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Business Plan

Mr. Toppers
Hair Salon
Contents

Executive Summary 1
Description of the Business 2
Company History..................................................................................................... 3
Vision................................................................................................................... 4
Mission................................................................................................................. 4
Objectives.............................................................................................................. 5
Company Background............................................................................................... 6
Founders............................................................................................................... 7
Founders Background............................................................................................... 8
Products and Services............................................................................................. 13
Team Management & Organization Structure 19
Store Location....................................................................................................... 20
Organization Chart................................................................................................. 21
Position and Number of Founders............................................................................... 23
Task Specification.................................................................................................. 24
Industry Analysis 30
Industry size......................................................................................................... 31
Growth rate structure.............................................................................................. 33
Population............................................................................................................ 35
Industry Trends..................................................................................................... 40
Key to Success...................................................................................................... 42
Market Analysis 45
Market Segmentation.............................................................................................. 46
Geographic....................................................................................................... 46
Demographic..................................................................................................... 47
Customer Behavioral........................................................................................... 48
Competitor Analysis............................................................................................... 49
Direct Competitor............................................................................................... 49
Indirect Competitor............................................................................................. 53
SWOT Analysis..................................................................................................... 54
Marketing Plan 56
Business Concept................................................................................................... 57
Service and Product................................................................................................ 58
Target Market....................................................................................................... 60
Market Trend........................................................................................................ 61
Main Competitors.................................................................................................. 62
Sales forecast........................................................................................................ 63
Marketing Mix...................................................................................................... 67
Product and service strategy................................................................................... 67
Promotion strategy.............................................................................................. 68
Pricing Strategy.................................................................................................. 70
Operating Plan 72
Operation Process.................................................................................................. 73
Operation Time..................................................................................................... 78
Location.............................................................................................................. 79
Store Layout......................................................................................................... 80
Facilities and Equipment.......................................................................................... 81
Suppliers............................................................................................................. 84
Workers............................................................................................................... 85
Qualification Needs............................................................................................. 85
Task Specification............................................................................................... 86
Budget Salary.................................................................................................... 87
Financial Plan 88
Sources of Fund..................................................................................................... 89
Loan Repayment Schedule....................................................................................... 90
Depreciated Value of Fixed Assets Schedule..................................................................91
Cash Flow............................................................................................................ 92
Income Statement.................................................................................................. 97
Balance Sheet..................................................................................................... 103
Ratio Analysis..................................................................................................... 108
Conclusion 109
Appendix 111
Business plan
Mr. Topers Hair Salon

Executive Summary

Mr. ToppersHair Salon is a full service salon that will provide an exclusive and

excellent hair service. The conducive and relaxing environment can become an important part

to attract people come and become our customer. The latest tools and expert workers that we

will provide also become our strength to compete with other salons. We will be providing an

exclusive place and alsoa separate placefor anyone that taking care about their social especially

for Muslims women.

Our service include cuts for women, men, students and children, washes, style, colors,

perms, and conditioning treatments.The product that we will provide is shampoos, conditioners,

hair sprays, gels and hair accessories. Our purposeis provide high customer satisfaction by

rendering excellent service, high quality product and relaxing environment at an acceptable

price or value relationship. Our target market is from middle class and anyone that wants high

quality service and wants relaxing environment.

Our salon will be located in at 93, JalanLegenda 1, Lagenda Height, Sungai Petani,

Kedah. This location is easy to access by car or even taking the bus. This will encourage many

people to come toour salon. Mr. Toppers salon will open seven days a week, from Sunday to

Saturday with hours varying allowing customers to come to our salon at the best day and time

for them.

Mr. Toppers hair salons will fit a banner nearby our salons so that the customers can

know and alert about us. We also put this billboard at the roadside. We have our eabsite, Mr.

Toppers blog Mrtoppers.blogsport.com. and facebook by using name Mr. Toppers Hair

Garden. Besides we will distribute pamphlet to attract the potential customers. This will help

Mr. Toppers Salons to develop a positive image and make people aware of the existence of our

salon.
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Description
of the
Business 3
Business plan
Mr. Topers Hair Salon

Company History

Mr. Toppers Hair Salon willbe launch in Jan 2013at 93, JalanLegenda 1, Lagenda

Height, Sungai Petani, Kedah. It began from the combination of ideas between members of

board of director. Before we decided to open this business, first we had done some research to

know more detail about this kind of business. It is because we want our business will growth

smoothly and can be a famous salon in our country especially in Sungai Petani, Kedah. Finally,

we decided to open some special salon because this business has a big potential to get higher

profit and the market of this business is very good and stable. Other than that, the kind of this

business has more opportunity to expand from time to time.

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Vision

TO BE A WORLD-CLASS HAIRDRESSING AND BEAUTY EXPERT IN MALAYSIA.

We provide our clients with not only the best in hair styling and hair-care, but an experience

that makes the client feel at right at "home." Our stylists will stays with clients from beginning

to the end, and service was the name of the game.

Mission

To provide the best in "high-end" hair-care services at an affordable price

in an relaxing environment.

Mr. Toppers Hair Salon has set a special mission or purpose to make sure our clients or

customers will satisfied with our services. Our business has providing services relevant to our

clients specific needs. From that, we believe and confident that our clients needs and wants

should come first which will form the foundation of how we run our business and make sure

our business will success and get profit.


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Objectives

In order to archive the mission, Mr. Toppers Hair Salon had states our own business

objectives.Our objectives are

a) To increase our overall sales at least by 20% in the next three year
b) Establish the work opportunities for them who have a knowledge and expertise in this field.
c) We also will expand our business by open a new branch.
d) Keep our client happy by give the best service and provide a conducive and relaxing

environment to fulfill their satisfaction.


e) Become an option for both Muslim and non-Muslim with provide a separate place and good

facilities.

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Company Background

Name of company : Mr. Toppers Hair Salon

Registration Number : 330321-H

Type of Business : Partnership

Date of Registration : 21Oktober 2012

Registration Address : Tingkat 21, MenaraSentosa, JalanTunku Ibrahim,

05621, Alor Star, Kedah.

Business Address : 93,JalanLagenda, Lagenda Height Sungai Petani, Kedah.

Office Number : 04- 432 444 / 445

Fax Number : 04- 432 1786

Website : mrtoppers.blogsport.com

Email : mrtopperexcellentcare@yahoo.com

Bank :

Account number : 04010605007525

Date Started : 11January 2013 3


Business plan
Mr. Topers Hair Salon

Founders

NAME ADDRESS
No 90, LorongMutiara 3/3, Taman Mutiara Indah,
Tan Jin Nee
08000, Sungai Petani, Kedah
No 32, Lorong ps16/39 RPT PadukaSetia,
Tan Rou Ying
Kg Boyan Baru,34000, Taiping, Perak
No 36, JalanRemia 6, Taman Kota Jaya,
Wang ZongChing
81900, Kota Tinggi, Johor
No 80, Kg Kuala Sungai Rambutan,
Nor Hanisbinti Mat Salleh
34140, RantauPanjang, Selama, Perak
No 9, Lot 636, Kg Tok Kaya, Labok,
NurIsmidarbintiIdris
18500,Machang, Kelantan

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Founders Background

Name : Tan Jin Nee

Ic No. : 900420-02-6068

Date of birth : 20 April 1990

Age : 22 years old

Gender : Female

Address : No 90, LorongMutiara 3/3, TamanMutiara Indah,

08000, Sungai Petani, Kedah

Phone no : 012-4069168

Status : Single

Academic qualification : B.Entrepreneurship (Honours)

Skills : 1) Able to plan activities & carry them through effectively

2) Ability to resolve conflict.

3) Exceptional situational leadership skills.

4) Adapt successfully to changing situations & environments.

