Mr. Toppers
Hair Salon
Contents
Executive Summary 1
Description of the Business 2
Company History..................................................................................................... 3
Vision................................................................................................................... 4
Mission................................................................................................................. 4
Objectives.............................................................................................................. 5
Company Background............................................................................................... 6
Founders............................................................................................................... 7
Founders Background............................................................................................... 8
Products and Services............................................................................................. 13
Team Management & Organization Structure 19
Store Location....................................................................................................... 20
Organization Chart................................................................................................. 21
Position and Number of Founders............................................................................... 23
Task Specification.................................................................................................. 24
Industry Analysis 30
Industry size......................................................................................................... 31
Growth rate structure.............................................................................................. 33
Population............................................................................................................ 35
Industry Trends..................................................................................................... 40
Key to Success...................................................................................................... 42
Market Analysis 45
Market Segmentation.............................................................................................. 46
Geographic....................................................................................................... 46
Demographic..................................................................................................... 47
Customer Behavioral........................................................................................... 48
Competitor Analysis............................................................................................... 49
Direct Competitor............................................................................................... 49
Indirect Competitor............................................................................................. 53
SWOT Analysis..................................................................................................... 54
Marketing Plan 56
Business Concept................................................................................................... 57
Service and Product................................................................................................ 58
Target Market....................................................................................................... 60
Market Trend........................................................................................................ 61
Main Competitors.................................................................................................. 62
Sales forecast........................................................................................................ 63
Marketing Mix...................................................................................................... 67
Product and service strategy................................................................................... 67
Promotion strategy.............................................................................................. 68
Pricing Strategy.................................................................................................. 70
Operating Plan 72
Operation Process.................................................................................................. 73
Operation Time..................................................................................................... 78
Location.............................................................................................................. 79
Store Layout......................................................................................................... 80
Facilities and Equipment.......................................................................................... 81
Suppliers............................................................................................................. 84
Workers............................................................................................................... 85
Qualification Needs............................................................................................. 85
Task Specification............................................................................................... 86
Budget Salary.................................................................................................... 87
Financial Plan 88
Sources of Fund..................................................................................................... 89
Loan Repayment Schedule....................................................................................... 90
Depreciated Value of Fixed Assets Schedule..................................................................91
Cash Flow............................................................................................................ 92
Income Statement.................................................................................................. 97
Balance Sheet..................................................................................................... 103
Ratio Analysis..................................................................................................... 108
Conclusion 109
Appendix 111
Business plan
Mr. Topers Hair Salon
Executive Summary
Mr. ToppersHair Salon is a full service salon that will provide an exclusive and
excellent hair service. The conducive and relaxing environment can become an important part
to attract people come and become our customer. The latest tools and expert workers that we
will provide also become our strength to compete with other salons. We will be providing an
exclusive place and alsoa separate placefor anyone that taking care about their social especially
Our service include cuts for women, men, students and children, washes, style, colors,
perms, and conditioning treatments.The product that we will provide is shampoos, conditioners,
hair sprays, gels and hair accessories. Our purposeis provide high customer satisfaction by
rendering excellent service, high quality product and relaxing environment at an acceptable
price or value relationship. Our target market is from middle class and anyone that wants high
Our salon will be located in at 93, JalanLegenda 1, Lagenda Height, Sungai Petani,
Kedah. This location is easy to access by car or even taking the bus. This will encourage many
people to come toour salon. Mr. Toppers salon will open seven days a week, from Sunday to
Saturday with hours varying allowing customers to come to our salon at the best day and time
for them.
Mr. Toppers hair salons will fit a banner nearby our salons so that the customers can
know and alert about us. We also put this billboard at the roadside. We have our eabsite, Mr.
Toppers blog Mrtoppers.blogsport.com. and facebook by using name Mr. Toppers Hair
Garden. Besides we will distribute pamphlet to attract the potential customers. This will help
Mr. Toppers Salons to develop a positive image and make people aware of the existence of our
salon.
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Description
of the
Business 3
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Mr. Topers Hair Salon
Company History
Mr. Toppers Hair Salon willbe launch in Jan 2013at 93, JalanLegenda 1, Lagenda
Height, Sungai Petani, Kedah. It began from the combination of ideas between members of
board of director. Before we decided to open this business, first we had done some research to
know more detail about this kind of business. It is because we want our business will growth
smoothly and can be a famous salon in our country especially in Sungai Petani, Kedah. Finally,
we decided to open some special salon because this business has a big potential to get higher
profit and the market of this business is very good and stable. Other than that, the kind of this
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Vision
We provide our clients with not only the best in hair styling and hair-care, but an experience
that makes the client feel at right at "home." Our stylists will stays with clients from beginning
Mission
in an relaxing environment.
Mr. Toppers Hair Salon has set a special mission or purpose to make sure our clients or
customers will satisfied with our services. Our business has providing services relevant to our
clients specific needs. From that, we believe and confident that our clients needs and wants
should come first which will form the foundation of how we run our business and make sure
Objectives
In order to archive the mission, Mr. Toppers Hair Salon had states our own business
a) To increase our overall sales at least by 20% in the next three year
b) Establish the work opportunities for them who have a knowledge and expertise in this field.
c) We also will expand our business by open a new branch.
d) Keep our client happy by give the best service and provide a conducive and relaxing
facilities.
