Project Report
Submitted by:
Sarthak Agarwal
C003
Sonali Amin
Submitted to: Dr. Hema
C005
Bajaj
Akshay Chandak
C012
Nikhita Gaikwad
C020
Tanuj Gulati
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Executive Summary
This report examines the current practices followed in the pharmaceutical sector with respect
an individual with the ability, engagement, and aspiration to rise and succeed to more senior,
enterprising spirit, catalytic learning and dynamic sensors. A high-potential employee needs
assessment, feedback, and support to develop and grow within the organisation.
India currently occupies an important position in the pharmaceutical sector globally, with a
large pool of engineers and scientists who have the potential to steer the pharmaceutical
industry to great heights. Torrent Pharmaceuticals and Lupin have been studied in this report
to examine the practices followed in order to identify the high-potential employees in these
organisations. It was observed that Torrent Pharmaceuticals has various criteria like length of
service, alignment with core values, culture fit, performance quality and innovation to
Pharmaceuticals is an ongoing process, with the line manager being responsible for grooming
the high-potential employee; high-potential employees are also given value adding projects
and assignments, frequently managed by senior management, during which they receive vital
mentorship. Lupin, on the other hand, has an annual talent review system in place to evaluate
the performance and potential of employees, of which the top 100 employees consistently
development and growth of the employees, Lupin has a dedicated Learning Centre in
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Table of Contents
Objectives...................................................................................................................................4
Introduction to High-Potential Employees.................................................................................4
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Objectives
To examine the current practices followed in the pharmaceutical sector with respect to
A high-potential employee is an individual with the ability, engagement, and aspiration to rise
discipline and consistently produce tangible and measurable results way above
expectations. They continually search for new ideas and different approaches of
seeing things.
2. Catalytic Learning: They learn quickly and effectively, and more rapidly compared to
their peers. They constantly search for more information, develop a conceptual ability
to rise above details, see a broader context, and apply these learnings to business
situations.
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3. Enterprising spirit: They take on challenges, including leaving their career comfort
zones, in order to advance in uncertain avenues. They find that the advantages,
the higher-than-normal risks that they frequently take. These sensors can be attributed
to their self-awareness and emotional maturity that enables them to identify their
development programme.
4. Decision makers consensus approach: This approach relies on the combined
behave, define criteria for identifying those behaviours, and assess tools used to
1. Assessment: Tools such as multi-rater review and 360 degree review are used to
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2. Challenge: In order to learn new skills, it is very important to challenge high-
potentials out of their comfort zones through novelty, stretch goals, and exposure to
conflict.
3. Support: Acknowledgement by the organization of the stress to which the high-
important. This support system can be created by the support systems built in the
organization and the culture which celebrates successes and rewards those who
Development Methods
well as skills.
Action learning: Here, groups of high-potentials are put into cross-functional
are not fully equipped to handle. This gives high-potentials the opportunity to think
differently, try new strategies, learn new competencies, and interact with diverse
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people. The following assignments are given to high-potentials in order to develop
their own functional expertise, rather it depends on their ability to lead and
conflict resolution.
Organizational change assignment: In this case, high-potentials are given major
relationships, but provide the employee opportunities to seek out mentors for
managers.
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Pharmaceutical Sector Overview
The Indian pharmaceutical sector accounts for 2.4% of the global pharmaceutical industry by
value and 10% by volume. It currently ranks 14th in the world in terms of value and third in
terms of volume. The current market is valued at $36.7 billion and is expected to reach $55
billion by 2020, giving it a CAGR of 12.89% over the period 2015-2020. Anti-infective drugs
command the largest share of the Indian pharma sector, followed by cardiovascular and
gastrointestinal segments.
India has an important position in the pharmaceuticals sector globally, with a large pool of
engineers and scientists who have the potential to steer the pharmaceutical industry ahead to
even greater heights. India is the largest provider of generic drugs globally, with Indian
generics accounting for 20% of global exports in terms of volume. In 2015-16, India exported
pharmaceutical products worth $16.89 billion, with the number expected to reach $40 billion
by 2020. The major importers of Indian generics include United States of America, Russia,
An increased patient pool due to increased urbanization and changes in lifestyle, increased
accessibility to drugs, and greater acceptance of new medicines has also facilitated the
domestic growth of the pharmaceutical sector. Growth in domestic sales now depends on the
ability of companies to align their product portfolio towards chronic therapies for diseases
such as diabetes, cardiovascular disorders, cancers and mental disorders that are on the rise.
