Dated:
Nov 14, 2013
Mission: Axis provides
reliable and custom
transportation and tourism
services. It is focused on its
friendly staff and quality
autos that are always
punctual and professional.
Key Team Players:
Thomas Ankin: fifteen years
experience in the hospitality
industry, with ten in
accounting and finance.
Maurice Tompson: Three
years experience in strategic
marketing at P&G, MBA
from a top university in
Northeastern US.
Action Plan
The business has a three-
phase action plan to be
implemented within each
growth stage, the market-
entry plan will be:
Development
Find and investor
Obtain financing
Purchase key assets
Develop website
Rent office and garage
Growth
Begin sales implementation
Begin with advertising
Meet customer demand
Sustainability
Maintain auto reliability
Focus on staff development
Ensure clients are satisfied
Have performance reviews
Consider expansion options
Prepared for:
Axis
Unique Selling Proposition: Axis provides tourism, corporate transportation,
public school transportation and other services with its line of buses and limos in
the United Arab Emirates. The company develops strong relationships with
corporations, hotels, schools and tourism agencies and maintains its quality with
highly professional staff and reliable vehicles to retain clients in the long-term. It
will secure large clients with expert sales teams and retain them with reliability.
Trends: Tourist
Employees
Corporations Events
arrivals in the GCC
region has grown at
CAGR of 8.5% over
2002-2011, relative to
global growth of 3.7%
Public Schools School buses [1]. Tourist arrivals to
the UAE 7.9% y-o-y in
2011 [1]. UAE makes
up 30% of tourist
Tours arrivals in GCC region
Tourism Airport pickup [1].
Competition: Key
players in the region
Vision: Axis will become the premier company for group are similar bus rental
transportation within the United Arab Emirates. The companies, our
company will be recognized for its highly trained staff, advantage is the staff.
punctuality, cleanliness and all around professionalism.
Growth Stages: The
Through this, its vision is to achieve a leading market share.
company will immediately
promote its website and
develop sales materials.
Marketing Plan: The business will be promoted through:
These will be conveyed to
clients and they company
B2B Sales: Giving strong sales presentations, trained staff and
will focus very heavily on
materials focusing on the advantages of Axis to hotels, travel
training and development.
agencies, schools and corporations.
Online: Focusing on primarily web marketing techniques to
target travel groups for the UAE, corporate events and a
separate area locally for employee shuttles. Net Income
Projections (mil):
Legal Structure: The Target Market: The
business will be filed in the company will target Year 1 8.396
UAE by two managing corporations for Year 2 31.458
partners holding employees and events, Year 3 42.387
ownership. There is no hotels for tourism and Year 4 165.838
business tax in the UAE. the public sector for Year 5 160.677
Profits will be distributed school corporations in
in the form of dividends. the United Arab
Emirates.