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Company Background
Website : mrtoppers.blogsport.com
Email : mrtopperexcellentcare@yahoo.com
Bank :
Founders
NAME ADDRESS
No 90, LorongMutiara 3/3, Taman Mutiara Indah,
Tan Jin Nee
08000, Sungai Petani, Kedah
No 32, Lorong ps16/39 RPT PadukaSetia,
Tan Rou Ying
Kg Boyan Baru,34000, Taiping, Perak
No 36, JalanRemia 6, Taman Kota Jaya,
Wang ZongChing
81900, Kota Tinggi, Johor
No 80, Kg Kuala Sungai Rambutan,
Nor Hanisbinti Mat Salleh
34140, RantauPanjang, Selama, Perak
No 9, Lot 636, Kg Tok Kaya, Labok,
NurIsmidarbintiIdris
18500,Machang, Kelantan
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Founders Background
Ic No. : 900420-02-6068
Gender : Female
Phone no : 012-4069168
Status : Single
Ic No. : 890310-08-6436
Gender : Female
Phone no : 016-5338010
Status : Single
Ic No. : 881223-01-5377
Gender : Male
Phone no : 016-7680420
Status : Single
Ic No. : 890329-08-5714
Gender : Female
Phone no : 019-5550829
Status : Single
Name : NurIsmidarbintiIdris
Ic No. : 890103-03-6012
Gender : Female
Phone no : 013-9556526
Status : Single
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Mr. Toppers Hair Salon provideshigh quality products and services that enhance our
a) Services
Hair cuts
Styles/up dos
Colors
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Perms
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Hair Extension
Bridal Hair
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b) Products
Shampoos and Conditioners
Hairsprays
Gels
Styling tools
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Competitive Advantages
There are a number of salons like ours in Sungai Petani area, but they are mainly in the
very high income areas. We wish to offer a middle ground for those clients who cant afford
those high end luxury salons. We has provide special price discount for regular customer. For
example, for those customers who have get service RM 50 and above, they can get special
discount between 20%-30% anytime. Customers who show out their student card also will get
a 20% discountprice for the service. We provide these discounts to ensure that the customer
will stay loyal and so they are satisfied with the services we provide.
Other than that, we also have more different products and services for our customers
compared with our competitor. It is the best way from us to attract more customers from time
to time. We are confident that our products are more special than the competitors product
because all our products that we used are halal for Muslims. We use LOreal Professional
and Kerastase hair care products which have better quality and with affordable price rate.
Besides, we also used the latest hair care technology to achieve our customer satisfaction.
Besides that, we prepare a special area for Muslimah. There is a curtain at the entrance which
gives more privacy. We always alert with customer satisfaction because they are the most
In addition, we having a special service that is our customer can enjoy their exclusive
haircare product. We jot down the customers name on the product they used in our salon, and
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we will reserve for them till the next time they visit our salon and they can continue to use
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Team
Management
&
Organization
Structure
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Store Location
Mr. Toppers Hair Salon locates in 93, Jalan Legenda 1, Lagenda Height, Sungai
Petani,Kedah.The shop is strategically positioned and easily accessible, facing main road, and
nearby shopping centers like Tesco and Village Mall.The shop is located in the heart of the
community which willenable easy and convenient access for all customers who wish to
utilizethe businesss services. The location is a progressive and business friendly environment.
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Organization Chart
DIRECTOR
Our management team consists of people that have mastered their technical skills and have a
desire to share that knowledge with new talent entering the industry. Tan Jin Nee as the
Director of the company, Tan Rou Ying as the Finance Excecutive, Administrative Executive is
CikIsmidar. They are the owner of the company. Every one of us has a bachelors degree in
Entrepreneurship and has experiences in hair stylist, beautician and grooming field. Mr
Toppers team recognizes that additional staffs with professional skills are required to properly
support our growth. We employer 4 hair stylists and 1 cashier in order to stronger our team.
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NUMBEROF
POSITION QUALIFICATION
WORKER
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Task Specification
Director
In general, the Managing Director will control the overall running of the activity "Mr.
Toppers Hair Salon". Among the tasks undertaken are responsible for ensuring that the
business runs smoothly and to plan and identify business policies. In addition, director is
involving large amounts and make future plans. Moreover, director need toensuring smooth
Finance Excecutive
The Finance Manager is responsible for managing the flow of cash into and out of our
business. Finance Manager Roles is to make financial plans based on business needs to
operate and look for investment opportunities. Sheneed to make financial forecasts in the
short term and in the long run. She also needs to use resources effectively in working
capital and capital investment focused. The financial manager is responsible for providing
the income statement, balance sheet, cash flow statement and it is done every month and
every year. She also needs to ensure that the financial position of the business is strong and
stable. In addition, the finance manager is also responsible for the supply of raw materials
and ensure that the supplier can provide accurate source of raw materials
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AdminstrativeExcecutive
selection and recruitment. He manages all the operational requirements of managing fixed
expenses, monthly expenses and other expenses. Managers also supervise and monitor the
responsible for the welfare of employees such as providing shelter workers, transport
Marketing Excecutive
Marketing Manager is responsible for ensuring the size of the business grow with advanced
by finding new and latest alternative marketing the business besides responsible for finding
new clients and maintain good relations with old customers.Marketing Managerneeds to
the type of promotion to do and make marketing strategies in order to strengthen its
competitive position.
Operation Excecutive
The duties and responsibilities of the Operations Manager is to ensure that the firm's
operations moving smoothly and well to give satisfactory service to customers. Even
identify gaps and weaknesses in the field of operations. In addition, is also responsible for
improving weaknesses operational strategies from time to time. Operations Manager is also
responsible for ensuring the quality of services provided in accordance with customer
requirements.