Previous business : Hair Salon


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Name : Tan Rou Ying

Ic No. : 890310-08-6436

Date of birth : 10 March 1989

Age : 23 years old

Gender : Female

Address : No 32, Lorong ps16/39 RPT PadukaSetia,

KampungBoyanBaru, 34000, Taiping, Perak

Phone no : 016-5338010

Status : Single

Academic qualification : B.Entrepreneurship (Honours)

Skills : 1) Passion in finance field

2) Adapt successfully to changing situations & environments.

3) Able to plan activities & carry them through effectively

Previous business : Audit in PWC


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Name : Wang ZongChing

Ic No. : 881223-01-5377

Date of birth : 23 December 1988

Age : 24 years old

Gender : Male

Address : No 36, JalanRemia 6,Taman Kota Jaya,

81900, Kota Tinggi, Johor

Phone no : 016-7680420

Status : Single

Academic qualification : B.Entrepreneurship (Honours)

Skills : 1) Able to manage any problems in anytime

2) Good communication skills

3) Adapt successfully to changing situations & environments

Previous business : Hair Stylist


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Name : Nor Hanisbinti Mat Salleh

Ic No. : 890329-08-5714

Date of birth : 29 March 1989

Age : 23 years old

Gender : Female

Address : No 80, Kampung Kuala Sungai Rambutan,

34140, RantauPanjang, Selama,Perak

Phone no : 019-5550829

Status : Single

Academic qualification : B.Entrepreneurship (Honours)

Skills : 1) Co-operative team leader

2) Enthusiastic and good adaptability to various situations

3) Assigned to reach targeted results

Previous business : Spa


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Name : NurIsmidarbintiIdris

Ic No. : 890103-03-6012

Date of birth : 3 January 1989

Age : 23 years old

Gender : Female

Address : No 9, Lot 636, KampungTok Kaya, Labok,

18500, Machang, Kelantan

Phone no : 013-9556526

Status : Single

Academic qualification : B.Entrepreneurship (Honours)

Skills : 1) Good communication skill

2) Able to work under pressure

Previous business : Hair Salon

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Products and Services

Mr. Toppers Hair Salon provideshigh quality products and services that enhance our

clients physical appearance and mental relaxation.

a) Services
Hair cuts

Women Men Children


Students

Washes and Blow

Styles/up dos

Colors
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Highlights and Lowlights Full head colors

Perms

Rebonding and Conditioning treatments

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Hair Extension

Bridal Hair

Formal occasion to a party night

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b) Products
Shampoos and Conditioners

Hairsprays

Gels

Styling tools

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Competitive Advantages

There are a number of salons like ours in Sungai Petani area, but they are mainly in the

very high income areas. We wish to offer a middle ground for those clients who cant afford

those high end luxury salons. We has provide special price discount for regular customer. For

example, for those customers who have get service RM 50 and above, they can get special

discount between 20%-30% anytime. Customers who show out their student card also will get

a 20% discountprice for the service. We provide these discounts to ensure that the customer

will stay loyal and so they are satisfied with the services we provide.

Other than that, we also have more different products and services for our customers

compared with our competitor. It is the best way from us to attract more customers from time

to time. We are confident that our products are more special than the competitors product

because all our products that we used are halal for Muslims. We use LOreal Professional

and Kerastase hair care products which have better quality and with affordable price rate.

Besides, we also used the latest hair care technology to achieve our customer satisfaction.

Besides that, we prepare a special area for Muslimah. There is a curtain at the entrance which

gives more privacy. We always alert with customer satisfaction because they are the most

important person to ascertain the goal of our salon will achieved.

In addition, we having a special service that is our customer can enjoy their exclusive

haircare product. We jot down the customers name on the product they used in our salon, and
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we will reserve for them till the next time they visit our salon and they can continue to use

their exclusive haircare service.

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Team
Management
&
Organization
Structure
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Store Location

Mr. Toppers Hair Salon locates in 93, Jalan Legenda 1, Lagenda Height, Sungai

Petani,Kedah.The shop is strategically positioned and easily accessible, facing main road, and

nearby shopping centers like Tesco and Village Mall.The shop is located in the heart of the

community which willenable easy and convenient access for all customers who wish to

utilizethe businesss services. The location is a progressive and business friendly environment.

Its strategic location ensures easy accessibility.

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Organization Chart

TAN JIN NEE

DIRECTOR

TAN ROU YING WANG ZONG CHING HANIS ISMIDAR

FINANCEEXECUT ADMINISTRATIVE MARKETINGEX OPERATION

JUNIOR JUNIOR SENIOR SENIOR CASHIER


HAIR HAIR HAIR HAIR
STYLIST STYLIST STYLIST STYLIST
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Our management team consists of people that have mastered their technical skills and have a

desire to share that knowledge with new talent entering the industry. Tan Jin Nee as the

Director of the company, Tan Rou Ying as the Finance Excecutive, Administrative Executive is

Wang ZongChing, Marketing Excecutive is CikHanis, and the Operation Excecutive is

CikIsmidar. They are the owner of the company. Every one of us has a bachelors degree in

Entrepreneurship and has experiences in hair stylist, beautician and grooming field. Mr

Toppers team recognizes that additional staffs with professional skills are required to properly

support our growth. We employer 4 hair stylists and 1 cashier in order to stronger our team.

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Position and Number of Founders

NUMBEROF
POSITION QUALIFICATION
WORKER

Director 1 Bachelor Of Entrepreneurship (Hons)

Finance Executive 1 Bachelor Of Entrepreneurship (Hons)

AdministrativeExecutive 1 Bachelor Of Entrepreneurship (Hons)

Marketing Executive 1 Bachelor Of Entrepreneurship (Hons)

Operation Executive 1 Bachelor Of Entrepreneurship (Hons)

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Task Specification

Director

In general, the Managing Director will control the overall running of the activity "Mr.

Toppers Hair Salon". Among the tasks undertaken are responsible for ensuring that the

business runs smoothly and to plan and identify business policies. In addition, director is

responsible to making final decisions in the purchase of equipment to verify payments

involving large amounts and make future plans. Moreover, director need toensuring smooth

business move in line with the goals set.

Finance Excecutive

The Finance Manager is responsible for managing the flow of cash into and out of our

business. Finance Manager Roles is to make financial plans based on business needs to

operate and look for investment opportunities. Sheneed to make financial forecasts in the

short term and in the long run. She also needs to use resources effectively in working

capital and capital investment focused. The financial manager is responsible for providing

the income statement, balance sheet, cash flow statement and it is done every month and

every year. She also needs to ensure that the financial position of the business is strong and

stable. In addition, the finance manager is also responsible for the supply of raw materials

and ensure that the supplier can provide accurate source of raw materials
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AdminstrativeExcecutive

Administration Manager is responsible for the business administration of the recruitment,

selection and recruitment. He manages all the operational requirements of managing fixed

expenses, monthly expenses and other expenses. Managers also supervise and monitor the

administration of workers in financial, marketing and operations. Besides, he also

responsible for the welfare of employees such as providing shelter workers, transport

security and safety in the workplace.

Marketing Excecutive

Marketing Manager is responsible for ensuring the size of the business grow with advanced

by finding new and latest alternative marketing the business besides responsible for finding

new clients and maintain good relations with old customers.Marketing Managerneeds to

make a survey of recent changes in customer requirements or customer needs, determines

the type of promotion to do and make marketing strategies in order to strengthen its

competitive position.

