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Buying behavior of Finance Management

Rural consumers
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General / Interesting
(1,019)
February 15, 2008 / Sales/Marketing Management
Human Resource
To understand the buying behavior of rural Management (3,936)
consumers, we must go to the factors that Operations

influence their buying behavior. The factors Management (1,202)

Sales/Marketing
include:
Management (2,249)

1. Socio-economic environment of the

consumer
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2. Cultural environment
3. Geographic location
4. Education/literacy level SUBSCRIBE FOR
5. Occupation UPDATES
6. Exposure to urban lifestyles
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7. Exposure to media and enlarged media reach.
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8. The points of purchase of products.
9. The way the consumer uses the products
10. Involvement of others in the purchase. NETWORK

11. Marketers effort to reach out the rural COMMUNITIES

markets
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Some of these points are discussed in some
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detail below: CiteHR.com Human
Influence of culture: Culture and tradition Resource Management
influence perception and buying behavior. For CiteLegal.com Legal
example, the preference in respect of color, size Community
and shape is often the result of cultural factors. CiteOps.com
Operations
Rural consumers perception of products is
Management
strongly influenced by cultural factors.
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And Marketing
Geographic locations: Rural consumer behavior
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is also influenced by the geographic location of
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the consumers. For example, nearness to feeder Terms Of Service
towns and industrial projects influence the
buying behavior of consumers in the respective
clusters of villages. We are discussing this RECENT POSTS

aspect in detail in the section on market

Delays in hiring: When
segmentation in rural markets. To cite one more your dream offer takes
example of how geographic location affects ages to reach you !
buying behavior, we can point out the fact that Hiring for
the lack of electricity in many rural households Competencies or
acts as a barrier to the purchase of certain Credentials?
consumer durables. Termination on No-
Show after Maternity
Exposure to urban lifestyles: Extent of exposure Leave
of rural consumers to urban lifestyles also Re-booting your

influences their buying behavior. An increased career after a sabbatical

Managing office
exposure and interaction with urban
romance when it turns
communities has been the trend in recent years.
stale
Dual Employment or a
The way the consumer uses the products: The
Part-Time Job
situation in which the consumers utilize the How to build a team
product also influences their buying. The after all your employees
example of lack of electricity affecting buying leave?
behavior illustrates this point as well. Lack of Attrition : Is there any
electricity automatically increases the purchase solution to it ?
of batteries by rural consumers. Similarly, since What happens when
rural consumers cannot use washing HR makes you declare
powders/detergent powders that much, as they fake experience in
wash their clothes in streams or ponds, they go writing

in more for washing bars and detergent cakes. Managing Talent-

Experience as a Vendor
How to turn around
Places of purchase: Buying behavior of rural
Late-Reporting to
consumer also varies depending on the place
office?
of purchase. Different segments of rural buyers
Exit Formalities :
buy their requirements from different
When your employer is
places/outlets. Some buy from the village not ready to relieve you
shopkeepers; some from village markets/fairs; from your services!
others buy from the town that serves as the How to survive when
feeder to the rural area. It is also seen that the your role is soon to be
same buyer buys different requirements from eliminated ?
different laces. For understanding the buying What happens when
behavior of the rural consumer correctly, the an Open-Door meeting
marketer must ask the question: Where from do goes wrong?
An Year-End-Review
they buy the products and why?
Red Flag a New Hire:
Dos and Donts
Involvement of others in the purchase:
How to Run An
Involvement of others in the purchase in the
Effective Conference
purchase decision is yet another relevant factor
How to create a
in this regard. There has been a change here in perfect profile to land
recent years. In the past, the head of the family the dream job
used to make the purchase decision all by Gambling Versus
himself. In contrast, the involvement of the other Investing The Ins And
members of the family in the purchase decision Outs
has been growing in recent years. An increase in Why Training
literacy coupled with greater access to Programs dont impact
information has resulted in this development. Business Objectives?
Thought Paper
The marketer has to reckon the role of the
influencers while sizing up the buying behavior
of rural consumers. TAGS
Marketers efforts to reach out the rural Appraisals Attrition

market: In recent years, many corporate Background verification

companies have been trying hard to develop a BPO Budget Business
market for their products in the rural areas,
Business Growth
investing substantially in these areas. This has
Career management
brought about some change in the way buyers
Career progression
purchase different products. Developmental
marketing has created discriminating buyers Change management

and hitherto unknown demand in the rural communication

market. compensation and benefit

culture decision making

All the above factors influence the buying
employee morale
behavior of rural consumer and hence their
employee satisfaction
responses to the marketing mix variables, and
the reference points they use for purchase growth hiring

decisions. HR Champion

Human resource

implementation Internet

Interview Job

leadership

leadership development
How to Run An Effective Conference
Recently conferences have become unpopular since they marketing motivation
are believed to take up time of many
office politics

organizational
development
Gambling Versus Investing The Ins And Outs
Have you ever regarded casino gambling as a way of organizational growth
making an investment, similarly to
organization development

people management

Why Training Programs dont impact Business performance management

Objectives? Thought Paper
personal excellence
Training programs are designed with a business need in
mind. However in reality, after the Personal leadership
development