DAFTAR ISI

HAL

HALAMAN JUDUL ................................................................................................ i

HALAMAN PERSETUJUAN ................................................................................ ii

INTISARI ...... ......................................................................................................... iii

ABSTRAC .............................................................................................................. iv

DAFTAR ISI ........................................................................................................... v

DAFTAR GAMBAR ............................................................................................. vi

DAFTAR TABEL ................................................................................................. vii

BAB I. PENDAHULUAN .................................................................................. 1

1.1. Latar Belakang Masalah .................................................................. 1

1.2. Rumusan masalah ............................................................................ 5

1.3. Pertanyaan Penelitian ..... .................................................................. 8

1.4. Tujuan Penelitian ............................................................................. 9

1.5. Manfaat Penelitian ......................................................................... 10

BAB II. TINJAUAN PUSTAKA ........................................................................ 11

2.1 Theory planned of behavior ......................................................... 11

2.1.1 Sikap terhadap perilaku ....................................................... 12

2.1.2 Norma Subyektif ................................................................. 14

2.1.3 Kendali perilaku persepsian ................................................. 15

2.1.4 Intensi ................................................................................ 18

2.1.5 Daya tarik panca indra ................................................................ 19

2.1.6 Kesadaran akan kesehatan ......................................................... 21

2.2 Penelitian terkait .................................................................... 22

2.3 Kerangka Konseptual dan Perumusan Hipotesis .................... 28
 2.3.1 Pengaruh daya tarik panca indra pada sikap
terhadap makanan organik ................................................... 28

2.3.2 Pengaruh sikap terhadap makanan organik pada

minat beli ulang makanan organik ........................................ 29

2.3.3 Pengaruh Norma Subyektif pada Sikap terhadap makanan

organik ........................................................................................ 30

2.3.4 Pengaruh norma subyektif pada niat beli ulang makanan

Organik .................................................................................... 31

2.3.5 Pengaruh kesadaran kesehatan pada sikap terhadap

makanan organik ................................................................. 32

2.3.6 Pengaruh kesadaran kesehatan pada niat beli ulang

makanan organik ................................................................. 33

2.3.7 Hubungan antara kendali perilaku persepsian dan niat

beli ulang makanan organik ................................................... 34

2.4 Model Penelitian ................................................................... 37

BAB III. METODE PENELITIAN ...................................................................... 38

3.1 Desain penelitian ................................................................... 38

3.2 Pengumpulan Data ................................................................ 38

3.3 Populasi dan Sampel ............................................................. 39

3.4 Definisi Operasional ............................................................. 40

3.5 Instrumen Penelitian ............................................................. 47

3.6 Pengujian Instrumen ............................................................ 48

3.6.1 Uji Validitas ...................................................................... 48

3.6.2 Uji Reliabilitas ................................................................... 48

3.7 Metode Analisis Data ............................................................ 49

3.8 Hasil uji pendahuluan ............................................................ 52

BAB IV. HASIL ANALISIS DAN PEMBAHASAN .......................................... 56

4.1 Profil Responden ................................................................. 56

4.2 Confirmatory Factor Analysis (CFA) ....................................... 59

4.2.1 Kelayakan Model ................................................................ 59

4.2.2 Matriks Anti-Images ............................................................ 60

4.2.3 Nilai Communalities ........................................................... 61

4.2.4 Komponen Matriks ............................................................. 62

4.2.5 Eigenvalue ......................................................................... 63

4.3 Uji Validitas dan Reliabilitas ................................................. 64

4.3.1 Uji Validitas ....................................................................... 64

4.3.2 Uji Reliabilitas .................................................................... 67

4.4 Analisis Deskripsi ................................................................ 67

4.4.1 Persepsi Daya Tarik Panca Indera (X1) ................................. 68

4.4.2 Norma Subyektif (X2) ....................................................... 68

4.4.3 Kesadaran Akan Kesehatan (X3) ......................................... 69

4.4.4 Harga (X4) ......................................................................... 70

4.4.5 Ketersediaan Barang (X5) .................................................. 70

4.4.6 Sikap Terhadap Makanan Organik (Y1) .............................. 71

4.4.7 Niat Beli Ulang (Y2) .......................................................... 72

4.5 Hasil Analisis Data dan Pengujian Hipotesis ................................ 72

4.5.1 Analisis Structural Equation Model ....................................... 72

4.5.2 Pengujian Hipotesis Penelitian ........................................... 79

4.6 Pembahasan hasil uji hipotesis ............................................... 87

4.6.1 Pengaruh Persepsi daya tarik panca indra pada sikap

terhadap makanan organik ................................................... 87

4.6.2 Pengaruh sikap terhadap makanan organik pada niat beli

ulang makanan organik ...................................................... 89

4.6.3 Pengaruh norma subyektif pada sikap terhadap makanan

Organik .............................................................................. 90
 4.6.4 Pengaruh norma subyektif pada niat beli makanan
Organik .............................................................................. 91