Operation Excecutive

The duties and responsibilities of the Operations Manager is to ensure that the firm's

operations moving smoothly and well to give satisfactory service to customers. Even

identify gaps and weaknesses in the field of operations. In addition, is also responsible for

improving weaknesses operational strategies from time to time. Operations Manager is also

responsible for ensuring the quality of services provided in accordance with customer

requirements.
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Organization Needs and Prices

Equipment Estimate Cost per Quantity Total (RM)


unit (RM)
Interior Equipment

Sofa (single) 200 4 800


Sofa(double) 500 2 1000

Television 2000 1 2000

Magazine rack 100 1 100

Product display shelf (5-tier) 1000 2 0

Styling chair 500 10 5000

Shampoo chair 800 5 4000

Air-Conditional 1000 3 3000

Fax/Telephone/Printer 500 1 500

Casher Mechanical 800 1 800

Stool 80 6 480

Towel and shampoo cabinet/rack 200 4 800

UV Sterilizer 300 2 600

Umbrella Stand 50 1 50
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Equipment Estimate Cost per Quantity Total (RM)


unit (RM)
Hair Tools

Hair steaming with stand 500 2 1000


Hair driers with hang mounting 2000 2 4000

Hair driers 300 6 1800

Trolleys 100 3 300

Curling irons 300 3 900

Straighteners 300 3 900

Razor set 200 3 600

Shampoo cape 80 10 800

Silicone Neck rest 50 4 200

Miscellaneous 8000

(Brushes, Mirror, Combs, Towel,


Hair shampoo, Hair conditioner,
Treatment Cream, Hair Spray, Hair
Gel, Scissors, Aprons)
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Equipment Estimate Cost per Quantity Total (RM)


unit (RM)
Renovation

(Wallpaper, Carpet, Mirror, 25000


Lightening, Paint, Floor Tile,
Curtain, Signboard)
Security System 2000

Company Insurance 3000

Total Equipment 67630

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Budget Salary

NUMBER KWSP SOCSO TOTAL


SALARY
POSITION OF (12%) (2%) SALARY
RM
WORKER RM RM RM

Director 1 3000 420 70 3010

Finance Executive 1 3000 360 60 2580

AdministrativeExecutiv 2580
1 3000 360 60
e

Marketing Executive 1 3000 360 60 2580

Operation Executive 1 3000 360 60 2580

TOTAL 5 15500 1860 310 13330

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Industry
Analysis
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An industry is a group of firms producing a similar product or service, such as airplanes, music,

electronic games, or fitness club memberships. Its important that the industry analysis appear

early in a business plan, because it logically precedes the analysis of a firms target market and

its marketing strategy. It also helps set up and support the remainder of the plan.

Industry size

Currently the fashion trend from Korea and Japan influence the awareness of the people

to being change their hairstyle to follow the trend. More people able to spend their money to

make a new look because they do not want to be frame like out dated person. Hairstyle is very

important to your whole physical look.

Our potential customers are cover the whole Sungai Petani. Our shops are located in the

Legenda Height area. We will choose Lagenda Height to locate our business because we are

considering those issues. Such as Ability to Intercept people, Cumulative Attraction, Less

Congestion, Pedestrian Traffic, Vehicular Traffic, Parking Availability, Accessibility,

Accessibility and Physical. Accessibility should be awareness the Physical barriers,

Psychological barriers, No. of traffic arteries and lanes, Flow of traffic, No. of intersections and

Traffic control devices.

The CBD is the hub of retailing in a city. Central Business District (CBD) is a

downtown section of a city, generally consisting of retail, office, hotel, entertainment, and

governmental land uses with some high-density housing. While secondary business district

(SBD) is an unplanned shopping area in a city or town that is usually bounded by the

intersection of two major streets. It has at least a junior department store, a variety store, and/or

some larger specialty stores -- in addition to many smaller stores. The Neighborhood Business
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District (NBD) accommodates trade and personal services facilities that meet the needs and

enhance the quality of life of residential neighborhoods throughout the city. The various retail

trade and service uses in the Neighborhood Business District are intended to become an integral

part of the neighborhood, requirements for open space and off street parking are more

restrictive and are compatible with adjacent residential areas.

Lagenda Height is the Centrat Business District (CBD) in the sungai petani. The

Lagenda Height has a high pedestrian traffic and quantity of vehicular traffic.

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Growth rate structure

An industrys growth rate should be reported on a percentage basis along with an interpretation

of what the numbers mean. Some plans comment on how the industry growth rate compares to

similar industries. If you are defining an industry that isnt being actively tracked by a reliable

source, finding good sales data will require creativity and persistence.

According Majislis Perbandaran Sungai Petani the population in district Sungai Petani is

increase years by years. At year 1980 the total resident is 192,308 people. At year 1990 the

population rose up to 254,371 people and increase to 358,663 people in year 2000. At the year

2010 the resident of district Sungai Petani up to 421530 people. Through this chart we can

found that the growth rates in Sungai Petani increase rapidly year by year.

Table 1: Total Population in District Sungai Petani Perbandaran

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Figure 1: Total Population in District Sungai Petani Perbandaran.

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Population

Traditionally, one's membership in a population is self-defined, influenced by concepts such as

race and ethnicity; gender, sex and sexual orientation; geographic location or origin;

socioeconomic and educational status; or language, culture, and religion. The table and figure

below show the population by ethnic, age group and gender in Sungai Petani. The figure is

taken from Department of Statistics, Malaysia, 2010.

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Table 2: Total population by ethnic group, Local Authority area and state, Malaysia, 2010

Figure 2: Population by Ethnic Group in Sungai Petani Malaysia

From the table 2 and figure 2 above, we can found that the Malay citizen is the highest

population in the Sungai Petani area, 77417 people. Follow by the Chinese 51070 and Indian

30230. Besides that, there are 11078 non-Malaysia citizens stay in Sungai Petani.
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Table 3: Total population by age group, Local Authority area and state, Malaysia, 2010

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Figure 3: Population by Age Group in Sungai Petani Malaysia

From the table 3 and figure 3 above, we can conclude by the highest age group in the Sungai

Petani is the age from 10 year old to 14 year old,17970 people. And the lowest is the age

between 70 year old to 74 year old, 2817 person.

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Table 4: Total population by sex, households and living quarters, Local Authority area and

state, Malaysia, 2010

Figure 4: Population by Sex in Sungai Petani Malaysia.

The table 4 and figure 4 show the population by sex in the Sungai Petani. The male is the

highest gender in the Sungai Petani compare with female. Male hold 87620 people while

female just 84047 people.


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Industry Trends

The first one is based on economic factor. Usually, this is an important factor that influence

trend of this industry. This is because the fluctuation of economic will affect the trend and

sometimes it can give the big problems or impact to this industry. When it happened, the trend

of this industry influence by economic factor also decreased. In our country, the economic

sector is in a good condition in this time. It will give a good opportunity for this industry to

ensure that this industry wills always more success. When the economic was stable, indirectly

the income is higher than before and of course the demand in this industry also high and

increase every time. So, this will be a trend of this industry. Other than that, when the economic

become more stable, the power of purchases also increase and this industry will get a higher

profit. Then, this industry can move on and be a good and best industry in our country.

A few years ago, the economic sector in our country was a very bad condition. In this

time, the power of purchases is very low and this industry also gets higher impact from this

economic condition. Indirectly, this industry cannot growth and the business that involved in

this industry also cannot run their business as well. Their business also bankrupt and they must

to face with this bad situation. This is some prove that the economic factor has plays an

important role to ensure that the industry that we involved is always in good and stable

situation. It is to prevent us from bankrupt and to make sure our business will success and

customers can accept our business and satisfied with our services and products.
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The second factor of trend in industry is social. Like the economic factor, these factor

also such an important factor in this industry. The social factor is always growth from time to

time. It is because the changes of social in our life are very fast. This is the important factors

that influence us before we decide to involve in this industry. Based on our research and

observation, the style of peoples now is totally change and very up to date. Even Muslims,

they are also has their own style in their fashion and more stylish right now. Because of this, we

had a suitable services and products for them. Compare than before, this industry not really

suitable and famous because the style of our people is not reach at the top level. But, different

with right now because the style of our people is more modern and their standard is higher than

before. Besides that, they more creative and innovative in their style because to ensure that

their style is always the latest style. They not concern for their clothes and shoes only, but, they

are concern for their hair. Now, they very concern with their hair and willing to pay for higher

price to get a good and healthy hair. Indirectly, this industry was growth smoothly and the trend

is also increase.
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Key to Success

Location And Income Rate

Through the location that we choose at Sungai Petani, it is the best location to make sure we

can run business as well. Usually, location is a crucial part to analyze before we start our

business because it plays an important role to ensure the successful of industry. The location

that we choose is very strategic because it is near town. Other than that, this location is easy to

find because it is the one famous place in Sungai Petani. Indirectly, the number of customer

will increase from time to time and lead to be a successful industry. This location also has many

parking lots to ensure that our customers easy to park their transport and the safety are always

in control. Besides that, the income of peoples in this area also high because it has many elite

people like an accountant, an engineer, doctor, and so on. The higher income will influence the

demand of services and products in our business and of course this industry can be successful.