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Stool 80 6 480
Umbrella Stand 50 1 50
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Miscellaneous 8000
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Budget Salary
AdministrativeExecutiv 2580
1 3000 360 60
e
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Industry
Analysis
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An industry is a group of firms producing a similar product or service, such as airplanes, music,
electronic games, or fitness club memberships. Its important that the industry analysis appear
early in a business plan, because it logically precedes the analysis of a firms target market and
its marketing strategy. It also helps set up and support the remainder of the plan.
Industry size
Currently the fashion trend from Korea and Japan influence the awareness of the people
to being change their hairstyle to follow the trend. More people able to spend their money to
make a new look because they do not want to be frame like out dated person. Hairstyle is very
Our potential customers are cover the whole Sungai Petani. Our shops are located in the
Legenda Height area. We will choose Lagenda Height to locate our business because we are
considering those issues. Such as Ability to Intercept people, Cumulative Attraction, Less
Psychological barriers, No. of traffic arteries and lanes, Flow of traffic, No. of intersections and
The CBD is the hub of retailing in a city. Central Business District (CBD) is a
downtown section of a city, generally consisting of retail, office, hotel, entertainment, and
governmental land uses with some high-density housing. While secondary business district
(SBD) is an unplanned shopping area in a city or town that is usually bounded by the
intersection of two major streets. It has at least a junior department store, a variety store, and/or
some larger specialty stores -- in addition to many smaller stores. The Neighborhood Business
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District (NBD) accommodates trade and personal services facilities that meet the needs and
enhance the quality of life of residential neighborhoods throughout the city. The various retail
trade and service uses in the Neighborhood Business District are intended to become an integral
part of the neighborhood, requirements for open space and off street parking are more
Lagenda Height is the Centrat Business District (CBD) in the sungai petani. The
Lagenda Height has a high pedestrian traffic and quantity of vehicular traffic.
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An industrys growth rate should be reported on a percentage basis along with an interpretation
of what the numbers mean. Some plans comment on how the industry growth rate compares to
similar industries. If you are defining an industry that isnt being actively tracked by a reliable
source, finding good sales data will require creativity and persistence.
According Majislis Perbandaran Sungai Petani the population in district Sungai Petani is
increase years by years. At year 1980 the total resident is 192,308 people. At year 1990 the
population rose up to 254,371 people and increase to 358,663 people in year 2000. At the year
2010 the resident of district Sungai Petani up to 421530 people. Through this chart we can
found that the growth rates in Sungai Petani increase rapidly year by year.
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Population
race and ethnicity; gender, sex and sexual orientation; geographic location or origin;
socioeconomic and educational status; or language, culture, and religion. The table and figure
below show the population by ethnic, age group and gender in Sungai Petani. The figure is
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Table 2: Total population by ethnic group, Local Authority area and state, Malaysia, 2010
From the table 2 and figure 2 above, we can found that the Malay citizen is the highest
population in the Sungai Petani area, 77417 people. Follow by the Chinese 51070 and Indian
30230. Besides that, there are 11078 non-Malaysia citizens stay in Sungai Petani.
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Table 3: Total population by age group, Local Authority area and state, Malaysia, 2010
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From the table 3 and figure 3 above, we can conclude by the highest age group in the Sungai
Petani is the age from 10 year old to 14 year old,17970 people. And the lowest is the age
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Table 4: Total population by sex, households and living quarters, Local Authority area and
The table 4 and figure 4 show the population by sex in the Sungai Petani. The male is the
highest gender in the Sungai Petani compare with female. Male hold 87620 people while
Industry Trends
The first one is based on economic factor. Usually, this is an important factor that influence
trend of this industry. This is because the fluctuation of economic will affect the trend and
sometimes it can give the big problems or impact to this industry. When it happened, the trend
of this industry influence by economic factor also decreased. In our country, the economic
sector is in a good condition in this time. It will give a good opportunity for this industry to
ensure that this industry wills always more success. When the economic was stable, indirectly
the income is higher than before and of course the demand in this industry also high and
increase every time. So, this will be a trend of this industry. Other than that, when the economic
become more stable, the power of purchases also increase and this industry will get a higher
profit. Then, this industry can move on and be a good and best industry in our country.
A few years ago, the economic sector in our country was a very bad condition. In this
time, the power of purchases is very low and this industry also gets higher impact from this
economic condition. Indirectly, this industry cannot growth and the business that involved in
this industry also cannot run their business as well. Their business also bankrupt and they must
to face with this bad situation. This is some prove that the economic factor has plays an
important role to ensure that the industry that we involved is always in good and stable
situation. It is to prevent us from bankrupt and to make sure our business will success and
customers can accept our business and satisfied with our services and products.
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The second factor of trend in industry is social. Like the economic factor, these factor
also such an important factor in this industry. The social factor is always growth from time to
time. It is because the changes of social in our life are very fast. This is the important factors
that influence us before we decide to involve in this industry. Based on our research and
observation, the style of peoples now is totally change and very up to date. Even Muslims,
they are also has their own style in their fashion and more stylish right now. Because of this, we
had a suitable services and products for them. Compare than before, this industry not really
suitable and famous because the style of our people is not reach at the top level. But, different
with right now because the style of our people is more modern and their standard is higher than
before. Besides that, they more creative and innovative in their style because to ensure that
their style is always the latest style. They not concern for their clothes and shoes only, but, they
are concern for their hair. Now, they very concern with their hair and willing to pay for higher
price to get a good and healthy hair. Indirectly, this industry was growth smoothly and the trend
is also increase.
