Volume 2
Number 1 $5.00
Journal of
ContemporaryArt
INTERVIEWS:
PART TWO
Art & Language
John Baldessari
Artists Ashley Bickerton
Speak Moira Dryer
Giinther Forg
Tishan Hsu
Joel Otterson
Gary Stephan
Spring/Summer 1989“The art object can
be used asa
mutlti-vernacular,
multi-phonetic device.”
Ashley
Bickerton
Richard Phillips: Hostility towards the audi-
ence is a key coordinate in modernism. Your
work tends to direct its own traffic. How does
the juncture of meaning and the social matrix
set up in your work serve as a measure of
hostility?
Ashley Bickerton: 1 can’t bear work that
condescends to its viewer. I find this a most
banal kind of arrogance. It exemplifies a very
unsavory aspect of the whole modemist enter-
prise in its implications to imperial, techno-
logical, new colonialist culture.
T feel that an art object should be an open,
vital forum, a podium from which the artist
can speak freely about anything they damn
well please, to follow lines of research and
inquisition, develop curiosity and name de-
sires, The art object can be used as a multi-
vernacular, multi-phonetic device, through
which to “talk” to the viewer and to show
them, without condescending, what one has
researched, thought about, lived: to offer up
propositions, not to proselytize or to con-
JCA. 119Hi Ashley Bickerton
demn, but to work with the viewer. The rela-
tionship to the viewer can be complex: you
can sneer, you can cajole, you can joke with,
you can educate—and all these contradictions
can exist and create sensations and stimulate
the viewer in many different ways at once.
There doesn’t have to be a specific directive.
RP: InRobertSmithson’ s ‘Incidents ofMirror
Travel in the Yucatan,’ he said, “All those
guidebooks are of no use. You must travel at
random, like the first Mayans. You must risk
getting lost in the thickets.” Comparatively,
what function does the mapping-out of exotic
locations serve in your work, in the sense of
creating “fantasy-scapes?”
AB: That brings up an analogy that I’ve been
toying with, but haven’t really talked about.
One can either create (and I know “create” has
been an unpopular word in the last 10 years)
under the explicit brilliant and exacting neon
lighting of the laboratory, where everything is
laid out in precision diagram, or one can let
one’s thoughts operate in the ethereal half-
light, where phantasms of desire move
through the parameters of your vision. Some-
where between these two possibilities might
exist a desirable space for art: one has no
backbone, the other no heart.
‘The idea of the guidebook is so specific. I
know what Smithson is getting at. But we see
the world somewhat differently now that
every space has been marked, touched,
charted and catalogued. There is no virgin
frontier, at least in the broad sense. Frontiers
exist in the specifics now, in the microscopic
as opposed to the macroscopic.
‘We long for this space, and the sensory
80 Vol. 2.1
“Every space has
been marked, touched,
charted and
catalogued. There is
no virgin frontier.”Ashley Bickerton Ij
overload that this discombobulation provides,
but we can’t have it. It’s all been circum-
scribed and prepackaged and inscribed in the
form of kitsch. So the idea was to mate that
primal need we have for kitsch packaging and
the feelings themselves—somehow it’s about
a sense of loss, But we can reinvent ourselves,
in kitsch, like a dog can get excited about
going out for a walk on a chain.
RP: The surfer Derek Ho said, “How you surf
there, getting your photos taken, building a
reputation, is the most important thing on the
circuit.” Your artwork seems to have a World
Tour-readiness. Is there a parallel between
your experiences in the New York art world
and the pro surfing circuit?
AB: The idea came out of what I had wit-
nessed in the surfing industry, which had
become my little laboratory for analyzing
culture. I watched surfboards go from air-
brushed mandalas and pure white surfboards
to boards massively smeared with corporate
sponsorship decals. The logos became a form
of expression, about the relationship to corpo-
rate culture.
What I said in my press release formy show
at International With Monument was: these
essentially are the sporting goods for the race-
track of art, or the circuit. Sporting equipment
didn’t interest me because it’s so designed to
be used. So I wanted to look at the entire art
scene from a holistic point of view, objects as
utilitarian things that operated within that
circuit, and were applied to all the different
usages of that. I just wanted to make them
manifest, to make obvious all those refer-
ences: lifted, shipped, stored, hung.