The Indian government has taken several steps to reduce production costs and healthcare
expenses. Speedy and timely introduction of generic drugs into the market has remained a
focus and has benefited the Indian pharmaceutical companies as well as patients.
Additionally, the focus on rural health programmes, preventive vaccines, and lifesaving drugs
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About Torrent Pharmaceuticals
and a flagship company of Torrent Group, offers high-quality trusted medicines in multiple
They have expertise across product development, manufacturing, sales and customer service
and are dedicated to providing high quality, reliable products with the expert clinical support
Torrent Pharmas competitive advantage stems from its world-class manufacturing facilities,
advanced R&D capabilities, extensive domestic network and a widespread global presence. It
has three world-class manufacturing facilities at Indrad (Gujarat), Baddi (Himachal Pradesh)
and Sikkim. The facilities are approved by USFDA, WHO, MHRA, TGA and other global
regulatory bodies.
The Indian operations of the company are controlled through well-segregated marketing
spearhead the companys dominant position in the various therapeutic segments that it
operates in.
standards and always supply products as per global requirements. They strive to create an
environment where each employee contributes to all aspects of business processes and shall
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About Lupin
Headquartered in Mumbai, India, Lupin Limited was founded by Dr. Desh Bandhu Gupta in
1968. Started with seed money of just Rs. 5,000, Lupin Limited has emerged as the second
fastest growing pharmaceutical company in India with sales worth $477 million in 2010. It is
the 7th largest company by market capitalization and the 10th largest generic pharmaceutical
company by revenue globally. Lupin is the 5th largest generic pharmaceutical company in the
revenue.
Lupin Limited is a transnational pharmaceutical company that has grown faster than most of
its peers in a number of growth markets. The company ranked among the top three in market
share in 18 of the total 22 products it sold in the US generic market in 2009. The companys
presence in the Japanese (ranked 7th and growing at 23%), European, South African (ranked
6th and growing at over 30% annually), Philippines, Australian and other emerging markets is
Lupin produces a wide range of generic, affordable, quality and branded formulations and
Active Pharmaceutical Ingredients (APIs) for developing and developed markets of the
world. Lupin gained recognition when it became one of the worlds largest manufacturers of
tuberculosis drugs. It is moving up the value chain and has not only mastered the business of
intermediates and APIs, but has also leveraged its strengths to build a formidable global
formulations business. Lupins product portfolio covers a wide range of therapeutic segments,
infective, and NSAID therapy segments, and has held leadership positions in the
cephalosporin and anti-TBs segments globally. The companys R&D endeavours have
resulted in progress in its new chemical entity (NCE) programme and its advanced drug
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delivery systems led to the development of platform technologies that are used to develop
Lupins world class manufacturing facilities, spread across India and Japan, plays a critical
Literature Review
Study 1
Jan Posthumus, author of the book Use of Market Data in the Recruitment of High-
opines that the recruiting process of high-potentials is similar to a marketing process, and
using marketing concepts of segmentation and targeting should allow for better identification
of a target population. The author found that 100% (N = 11) of recruiters and their
organisations in the pharmaceutical sector in Europe and USA acknowledged the benefits of
targeting and segmentation, but believed that the segmentation criteria used were limited in
scope and number. Three (27%) companies explicitly mentioned preferring in-house
They also believed that this allowed enhancement of quality and better control of the
mentioned outsource targeting in the recruitment process. The remaining 6 companies used
varying levels of hybrid models, with a combination of internal and external recruiters. The
databases and social media (eg., LinkedIn). Although having a pool of high-potential
candidates was considered state-of-the-art in the recruitment field, market research was rarely
used to identify regions where these viable candidates were available. All 11 corporate
recruiters used recruitment channels such as employee referral programs (55%), college
recruitment (82%), and professional recruitment agencies (91%), although the combination
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differed for each company. The author found that there were 2 main reasons why
pharmaceutical industry:
a) High need for members of a scarce group of professionals of high value (engineers
research designs was used to collect data from Indian pharmaceutical organisations on their
relevant primary data. The analysis revealed that different organisations had a different
understanding of the focus of talent management, the practices they use, the supporting
mechanisms, and the degree of link with business strategy and firm performance. Four types
of talent management strategies were identified and pharmaceutical companies were grouped
alignment:
a) Contingency-based talent management: Alignment between organizational goals and
talent management is low. Organizations in this category usually have their talent
weighed by immediate and short-term business concerns which also leave very little
policies in place. However, talent pools are not clearly identified, and talent identification
is done on an informal basis. In some cases, performance appraisal data is used to identify
growth and implement talent management practices in line with high-growth ambitions.
