DOMINICAN COLLEGE OF TARLAC

Mc Arthur Highway, Poblacion, Capas 2315, Tarlac, Philippines

IT 38M MANAGEMENT INFORMATION SYSTEM (MIS)

CASE STUDY OF
NATIONAL BOOK STORE (NBS)

Submitted by:
Castro, Shaina Maye C.

Submitted to:
Mr. Rossano C. Samson
I. National Book Store Brief History
Through the hard work and leadership of Socorro Cancio-Ramos
and the late Jose Ramos with their family, the company has evolved
from a small stall into the most popular bookstore chain in the
Philippines.
Before the Japanese occupation, the first National Book Store
started as a stall shop in Escolta. It sold supplies, GI novels, and
textbooks. When World War II broke out, strict book censorship forced
them to shift their trade to soap, candies, and slippers. They bought
their merchandise from wholesalers and peddled them to smaller
retailers.
After the war, the whole Escolta area was burned to the ground.
With all their stocks reduced to ashes, the couple was forced to rebuild.
They were able to rebuild a barong-barong, in the corner of Soler and
Avenida Rizal, in time to catch the post-war business boom. They went
back to business by selling textbooks, notebooks, pad paper, and
pencils. Business went very well since there were only a few stores that
sold school supplies and books at that time. National Book Store's
opening was strategically timed to welcome the first postwar school
year.
In 1948, Typhoon Gene destroyed the store and soaked all the
merchandise. Socorro Cancio-Ramos and Jose Ramos, with their family,
decided to rebuild again, they eventually constructed a two-story
building with a mezzanine, which was to become their retail store for
many years.
When their children grew, they persuaded their parents to
expand beyond Avenida Rizal. Although they were reluctant at first, the
Ramos couple realized the opportunity envisioned by their children.
They opened a new branch on Recto Avenue, a place catering to
students. In the 1970s, they were able to acquire space in new
shopping centers opening up in Cubao and Makati. This started the
National Book Store chain's steady growth. By the 1990s there were
over 50 branches across the country.
National book store now consists of 128 branches, including NBS
Express mini stores.
a. Operations/Products
Books
For 65 years, National Book Store has served
countless generations with high-quality reading
materials at the most competitive prices.
School and Office Supplies and Equipment
 National Book Store also offers every imaginable
product for school and office use. Every product is of
the best quality at the best priceeven students can
purchase them off their allowances.
Gifts, Toys, Music, Video and Seasonal Products
To catch up with changing times and the growing
variety of customers needs, National Book Store has
added toys, gift ideas, music, video and seasonal
products to its product mix.
b. Goals
Provide the highest standards of customer service
Offer a wide range of relevant and quality products
Create programs for the development and advancement of
our highly productive employees
Develop mutually beneficial relationships for the welfare
and growth of our company, partners and shareholders
Undertake community projects that aim to bring knowledge
and learning within reach
c. Competitors
Fully Booked
Fully Booked somehow offers a more luxurious,
comfortable ambience than the stark, sterile
atmosphere ubiquitous in NBS, plus Fully Booked
boasts a wider variety of book titles that Pinoy
bibliophiles appreciate.
Powerbooks
Powerbooks also offers a relaxing atmosphere that
somehow encourages you to stay and browse
through their amazing collection of books.
Powerbooks is probably the first bookstore in the
Philippines to actually encourage shoppers to read
their wares, as they began to provide comfortable
couches for everybody.
Goodwill Bookstore
Its 100 percent Pinoy and has more than 5,000
stores all over our country. Its main strength lies in its
wide selection of textbooks that are usually rarely
found elsewhere.
Booksale
 Booksale stores are usually very small and cozy, with
the hardbound books loosely organized by category,
and the rest (magazines and pocketbooks) open for
browsing in gigantic bins and racks. Spend hours
looking at previously-owned classics and outdated
magazines at a sizeable discount.
Book for Less
This is another Pinoy-owned bookstore, and as the
name implies, expect to pay less for your loved titles.
Browse through their previously-owned book
collection and you might chance upon a rare title
youve been looking for.

II. Challenges in using Information System

a. The lack of understanding of the managers of software and
information systems.
b. The lack of acceptance of the system executers and resistance
against the change.
c. Publishing accurate and detailed product and information to
internal business systems and websites where no such ability
exists.
d. The lack of accuracy in the data collected.
e. Managing a complex data set of brands, products and book
images all coming from different systems.
f. A key problem for information systems is the provision of the raw
data input and the maintenance of up-to-date information and
maintaining different systems is not easy.
III. Results in using Information System
a. The use of Information system made the business operation a lot
easier. From the inputted data and processing them to
information employees especially managers use IS like
management information system and decision support system in
helping them to decide what products are most likely to be sold
by the customers and such.
b. Improved customer and partner service and satisfaction.
c. Managers used information systems even more efficiently by
storing documents in folders that they share with the employees
who need the information. It helps in communicating between
employees and managers.
d. It helps them to expand in the marketplace.
e. The information system stores documents and revision histories,
communication records and operational data. It helps the
management to keep in track to the activities of the
organization.
f. Enhanced data security through integrating the IS and avoided
some human errors.
g. It provides suitably detailed reports in an accurate, consistent,
and timely manner that helped the organization.