Jca_ 81HH Ashley Bickerton
I wanted to make perfectly clear that the
point of aesthetic referencing at the moment
that exists on the wall of the gallery is only one
minute fraction of that object’s existence and
total meaning.
RP: Your work is often autobiographical:
how did your earlier travels with your family
and the special interests that guided them
shape your experience and influence the
work? In particular, your early travels, the
business of living in a tent in Guyana.
AB: 1 don’t think they could not influence. As
you're continually mobile and ripped out of
one context—cultural and geographic—and
placed in another, it shapes the entire cogni-
tive understanding of the world. I've lived in
so many different countries that spoke every
dynamic of the English language, all the dif-
ferent creoles, and pidgins from a shanty-
construct of English in West Africa, West
Indian, Creole, Hawaiian Pidgin, American,
and also British English. So the language itself
became stretched and twisted through all its
permutations and all its vernacular inflec-
tions, yet it remained the same language. So
this gave me a very particular view of the
malleability of language and a deconstructive
perspective, possibly.
At that point one realizes, too, that the basis
for all our understanding of the world is the
linguistic model. Everything is understood
through language, and so one cannot separate
the discourse from the style of the discourse.
And the relationship of language to culture is
so specific and acute: the speaking of all those
different tongues gave me a view into the
plasticity of language.
82 Vol. 2.1
“The speaking of all
those different tongues
gave me a view into the
plasticity of language.”Ashley Bickerton H
RP: Did that feed in a direct way into your
early phoneme pieces?
AB: Those pieces were very simple. They
were about: what is a formal painting? Whatis
the relationship of form to content?
By taking content and reducing it to its most
preliterate guttural bellow, and making form
its most archly self-conscious plastic con-
struct, to drive a wedge between form and
content, to play out the dynamic of so-called
modemism in this twisted information-age
way.
RP: Specifically, how did your father’s re-
search inform this work?
AB: Chomsky used the model of infant lan-
guage acquisition, In reaction to that, my
father examined the model of pidgin English,
which was an ad-hoc language that was
formed when you got, say, three different
language groups put together in the same
context. My father developed this idea: seeing
how these languages evolved, there were cer-
tain axis mechanisms in language itself that
were universal, He formulated this idea of the
“bioprogram” that exists in the mind, which is
essentially this reflexive structure upon which
all words are hung, It doesn’t matter if they're
Mandarin Chinese or Bantusi. It was an equa-
tion between the constructed language and the
innate cognitive mechanism that was dis-
posed to deal with the possibility of language.
This reductive model—without him being
very influential on me—it was just the sense
that it was all there in our family, and as an
organic unit we moved temporally and geo-
graphically. It was part of our whole existen-
tial reality, And [just applied that to how I saw
JCA 83a Ashley Bickerton
modem art—how I had grown up. When I
went to the Museum of Modem Art, that’s
what I saw and that’s the way I interpreted it.
Other people would have different interpreta-
tions.
RP: In the past you've provided statements
containing themes, comparisons, dedications
and introductions to the work. Can you ex-
plain the function of extreme hyperbole and
linguistic brouhaha that accompanied the
work? Why comparisons to Michael Jackson
and the dedication to Robin Leach?
AB: The press releases were just all that I
couldn’t fit into the work itself. Now I’ve
worked towards the notion of: If you think it,
say it—say it on the piece, find room for it. If
you've gota crush on Jane or Bob, find a space
on the piece to write it. Talk about anything
you damn well please. If it enters your head,
and you think it’s worth saying, then it has
every right to exist artistically in one’s work:
there should be a kind of processing of one’s
life into a mechanical mode.
RP: How did this relate to the text-oriented
conceptualism that was going on at CalArts
when you were a student there?