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Key to Success
Through the location that we choose at Sungai Petani, it is the best location to make sure we
can run business as well. Usually, location is a crucial part to analyze before we start our
business because it plays an important role to ensure the successful of industry. The location
that we choose is very strategic because it is near town. Other than that, this location is easy to
find because it is the one famous place in Sungai Petani. Indirectly, the number of customer
will increase from time to time and lead to be a successful industry. This location also has many
parking lots to ensure that our customers easy to park their transport and the safety are always
in control. Besides that, the income of peoples in this area also high because it has many elite
people like an accountant, an engineer, doctor, and so on. The higher income will influence the
demand of services and products in our business and of course this industry can be successful.
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Price Rate
Price is the most important thing that will encourage this industry to be successful. The price
that we served in our business is low compare than another service in other business. This is
because we want to ensure that all of people can get the same services from us and we
confident that they were satisfied with our services. In addition, we sure that peoples like and
more passion to get any services that low prices and in same time they can get many benefit or
some advantages. We also sure give some discount for loyalty customer to ensure that our
business will achieve that our mission or objective and indirectly this industry that we involved
in will be successful. The, we ensure that our business will get more profit and our business
will growth well and will be a role model to another industry and be market leader in same
industry.
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The quality of services and products in our business has a high quality. It is because there are
no affect for anyone who get our services and products. But, they were very comfortable with
our services and products. We make sure that our quality is always constant and must be
improve from time to time. This is because we want our customers was happy and satisfied
with our services and products. Other than that, our products also halal for Muslims and we
have a special room for them in order to make sure that they were comfortable to get our
services. Our main purpose is to ensure that our Muslims customer always confident with our
services and product and to give them the best services. Besides that, our services and products
also suitable for everyone even children, teenager, or others. They can get our services and
products any time. Indirectly, the number of customer will increase and this industry also is
successful.
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Market
Analysis
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Market Segmentation
Geographic
Geographic factor is one of the most important things in order to set up the business. This is
one of the reasons why Mr. Toppers Hair Salon chooses Lagenda Height as our business
location. The Lagenda Height is located in Sungai Petani can be seen as a strategic place
because this is a famous area and become common focus among the public. People come
here for many purpose Other than that, there have other building around there like
department of education, Thunder Match Sg. Petani Village Mall, Grand Cineplex, TESCO,
Pizza Hut and others shops. Because this location is a common focus for many purposes, it
will be bring many of people to across this place and indirectly will alert the public about
the existence of Mr. Toppers Hair Salon. In the other hand, this location also is easy to
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Demographic
Commonly, the demographic factor will discuss about the age, salary and also family size
Age
For Mr. Toppers Hair Salon, our target market is for all age of group which is from children
until adult. Here, we not only provide the hair services for women but we also provide the
best service for men. However the high focus will be given to young adult because this
group trendier than others group of age. Other than that the influence of hair styles from
others country like Korea, Japan, A.S and etc. lead the hair style phenomena among the
young people. This brings Mr. Topper market segmentation is providing the service to
customers as young as 7 years old to 45 years old. However there still have customers
above than 45 years old come to get our service and product.
Income
Since, Mr. Toppers will allocate the business in Sungai Petani which is one of the big city
in Kedah so Mr. Toppers targeted the residential which their income as low as RM800 and
above. We did not put high target income because we provide many types of service and the
Family size
Increasing the household in a family will help Mr. Toppers Hair Salon to increase our
customers in the following future. This estimated based on the increasing number of people
Customer Behavioral
Customer behavioral can be defining as a process that will be passed among customers in
order to make their purchase decision and to use the product or service. So we can said it as
a person that will use any product that offered and if the product or service did not meet
their satisfaction they will stop use it directly and will find the competitors product or
Environmental
Sungai Petani is a place that consist variety of races. This makes Mr. Toppers provide a hair
services according to particular classes. This situation can become an advantage to Mr.
Toppers Hair Salon because the customers can choose which class that they prefer. Other
than that, because of our awareness about the demand from Muslimah we decided to
provide a separate place for them. We see it as advantage to grape the opportunity to attract
Facilities
For the facilities, we are provided the comfortable environment for customers so that they
will choose our place to get a hair services. Other than that, we also provide other facilities
like card credit machine. With this facility it will allow the customers to choose which one
they prefer to use whether paid normally by cash or by credit card. We also provide the
waiting area or lounge that equipped with drinks and snacks for customers who waiting for
their turn.
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Competitor Analysis
Direct Competitor
The direct competition within the target market area specializes in hair care and styling.
The main competitor is De'Touch Hair Studio which has been hairstyling in the area for the
past 5 years, and has developeda clientele who come specifically to her for their hair care
needs.
Advantages:
Disadvantages:
Traditional barbers.
They rarely serve appointments; it is generally a walk-in service. While barbers are usually
willing to provide whatever cut that customer are interested, they are generally providing
Advantages:
Disadvantages:
chat.
Advantages:
Disadvantages:
Independent salons.
Advantages:
Disadvantages:
Advantages:
Disadvantages:
Advantages:
Disadvantages:
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Indirect Competitor
Two indirect competitors in the immediate area are Aldo Hair & Beauty Care, and Loras
Beauty House.
