Goodyear Engineered Products Communications Guide For Business Partners in Europe, Middle East & Africa Region

E N G I N E E R E D P R O D U C T S
GOODYEAR ENGINEERED PRODUCTS

COMMUNICATIONS GUIDE
FOR BUSINESS PARTNERS IN EUROPE,
MIDDLE EAST & AFRICA REGION
January 2009
ENGINEERED PRODUCTS COMMUNICATIONS GUIDE
INTRODUCTION
IMPORTANT
2
PLEASE NOTE: All uses of the Veyance name and logo must be reviewed and approved
by the company. The Veyance Technologies, Inc. name and logo are for Veyance
corporate purposes only. The Veyance name and/or logo should not be used by
business partners for any purpose in the marketplace without explicit company
approval. If you believe you have a unique instance that requires the Veyance or
Goodyear Engineered Products name and/or logo, please contact:
Veyance Technologies Europe, d.o.o.

Corporate Communications
info_europe@veyance.com
For additional information, please see page 16 of this booklet.

Welcome to the Veyance Technologies, Inc. Communications Guide for Business Partners.
With the sale of Goodyears Engineered Products Division to The Carlyle Group in the summer of 2007 and
INTRODUCTION
the subsequent creation of Veyance Technologies, Inc., this guide has been developed to clearly outline the
requirements of the Trademark Agreement between Veyance Technologies, Inc. and The Goodyear Tire & Rubber
Company and your responsibility as a sub licensee of Goodyear trademarks. This guide is to be used in an effort to
assure uniform brand identity and improve our communications and messaging with you and our mutual customers.
Why Brand Uniformity is Essential.
In the past, our customers have known our company only as Goodyear Engineered Products. Today we have to
clearly define the lineage of both Goodyear Engineered Products and Veyance Technologies, Inc. It is up to us to
lead this customer messaging and brand uniformity as it is vital to our joint success.
Veyance Technologies, Inc. is our companys legal name. The business of our company today is to manufacture
and sell products and services that are branded Goodyear Engineered Products. The brand we are to promote in
the marketplace is Goodyear Engineered Products.
3
The pages contained here provide the rules of the road for uniformly delivering this message. This book does
not contain the actual route we must take. It is up to you to determine how best to serve your Customers.
Even though each may take different routes we must all follow the same rules.
Who Will Benefit from these Communication Guidelines?
The target audience for this guide is you, the Goodyear Engineered Products Distributor or Business Partner and,
ultimately, your customers who purchase Goodyear Engineered Products.
Where to Direct Questions.
These guidelines are part of a continuing program to help clarify and unify the customer messaging efforts of
Veyance Technologies, Inc. as it pertains to Goodyear Engineered Products. Although we show as many examples
as possible, correct usage is ultimately the users responsibility. If you have any questions about anything in this
guidebook or need assistance, please contact:
Veyance Technologies Europe, d.o.o.

Corporate Communications
Thank you for your assistance in helping us maintain a strong, consistent branding presence in the marketplace.
TABLE OF CONTENTS
T A B L E O F C O N T E N T S
The Trademarks
Introduction ..............................................................2
Licensed and Assigned Trademarks and disclaimers .....5
Goodyear Engineered Products Brand Identity

Approved Colors ........................................................7
Approved Typography .................................................8
Approved Logos .........................................................9
Logo Size and Proportions .......................................10 4
Incorrect Logo Usage ...............................................11
Usage of the Winged Foot Symbol .............................15
Veyance Technologies, Inc. Brand Identity

Veyance Logo Restrictions ........................................16
Approved Colors ......................................................17
Veyance Logo ..........................................................18
Advertising
Advertisement (full page) .........................................19
Advertisement (two-page spread) ..............................20
Apparel Guidelines
Apparel ..................................................................21
Point of Purchase
Posters ...................................................................22
TRADEMARKS AND DISCLAIMERS

The Trademark Agreement between Veyance Technologies, Inc. and The Goodyear Tire & Rubber Company clearly
states that it is the Distributors responsibility as a sub licensee of Goodyear trademarks to add disclaimers to all
communications that mention any or all of the 21 trademarks owned by the The Goodyear Tire & Rubber Company.
The Trademark Agreement divides all the trademarks Goodyear Engineered Products has been using into two categories:
LICENSED meaning that The Goodyear Tire & Rubber Co. retains rights and own them.
ASSIGNED meaning that all rights of ownership are transferred to and owned by Veyance Technologies, Inc.
Licensed trademarks require disclaimers stating that The Goodyear Tire & Rubber Company owns particular
trademarks. The licensed trademarks that require the use of disclaimers are as follows:
Compass Flexsteel Goodyear Marathon Ultra-Grip

