A BUSINESS START-UP PLAN IN MOLDOVA

Marina BACOTA, ASEM

As many other people I would like to open my own business, maybe not only one. There are
several business opportunities available in the agricultural field and one good thing about this field is
that there is market for all the produce from the industry. So, for the beginning I would like to continue
my family business in the agricultural field, as I already have the needed knowledge and experience
in it. Its about growing tomatoes, cucumbers and peppers in greenhouses. Of course I cant do this all
alone, so I suppose to make a partnership agreement with 3 students from my group to open and
operate this business.

Key words: business, agriculture, greenhouse, market, financial projects, partnership.

The business purpose is to build 20 greenhouses and a storehouse, which does not require
another source of energy besides solar energy, where we will grow cucumbers, tomatoes and bell
peppers.

Greenhouse commercial farming is rapidly gaining entrance in our world today, thats why this
is a good business idea in Moldova. Greenhouse farming gives room for greater control over the
growing environment of various crops. Dependent upon the technicality and specification of a
greenhouse design, some of the important factors which may be controlled include temperature, levels
of light and shade, irrigation, fertilizer application, and atmospheric humidity et al. Basically,
Greenhouses are used to overcome shortcomings in the growing qualities of a piece of land, such as a
short growing season or poor light levels. In essence, they are designed to improve food production in
marginal environments. This is so because Greenhouses enable certain crops to be grown all though the
year irrespective of the climatic conditions. Greenhouses are increasingly becoming an important factor
in the food supply chain of high-latitude countries.
I am willing to start a Greenhouse Farm, which will consists from 20 greenhouses, in which we
will grow vegetables such as tomatoes, cucumbers and bell peppers.

Our mission statement as a greenhouse commercial farm is to go into full time cultivation of
ecological vegetables that will not only be consumed in Moldova , but also exported to other parts of
the Europe. We want our processed vegetable to flood the nooks and crannies of Moldova and other
countries from the Central and East Europe.

Our Vision is to become one of the leading greenhouse commercial farm brands not just in
Moldova but also on the European stage. Our form of ownership: Partnership, because partnerships can
offer:

More resources: partners can improve your access to capital

More capacity: more invested people to spread out management duties

More expertise: different partners will bring different experience and skills
MADAVIAL Farm is an agro allied company that will be involved in cultivating vegetables via
greenhouse farming model for both Moldova market and the European market. We are in business to
produce vegetables in commercial quantities. We will also ensure that we operate a standard food
processing and packaging plant as part of our complimentary business.
These are the areas we will concentrate on in our greenhouse commercial farms. If need arises we will
definitely add more agriculture produce to our list:

Cultivation of crops such as: cucumbers, tomatoes and bell peppers;

Vegetable processing, packaging and selling.
We will ensure that we position our business to attract consumers of agriculture produce not just
in the Republic of Moldova alone but also other parts of the Europe such as Romania, Russia, Belarus,
Hungary, Poland, Ukraine, Bulgaria, etc. ,which is why we will be exporting some of our farm produce
either in raw form to other countries.

MADAVIAL Greenhouse Farms, LLP is fully aware that there are competitions when it
comes to selling greenhouse commercial farm produce all over the globe, which is why we decided to
carry out thorough research so as to know how to take advantage of the available market in Moldova
and in other parts of the world. We suppose that our competitive advantage will lie in the power of our
team; our workforce and the products high ecological quality. We plan to buy some of the latest and
efficient greenhouse farm machines and equipment and we will be guided by best practices in the
industry. Of course, to become more popular we will advertise our products by creating a website with
our farm description and on social media, TV and radio. The Greenhouse Project sales strategy will be
based on visibility, consistency, and strategic relationships. The prices will depend on demand and
supply on the market place.

Financial Projects.

As the business will consist of 20 greenhouse constructions requiring no other power source than
the sun's energy, in which we will grow cucumbers, peppers and tomatoes for trade in the spring-
autumn seasons, to start our business we need an amount estimated of 1 200 000 lei, of which around
300 000 lei from the Ecological Fund, 200 000 lei as state aid and 700 000 lei own money and 0,4 ha
plough land as family aid . The estimated revenue per year is around 3 500 000 lei, the total costs are
estimated around 500 400 lei.

Conclusions

Need of the correct calculation of necessary investments still for a pre-investment phase taking
into account social and economic risks and studying of features of investment climate of the Republic
of Moldova is proved. Its not easy at all to start a business, but if you work hard and believe, the entire
universe will conspire to achieve your dreams.

Bibliography

http://odimm.md/ro/component/content/article/70-programul-pare.html

http://mediu.gov.md/index.php/serviciul-de-presa/noutati/79-categorii-in-romana/despre-
minister/institutii-subordonate/72-fondul-ecologic-national