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Price Rate

Price is the most important thing that will encourage this industry to be successful. The price

that we served in our business is low compare than another service in other business. This is

because we want to ensure that all of people can get the same services from us and we

confident that they were satisfied with our services. In addition, we sure that peoples like and

more passion to get any services that low prices and in same time they can get many benefit or

some advantages. We also sure give some discount for loyalty customer to ensure that our

business will achieve that our mission or objective and indirectly this industry that we involved

in will be successful. The, we ensure that our business will get more profit and our business

will growth well and will be a role model to another industry and be market leader in same

industry.

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Quality Of Services And Products

The quality of services and products in our business has a high quality. It is because there are

no affect for anyone who get our services and products. But, they were very comfortable with

our services and products. We make sure that our quality is always constant and must be

improve from time to time. This is because we want our customers was happy and satisfied

with our services and products. Other than that, our products also halal for Muslims and we

have a special room for them in order to make sure that they were comfortable to get our

services. Our main purpose is to ensure that our Muslims customer always confident with our

services and product and to give them the best services. Besides that, our services and products

also suitable for everyone even children, teenager, or others. They can get our services and

products any time. Indirectly, the number of customer will increase and this industry also is

successful.

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Market
Analysis
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Market Segmentation

Geographic

Geographic factor is one of the most important things in order to set up the business. This is

one of the reasons why Mr. Toppers Hair Salon chooses Lagenda Height as our business

location. The Lagenda Height is located in Sungai Petani can be seen as a strategic place

because this is a famous area and become common focus among the public. People come

here for many purpose Other than that, there have other building around there like

department of education, Thunder Match Sg. Petani Village Mall, Grand Cineplex, TESCO,

Pizza Hut and others shops. Because this location is a common focus for many purposes, it

will be bring many of people to across this place and indirectly will alert the public about

the existence of Mr. Toppers Hair Salon. In the other hand, this location also is easy to

access and search will become one of our advantages.

3
Business plan
Mr. Topers Hair Salon

Demographic

Commonly, the demographic factor will discuss about the age, salary and also family size

which is the number of household.

Age
For Mr. Toppers Hair Salon, our target market is for all age of group which is from children

until adult. Here, we not only provide the hair services for women but we also provide the

best service for men. However the high focus will be given to young adult because this

group trendier than others group of age. Other than that the influence of hair styles from

others country like Korea, Japan, A.S and etc. lead the hair style phenomena among the

young people. This brings Mr. Topper market segmentation is providing the service to

customers as young as 7 years old to 45 years old. However there still have customers

above than 45 years old come to get our service and product.

Income
Since, Mr. Toppers will allocate the business in Sungai Petani which is one of the big city

in Kedah so Mr. Toppers targeted the residential which their income as low as RM800 and

above. We did not put high target income because we provide many types of service and the

price also is reasonable andaffordable to customers.

Family size
Increasing the household in a family will help Mr. Toppers Hair Salon to increase our

customers in the following future. This estimated based on the increasing number of people

around Sungai Petani in the future.


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Business plan
Mr. Topers Hair Salon

Customer Behavioral

Customer behavioral can be defining as a process that will be passed among customers in

order to make their purchase decision and to use the product or service. So we can said it as

a person that will use any product that offered and if the product or service did not meet

their satisfaction they will stop use it directly and will find the competitors product or

service that can fulfill their satisfaction.

Environmental
Sungai Petani is a place that consist variety of races. This makes Mr. Toppers provide a hair

services according to particular classes. This situation can become an advantage to Mr.

Toppers Hair Salon because the customers can choose which class that they prefer. Other

than that, because of our awareness about the demand from Muslimah we decided to

provide a separate place for them. We see it as advantage to grape the opportunity to attract

the muslimah to come to our place.

Facilities
For the facilities, we are provided the comfortable environment for customers so that they

will choose our place to get a hair services. Other than that, we also provide other facilities

like card credit machine. With this facility it will allow the customers to choose which one

they prefer to use whether paid normally by cash or by credit card. We also provide the

waiting area or lounge that equipped with drinks and snacks for customers who waiting for

their turn.
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Business plan
Mr. Topers Hair Salon

Competitor Analysis

Direct Competitor

The direct competition within the target market area specializes in hair care and styling.

The main competitor is De'Touch Hair Studio which has been hairstyling in the area for the

past 5 years, and has developeda clientele who come specifically to her for their hair care

needs.

Advantages:

Well known by customers.


The hairstylists are professional.
The products used are deluxe.
Providing other beauty services such as
Selling quality hair, nail, and skin care products.

Disadvantages:

Conservative styling capacities


The hair stylists take long time to do the service.
3
Business plan
Mr. Topers Hair Salon

Other competitors are:

Traditional barbers.

They rarely serve appointments; it is generally a walk-in service. While barbers are usually

willing to provide whatever cut that customer are interested, they are generally providing

straight forward haircuts, typically on the conservative side.

Advantages:

They are inexpensive.


The service is fast and convenience.

Disadvantages:

Conservative styling capacities


Sometimes a long wait as the barber may be an old timer who enjoys to chit

chat.

Franchised "quick salons."

An example of this would be DeTouch.

Advantages:

The brand name is well known by customers.


The service quality is guaranteed.

Disadvantages:

The service price is very expensive.


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Business plan
Mr. Topers Hair Salon

Independent salons.

Inspiration Hair Design

Advantages:

The brand name is well known by customers.


The service quality is guaranteed.

Disadvantages:

The service price is very expensive.


Operate on 2pm till 6pm.

Noraz Hair Salon

Advantages:

A hair salon especially for Muslimah.

Disadvantages:

The location is hardly accessible and inconvenience.


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Business plan
Mr. Topers Hair Salon

Eve'u Hair And Make Up Studio

Advantages:

Provide professional hair style service.


Provide professional make up service.

Disadvantages:

The service price is very expensive.


The location is hardly accessible and inconvenience.

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Business plan
Mr. Topers Hair Salon

Indirect Competitor

Two indirect competitors in the immediate area are Aldo Hair & Beauty Care, and Loras

Beauty House.

Aldo Hair & Beauty Care is more of a one-stop full service salon that offers haircuts, hair color,

scalp treatment, perms, waxing, hair straightening, manicures, and pedicures. Also provide hair

care product selling and equipment supplies.

Loras Beauty House is a retail shop that is split into two sections by a wall. On one side it has

one service station; on the other side, it sells expensive single-piece clothing from a local

fashion designer. Loras has been featured as an-up and-coming salon on the Internet and this is

prominently displayed on the front door.

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Business plan
Mr. Topers Hair Salon

SWOT Analysis

We are going to do internal and external analysis (SWOT) in Mr.Toppers Hair Salon. External

environment is to identify opportunities and threats. Environment scanning involves

monitoring, collecting and evaluating information in order to understand the current trends in

the natural, societal and task environments. A corporation uses environmental scanning variable

to avoid strategic surprise. Internal Environment is to identify strength and weakness. The

internal environment means the condition, events, entities and factors within an organization

which influence the behavior of employees. The factors that can consider part of the internal

environment comprise corporate structure, corporate culture and corporate resources.