Conquest Flexten GY Metric Omega Wingfoot
Contender Gatorback Hi-Miler Super Hi-Miler Xtra-Grip
Eagle, Eagle Pd Gemini Horizon Thor Yukon
Explorer
5
All other trademarks, such and Plylon Plus, Gorilla and Falcon, are assigned to Veyance Technologies, Inc.
Distributor Disclaimer Selection and Usage
The disclaimer protects your company and ours. Using the disclaimer is a requirement of The Goodyear Tire
& Rubber Company and one that will be actively monitored and enforced. The disclaimer does not need to be
prominent, just readable. So we ask distributors to use this disclaimer on all external communications.
Suggestions for disclaimer usage:
Ads (at the bottom)

Single page spec sheets and price sheets (at the bottom)
Multiple page brochures and spec sheets (back page at the bottom or last page of the Goodyear EP section)
Catalogs (back page at the bottom or last page of the Goodyear EP section)
Line cards (at the bottom)
Billboards (at the bottom)
Website (at the bottom of the main page where Goodyear Engineered Products first appear)
Tradeshow panels (at the bottom)
Banners and posters (at the bottom)
TRADEMARKS AND DISCLAIMERS

There are three variations on our disclaimer. The product content of your communications will determine which
you should use.
If none of the products on the Licensed Trademarks list above are mentioned in copy or visually referenced, use
Disclaimer 1. If only one product from the list is named in copy or shown visually, use Disclaimer 2. When multiple
products are used from the list, use Disclaimer 3. NOTE: The product mentioned in Disclaimers 2 and 3 are for
example only. You will need to replace them accordingly based on the Licensed trademarks list with the products
that actually appear in your communications.
Goodyear Disclaimer For all communications referring to Goodyear Engineered Products
The GOODYEAR (and Winged Foot Design) trademark is used by Veyance Technologies, Inc. under license from
The Goodyear Tire & Rubber Company. Goodyear Engineered Products are manufactured and sourced exclusively
by Veyance Technologies, Inc. or its affiliates. 2008 Veyance Technologies, Inc. All Rights Reserved.
Single Product Disclaimer For communications referring to Goodyear EP and one licensed product from the list above
6
by Veyance Technologies, Inc. or its affiliates. The Eagle Pd trademark is licensed to Veyance Technologies, Inc.
by The Goodyear Tire & Rubber Company. 2008 Veyance Technologies, Inc. All Rights Reserved.
Multiple Product Disclaimer - For communications referring to Goodyear EP and two or more licensed products
from the list above
by Veyance Technologies, Inc. or its affiliates. The following trademarks are licensed to Veyance Technologies, Inc.
by The Goodyear Tire & Rubber Company, including Flexten, Gatorback, Hi-Miler and Super Hi-Miler.
2008 Veyance Technologies, Inc. All Rights Reserved.
For questions please contact: info_europe@veyance.com (see page 2 for contact information).
APPROVED COLORS
7
Goodyear Blue
Pantone 280
4-color build is: C 100% M 72% Y 0% K 18%
Goodyear Yellow
Pantone 109
Goodyear Black
Solid Black
APPROVED TYPOGRAPHY
TYPOGRAPHY
Weiss and Trade Gothic are the two approved fonts for usage in Goodyear Engineered Products materials.
Weiss
abcdefghijklmnopqrstuvwxyz
Weiss Regular - lowercase
A BC DEF G H I J KL M N O P Q R S T U V WX Y Z
Weiss Regular - caps
Weiss Bold - lowercase
A B C DEF G HI J KL M N O P Q R S T UV W X Y Z 8
Weiss Bold - caps
Weiss Italic - lowercase
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Weiss Italic - caps
Trade Gothic
a b c d e f g hi j kl m no pqrs tuv w x y z
Trade Gothic Regular - lowercase
ABCDEFG H Ij k LM N O P q R S TU VW x Yz
Trade Gothic Regular - caps
Trade Gothic Bold - lowercase
ABCDEFGHI J KLMNOPQRSTUVWXYZ
Trade Gothic Bold - caps
Trade Gothic Oblique - lowercase
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Trade Gothic Oblique - caps
Here are the approved versions of, and guidelines for, the Goodyear and Goodyear Engineered
Products logos.
APPROVED LOGOS
Use the dimensional logo whenever possible.
Do not change or alter logo elements in any way, including the Winged Foot symbol, typeface,
letter spacing and tagline.
DIMENSIONAL LOGO
4-color (CMYk ) only
*
USAGE
The dimensional logo should only be used on white or one-colored backgrounds.
9
NON-DIMENSIONAL LOGO
4-color (CMYk ) or 3-color (PMS 280-Blue, PMS 109-Yellow, Black)
PMS 280-Blue (outlines)