AB: It became the opposite of the students
there who would put up a white painted board
and produce an accompanying text, and try to
put the two together. All I saw was this mon-
strous schism that existed between the two. I
thought, why not just slap that text on the
piece? Ifit’s there, the piece should be able to
handle it. I felt that art could no longer exist as,
a diagram, an illustration for some extemal
and alien reckoning.
84 Vol. 2.1
“If you’ve got a crush
on Jane or Bob, find a
space on the piece to
write it.”“I began to see certain
greatly-heralded works
of art becoming the
banners for Western
technological society.”
Ashley Bi
‘kerton @
Ibelieve that somehow the neutralization of
free thinking is always manifest in the work-
ing out of the formal nuances. The re-ham-
mering home of a stylistic look—that part is
essentially dead in the water. For it to be alive
it’s got to be an open mode of address.
RP: If you look at Ryman’s context, in the
sense that he is looking at the specific rela-
tionship of the painted object to its wall struc-
ture—there’s a limited scope to the specificity
of always referring to the object in the gener-
alized condition.
AB: It has the same singular, mechanistic
quality of the Stella model. It remains in that
idealized, laboratory lighting. I became inter-
ested in its relationship to a more expanded set
of possibilities. I began to see certain greatly-
heralded works of art as ultimately being the
reflexive liberal and intellectual self-image
held forth, becoming the banners for Westem
technological society. The self-aggrandizing
autonomy of these pieces is merely the flag of
liberal purity held forth by what amounted to
a much more insidious and dark machine, all
the might of Westem technological imperial-
ist society.
RP: And these works continue to serve as
ambassadors? Are they to be seen as the
public relations element?
AB: They were mute in a sense. Their very
simplicity and abstraction became a
smokescreen for the real workings of that
machine. This in every way crippled the art
object’s capability to speak. Modem techno-
logical society was also offering up all these
other things through its consumption, through
JCA 85BE Ashley Bickerton
its constant and voracious need to equilibriate
itself within the world economy and environ-
ment. It was creating other problems. Sud-
denly you had 60,000 new chemical composi-
tions being produced and put out in the world
every day. The earth-objectitself was being ir-
reversibly, and horribly negatively, altered by
this machine that was being spoken sweetly
and poetically of by these emblems that were
modem paintings,
This becomes a sinister conspiracy that
hasn’t really been addressed. It seemed to be
so wide open, so ripe, that it just invited me to
walk in. This is the kind of terrain I just feel an
artist can operate best in.
RP: Whatinfluences the decisions being made
in the new work, the new landscape pieces?
Where did you look for the work? You men-
tioned your interest in the underwater labora-
tory, roll-bars on cars...
AB: | keep thinking of the hardware—roll-
bars of off-road trucks, canvas from tents,
backpacks, rigging from mountaineering
equipment and ships—as being precisely the
materials by which culture can leave its con-
text and enter into the natural space. These are
the apparatus which we construct in order to
Temove ourselves from the cultural matrix.
I wanted to problematize the relationship of
these objects as they exist in a cultural situ-
ation that they’re predetermined for. The
hardware that I’m choosing is the hardware by
which we equilibriate our biological selves in
an unfriendly natural macrocosm, and replace
ourselves into the natural arc. I wanted to
make art that was biodegradable. Now that we
have the new foods that are health foods, I
86 Vol. 2.1Ashley Bickerton Hi
want to make “health art.” The material I use
will be benign, ice., toxic free.
Realizing that the most toxic materials were
the most exquisite, I began to ask myself:
where were all the carcinogenic and waste
products of the object going when I poured
them down the sink, and all the sprays going
into the air? Somehow this seemed to tie itself
into that whole value equation of the art ob-
ject. What began to develop was this scenario
in relationship to culture and modemism as
banners. I beganto develop a picture of things.
The handles which carried the painting in
the gallery context suddenly became the very
handles by which it could be transported and
dumped on the side of a cliff with so much
jetsam. Suddenly I wanted to make art that
was designed for those applications. Instead
of taking painting and making it applicable,
and changing its meaning by recontextual-
izing it, I wanted to take art that seemed
directed towards those applications, specifi-
cally, but leave it in the gallery so that it
screamed in its discomfort and begged you to
consider a wider interpretation of how we
might see an object ina gallery, in culture, and
how culture really works. Ultimately, it’s all
part and parcel with, and really governed by,
the organic world.