Aldo Hair & Beauty Care is more of a one-stop full service salon that offers haircuts, hair color,
scalp treatment, perms, waxing, hair straightening, manicures, and pedicures. Also provide hair
Loras Beauty House is a retail shop that is split into two sections by a wall. On one side it has
one service station; on the other side, it sells expensive single-piece clothing from a local
fashion designer. Loras has been featured as an-up and-coming salon on the Internet and this is
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SWOT Analysis
We are going to do internal and external analysis (SWOT) in Mr.Toppers Hair Salon. External
monitoring, collecting and evaluating information in order to understand the current trends in
the natural, societal and task environments. A corporation uses environmental scanning variable
to avoid strategic surprise. Internal Environment is to identify strength and weakness. The
internal environment means the condition, events, entities and factors within an organization
which influence the behavior of employees. The factors that can consider part of the internal
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S W
Internal Environment
trength eakness
Mr.Toppers Hair Salon open in the Large costs associated with a start-
strategic location easy access by car up company.
or even taking the bus.
O T
External Environment
pportunity hreat
Spent on specialty advertising create In the red ocean like hair salon, the
potential Mr.Toppers Hair Salon bargaining power of customer is
growth. high.
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Marketing
Plan
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Business Concept
Mr. Toppers Hair Salon is a full service salon that will provide an exclusive and
excellent hair service. The conducive and relaxing environment can become an important part
to attract people come and become our customer. The latest tools and expert workers that we
will provide also become our strength to compete with other salons. We will be providing an
exclusive place and also a separate place for anyone that taking care about their social
especially for Muslims women. There is a curtain at the entrance which gives more privacy.
We always alert with customer satisfaction because they are the most important person to
Our service include cuts for women, men, students and children, washes, style, colors,
perms, and conditioning treatments. The product that we will provide is shampoos,
conditioners, hair sprays, gels and hair accessories. Our purpose is provide high customer
satisfaction by rendering excellent service, high quality product and relaxing environment at an
acceptable price or value relationship. Our target market is from middle class and anyone that
wants high quality service and wants relaxing environment.We has provide special price
discount for regular customer.Customers who show out their student card also will get a 20%
discount price for the service. We provide these discounts to ensure that the customer will stay
In addition, we having a special service that is our customer can enjoy their exclusive
hair care product. We jot down the customers name on the product they used in our salon, and
we will reserve for them till the next time they visit our salon and they can continue to use their
Mr. Toppers Hair Salon provides high quality products and services that enhance our
clients physical appearance and mental relaxation. The price of our services is lower and
affordable comparing with other competitors. The service Mr. Toppers Hair Salon provide
include haircuts, washes, styles or up dos, color, highlights, lowlights, full head colors, perms,
conditioning treatments and extensions for women, men student and children. We also provide
Hairstyles trends change from year to year in the attempt to bring something new, looks
which suit the current fashion trends, so if you want to maintain a high fashion status, make
sure you choose right. The ponytail hairstyles as well as half up or half down 'dos look amazing
and will definitely make your hair look much more stylish. Ponytail hairstyles have been
considered boring in the past, but the new styles look absolutely fabulous and manage to draw a
Hair coloring is the process of adding pigment to or removing pigment from the hair
whether you are adding or removing pigment. Temporary hair tints simply coat the shaft with
pigments which later wash off. Most permanent color changes require that the cuticle of the
hair be opened so the color change can take place within the cuticle. This process, which uses
chemicals to alter the structure of the hair, can damage the cuticle or internal structure of the
hair, leaving it dry, weak, or prone to breakage. After the hair processing, the cuticle may not
fully close, which results in coarse hair or an accelerated loss of pigment. Generally, the lighter
the chosen color from one's initial hair color, the more damaged it may be. Other options for
applying color to hair besides chemical dyes include the use of such herbs as henna and indigo,
word perm is short for permanent wave, which is describes this style of hair curling. Unlike hot
rollers or curling irons, a perm does not wash out after one or two days. Instead, it uses
chemicals to break down and reform the hair's structure. Variations on the perm include stack
perms, spiral rods, spot perms or volumizing perms. Spiral perms are used for longer hair types
and produce corkscrew curls. The stack perm provides a wedge-shaped hairstyle. Spot perms
are put into only part of the hair to provide a few curls or to tame frizzy hair. Volumizing perms
Hair conditioners often apply after shampooing, to detangle and improve the condition
of the hair. Like shampoo, it is applied to wet hair and then rinsed out after applying. Hair
extensions are hair additions that are secured to the base of the clients natural hair or scalp
using clips, braids, or glue in order to add length, volume, texture, or color.
The product Mr. Toppers Hair Salon used or selling include shampoo, conditioners,
hairspray, gels and styling tools. We use LOreal Professional and Kerastase hair care products
which have better quality and with affordable price rate. We are confident that our products are
more special than the competitors product because all our products that we used are halal for
Muslims.
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Business plan
Mr. Topers Hair Salon
Target Market
Mr. Toppers Hair salons provide hair maintenance and styling services to men, women and
Young Adults who are concerned about grooming and hair care
Looking for a salon close to the work place, for lunch hour services or immediately
after work
The strength of the business will lie in its ability to meet the needs of its customers within the
A business that provides the highest quality hair salon services available in a convenient
Market Trend
Lagenda height is a fashion area in Sungai Petaniwhere the young and trendy hang
outeverywhere. The influence of hair styles from others country like Korea, Japan, A.S and etc.
lead the hair style phenomena among the young people.There are a number of salons like ours
in Sungai Petani area, but they are mainly in the very high income areas. Mr Toppers Hair
Salon provide a high customer satisfaction by rendering excellent service, high quality product
ground for those clients who cant afford those high end luxury salons.