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Business plan
Mr. Topers Hair Salon

S W
Internal Environment

trength eakness

Mr.Toppers Hair Salon provide the The struggle to appear continually


best in "high-end" hair-care services on the edge in terms of fashion and
at an affordable price in an enjoy
style.
environment.

Mr.Toppers Hair Salon open in the Large costs associated with a start-
strategic location easy access by car up company.
or even taking the bus.

Mr.Toppers Hair Salon providing an


exclusive place and separate place
for Muslims women.

Mr.Toppers Hair Salon offers a


middle ground for those clients who
cant afford those high end luxury
salons. (Discount).

Main licensed Loreal Professional


and Kerastase hair care product
distributor-draw new market.
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Business plan
Mr. Topers Hair Salon

O T
External Environment
pportunity hreat

Customer relationship and brand Competition from other existing


loyalty will help draw more hair salon.
customers to the company.
New entry will easy replicate our
Bargaining power of supplier is low. business model.

Spent on specialty advertising create In the red ocean like hair salon, the
potential Mr.Toppers Hair Salon bargaining power of customer is
growth. high.

Currently increase the awareness of


women and men the important of
healthy hair care.

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Business plan
Mr. Topers Hair Salon

Marketing
Plan

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Business plan
Mr. Topers Hair Salon

Business Concept

Mr. Toppers Hair Salon is a full service salon that will provide an exclusive and

excellent hair service. The conducive and relaxing environment can become an important part

to attract people come and become our customer. The latest tools and expert workers that we

will provide also become our strength to compete with other salons. We will be providing an

exclusive place and also a separate place for anyone that taking care about their social

especially for Muslims women. There is a curtain at the entrance which gives more privacy.

We always alert with customer satisfaction because they are the most important person to

ascertain the goal of our salon will achieved.

Our service include cuts for women, men, students and children, washes, style, colors,

perms, and conditioning treatments. The product that we will provide is shampoos,

conditioners, hair sprays, gels and hair accessories. Our purpose is provide high customer

satisfaction by rendering excellent service, high quality product and relaxing environment at an

acceptable price or value relationship. Our target market is from middle class and anyone that

wants high quality service and wants relaxing environment.We has provide special price

discount for regular customer.Customers who show out their student card also will get a 20%

discount price for the service. We provide these discounts to ensure that the customer will stay

loyal and so they are satisfied with the services we provide.

In addition, we having a special service that is our customer can enjoy their exclusive

hair care product. We jot down the customers name on the product they used in our salon, and

we will reserve for them till the next time they visit our salon and they can continue to use their

exclusive hair care service.


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Business plan
Mr. Topers Hair Salon

Service and Product

Mr. Toppers Hair Salon provides high quality products and services that enhance our

clients physical appearance and mental relaxation. The price of our services is lower and

affordable comparing with other competitors. The service Mr. Toppers Hair Salon provide

include haircuts, washes, styles or up dos, color, highlights, lowlights, full head colors, perms,

conditioning treatments and extensions for women, men student and children. We also provide

bridal hair service and formal occasion to a party night.

Hairstyles trends change from year to year in the attempt to bring something new, looks

which suit the current fashion trends, so if you want to maintain a high fashion status, make

sure you choose right. The ponytail hairstyles as well as half up or half down 'dos look amazing

and will definitely make your hair look much more stylish. Ponytail hairstyles have been

considered boring in the past, but the new styles look absolutely fabulous and manage to draw a

substantial amount of attention.

Hair coloring is the process of adding pigment to or removing pigment from the hair

shaft. Hair coloring processes may be referred to as coloring or bleaching, depending on

whether you are adding or removing pigment. Temporary hair tints simply coat the shaft with

pigments which later wash off. Most permanent color changes require that the cuticle of the

hair be opened so the color change can take place within the cuticle. This process, which uses

chemicals to alter the structure of the hair, can damage the cuticle or internal structure of the

hair, leaving it dry, weak, or prone to breakage. After the hair processing, the cuticle may not

fully close, which results in coarse hair or an accelerated loss of pigment. Generally, the lighter

the chosen color from one's initial hair color, the more damaged it may be. Other options for

applying color to hair besides chemical dyes include the use of such herbs as henna and indigo,

or choosing ammonia-free solutions.


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Business plan
Mr. Topers Hair Salon

Highlighting is lightening select strands; lowlighting is darkening select strands. The

word perm is short for permanent wave, which is describes this style of hair curling. Unlike hot

rollers or curling irons, a perm does not wash out after one or two days. Instead, it uses

chemicals to break down and reform the hair's structure. Variations on the perm include stack

perms, spiral rods, spot perms or volumizing perms. Spiral perms are used for longer hair types

and produce corkscrew curls. The stack perm provides a wedge-shaped hairstyle. Spot perms

are put into only part of the hair to provide a few curls or to tame frizzy hair. Volumizing perms

are used in thick, flat or heavy hair to add volume.

Hair conditioners often apply after shampooing, to detangle and improve the condition

of the hair. Like shampoo, it is applied to wet hair and then rinsed out after applying. Hair

extensions are hair additions that are secured to the base of the clients natural hair or scalp

using clips, braids, or glue in order to add length, volume, texture, or color.

The product Mr. Toppers Hair Salon used or selling include shampoo, conditioners,

hairspray, gels and styling tools. We use LOreal Professional and Kerastase hair care products

which have better quality and with affordable price rate. We are confident that our products are

more special than the competitors product because all our products that we used are halal for

Muslims.
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Business plan
Mr. Topers Hair Salon

Target Market

Mr. Toppers Hair salons provide hair maintenance and styling services to men, women and

children. Our typical client will be:

Between the ages of 13 and 55

Income levels of RM800 to RM 2500

Young Adults who are concerned about grooming and hair care

Typically employed part or full-time

Looking for a salon close to the work place, for lunch hour services or immediately

after work

Looking for reasonably priced services with a high level of luxury

The strength of the business will lie in its ability to meet the needs of its customers within the

target area. The target customers are interested in the following:

A business that provides the highest quality hair salon services available in a convenient

location, and comfortable, safe environment;

Affordable costs and services which fit their specific needs;

Reliable hair salon equipment and a professionally-trained service staff;

A business which works for the best interests of the clients;


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Business plan
Mr. Topers Hair Salon

Market Trend

Lagenda height is a fashion area in Sungai Petaniwhere the young and trendy hang

outeverywhere. The influence of hair styles from others country like Korea, Japan, A.S and etc.

lead the hair style phenomena among the young people.There are a number of salons like ours

in Sungai Petani area, but they are mainly in the very high income areas. Mr Toppers Hair

Salon provide a high customer satisfaction by rendering excellent service, high quality product

and relaxing environment at an acceptable price or value relationship. We offer a middle

ground for those clients who cant afford those high end luxury salons.

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Business plan
Mr. Topers Hair Salon

Main Competitors

The main competitor is De'Touch Hair Studio which has been hairstyling in the area for the past

5 years, and has developed a clientele who come specifically to her for their hair care needs.

There are other salons like ours such as Inspiration Hair Design, Noraz Hair Salon, and Eve'u

Hair And Make Up Studio, but they mainly focus of higher income levels and the charge is

much more expensive than ours.

Two indirect competitors in the immediate area are Aldo Hair & Beauty Care, and Loras

Beauty House. Aldo Hair & Beauty Cares is more of a one-stop full service salon that offers

haircuts, hair color, scalp treatment, perms, waxing, hair straightening, manicures, and

pedicures besides selling hair care product. Loras Beauty House is a retail shop that selling

branded hair care product and expensive single-piece clothing from a local fashion designer.

Loras has been featured as an-up and-coming salon on the Internet and this is prominently

displayed on the front door.

