our lives and is the source of understanding
other and others to understand us. There are different forms of communication including mass
addressed in two different genres which include a scholarly journal and a digital non-scholarly
media source. The digital non-scholarly media source is an article from Forbes on why
communication is the most important skill today. The scholarly journal is a journal suggesting on
The scholarly journal and digital non-scholarly media source have very different
audiences. In the non-scholarly sources by Greg Satell, the article is geared towards middle class
people with hope in making more income. Greg Satell motivates these people to acquire the skill
of communicating effectively in which would boost your opportunities in being more successful.
The digital non-scholarly media source purpose is to persuade the audience on developing a skill
the author thinks is the most important skill. In contrast, Randy Hirokawa taps to an audience of
corporate leaders that are in administration. He suggests ways to improve communication in the
organization by explaining strategies. The scholarly journal looks to inform the audience on
Rhetorical Issues
The approach of how both genres establish credibility varies. In the journal, the
information provided by the author is validated by the scholarly community in the field. In
contrast, the digital sources or non-scholarly media print sources are possibly fact checked and
validated by the publisher. Both ways the genres establish credibility fulfills the purpose of both
genres. The genre of the journal values the accuracy of justified claims more than the journal
which both approaches show that. The digital non scholarly media source evokes a inspiring
response towards the audience. The author does this by giving different examples of historic
figures that used effective communication as a tool to achieving their goals. The emotional
response does fulfill the purpose of the article because it persuades the reader to believe that
communication is the most important skill. The journal is different because the purpose is to be
informative and not have an emotional response. The media source cites monologues from other
authors and direct quotes from reputable people to support the claims. The validation of claims is
different in the journal because the author cites other scholarly journals that have done research
in the field. For the purpose of the both genres, the way claims are validated is appropriate. This
is true because in the article, the quotes selected give the audience an emotion which
complements the article. The audience can easily relate to the quotes which are tied into stories.
The journal on the other hand, is especially appropriate because citing justified claims is a main
Another difference is the layout of the scholarly journal. The journal consists of an
abstract which a summary of the papers purpose. The journal contains citations that are very
detailed and specific in the sources the information was extracted. Another difference is the
layout of the scholarly journal. The journal consists of an abstract which a summary of the
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GENRE ANALYSIS
papers purpose. The journal contains citations that are very detailed and specific in the sources
the information was extracted. Another difference is the layout of the scholarly journal. The
journal consists of an abstract which a summary of the papers purpose. The journal contains
citations that are very detailed and specific in the sources the information was extracted.
Non scholarly media and digital sources such as the one Greg Satells wrote on Feb
15,2015 on Why Communication Is Today's Most Important Skill, might not contain citations at
all. At the end of the article of a journal contains a bibliography or references. The bibliography
or references contain the sources used in the research paper in APA format. Journals also contain
a conclusion when non-scholarly media and digital sources do not contain one. The author of a
non-scholar media could write an article in essay form that does not follow a specific format as
the journal does. When extracting information for research scholarly journals would be the
credible source in supporting claims. Claims need credible sources in order to be validated. Since
they go through very different processes, using accurate information that is accepted as common
knowledge in a discipline is important. Without the components of the journal, the journal would
not convey its message effectively because it would not be scholarly anymore. The article
without its components would not persuade the audience and would not fulfill the purpose of
communicating to the audience. The components of each genre are important because each
component is what makes up the type of genre the information falls in.
Conclusion
Both genres communicated their claims effectively relative to the audience and purpose
the genres were trying to accomplish. The scholarly journal was more effective in conveying the
message to audience because the claims that were presented in the journal were validated in
many ways to ensure the information was justified. Because of the structure and validation
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GENRE ANALYSIS
process, scholars would value the scholarly journal in building new knowledge.
References
Greg Satell. (2015). Why communication is today's most important skill. Retrieved from
http://www.forbes.com/sites/gregsatell/2015/02/06/why-communication-is-todays-most-
important-skill/#7ec091c03638
Hirokawa, R. Y. (1979). Communication and the managerial function: Some suggestions for