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Business plan
Mr. Topers Hair Salon
Main Competitors
The main competitor is De'Touch Hair Studio which has been hairstyling in the area for the past
5 years, and has developed a clientele who come specifically to her for their hair care needs.
There are other salons like ours such as Inspiration Hair Design, Noraz Hair Salon, and Eve'u
Hair And Make Up Studio, but they mainly focus of higher income levels and the charge is
Two indirect competitors in the immediate area are Aldo Hair & Beauty Care, and Loras
Beauty House. Aldo Hair & Beauty Cares is more of a one-stop full service salon that offers
haircuts, hair color, scalp treatment, perms, waxing, hair straightening, manicures, and
pedicures besides selling hair care product. Loras Beauty House is a retail shop that selling
branded hair care product and expensive single-piece clothing from a local fashion designer.
Loras has been featured as an-up and-coming salon on the Internet and this is prominently
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Business plan
Mr. Topers Hair Salon
Sales forecast
As a new company venture, Mr. Toppers Hair Salon has done the sales forecast for three years
to ensure our sales target for every month and year. We make our sales forcasts start from the
month our company start operated. We expect the total revenue from our service provide and
The following table shows our projected sales for the first years.
Services Products
January 20 000 4 000
February 21 000 4 000
March 22 000 4 000
April 22 000 4 000
May 23 000 4 000
June 23 000 5 000
July 24 000 5 000
August 24 000 5 000
September 25 000 5 000
October 25 000 5 000
November 26 000 5 000
December 26 000 5 000
TOTAL 281 000 55 000
We wish that we can get the target revenue for service RM 281000 and for product RM 62000
in the end of the first year. The sales forecast is referred to table 5.1.
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Mr. Topers Hair Salon
In the second year, we wish to stabile our sales revenue and have our loyal customers.
Services Products
January 26 000 5 500
Febuary 26 000 5 500
March 26 000 5 500
April 26 000 5 500
May 26 000 5 500
June 26 000 5 500
July 26 000 6 000
August 26 000 6 000
September 26 000 6 000
October 26 000 6 000
November 26 000 6 000
December 26 000 6 000
TOTAL 312 000 69 000
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Business plan
Mr. Topers Hair Salon
In the third year, we will expand our business by open a new branch. We set a target for our hair
stylist where senior hair stylist have to get the service target RM 10000 and junior hair stylist
The following table shows our projected sales for the third year.
Services Products
January 30 000 7000
February 30 000 7000
March 30 000 7000
April 30 000 7000
May 30 000 7000
June 30 000 7000
July 30 000 7000
August 30 000 7000
September 30 000 7000
October 30 000 7000
November 30 000 7000
December 30 000 7000
TOTAL 360 000 84 000
The following table and charts show our projected sales for the three years.
Services Products
st
1 Year RM 281 000 RM 55 000
2nd Year RM 312 000 RM 69 000
3rd Year RM 360 000 RM 84 000
TOTAL RM 953 000 RM 208 000
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Business plan
Mr. Topers Hair Salon
Marketing Mix
Mr Toppers Hair Salon will be providing both services and products to better meet our
customers needs. The service Mr. Toppers Hair Salon provide include haircuts, washes, styles
or up dos, color, highlights, lowlights, full head colors, perms, conditioning treatments and
extensions for women, men student and children. We also provide bridal hair service and
formal occasion to a party night. We give special price discount for regular customer. For
example, for those customers who have get service RM 50 and above, they can get special
discount between 20%-30% anytime. Customers who show out their student card also will get a
20% discount price for the service. We use Loreal Professional and Kerastasehaircare products
which have better quality and with affordable price rate. In addition, we having a special
service that is our customer can enjoy their exclusive haircare product. We jot down the
customers name on the product they used in our salon, and we will reserve for them till the
next time they visit our salon and they can continue to use their exclusive haircare service. By
using this method we are confident that we can enlighten people about our existence and
Promotion strategy
Mr. Toppers focused a numbers of promotion strategies for the purpose of increase our sell.
Between the methods are through banners, an interesting billboard, internet, giving a business
a) Banners
The use of banners is capable to deliver the message to the public about the existence of
our salons. Mr. Toppers hair salons banner will be fitted nearby our salons so that the
customers can know and alert about us. The using of this banners also important and
become our advantage compares to others salons because this method is rarely practiced
b) Billboard
With the availability of attractive business board, it also will become our advantage to
attract new customers to come to our salons and get our service. This is because many
Malaysian like something that attractive more than a gloomy. This is the reasons why
we use an interesting billboard by lay down an attractive hairstyle pictures that offered
by our salons. We also put this billboard at the roadside, about 1 km from our salons as
c) Internet channels
We also use an internet channel in order to publicize and also to get new customers. The
method that we use under this strategy is by created Mr. Toppers blog
Mrtoppers.blogsport.com. Other than that, we also use a face book by using name Mr.