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Business plan
Mr. Topers Hair Salon

Sales forecast

As a new company venture, Mr. Toppers Hair Salon has done the sales forecast for three years

to ensure our sales target for every month and year. We make our sales forcasts start from the

month our company start operated. We expect the total revenue from our service provide and

the product sales will increase by 20% in three years.

The following table shows our projected sales for the first years.

Services Products
January 20 000 4 000
February 21 000 4 000
March 22 000 4 000
April 22 000 4 000
May 23 000 4 000
June 23 000 5 000
July 24 000 5 000
August 24 000 5 000
September 25 000 5 000
October 25 000 5 000
November 26 000 5 000
December 26 000 5 000
TOTAL 281 000 55 000

Table 5.1: Sales forecast for the first year.

We wish that we can get the target revenue for service RM 281000 and for product RM 62000

in the end of the first year. The sales forecast is referred to table 5.1.
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Business plan
Mr. Topers Hair Salon

In the second year, we wish to stabile our sales revenue and have our loyal customers.

Our sales forecast foe the second year is as below.

Services Products
January 26 000 5 500
Febuary 26 000 5 500
March 26 000 5 500
April 26 000 5 500
May 26 000 5 500
June 26 000 5 500
July 26 000 6 000
August 26 000 6 000
September 26 000 6 000
October 26 000 6 000
November 26 000 6 000
December 26 000 6 000
TOTAL 312 000 69 000

Table 5.2: Sales forecast for the second year.

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Business plan
Mr. Topers Hair Salon

In the third year, we will expand our business by open a new branch. We set a target for our hair

stylist where senior hair stylist have to get the service target RM 10000 and junior hair stylist

have to get target at RM 8500 every month.

The following table shows our projected sales for the third year.

Services Products
January 30 000 7000
February 30 000 7000
March 30 000 7000
April 30 000 7000
May 30 000 7000
June 30 000 7000
July 30 000 7000
August 30 000 7000
September 30 000 7000
October 30 000 7000
November 30 000 7000
December 30 000 7000
TOTAL 360 000 84 000

Table 5.3: Sales forecast for the third year.


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Business plan
Mr. Topers Hair Salon

The following table and charts show our projected sales for the three years.

Services Products
st
1 Year RM 281 000 RM 55 000
2nd Year RM 312 000 RM 69 000
3rd Year RM 360 000 RM 84 000
TOTAL RM 953 000 RM 208 000

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Business plan
Mr. Topers Hair Salon

Marketing Mix

Product and service strategy

Mr Toppers Hair Salon will be providing both services and products to better meet our

customers needs. The service Mr. Toppers Hair Salon provide include haircuts, washes, styles

or up dos, color, highlights, lowlights, full head colors, perms, conditioning treatments and

extensions for women, men student and children. We also provide bridal hair service and

formal occasion to a party night. We give special price discount for regular customer. For

example, for those customers who have get service RM 50 and above, they can get special

discount between 20%-30% anytime. Customers who show out their student card also will get a

20% discount price for the service. We use Loreal Professional and Kerastasehaircare products

which have better quality and with affordable price rate. In addition, we having a special

service that is our customer can enjoy their exclusive haircare product. We jot down the

customers name on the product they used in our salon, and we will reserve for them till the

next time they visit our salon and they can continue to use their exclusive haircare service. By

using this method we are confident that we can enlighten people about our existence and

indirectly can attract public to come and try our service.


3
Business plan
Mr. Topers Hair Salon

Promotion strategy

Mr. Toppers focused a numbers of promotion strategies for the purpose of increase our sell.

Between the methods are through banners, an interesting billboard, internet, giving a business

card to customers and also distributing pamphlets to the public.

a) Banners
The use of banners is capable to deliver the message to the public about the existence of

our salons. Mr. Toppers hair salons banner will be fitted nearby our salons so that the

customers can know and alert about us. The using of this banners also important and

become our advantage compares to others salons because this method is rarely practiced

by other hair service business

b) Billboard
With the availability of attractive business board, it also will become our advantage to

attract new customers to come to our salons and get our service. This is because many

Malaysian like something that attractive more than a gloomy. This is the reasons why

we use an interesting billboard by lay down an attractive hairstyle pictures that offered

by our salons. We also put this billboard at the roadside, about 1 km from our salons as

directions for customers to come to our salon.


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Business plan
Mr. Topers Hair Salon

c) Internet channels
We also use an internet channel in order to publicize and also to get new customers. The

method that we use under this strategy is by created Mr. Toppers blog

Mrtoppers.blogsport.com. Other than that, we also use a face book by using name Mr.

Toppers Hair Garden. This is one of the ways that can spread the information of our

business and the customers also can get the information of our progress and the

interesting package that we offered. Using the internet we also can communicate with

our customers and also our potential customers.

d) Business card
In the early month of the establishment of the Mr. Toppers hair salons we will give our

salons business card so that they can introduce our salon to potential customers, and for

the following month we will give our business card if the customers want it. This

business card will be placed in front of the counters to facilitate the customers to take it.

e) Pamphlet
The purpose of Mr. Toppers pamphlet is to distribute it to the public. We will distribute

it by attach in the newspaper and we also will distribute them to the public that passing

the place. Mr. Toppers also will be place in front of counter to facilitate customers to

take it. In the Mr. Toppers pamphlet, we will give a little explanation about our service

and products that we offer. We also will give a brief explanation about our strength

compare to the competitors. By using this method the customers can know batter about

our business and service that we provide.


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Business plan
Mr. Topers Hair Salon

Pricing Strategy

The pricing that we have to offer is very affordable. It is because we want to ensure that all

people or our customer has able to get our services or products at anytime. We consider the cost

based on the value and quality of our services or products that we offer. The price that we offer

is more reasonable compare than our competitor which is our price is lower. It is because we

will make sure that our price is not burdening our customer. Indirectly, we will sure that our

customer was satisfied with our price and our services or products also. Other than that, we also

provide some special price like discount to our loyalty customer such as get free products or

services. This discount will help us to attract more customers and at the same time help us to

get a higher profit. Besides that, the price that we offer is very suitable with services or

products that we offer. We offer the best services or products and our services also have some

differences compare than another salon around this area.

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Business plan
Mr. Topers Hair Salon

SERVICES
Junior Hairstylist Senior Hairstylist

1) Hair cuts

Women RM 16 ++ RM 20 ++

Men RM 16 ++ RM 20 ++

Students RM 10 ++ RM 16 ++

Children RM 5 ++ RM 8 ++

2) Washe& Blow RM 12 ++ RM 16 ++

3) Styles / up dos RM25 ++ RM35 ++

4) Colors
Highlights / lowlights
Full head colors RM 58 ++ RM 70 ++

5) Perms RM 90 ++ RM 110 ++

6) Rebounding & conditioning treatments RM 90 ++ RM 110 ++

7) Bridal hair RM 250 RM 310

8) Formal occasion to a party night RM 60 RM 75

PRODUCTS PRICE

1) Shampoos & conditioners RM 46 ~ RM 136

2) Hairsprays RM 36 ~ RM 96
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Business plan
Mr. Topers Hair Salon

3) Gels RM 36 ~ RM 86

4) Styling tools RM 49 ~ RM 129

Operating
Plan
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Business plan
Mr. Topers Hair Salon

Operation Process

The main purpose of operation/service process of our business is to show more detailed related

the hair care service operations that we provide to our customers especially around our outlet,

which is in Sungai Petani. This operation process involving all customers at various age of

children up to the adults and from different background of income such as from middle income

to high income. Other than that, in the operation process, we also provide variety of different

services and products compared than our competitors. For example, the services and products

that we offer is halal and also suitable for any people include Muslimah women. Besides that,

we use the latest tools and always up-to-date with the latest hairstyles such as Korean styles and

so on. In addition, we also provide the best service that can give satisfaction to customers and

they will become as loyalty customers in future. Furthermore, we also offer another service to

attract more customers which is give some special price like discount especially to loyalty

customers and students.

