Carla E.

Guerrero
San Diego, CA Carla.g99@gmail.com 619-962-0351

International Marketing professional with over 3 years of direct experience and newly acquired Bachelors Degree in
Business and Marketing. History leading online marketing content creation, paid advertising, and design of physical
marketing collateral. Experience working with international teams and clients, spearheading social media actions, and
developing ongoing marketing campaigns.

Online and Social Media Marketing Project Management

Multimedia Production Adobe CS, Photoshop, and Microsoft Office
Content Scheduling Written and Oral Communication Skills
Reporting and Analytics/ Google Analytics Trilingual- fluent in English, Spanish and Italian

Professional Experience

Marketing and Social Media Outreach Coordinator Intern

San Diego Italian Film Festival 2015 Present
Lead marketing actions for non-profit organization showcasing award-winning Italian films throughout San Diego; work
with executive and assistant directors, and communications manager to oversee social media campaigns, including
article creation and curation, photo and video production, and fan engagement.
Partner directly with Italian marketing consultants to better understand profile demographics and posts and create
paid advertisement campaigns to widen reach; successfully increased total followers, likes, and engagements on all
related SDIFF pages.
Perform analysis of social media posts and actions, identify market segments to target, create engaging content, and
A/B test photos, videos, and post times; developed working relationships with similar organizations to develop cross-
promotions and spread word about upcoming events.

Marketing Intern, Office Assistant
YPR 2016
Spearheaded marketing actions for Italian housing provider targeting American students and universities; created
physical marketing collateral, redesigned website, and developed online posts, and drafted marketing emails to
American universities to engage about utilizing services.
Led Italian to English translations of contracts, emails, and other correspondence; edited internal informational
material including pamphlets, instruction manuals, emergency information, and security notices for American students.
Redesigned company website, improving layout, navigation, and ease of use; allowed for more interaction, selling of
materials and bookings, and secure submission of required documents and forms.
Acted as the primary contact for American students on arrival day, walking them through apartment, introducing them
to Italian culture and norms, and answering questions; enabled students to feel welcomed in a new country, and be
fully informed them on where to go for help and how to cope with new culture.

Human Resource Intern
Students In Free Enterprise 2008 2009
Led customer service and administrative tasks for an organization focusing on teaching entrepreneurship, business,
and ethics to college students; assisted customers in person, and via phone and email, and managed inventory of
student-run business supply store.
Coordinated monthly member events, contacted guest speakers, reserved event spaces, designed and distributed
event marketing materials, and led all day-of event logistics; events successfully grew membership of organization,
introduced students to new professionals, and expanded business knowledge of those in attendance.

Education

Bachelors Degree, International Business, emphasis in Marketing and Italian

San Diego State University, San Diego 2016

 Classes Included: Global Marketing, Consumer Behavior, Protocol, Retail Management, Business Ethics, International
Business Management, International Finance, International Business Strategy And Integration, Management
Information Systems, and Business Italian.