Toppers Hair Garden. This is one of the ways that can spread the information of our
business and the customers also can get the information of our progress and the
interesting package that we offered. Using the internet we also can communicate with
d) Business card
In the early month of the establishment of the Mr. Toppers hair salons we will give our
salons business card so that they can introduce our salon to potential customers, and for
the following month we will give our business card if the customers want it. This
business card will be placed in front of the counters to facilitate the customers to take it.
e) Pamphlet
The purpose of Mr. Toppers pamphlet is to distribute it to the public. We will distribute
it by attach in the newspaper and we also will distribute them to the public that passing
the place. Mr. Toppers also will be place in front of counter to facilitate customers to
take it. In the Mr. Toppers pamphlet, we will give a little explanation about our service
and products that we offer. We also will give a brief explanation about our strength
compare to the competitors. By using this method the customers can know batter about
Pricing Strategy
The pricing that we have to offer is very affordable. It is because we want to ensure that all
people or our customer has able to get our services or products at anytime. We consider the cost
based on the value and quality of our services or products that we offer. The price that we offer
is more reasonable compare than our competitor which is our price is lower. It is because we
will make sure that our price is not burdening our customer. Indirectly, we will sure that our
customer was satisfied with our price and our services or products also. Other than that, we also
provide some special price like discount to our loyalty customer such as get free products or
services. This discount will help us to attract more customers and at the same time help us to
get a higher profit. Besides that, the price that we offer is very suitable with services or
products that we offer. We offer the best services or products and our services also have some
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Mr. Topers Hair Salon
SERVICES
Junior Hairstylist Senior Hairstylist
1) Hair cuts
Women RM 16 ++ RM 20 ++
Men RM 16 ++ RM 20 ++
Students RM 10 ++ RM 16 ++
Children RM 5 ++ RM 8 ++
2) Washe& Blow RM 12 ++ RM 16 ++
4) Colors
Highlights / lowlights
Full head colors RM 58 ++ RM 70 ++
5) Perms RM 90 ++ RM 110 ++
PRODUCTS PRICE
2) Hairsprays RM 36 ~ RM 96
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3) Gels RM 36 ~ RM 86
Operating
Plan
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Business plan
Mr. Topers Hair Salon
Operation Process
The main purpose of operation/service process of our business is to show more detailed related
the hair care service operations that we provide to our customers especially around our outlet,
which is in Sungai Petani. This operation process involving all customers at various age of
children up to the adults and from different background of income such as from middle income
to high income. Other than that, in the operation process, we also provide variety of different
services and products compared than our competitors. For example, the services and products
that we offer is halal and also suitable for any people include Muslimah women. Besides that,
we use the latest tools and always up-to-date with the latest hairstyles such as Korean styles and
so on. In addition, we also provide the best service that can give satisfaction to customers and
they will become as loyalty customers in future. Furthermore, we also offer another service to
attract more customers which is give some special price like discount especially to loyalty
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Business plan
Mr. Topers Hair Salon
Counter
Welcome/smile
High class
Middle class
Ordinary class
Hair cuts
Washes
Styles/ up dos
Colors
Highlight
Lowlights
Perms
Conditioning treatments
extensions
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Business plan
Mr. Topers Hair Salon
Explain about
product
Shampoo
YES Conditioner NO
s
Hairsprays
Gels
Styling tools
Puts product in
beg Ask whether
they want buy
Give the product or not
Calculate
product with
services
Thanks to customers
3
Management review
Review scheduled by
director
Customers satisfaction
ACTION: Trends
YE N Minutes
Items initiated S Identifi O recorded
and tasked ed
Minutes
including action Management review
items recorded minutes distributes fails
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Business plan
Mr. Topers Hair Salon
Operation Time
Our business will operate on a daily basis. Time of our business operations started from 10 am
till 10 pm. However, the operation of the service and the counter will be divided into two parts,
from 10 am until 7 pm (first shift), and from hour 1 pm till 10 pm (second shift). The workers
are not allowed to work more than one shift. Our business operates six days a week, from
Sunday to Friday. During the festive days ahead, we will extend the company's operations in
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Business plan
Mr. Topers Hair Salon
Location
Mr. Toppers Hair Salon locates in 93, JalanLegenda 1, Lagenda Height, Sungai
Petani,Kedah. The salon will utilize 690.83 square feet (64.18 m). The space will be rented
from Andy Lee, the owner of the shop lot. The location is strategically situated on one of the
busiest streets in Lagenda Height. It is a high profile area, with easy access from all parts of the
city.
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Business plan
Mr. Topers Hair Salon
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Mr. Topers Hair Salon
Store Layout
Mr. Toppers hair salon is a 1-storey hair salon and we reserved an area specially for Muslimah.
Store Room
Washing
Washing
Area
Area
Changing
Changing
Room
Room
Styling/
Styling/
Color/
Color/ Muslimah
Muslimah
Treatmen
Treatmen Area
Area
tt Area
Area
Hair
Hair Cut
Cut
Area
Area
Produ
ct
Magazine Displa
y
Reception Area
Entran
ce
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Business plan
Mr. Topers Hair Salon
Own Estimate
Total
Equipment Lease Cost per unit Quantity
(RM)
Supply (RM)
Interior Equipment
Receptionist desks Supply 800 1 800
Sofa (single) Purchase 300 4 1200
Hair Tools
Hair steaming with stand Purchase 500 2 1000
Hair driers with hang mounting Lease 1000 2 2000
Renovation
(Wallpaper, Carpet, Mirror, Lightening,
30000
Paint, Floor Tile, Curtain, Signboard)
Security System Purchase 2000
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Business plan
Mr. Topers Hair Salon
Suppliers
All of the major supplies, combs, hair tools, towels, capes, etc, will be purchased from
Nikamon Trading Sdn. Bhd.which is conveniently located on C17, Lorong 8, Taman Sejati
Items that cannot be purchased through Nikamon Trading Sdn. Bhd will be purchased
at Aglow Hair & Beauty Enterpriselocated at 3F-61, 3rd Floor, Central Square,
The hair care products such as Shampoo, Conditional, Gel, Hairspray, and etc will be
08000 Sg. Petani.All supplies purchased at J Solution Hair Marketing will be paid by cash.
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Business plan
Mr. Topers Hair Salon
Workers
Qualification Needs
Number Of
Position Qualification
Worker
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Business plan
Mr. Topers Hair Salon
Task Specification
secure this type of position will be able to learn about hair cut skill, client analysing, and
selecting products suited to client needs. While a junior stylist should have a Hair Dresser
Qualificationsin order to secure this type of position, those with fashion or merchandising
degrees often have an advantage over their competition. Duties will include assisting stylists,
shampooing, and training towards hairdressing qualifications, keeping the salon clean and tidy.