RP: It seems like the new work exists at that
juncture precisely between where itis going in
terms of landscape and how it will exist in the
codified art world environment. What's the
deal?
AB: Our whole idea of landscape seems to be
changed. The issue that kept offering itself up
was that itno longer suffices to record land, to
JCA 87ef Ashley Bickerton
record the natural terrain, the biosphere, to
record its image. These allegorical inscrip-
tions seemed to be no longer an issue. The pri-
mary source, terra firma itself, was losing its
own inscription. ‘The issue of preservation of
the land moved into an idea of centrality in the
idea of landscape. And this was the shift that
became crucial, that I had to work towards.
Agriculture is one of the primary ways that
we first rerouted the natural environment to
serve the cultural apparatus. In the new work,
using all sorts of raw grain stocks and food,
there is a relationship between culture, cul-
tural production, and the cultural artifact, the
consumption of the cultural artifact, and the
consumption of fuels for the biological being
itself. I have this one piece I’m working on
now called Minimalism’s Evil Orthodoxy:
Monoculture’s Totalitarian Aesthetic. All
that I'd seen good about Minimalism sud-
denly revealed itself as being a celebration of
what in effect was monoculture, which is in
effect the form of agriculture which is total,
for miles and miles, indistinguishable corn,
which produces the absolute reliances on
chemical fertilizers and toxic pesticides.
All the chemical producers are now buying
up the seed companies, because they’ve now
been able to patent seeds. And they're produc-
ing seeds that produce no offspring. I began to
see all the classic premises of things like
Minimalism being absorbed in the most hei-
nous aspects of culture. And so the more I
thought about people standing in front of this
gorgeous reductivist object, in all its seductive
splendor, and contemplating and finding reas-
surances and beauty, the more I saw its adver-
sarial position to life itself. You begin to see
88 Vol. 2.1“The art object is
there, the viewer is
there, they just
coincide.”
‘kerton Hi
how this produces this idea of landscape that
I'm beginning to work towards. In my disillu-
sionment of being a portrayer of culture-
Scape, and trying to approach the idea of
landscape from the point of view of sculpture,
seemed both incredibly obvious and not with-
Out its own extreme challenge.
Ashley Bie
RP: What about the biodegradable? The cy-
clical nature behind the work? The idea of the
object being able to recycle itselfinterms ofits
life as a work of art, being seen in the public
situation. In other words, what relationship
does the new work have to its ‘potential audi-
ence?
AB: It implicates its viewer in a matrix of First
World consumption and global destruction,
As the viewer stands in front of the work, one
has to realize that the whole constructions of
one’s aesthetic notion of the world we live in
are implicated in that matrix of. ‘consumption.
I want to tie our consuming indulging corpu-
lence to global destruction, to implicate the
viewer right there, right on the spot. I want to
construct work explicitly to bypass the con-
temporary viewer. The vieweris, ina sense, an
uninvited guest to an experience that belongs
toa completely alien set of values. Again, the
process of inversion. So [had to confront them
as possessing a set of values that didn’t belong
to me, and somehow that would inform us. It
gets back to the idea of our species not being
central, that we’re just one set of organisms
existing in the biosphere. That the intended
audience is not necessarily the art public, or
even our species. The art object is there, the
viewer is there, they just coincide.
One of our most offensive manifestations is
JCA 89Hi Ashley Bickerton
this need to hide certain things and to aggran-
dize ourselves as a species, and this is mani-
fested in so much of our cultural practice, our
art. I would justlike to make certain things that
might be disagreeable staringly obvious. It
comes out ofa lot of thinking that might relate
to holism, or ecological views, it’s an anti-
anthropocentrism. Certainly in numbers we
are not dominant by any means.
RP: How important is the concept of forging
ahead with the new? There seems to be a
specific break from the idea of you holding
fast to the idea of yourself as a painter to the
new broader, more all-encompassing idea of
the landscape.