Talent pools in this category are identified till middle management levels and high-
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potentials are groomed for higher responsibilities accordingly. However, talent
practices linked with strategic organisational goals. There is active investment in building
a leadership pipeline and proactive succession planning. Talent pools are clearly
identified and talent practices are customized to talent pools. Developmental tools such as
360-degree feedback are used and assessment centres are organized where talent is
Methodology
both qualitative and quantitative research methods. Both primary and secondary data were
elicited, collated and analysed to come up with different findings with respect to the talent
management scenario. The secondary data collection took place through desk research and
going through existing publications and documents. Primary data was collected by contacting
companies (MNCs) and companies of Indian origin. It has been observed that MNC
pharmaceutical companies have formal and structured HR policies in place, including those
companies use a more informal method while charting out the development plans for their
employees.
The following criteria are used by the company to identify high-potential employees within
the organisation:
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1. Length of service: Although specific number of years are not mentioned, a tenure-
that an individual who has stayed with the company for a sufficient number of years
has gained valuable experience about the market and the products. Further, a tenure-
based approach will also ensure that the individual is well aware about the culture of
the company.
2. Alignment to core values: Following are the core values of Torrent Pharmaceutical:
Integrity
Excellence
Customer and family
Teamwork
Constant learning
Responsibility
3. Culture fit: The company has an open culture where employees are encouraged to
proactively take initiatives. The company also has a uniform for all its employees,
right from the clerks to the CEO. The company focuses highly on ethical marketing
and does not include sales targets in their KRAs in order to prevent pushing of
medicines.
4. Performance and quality: This attribute is judged based on the performance appraisal
5. Innovation: Employees who contribute out-of-the-box and innovative ideas which can
After identification, the following activities are undertaken to develop individual high-
potential employees:
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1. Training is an ongoing process at Torrent and various training programmes are
organised for all employees, although the level of training would differ.
2. The line manager is also responsible for grooming the high-potential employee, so
which may be unrelated to their current job profile. These projects give high-
potentials the opportunity to think differently, try new strategies, learn new
online journals which enable them to access material for their personal development.
5. Employees also get to work on projects managed by senior management during which
employees, which may result in fast-track promotions along with transfers to different
Torrent Pharmaceuticals also organises a special award function called Khoj where high-
performing individuals are awarded, either for showing a high level of commitment to the
company core values or for providing innovative ideas to the management, which can be
The company does not have a specific programme in place to ensure retention of high-
potential employees. It believes in equal treatment of all employees, due to which no special
incentives or undue salary hikes or bonuses are provided to high-potential employees who
may be looking for opportunities outside the organisation. Since the company has extremely
employees in new locations, open culture, freedom to chart out own career path, it believes
that a formal retention strategy is not required. By ensuring employee engagement, the
company has successfully maintained attrition rates lower than the industry average.
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Results from Lupin
Lupin has an online performance and potential appraisal system in place that helps them
differentiate between various levels of talent. The organisation strives to ensure that process
is transparent. The managers set and quantify targets and have the flexibility to change the
discuss the appraisal. The process is very fair and uses the bell curve for performance rating.
The individuals consistently obtaining a high rating in this process are identified as high-
potentials and are offered various learning and growth opportunities for career advancement.