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Business plan
Mr. Topers Hair Salon

Client Flowchart Process

Counter

Welcome/smile

EXISTING CLIENT NEW CLIENT


Exist
Exchange YE N
ing Exchange pleasantries 2-3
pleasantries 2-3 S Oo
clien minutes
minutes t
Ask personal information

CHOOSE TYPE OF PLACE THAT


talk
PREFER TO

Womens Muslim part

High class

Middle class

Ordinary class

CHOOSE TYPE OF HAIR


SERVICES

Hair cuts

Washes

Styles/ up dos

Colors

Highlight

Lowlights

Full head colors

Perms

Conditioning treatments

extensions
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Business plan
Mr. Topers Hair Salon

Bring customers to their place

Will consult with expert worker

Give the best hair service according


what customers want

Reserve the products that


customers used for them till the next
time they visit our salon and enjoy the
service
After finish, bring back customers to
counter

Explain about
product

Shampoo
YES Conditioner NO
s

Hairsprays

Gels

Styling tools
Puts product in
beg Ask whether
they want buy
Give the product or not

Calculate
product with
services

Ask the payment

Ask whether want pay by


credit card or by cash

Close the sales

Thanks to customers
3

Welcome them again


Business plan
Mr. Topers Hair Salon

Management review

Review scheduled by
director

Notification of review to director,


production and plan manager

Director - Operation presents the


following:

Internal audit status

Quality activity and services

Customers satisfaction

ACTION: Trends
YE N Minutes
Items initiated S Identifi O recorded
and tasked ed

Minutes
including action Management review
items recorded minutes distributes fails
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Business plan
Mr. Topers Hair Salon

Planning for Quality

Procure, examine and drive


requirement from the customers

Planned: review standards that already


stated to fulfill the customers
satisfaction

Consideration of any quality standards, legal


requirements, regulation or codes that apply or may be
affected

Ensure the capability of the services process follow the


customers wants and also follow the current trends.

Confirm or determine the resources needed including


the tools, numbers of employees etc.

Identify and acquire any controls, processes, equipment,


and skills required to achieve the requirement quality.

Examine the service operation,


quality, and customers
satisfaction
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Business plan
Mr. Topers Hair Salon

Operation Time

Our business will operate on a daily basis. Time of our business operations started from 10 am

till 10 pm. However, the operation of the service and the counter will be divided into two parts,

from 10 am until 7 pm (first shift), and from hour 1 pm till 10 pm (second shift). The workers

are not allowed to work more than one shift. Our business operates six days a week, from

Sunday to Friday. During the festive days ahead, we will extend the company's operations in

accordance with the current situation.

Mr. Toppers Hair Salon

Operation Time : 10am 10pm

Operation Days :Sunday to Friday

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Business plan
Mr. Topers Hair Salon

Location

Mr. Toppers Hair Salon locates in 93, JalanLegenda 1, Lagenda Height, Sungai

Petani,Kedah. The salon will utilize 690.83 square feet (64.18 m). The space will be rented

from Andy Lee, the owner of the shop lot. The location is strategically situated on one of the

busiest streets in Lagenda Height. It is a high profile area, with easy access from all parts of the

city.

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Business plan
Mr. Topers Hair Salon

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Business plan
Mr. Topers Hair Salon

Store Layout

Mr. Toppers hair salon is a 1-storey hair salon and we reserved an area specially for Muslimah.

There is a curtain at the entrance which gives more privacy.

Store Room

Washing
Washing
Area
Area

Changing
Changing
Room
Room
Styling/
Styling/
Color/
Color/ Muslimah
Muslimah
Treatmen
Treatmen Area
Area
tt Area
Area

Hair
Hair Cut
Cut
Area
Area

Produ
ct
Magazine Displa
y

Reception Area

Entran
ce
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Business plan
Mr. Topers Hair Salon

Facilities and Equipment

Own Estimate
Total
Equipment Lease Cost per unit Quantity
(RM)
Supply (RM)
Interior Equipment
Receptionist desks Supply 800 1 800
Sofa (single) Purchase 300 4 1200

Sofa(double) Purchase 600 2 1200

Television Purchase 2000 1 2000

Magazine rack Purchase 100 1 100

Product display shelf (5-tier) Purchase 1000 2 2000

Styling chair Purchase 800 10 8000

Shampoo chair Purchase 900 5 4500

Air-Conditional Purchase 1000 3 3000

Fax/Telephone/Printer Purchase 500 1 500

Casher Mechanical Purchase 800 1 800

Stool Purchase 100 6 600

Towel and shampoo cabinet/rack Purchase 200 4 800

UV Sterilizer Purchase 300 2 600

Umbrella Stand Purchase 50 1 50


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Business plan
Mr. Topers Hair Salon

Hair Tools
Hair steaming with stand Purchase 500 2 1000
Hair driers with hang mounting Lease 1000 2 2000

Hair driers Purchase 500 6 3000

Trolleys Purchase 100 3 300

Curling irons Purchase 400 3 1200

Straighteners Purchase 400 3 1200

Razors Purchase 200 3 600

Shampoo cape Purchase 100 10 1000

Silicone Neck rest Purchase 100 4 400


Miscellaneous
(Brushes, Mirror, Combs, Towel, Hair
shampoo, Hair conditioner, Treatment Purchase 8000
Cream, Hair Spray, Hair Gel, Scissors,
Aprons)

Renovation
(Wallpaper, Carpet, Mirror, Lightening,
30000
Paint, Floor Tile, Curtain, Signboard)
Security System Purchase 2000

Company Insurance Annually 3000

Total Equipment 79850


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Business plan
Mr. Topers Hair Salon

Per month Annual


Facility

Monthly rent RM 1500 RM18000


Improvement X
Equipment

New or Replace Equipment/Improvement X


Depreciation for Furniture RM50 RM600
Depreciation for Hair Tools RM50 RM600
Total RM 25200

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Business plan
Mr. Topers Hair Salon

Suppliers

All of the major supplies, combs, hair tools, towels, capes, etc, will be purchased from

Nikamon Trading Sdn. Bhd.which is conveniently located on C17, Lorong 8, Taman Sejati

Indah, 08000 Sg. Petani, Kedah.All the purchases arerun by cash.

Items that cannot be purchased through Nikamon Trading Sdn. Bhd will be purchased

at Aglow Hair & Beauty Enterpriselocated at 3F-61, 3rd Floor, Central Square,

SungaiPetani.All supplies purchased at J Solution Hair Marketingwill be paid by cash.

The hair care products such as Shampoo, Conditional, Gel, Hairspray, and etc will be

purchased at J Solution Hair Marketing located at 26 JalanMutiara 3, Taman Mutiara,

08000 Sg. Petani.All supplies purchased at J Solution Hair Marketing will be paid by cash.
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Business plan
Mr. Topers Hair Salon

Workers

Qualification Needs

Number Of
Position Qualification
Worker

Certificate In Basic To Advanced Cutting Course

Junior Hair Stylist 2 Certificate Course

Hair Dresser Qualifications

Advance Diploma Hairdresser Course

Specialist Digital Perm I Rebonding Course


Senior Hair Stylist 2
Evening-Style Bun Course

Bridal Style Course

Cashier 1 SijilPelajaran Malaysia

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Mr. Topers Hair Salon

Task Specification

Junior Hair Stylist


A junior stylist may be hired by a professional stylist to work as an intern. Junior stylists who

secure this type of position will be able to learn about hair cut skill, client analysing, and

selecting products suited to client needs. While a junior stylist should have a Hair Dresser

Qualificationsin order to secure this type of position, those with fashion or merchandising

degrees often have an advantage over their competition. Duties will include assisting stylists,

shampooing, and training towards hairdressing qualifications, keeping the salon clean and tidy.