4.6.5 Pengaruh kesadaran kesehatan pada sikap terhadap makanan

Organik .............................................................................. 92

4.6.6 Pengaruh kesadaran kesehatan pada niat beli ulang makanan

Organik .............................................................................. 93

4.6.7 Pengaruh kendali perilaku persepsian pada niat beli ulang

makanan organik .................................................................. 94

BAB V. PENUTUP ............................................................................................. 96

5.1 Simpulan .............................................................................. 96

5.2 Implikasi Teoritis dan Praktis .................................................. 98

5.3 Keterbatasan penelitian dan saran bagi penelitian

yang akan mendatang .......................................................... 99

DAFTAR PUSTAKA .......................................................................................... 101

LAMPIRAN

DAFTAR GAMBAR
 HAL

Gambar 1. Theory of Planned Behavior (Ajzen, 2005). ....................................... 12

Gambar 2. Model penelitan dari Al-Swidi dkk., (2013) ...................................... 23

Gambar 3. Model penelitian dari Tarkiainen dan Sunqvist (2005) ..................... 25

Gambar 4. Model penelitian ............................................................................... 37

Gambar 5. Hasil Analisis Structural Equation Model ......................................... 74

DAFTAR TABEL
 HAL

Tabel 2.1 Ringkasan hasil penelitian terkait ..................................................... 27

Tabel 3.4.1 Definisi Operasional .......................................................................... 40

Tabel 3.4.2 Item pertanyaan ................................................................................. 42

Tabel 3.4.3 Norma Subyektif ............................................................................... 42

Tabel 3.4.4 Daya tarik panca indra ....................................................................... 43

Tabel 3.4.5 Kendali perilaku persepsian .............................................................. 44

Tabel 3.4.6 Sikap terhadap makanan organik ....................................................... 45

Tabel 3.4.7 Niat beli ulang makanan organik ....................................................... 46

Tabel 3.4.8 Kesadaran akan kesehatan ................................................................. 47

Tabel 3.7.1 Kriteria goodness of fit ...................................................................... 52

Tabel 3.8.1 Hasil Uji Reliabilitas dan Validitas ................................................... 53

Tabel 3.8.2 Hasil Uji Reliabilitas dan Validitas ................................................... 54

Tabel 4. 1 Profil Responden ............................................................................... 57

Tabel 4.2 Nilai MSA (Measure of Sampling Adequacy) pada

Tiap-Tiap Indikator pada Variabel Penelitian .................................... 60

Tabel 4.3 Nilai Communalities Masing-masing Item .......................................... 61

Tabel 4.4 Nilai Komponen Matriks yang Paling Tinggi ...................................... 63

Tabel 4.5 Jumlah Faktor Terbentuk Initial Eigenvalues di Atas 1 .................. 63

Tabel 4.6 Nilai Loading Factor Masing-masing Item ......................................... 65

Tabel 4.7 Hasil Validitas ...................................................................................... 66

Tabel 4.8 Hasil Uji Reliabilitas ........................................................................... 67

Tabel 4.9 Distribusi Frekuensi Persepsi Daya Tarik Panca Indera ..................... 68

Tabel 4.10 Distribusi Frekuensi Norma Subyektif ............................................... 69

Tabel 4.11 Distribusi Frekuensi Kesadaran Akan Kesehatan .............................. 69

Tabel 4.12 Distribusi Frekuensi Harga ................................................................. 70

Tabel 4.13 Distribusi Frekuensi Ketersediaan Barang ........................................... 71

Tabel 4.14 Distribusi Frekuensi Sikap Terhadap Makanan Organik ................... 71

Tabel 4.15 Distribusi Frekuensi Niat Beli Ulang ................................................. 72

Tabel 4.16 Hasil Uji Full Model ........................................................................... 73

Tabel 4.17 Observations farthest from the centroid (Mahalanobis

distance) (Group number 1) ..................................................... 74

Tabel 4.18 Normalitas Data (Assessment of normality/Group number 1)............. 78

Tabel 4.19 Regression Weights Analisis Structural Equation Modeling ............. 80

Tabel 4.20 Pengaruh Langsung (Standardized Direct Effects) dan

Tak Langsung (Standardized Indirect Effects)Variabel

Eksogen Terhadap Variabel Endogen ................................................ 81