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CLIENT CREATIVE BRIEF resources for free in

CREATIVE OVERVIEW

PROJECT TITLE MJ Resort

CLIENT NAME

NAME

PHONE

EMAIL
CONTACT INFO

MAILING ADDRESS

BUDGET
AMOUNT
Detailed financial projections

FINANCE SOURCES

NOTES

PROJECT OVERVIEW
Project summary, research sources and findings

PROJECT OBJECTIVES
Detailed goals, desired outcomes, and measurable objectives

MARKETING GUIDELINES
Detailed approval process for all pieces, style guides, links to existing branding
standards

MARKETING MATERIALS
COPY
Describe the pieces required along with the
strategic reach and the desired outcome

PRINT ADS

DISPLAY ADS

SIGNAGE / BANNERS
SIGNAGE / BANNERS

EVENT / PROMO
PIECES

WEBSITE

SOCIAL MEDIA

OTHER

TARGET AUDIENCE
The who, what, when, and where of the target PRIMARY
customer base DEMOGRAPHIC

SECONDARY
DEMOGRAPHIC

CALL TO ACTION
Detail the desired reaction of the target audience

CAMPAIGN LOOK AND FEEL


Describe the desired style of the campaign

CAMPAIGN MESSAGE
Define key benefits of product, describe its value, and desired target audience take
away

COMPETITIVE ANALYSIS
Describe competitors, their campaign messages, research findings, and supporting
information - list any document attachments

IMAGE REQUIREMENTS
GRAPHICS
List needed imagery and projected sources

PHOTOGRAPHY

MULTIMEDIA
MULTIMEDIA

SCHEDULE
PROJECTED TIMELINE

IMPORTANT DATES /
DEADLINES

OTHER
Include any other critical information

COMMENTS AND APPROVAL


CLIENT CONTACT NAME & TITLE

COMMENTS

DATE SIGNATURE

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CREATIVE OVERVIEW

MJ Resort

Jomarie B. Garinggo

9263853769

jairajmar23@gmail.com

Liloy Zamboanga Del Norte

200, 000

Located on the beautiful MJ Resort Beach,our new resort at Playa


Blanca offers rentals on luxury Suites as well as full ownership
opportunities. Resort style amenities include 2 pools, heated swim up
bar and jacuzzis, lobby bar and more! We hope to see you soon at MJ
Resort!

Provide a high standard of services suitable for individuals seeking relaxing, comfortable and memor
Provide the tourist with the quality personal required by the tourism industry.

Taglines, slogans, body copy requirements

List any printed materials

List type of advertisement, length of time required and type

List items needed and deadlines


List items needed and deadlines

Describe web requirements

List platforms, manpower, and desired outcome


Facebook or Google

Detail needed materials and deadlines

Describe desired audience

Describe desired audience


OMMENTS AND APPROVAL
LIENT CONTACT NAME & TITLE

COMMENTS

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mfortable and memorable experiences.