Senior Hair Stylist


Stylists who have been in the industry for several years may be ready to look into a senior

stylist position. Typically those in the beauty business who move to this position have been

working as a hair stylist for at least five years and continue going to seminars and workshops to

stay abreast of industry changes so that they are ready to make the leap when a position

becomes available. Senior Hair Stylist should know how to analyze patrons' hair and other

physical features to determine and recommend beauty treatment or suggest hair styles.

Cashier
Greeting customers warmly and politely answering any questions about store products are basic

tasks that cashiers do while they process customer purchases. A cashier uses a cash register and

makes change. Sometimes cashier also do some clerical work in which they may sit down for

such tasks as telephoning customers about special orders.


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Mr. Topers Hair Salon

Budget Salary

NUMBER KWSP SOCSO TOTAL


SALARY
POSITION OF (12%) (2%) SALARY
RM
WORKER RM RM RM

Junior
2 3000 360 60 2580
Hair Stylist

Senior
2 4000 480 80 3440
Hair Stylist

Cashier 1 1000 120 20 860

TOTAL 5 8000 960 160 6880

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Mr. Topers Hair Salon

Financial
Plan 3
Business plan
Mr. Topers Hair Salon

Sources of Fund

RM
Self Capital

Cash from Founders

Tan Jin Nee 10 000

Tan Rou Ying 10 000

Wang ZongChing 10 000

Nor Hanisbinti Mat Salleh 10 000

NurIsmidarbintiIdris 10 000
Bank Loan 60 000
TOTAL 138 800

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Mr. Topers Hair Salon

Loan Repayment Schedule

Loan Repayment Schedule

Loan amount : RM60, 000

Repayment period : 5 years

Interest rate : 5.00%

Principle Interest Total payment Balance Loan


Year
(RM) (RM) (RM) (RM)
60,000
1 12,000 3000 15,000 48,000
2 12,000 3000 15,000 36,000
3 12,000 3000 15,000 24,000
4 12,000 3000 15,000 12,000
5 12,000 3000 15,000 0

Monthly Repayment

Total Total Total


Month Payment Month Payment Month Payment
(RM) (RM) (RM)
1 1250 21 1250 41 1250
2 1250 22 1250 42 1250
3 1250 23 1250 43 1250
4 1250 24 1250 44 1250
5 1250 25 1250 45 1250
6 1250 26 1250 46 1250
7 1250 27 1250 47 1250
8 1250 28 1250 48 1250
9 1250 29 1250 49 1250
10 1250 30 1250 50 1250
11 1250 31 1250 51 1250
12 1250 32 1250 52 1250
13 1250 33 1250 53 1250
14 1250 34 1250 54 1250
15 1250 35 1250 55 1250
16 1250 36 1250 56 1250
17 1250 37 1250 57 1250
18 1250 38 1250 58 1250
19 1250 39 1250 59 1250
20 1250 40 1250 60 1250
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Depreciated Value of Fixed Assets Schedule

Depreciated Value of Fixed Assets Schedule

Year Furniture Hair Tool

Accumulated Accumulated
Annual Annual
Depreciation Depreciation
Depreciation Depreciation

1 100 100 100 100

2 100 200 100 200

3 100 300 100 300

4 100 400 100 400

5 100 500 100 500

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Cash Flow

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Mr. Topers Hair Salon

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Business plan
Mr. Topers Hair Salon

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Business plan
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Business plan
Mr. Topers Hair Salon

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Business plan
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Income Statement

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Business plan
Mr. Topers Hair Salon

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Business plan
Mr. Topers Hair Salon

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Business plan
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Balance Sheet

Balance Sheet
Mr. Topper's Hair Salon
2,013 2,014 2,015 2,016 2,017
Assets RM RM RM RM RM
Current assets:
Cash 48,756 120,706 171,906 160,106 148,306
Other
Total current assets 48,756 120,706 171,906 160,106 148,306

Fixed assets:
Property and equipment 20,870 20,870 20,870 20,870 20,870
Less accumulated
depreciation (100) (200) (300) (400) (500)
Hair Tools 17,500 17,500 17,500 17,500 17,500
Less accumulated
depreciation (100) (200) (300) (400) (500)
Net fixed assets 38,170 37,970 37,770 37,570 37,370

Other assets:
Goodwill
Total other assets 0 0 0 0 0

Total assets 86,926 158,676 209,676 197,676 185,676

Liabilities and
owner's equity
Current liabilities:

Total current liabilities 0 0 0 0 0

Long-term liabilities:
Mortgage payable 48,000 36,000 24,000 12,000 0
Total long-term liabilities 48,000 36,000 24,000 12,000 0

Owner's equity:
Investment capital 24,000 24,000 24,000 24,000 24,000
Accumulated retained
earnings 14,926 98,676 161,676 161,676 161,676
Total owner's equity 38,926 122,676 185,676 185,676 185,676

Total liabilities and


owner's equity 86,926 158,676 209,676 197,676 185,676
Balanced Balanced Balanced Balanced Balanced
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0 0 0 0 0

Ratio Analysis

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Conclusion
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Finally, we are going to presenting our business concept of the Mr. Toppers hair salon. The

cost spend on each operation process in our business plan wish that the audience will see the

potential of successful Mr. Toppers hair salon and approve the loan we are apply.

Mr. Toppers Hair Salon core business concept is providing an exclusive and excellent hair

service with the conducive and relaxing environment with the reasonable price. Besides that,

we also provide a separate place for Muslims women customer. Mr. Toppers will use the

latest tools and expert workers to gain the customer satisfaction utility.

We are really being ready to co-operation to discuss the detail of the term and condition to

accomplish our Mr. Toppers hair salon. At the end, we really thankful and appreciate our

audience able to attend our presentation and are given the chance to presenting our business

plan.
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Appendix
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Mr. Topers Hair Salon

PERJANJIAN ANTARA RAKAN KONGSI

Setelah meneliti dan menimbang syarat-syarat yang terdapat didalam surat perjanjian ini, saya
akur dan bersetuju untuk patuh kepada syarat-syarat yang dinyatakan dalam surat perjanjian ini
tanpa ada sebarang paksaan dari mna-mana pihak. Saya bersetuju bahawa:-

1. Syarikat ini tidak akan dibubarkan walaupun terdapat seorang ataupun lebih ahli yang
meninggal dunia ataupun menarik diri dari perniagaan ini.

2. Sekiranya salah seorang daripada ahli rakan kongsi meninggal dunia atau menarik diri, waris
diatas wasiat atau pengganti yang teleh dipersetujui oleh ahli perkongsian yang lain layak
mengambil alih tempat ahli tersebut.

3. Waris atau pengganti seperti yang dinyatakan dalam fasa 2 diatas berhak menerima atau
menuntut modal asal ahli dengan syarat bayaran dibuat secara ansuran seperti yang telah
dipersetujui.

4. Ahli perkongsian yang ingin menarik diri daripada menjadi ahli perkongsian syarikat ini
berhak menuntut modal asal dan bayaran akan dibuat secara ansuran seperti fasa 3.

5. Mana-mana ahli kongsi yang didapati bersubahat dalam pakatan untuk menjatuhkan syarikat
akan didakwa di mahkamah dan keahlian akan dilucutkan serta akan kehilanggan keistimewaan
dari fasa 1 hingga fasa 4.

Tandatangan rakan kongsi

...
(Tan Jin Nee) (Tan Rou Ying)

.
(Wang Zong Ching) (Nor Hanis binti Mat Salleh)

...
(Nur Ismidar binti Idris)

Dengan ini saya_________________________________________mengesahkan bahawa


perjanjian ini sah disisi undang-undang Akta Perniagaan 1956 (pindaan 1978) Peguam syarikat
. ( ) Rancangan Perniagaan Mr.Toppers Hair Salon.
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