Lupins talent management programme rests on a participatory approach, with the company
and the employee sharing responsibility for the employees development. Development plans
aim at encouraging employees to take charge of their careers, with the company supporting
the employee fully in this process. According to Lupins Annual Review Document, Lupin is
putting time and thought behind the development of talent. Employees have the primary
responsibility for making their career happen, and it will happen initially by proving
themselves in the job they are currently in. Lupin will make sure that employees progress is
examined systematically at least once a year. If employees succeed early in their career, they
will be noticed by senior leadership, and as their success continues, they will come to the
attention of the top leadership team. It is not a leadership driven plan. It is the employees
prerogative to work hard, deliver results and get recognized. Once committed, employees can
benefit not only from several formal development programmes, but also from a host of
informal networking and development opportunities. Lupin offers a bouquet of Top Talent
initiatives such as Lupins Manufacturing Business Leaders Programme, AMEX for Frontline
Sales Leaders, leadership effectiveness programmes for potential leaders in Research. The
Lupin Learning Centre and the Buddy Programme are aimed at inducting employees into the
Lupin way. Lupin identifies the top 100 managers and supports their career growth and
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development through education, training, and job exposure are the key components of this
strategy.
It is the primary tool being used by Lupin to integrate the companys plans with employee
goals and organizational decisions. This process enables Lupin to assess the capability of the
organization and its people; it also enables the company to examine gaps and plans for the
future, and to prepare the organization to achieve its ambitious plans. ATR has multipronged
goals: one aim is to connect every activity with the larger business agenda across the
organization. Another aim is to help employees grasp the current changing realities of the
competitive market scenario. An important function served by ATR is to send out a message
to employees that career advancement at Lupin depends on current delivery and demonstrates
potential for growth and not past achievements, and that Lupin rewards results and the people
who put in maximum efforts to achieve stretch targets. ATR is a discipline imposed on each
SBU to make sure every employee and his/her development is given consideration each year.
Hence, there was a need to enable senior management leaders (who were leading a site or
managing large operations on-site) to develop into well-rounded leaders. Some key
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Lupin Learning Centre, Lonavala
The organization set up a Lupin Learning Centre at Lonavala (near Mumbai) in order to offer
Lupin. The aim was to get Lupin ready for the future and to inculcate and strengthen
management capabilities of Lupin managers. It was seen as a key step forward towards
conferencing. The cross level and cross-functional teams help employees sit together,
brainstorm, and be heard by peers and seniors. This provides the employees a platform to
display their competence even in areas beyond their assigned functions and job roles.
1. LEAP: This is a four-day training programme for high performing executives and
enhance the skill and competence level of executives, so that they may be ready to
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managing the art of dealing with others and emotions for productive results and
Conclusion
improve high-potential selection, increase the perception of fairness and impartiality within
an organization, and reduce high-potential drop-out rates and turnover. It can also increase an
Recommendations
Torrent Pharmaceuticals must develop a systematic and formal system to identify their high
potential employees. It is also important for them to organise focused learning opportunities
for their employees. They also need a rendition policy in place to ensure less turnover of their
high potentials.
Lupin has a robust high-potential programme in place. One recommendation is that it can add
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Annexure
The following questions were asked to HR managers at the two companies in order to gain
insights into the programmes conducted for high-potential employees at their organisations:
1. What according to your company will be the criteria for being a high-potential employee?
2. What practices do you follow for the training and development of high-potential
individuals?
3. Can you share the names of the programmes in place?
4. Do you hire or internally develop high-potential employees
5. What practices do you follow for the identification of high-potentials? How do you assess
are the elements of a hi-pot development plan and how does each element help an
high-potential employee?
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References
1. https://www.peoplematters.in/article/leadership/identifying-and-developing-high-
potential-employees 14819?
utm_source=peoplematters&utm_medium=interstitial&utm_campaign=learnings-of-
the-day
2. http://www.ibef.org/industry/pharmaceutical-india.aspx
3. Jan Posthumus. Use of Market Data in the Recruitment of High Potentials (2015)
4. Kirti Sharda. Talent Management Systems in Indian Pharmaceutical Firms: Exploring
an Emerging Typology, Indian Institute of Management Ahmedabad (2016)
5. http://www.torrentpharma.com/
6. Lupin Annual Report: http://www.lupin.com/pdf/2014/new/Lupin-Annual-Report-
2014.pdf
7. Lupin Pharmaceuticals: http://www.lupinpharmaceuticals.com/pdf/12/LUPIN%20-
%20codecoduct-%20072212.pdf
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