stylist position. Typically those in the beauty business who move to this position have been
working as a hair stylist for at least five years and continue going to seminars and workshops to
stay abreast of industry changes so that they are ready to make the leap when a position
becomes available. Senior Hair Stylist should know how to analyze patrons' hair and other
physical features to determine and recommend beauty treatment or suggest hair styles.
Cashier
Greeting customers warmly and politely answering any questions about store products are basic
tasks that cashiers do while they process customer purchases. A cashier uses a cash register and
makes change. Sometimes cashier also do some clerical work in which they may sit down for
Budget Salary
Junior
2 3000 360 60 2580
Hair Stylist
Senior
2 4000 480 80 3440
Hair Stylist
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Business plan
Mr. Topers Hair Salon
Financial
Plan 3
Business plan
Mr. Topers Hair Salon
Sources of Fund
RM
Self Capital
NurIsmidarbintiIdris 10 000
Bank Loan 60 000
TOTAL 138 800
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Business plan
Mr. Topers Hair Salon
Monthly Repayment
Accumulated Accumulated
Annual Annual
Depreciation Depreciation
Depreciation Depreciation
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Cash Flow
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Income Statement
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Balance Sheet
Balance Sheet
Mr. Topper's Hair Salon
2,013 2,014 2,015 2,016 2,017
Assets RM RM RM RM RM
Current assets:
Cash 48,756 120,706 171,906 160,106 148,306
Other
Total current assets 48,756 120,706 171,906 160,106 148,306
Fixed assets:
Property and equipment 20,870 20,870 20,870 20,870 20,870
Less accumulated
depreciation (100) (200) (300) (400) (500)
Hair Tools 17,500 17,500 17,500 17,500 17,500
Less accumulated
depreciation (100) (200) (300) (400) (500)
Net fixed assets 38,170 37,970 37,770 37,570 37,370
Other assets:
Goodwill
Total other assets 0 0 0 0 0
Liabilities and
owner's equity
Current liabilities:
Long-term liabilities:
Mortgage payable 48,000 36,000 24,000 12,000 0
Total long-term liabilities 48,000 36,000 24,000 12,000 0
Owner's equity:
Investment capital 24,000 24,000 24,000 24,000 24,000
Accumulated retained
earnings 14,926 98,676 161,676 161,676 161,676
Total owner's equity 38,926 122,676 185,676 185,676 185,676
0 0 0 0 0
Ratio Analysis
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Conclusion
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Finally, we are going to presenting our business concept of the Mr. Toppers hair salon. The
cost spend on each operation process in our business plan wish that the audience will see the
potential of successful Mr. Toppers hair salon and approve the loan we are apply.
Mr. Toppers Hair Salon core business concept is providing an exclusive and excellent hair
service with the conducive and relaxing environment with the reasonable price. Besides that,
we also provide a separate place for Muslims women customer. Mr. Toppers will use the
latest tools and expert workers to gain the customer satisfaction utility.
We are really being ready to co-operation to discuss the detail of the term and condition to
accomplish our Mr. Toppers hair salon. At the end, we really thankful and appreciate our
audience able to attend our presentation and are given the chance to presenting our business
plan.
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Mr. Topers Hair Salon
Appendix
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Mr. Topers Hair Salon
Setelah meneliti dan menimbang syarat-syarat yang terdapat didalam surat perjanjian ini, saya
akur dan bersetuju untuk patuh kepada syarat-syarat yang dinyatakan dalam surat perjanjian ini
tanpa ada sebarang paksaan dari mna-mana pihak. Saya bersetuju bahawa:-
1. Syarikat ini tidak akan dibubarkan walaupun terdapat seorang ataupun lebih ahli yang
meninggal dunia ataupun menarik diri dari perniagaan ini.
2. Sekiranya salah seorang daripada ahli rakan kongsi meninggal dunia atau menarik diri, waris
diatas wasiat atau pengganti yang teleh dipersetujui oleh ahli perkongsian yang lain layak
mengambil alih tempat ahli tersebut.
3. Waris atau pengganti seperti yang dinyatakan dalam fasa 2 diatas berhak menerima atau
menuntut modal asal ahli dengan syarat bayaran dibuat secara ansuran seperti yang telah
dipersetujui.
4. Ahli perkongsian yang ingin menarik diri daripada menjadi ahli perkongsian syarikat ini
berhak menuntut modal asal dan bayaran akan dibuat secara ansuran seperti fasa 3.
5. Mana-mana ahli kongsi yang didapati bersubahat dalam pakatan untuk menjatuhkan syarikat
akan didakwa di mahkamah dan keahlian akan dilucutkan serta akan kehilanggan keistimewaan
dari fasa 1 hingga fasa 4.
...
(Tan Jin Nee) (Tan Rou Ying)
.
(Wang Zong Ching) (Nor Hanis binti Mat Salleh)
...
(Nur Ismidar binti Idris)
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