Anda di halaman 1dari 2

Caught Between a Rock and a Hard Place

Philadelphia, PA, May 06, 2017 --(PR.com)-- The jewelry industry is at a crossroads. Retailers are
shutting down, shoppers are going online, and millennials are investing in experience rather than luxury
goods. 3Dee.io, a Philly-based software company, doesn't plan on fighting these trends.

According to founder Gigi Kizhakkechethipuzha, Buying jewelry needs to be an immersive and personal
experience for consumers both online and in-store. Part of the problem is that consumers can't own the
creative process.

3Dee.io wants to put the paintbrush in the hands of the consumer.

There's a difference between finding the perfect ring and feeling as though you've made the perfect
ring, says co-founder Elliot Levy. We give consumers a completely new experience that empowers
them to get creative, make that perfect ring, and have fun while doing it.

The 3Dee.io experience is available to consumers inside the retailer and on their website. In-store,
consumers design jewelry at a 'Creator Station', where they visualize their creations in real time using
hologram technology. Online, consumers get an 'Experience Kit', which includes a smartphone hologram
display and an augmented reality ring sensor to virtually try-on jewelry.

Levy feels that, going conflict-free is not enough to win over millennials. The industry needs innovation
and a fresh experience to attract future consumers.

To Kizhakkechethipuzha, That starts with redefining what it means to be consumer-centric.

3Dee.io is in talks with several top retailers in the jewelry industry and expected to launch their first
platform in July. The company plans on expanding their offering to other product categories including
watches, shoes, toys, apparel, automotive, and furniture later this year. 3Dee.io's sister company is
Virtina, a premier E-commerce development firm partnered with several top E-commerce platforms.

Page 1/2
PR.com Press Release Distribution Terms of Use
Contact Information:
3Dee.io
Elliot Levy
855-844-3346
Contact via Email
www.3dee.io

Online Version of Press Release:


You can read the online version of this press release at: http://www.pr.com/press-release/715327

Page 2/2
PR.com Press Release Distribution Terms of Use

Anda mungkin juga menyukai