CHAPTER 1 know their menu inside out, and work as a team player with the
kitchen. They need to be able to sell - with confidence - the full
QUALITY IN SERVING dining experience the restaurant has to offer.
- An evaluation of how well a delivered service conforms to the
clients expectations. Essential Attributes of Food & Beverage Service
- Service business operators often assess the service quality Personnel
provided to their customers in order to improve their service, to 1. Personality Its fine to know the technical aspects of
quickly identify problems, and to better assess customer service, but the guest puts more emphasis on the attitude and
satisfaction. personality of the server.
- Matters of service and what constitutes good service are 2. Team orientation Servers must be willing to participate in
subjective to be sure. In the end, the customers perception is a team effort. They have to be willing to contribute to the
what counts. guests satisfaction.
3. Technical knowledge of product Servers must have
Quality Guest Service thorough knowledge of products the food establishment have
- Delivering quality guest service means creating a memorable to offer. They need to have tableside confidence.
experience for every guest. 4. Ability to read guests and anticipate their needs Some
- Quality guest service is possible, only when we consider all of guests wants lots of attention; others do not want to have their
the following aspects: conversation to be interrupted by a server.
1. Understanding and anticipating each guests wants and 5. Knowledge of the finer points of service.
needs
2. Meeting and exceeding each guests wants and needs. Managing Ongoing Quality Service
3. Helping coworkers meet and exceed each guests wants 1. Understanding the guest.
and needs - The traditional demographic breakdowns age, race, gender,
4. Delivering quality service is not part of your job IT IS YOUR and guests home locations
JOB. - The psychographic breakdowns of how the guests feel; what
their attitudes, beliefs, and values are; and what kind of
Indicator of Quality Service experience they need, want, and expect from the food
The key factors that impact on service quality are as follows: establishment to deliver
1. Tangibles refers to the physical representations or images 2. The guest experience
of service. - Guest experience = service product + service setting +
2. Reliability refers to the ability to perform the service service delivery system
dependably and accurately. - Unique yet similar: Even if the incidents and occurrences
3. Responsiveness is the willingness to help customers and were exactly the same, your experience with the guests would
to provide prompt service. be unique because the wants, needs, tastes, preferences,
4. Assurance is the knowledge and courtesy of staff and their capabilities, and expectations you bring to the experience are
ability to inspire trust and confidence. uniquely yours and may change from day to day. The old
5. Empathy refers to the caring individualized attention saying has it that You cant please every guest, but the food
provided to the customers. establishment has to try, even though everybody is different.
- The theory, evidently, is that the more food and drink that is
served, the more potential there is for spillage. Thus, the
bigger the napkin must be to catch it!
- However, there are no basic rules regarding which is the
correct material, size, colour, and pattern as it depends a great
deal on taste and trends.
- There is often the tendency to match the colour to the
tablecloth, or to the furnishing and style of the dining area.
- The choice of colour and type of napkin may also be
influenced by the style and dcor of the dining room, as well as
the occasion or celebration taking place at the time.
Garnishes
1. Mocktail Stick A small pointed stick made of plastic or
wood and used for putting fruit on which are placed in a
cocktail.
2. Fruit Juices and Peels Use fresh fruit for drinks when
possible. When cutting lemon or lime peel never include the
white membrane of rind; shave off only the coloured surface
peel or zest.
4. Chilling and Frosting Glasses The simplest way to chill a
glass is to place it in the refrigerator for 30 minutes or freezer
for 5 minutes. To sugar frost a glass, chill it, then rub the inside
and top rim with a strip of lime or lemon peel. Dip the
moistened rim into a bowl of caster sugar, pause, lift the glass
out and tap it (this method is also used with salt for a drink
such as a margarita).
5. Ice Always use fresh ice to make mocktail.
CHAPTER 6
QUALITY SERVICE: MANAGEMENT ROLES AND
RESPONSIBILITIES
Restaurant Design
- The design of a restaurant should be a balance between a
welcoming ambience and maximum seating capacity.
