Hsueh wen Liu (Kevin)

Dr. PJ. Moore

EAP 506
April 24th, 2017

Language Analysis

In academic writing, some people believe different grammar can lead to different status

or positions. Using accurate grammar is not only important in our school life but a priority for

Masters degree students especially when we are writing our research papers. In my major, sports

management, we do a lot related work in marketing, business, management, physics, health and

so on. In addition to being a good graduate student, making progress in analytical and research

writing is also my academic goal. Therefore, I need to put the time and effort into studying in

order to achieve my goal.

The article in journal of Sport Marketing Quarterly, named The Marketing of an

International Match in Asia: The Effects of Sports Commentary and Nationalistic Sentiments on

Framing, Priming, and Consumer Behavior, written by Minkyo Lee, Choong Hoon Lim, In-

Sung Yeo, and Paul M. Pedersen is related to my major and interest. In this article, there are two

features of grammar which belong to concept of split infinitives and mid-position word

(Swales & Feak, 2012). Therefore, in the following paragraphs, I am going to analyze two

features of grammar respectively.

In the first concept of split infinitives (Lee, Lim, Yeo, & Pedersen, 2015), the reason that

the author used this in the article is to emphasize verbal function and make the ideas more clear

and obvious, which is not common in academic writing. For example, Minkyo Lee, Choong

Hoon Lim, In-Sung Yeo, and Paul M. Pedersen (2015) say, Because this study is the first known

attempt to experimentally test the framing and priming effects of distorted media coverage in

conjunction with nationalistic sentiments on sport viewership, the findings are somewhat

limited (p. 244). As we can see in this example, the reader can understand easily. The other
Hsueh wen Liu (Kevin)
Dr. PJ. Moore
EAP 506
April 24th, 2017

example, the authors used the split infinitives to make the idea become more specific. For

instance, Thus, the current study maybe the first known attempt to experimentally test how

message framing influences consumers responses as moderating functions of individual

differences (p. 236).

In mid-position part (Lee, Lim, Yeo, & Pedersen, 2015), among some research papers,

the authors use this concept to present their ideas. In this way, they are able to let the reader

understand what they wanted to express. In some of the article, the authors usually put the adverb

at the end of the sentence, and it may make the reader misunderstand the main idea in this

sentence. In my major, its very important for scholars to understand the main idea of the article

because putting the adverb at the end of the sentence it might make readers misunderstand the

key points that the author wants reader to think about and increases the completeness of the

sentence. According to this concept, there are three examples I chose in this article; When it

comes to the realm of sports, few studies have empirically tested priming, the second level of

agenda setting (p. 238). Participants were randomly exposed to various video stimulations, and

Watson found that those exposed to nationalist framing showed greater increases in national

pride. Also, the effect of frame on political attitudes was significantly mediated by national

pridep. 238and These findings firmly support the notion that media have a first-order

cognitive effect and second level agenda setting effects. (p. 239)

In my major field, I discovered that the sport-related research focuses more on the data

analysis with presenting tables and adverbs and adjectives which are used to describe the

reliability of results. However, some people believe that the data analysis articles are full of

defects, redundant words or complex sentences which may distract readers from the main idea in
Hsueh wen Liu (Kevin)
Dr. PJ. Moore
EAP 506
April 24th, 2017

the articles, and that is also a drawback in my writing. Therefore, in my opinion, I would like to

advance my writing skills and describe the outcomes of my research with accuracy and make my

research paper look more professional through reading professional articles, learning and

practicing.
Hsueh wen Liu (Kevin)
Dr. PJ. Moore
EAP 506
April 24th, 2017

Reference

Lee, M., Lim, C. H., Yeo, I.-S., & Pedersen, P. M. (2015). International Match in Asia: The

Effects of Sport Commentary and Nationalistic Sentiments on Framing, Priming, and Consumer

Behavior. Sport Marketing Quarterly(24). Sport Marketing Quarterly, 24, 235-245.

Swales, J. M., & Feak, C. B. (2012). Academic Writing for Graduate Students: Essential Tasks

and Skills Ann Arbor. University of Michigan Press.