The British media and the monarchy:

Elizabeth the Dutiful or Elizabeth the Last? The press perception of Queen Elizabeth II

in the UK 1997-2007

A study has been made by Zaperta (2008) concerning the interest of the British press in the

monarchy in the United Kingdom,

Queen Elizabeth has a three main reason why she generated this intense media interest. First is

focusing on the symbol of British nationhood. Second is with her royal family and as an

individual. Third, as being a ruler and in this constitutional head of United Kingdom therefore

she is the most important representative on the monarchy. Elizabeth as being a queen she needs

to provide the focal point for temporary debate between the believer on how monarchy works

and to the advocated of the republic just because of the intensive media coverage.

In the recent views on media aim to construct and imagined political communities, and it is

connected to the national myths, values and collective memories in regarding of cultural

activities invention in United Kingdom. The practice in the public rituals splendor in the British

monarchy in late 90s and 20s said by Eric Hobsbawm and David Cannadine said about his

perspective in the royal tradition between 1870s and 1914s are the year that Great Britain having

dramatic developments. In 1880s this was also the media development initiated.

Being constant of the media about the royalty are result of the establishing the nation state

reproduction and it can also remind about the British citizen in the year of 1880s about the

family which symbolically represents their nationhood and it is focuses on cultural side of UK.

About cultural phenomenon, on the first debt it shows analysis to understand broadly the text

science and the second debt about media studies that may develop to examine the significance of
media in contemporary society in consideration of media cultures influence and signifying power

of media in quote of the power to represent things in particular ways.

This structure is based on Theory, the Theory of Semiology or it is uses by Semiotic methods.

The theory made by Ronald Barthes are concerned with the process of linguistic signification in

the merchant by which meanings are produced. Since signs are used to describe and interpret

the world, it often seems that their function is simply to denote something to identify the fact

but in the primary meaning it is carried by associations that is called connotations. The basic

premise is that in various signs, like words, for instance, it is possible to decode cultural values

and ideologically potent categories and classifications

in contemporary society the media are considered as a major sources of information because it

has immerse potential owe and it easily influence the people in some ways, it also contribute to

the formation of specific attitudes and opinions in the public. As Negrine points out, the mass

media are at the heart of the processes of communication

The power of proprietors whether as individuals or as representatives of conglomerate

ownership, in general it is those who already have other forms of economic, political or

cultural power that have the best access to the media, an ideological representation of the

world this are the quote that may describe the relationship between the ownership and control of

media. This could explain why media discourse may be interpreted and describes the mass media

set the terms of what is significant and have the power to impress their own definitions of the

world. The understanding on the nation state may perceptible in the text but they deliberately

avoids any references to what been interpreted in early 18 th and 19th century. The beliefs, values

and norms are inherent in the community this are the central assumption of U.K.
The monarchy is portrayed as a weak institution, whose greatest pillar, the public support, has

been shaken. This is the result of argument of the constitutional monarchy that said of no chances

of survival in the government because more people are arguing on it and the weakness and

defenselessness against the power of the people with the same ideological implications. It was

declaring a failing monarchy because of the image that displaying on media.

As Michael Billig notices, this use of language is demystificatory, for it strips away mystique,

making monarchy appear ordinary. It indicates an ordinary person stands behind the

extraordinary role of being a monarch. Ian Bradly believed in metaphorically laden phrase that

from Shils and Young, an act of national communion (App. 4: 1) and the monarchy defender

of faith and guardian of the traditions of tolerance and openness (App. 4: 10).This may imply

the highlights values that related to British and makes sense on national identity.

The center of attention is a strong differentiation between the Queen as a person and the

institution of monarchy in the media that is selected. The outdated rituals in egalitarian time

represented as the Queen an anachronistic, undemocratic and hierarchical institution. A

representative of British society manifested the movie is concerned with the messages to the

word. The constitutional monarchy itself is as old as tension.

The votaries of individual, democratic freedom, and supporters of a personalized tradition does

not enable the co-existence of this form of government. The popularity of a republic on its

governmental representatives depends much more on the personality of the sovereign and the

popularity of a monarchy as an institution becomes apparent. Texts are considered to be a

powerful form of communication capable of contributing to particular beliefs and attitudes of the

audiences within media and cultural studies. The world are often analyzed with reference to their
ideological representation with broader political, economics and socio-cultural structures that

have a relationship of media outlets.