AB: That’s the specific problem, because
while I completely mistrust the desire to reaf-
firm the nurturing warmth of the known, Lalso
have a great distrust of the blind and eager
moving forward into what we consider to be
the less-defined, which marks the health of
our species, but also spins in its wake a rather
diabolical trail.
This sets up a sort of strange position. You
have tokeep the mind alive—youhave to keep
twisting it, ripping it apart like clay, demand-
ing oft, taxing it. One has to continually push
it to maintain its organic vitality.
Now we enter a whole other time clock that
is much more amorphous, much more arbi-
trarily viscous, and the atoms ricochet in
unprecedented configurations.
December 22, 1988, New York.
90 Vol. 2.1
“Now we enter
a whole other time
clock that is much
more amorphous.”Journal of
Oyo ORM yee
Ross Bleckner
inst Datel Buren
First Sarah Charlesworth
Jack Goldstein
Jeff Koons
Stephen Lack
Wolfgang Laib
Will Mentor
David Reed
Spring 1988
“We are a strange
accumulation of historical
sentiment.”
—Ross Bleckner,
p-51,Vol.1, No.1
“T am sure today
Baudrillard must not
recognize his children.”
—Daniel Buren,
p.17, Vol.1, No.1
“I am trying to explore
the hidden psychological
dimension of culture.”
—Sarah Charlesworth,
p.66, Vol.1, No.1
“I believe in advertisement
and media completely. My
art and my personal life
are based in it.”
—Jeff Koons,
p.22, Vol.1, No.1
Volume 1, Number 1, Interviews—Spring, 1988. This first issue includes inter-
views with Arakawa, Ross Bleckner, Daniel Buren, Sarah Charlesworth, Jack
Goldstein, Jeff Koons, Stephen Lack, Wolfgang Laib, Will Mentor, David Reed.
Available as a back issue for $10.00. Limited supply.
“Not another journal on art? Wait. This is truly different. The complete
100 pages are devoted exclusively to interviews with contemporary
artists....In the first number there are no illustrations, but the ten
conversations offer a splendid, easy-to-read key to what art is about in
the late 1980s....And itis all presented sans jargon and sans the tension
of academic theory. The magazine is a must for any library involved
with contemporary art.”
—Bill Katz, LIBRARY JOURNAL, May 15, 1988“The process of painting
‘for me is a process of re-
vealing. But when you
start a painting, there’s
always a part of you that
wants to conceal, and let
the painting be this mask.
—Elizabeth Murray,
p-32, Vol, No.2
“All behind me are the
Sriends that died; ?m
breathing this air that they
can’t breathe... These days
I see the edge of mortality;
the edge of death and
dying around everything
like a warm halo of light
Sometimes dim sometimes
irradiated...”
—David Wojnarowicz,
p.84, Vol.1, No.2
Journal of
ContemporaryArt
Special
Projects
Richard Artschwager
Judith Barry
Mike Bidlo
Jennifer Bolande
Bary Bridgwood
Robert Gober
Joseph Kosuth
Jonathan Lasker
Elizabeth Murray
Amulf Rainer
William Wegman
David Wojnarowicz
Christopher Wool
Fall/Winter 1988
Volume 1, Number 2, Special Projects—Fall/Winter, 1988. Original projects
created for the issue by: Richard Artschwager, Mike Bidlo, Jennifer Bolande,
Barry Bridgwood, Robert Gober, Joseph Kosuth, Jonathan Lasker, Elizabeth
Murray, David Wojnarowicz, Christopher Wool. Available as a back issue for
$10.00. Limited supply.
“More than one observer of the current art scene has noted that
discussion among artists—genuine conversation about artistic ideas
and goals—has seemingly hit an all-time low. Noting this, the artists
John Zinsser and Philip Pocock have taken matters into their own
hands—by starting a magazine of their own that contains nothing but
interviews with artists.”
—Douglas C. McGill, The New York Times, January 22, 1988Journal of Contemporary Art
330 East 19th Street, Box CC
New York, N.Y. 10003 (212) 982-6169