Managing Employee Schedules - In other words, you want to pack in enough customers to
- Effective labour scheduling is important to employee morale. - keep busy and turn a profit, while at the same time making
- Employees whose shift preferences are met in scheduling are them feel comfortable.
more likely to be involved, to perform better, and to deliver - It depends on the types of restaurant. Casual dining, for
better service than are employees who feel unhappy with the example, have more seating capacity while the fine dining
schedule. restaurants tend to focus more on ambience.
- In labour scheduling, restaurant managers face dual
challenges: Restaurant Wait Station
-- Overstaffing: excessive labour costs - A crucial part of any well-planned restaurant dining room is
-- Understaffing: invites the opportunity cost of service errors the placement of the wait station.
and lost business. - A good wait station should be accessible to staff, but invisible
to guests. Wait stations should be stocked with coffee,
glassware, silverware and napkins, and condiments.
Planning a Restaurant Dining Room - A portable wait station is easier to be moved to fit the
- A restaurant dining room is more than just tables and chairs. restaurants needs, instead of trying to relocate a table into a
- It is the most important area in the front-of-the-house, less desirable area of the restaurant dining room.
regardless what type of restaurant it is.
- It sets the tone and the ambience of the restaurant.
- A good restaurant dining room design and layout sets the Hostess Station
scene for the guests' dining experience and separates one - It is usually the first area a guest sees, it should be neat and
restaurant from the rest of its competitors. free of clutter.
- The actual host station itself can be as simple as a tall
Planning a Restaurant Dining Room counter or podium or something with a little more character,
1. Types of Restaurant such as a roll top desk.
2. Density of Customers - The host station is also a good spot to put a POS system, if
3. Restaurant Design the host is in charge of taking to-go orders or putting in drink
4. Restaurant Wait Station orders.
5. Hostess Station
Running An Efficient Kitchen Operation
Types of Restaurant - An efficiently run kitchen will able to prepare and cook;
1. Casual Dining Ethnic -- The right amount of highest quality food for the required
2. Fast Food number of people
3. Caf -- Food ready within waiting time
4. Fine Dining -- Maximize the usage of ingredients that already available
5. Fast Casual Dining - A kitchen with a large brigade of chefs can offer an
extensive dinner menu as long as the majority of the mise-en-
Density of Customers place is prepared during the day.
1. The layout plan should be based mostly on the comfort - A kitchen with a smaller brigade will need to offer a smaller
of the guests. menu with dishes that can be assembled quickly. This will
- E.g.: Fine dining restaurants which cater the upper class ensure that even chefs with few skills will be able to work
income, it may be wise to provide more space between the efficiently in a systematic manner.
tables since these restaurants dont really rely on the number
of people per day.
2. Leave adequate space between tables! How To Run An Efficient Kitchen Operation???
- Although more seats means more guests can be 1. Effective Work Flow
accommodated, but their convenience is also must be 2. Working Methods
prioritized. 3. Kitchen Supervision
4. Brigade de Cuisine System
Personnel
- Motivating and coordinating a team of employees
- Time is critical in many aspects of food preparation and
service, playing into everything from profitability to quality:
If it takes too long to prepare the products, then payroll costs Breakfast Setting
will be too high and if food is overcooked or undercooked it
may be unappealing or even unsafe.
Learn team's individual strengths and weaknesses, and also
study every nuance of the production process.
Schedule staff thoughtfully and monitor processes
meticulously to maximize quality and minimize down time.
Food Safety
1. Implement HACCP!
2. Enforce a cleaning schedule that includes daily tasks as well
as periodic deep cleaning.
3. Make sure that equipment is working well enough to keep
hot foods sufficiently hot and cold foods sufficiently cold.
4. Train staff thoroughly so they understand the importance of
food safety protocols, as well as the specifics of temperature
control and safe food handling.
7 Principles of HACCP
1. Conduct a hazard analysis
2. Determine the critical control points (CCPs)
3. Establish critical limits
4. Establish monitoring procedures
5. Identify corrective actions
6. Establish verification procedures
7.Establish record-keeping & documentation procedures