PMS 109-Yellow
Solid Black
These logos must be used when promoting anything manufactured by Goodyear Engineered Products (e.g.,
labeling, packaging and marketing materials) or communicating anything associated with Goodyear
Engineered Products.
However, on the manufactured products themselves, the Goodyear logos may be used without the
Goodyear product modifier (i.e., omit Engineered Products).
PMS 109 Yellow LOGO USAGE
Only for use in 1- or 2- color applications where the logo will appear
on a dark background. DO NOT use the Yellow logo exactly as you
see it here, with the dark background around it; this image is for
demonstration purposes only.
BLACK AND WHITE LOGO USAGE
Only for use in 1-color applications. Either Black or reversed out on

a dark background.
*When using the Goodyear Engineered Products logo, please reference permitted use from the Trademark License Agreement.
L O G O S I ZE AND PROPORTIONS
1/8th logo width
Always maintain clear space around the logo.
DO NOT change the proportions of the Winged Foot to the letterforms or the spacing of the letterforms themselves.
Always maintain the size and proportion of the Engineered Products name in relation to the Goodyear logo. 10
When promoting any Goodyear Engineered Product, this logo must be used.
DIMENSIONAL NON-DIMENSIONAL
50,8 mm (2) 50,8 mm (2)
The minimum size when using the dimensional Use of the non-dimensional logo with a flat
logo is 2". If a smaller logo is required, use the blue border in place of the dimensional logo is
flat color version, NOT the dimensional. also acceptable. 2" minimum.
25,4 mm (1) 25,4 mm (1)
The minimum logo size when using the flat logo in flat yellow or black and white is 1 inch.
A yellow logo should always be used on a dark background.
INCORRECT LOGO USAGE

Except in permanent signage, DO NOT create a
box or a shape to contain the logo.
DO NOT tilt the logo.

11
DO NOT bend or curve the logo except when

required in product branding (i.e. A curved logo
on the side wall of a tire).
DO NOT stack the logo.


DO NOT change the color of the logo.
DO NOT use the letter forms without the 12

Winged Foot.
Buy
DO NOT use the logo in a sentence or phrase.
Hose
H
DO NOT add to the logo. (i.e. drop shadow).


DO NOT use the logo or Winged Foot to make
a pattern, except when otherwise approved by
Goodyear Engineered Products.
13
DO NOT use the logo in a subordinate position to
a sub-brand.
DO NOT allow logo to overlap an illustration

or copy.
DO NOT use logo on a background that

interferes with the readability of the logo.

DO NOT use the logo without
Engineered Products line.
Goodyear logo instead of

Goodyear Engineered Products
is permitted to use ONLY on
our physical products.
Please see page 16 for

additional information.
14
USAGE OF THE WINGED FOOT SYMBOL
The Winged Foot has been a part of the Goodyear culture for more than 100 years, and it may be used as follows:
WINGED FOOT
The Winged Foot must appear within the entire Goodyear Engineered Products logo. The only time it may be
used by itself is if it has already appeared within the entire logo in the same piece.
For example, if the Winged Foot is seen as part of the entire Goodyear Engineered Products logo on the front of a
brochure, it is permissible to use the Winged Foot by itself on the inside of the brochure, as long as copy or other visual
clearly indicates that the message is from the Goodyear Engineered Products brand.
If youre unsure about the correct use of the symbol versus the entire logo, use the entire logo.
Treatment of the Winged Foot symbol must adhere to the same color, size and proportions as set for the Goodyear
logo in this guide.
15
USE OF THE NON-DIMENSIONAL

WINGED FOOT WITH A FLAT
BLUE BORDER IN PLACE OF
THE DIMENSIONAL BORDER IS
ALSO ACCEPTABLE
3D GOODYEAR WINGED FOOT
FLAT GOODYEAR WINGED FOOT

FOR USE WHEN LOGO IS
LESS THAN .5" WIDE
FLAT GOODYEAR WINGED FOOT

CAN ALSO BE USED IN BLACk
OR REVERSED OUT IN WHITE
VEYANCE LOGO R ESTRICTIONS

USE OF GOODYEAR ENGINEERED PRODUCTS AND
VEYANCE TECHNOLOGIES, INC. LOGOS IN THE MARKETPLACE
As there is significant brand equity in Goodyear, its very important that busines partners continue to use the
Goodyear name in the marketplace. The only change being that we must refer to our company, products and
branded services as "Goodyear Engineered Products" per our license agreement with The Goodyear Tire
& Rubber Company. This applies to all written (print and digital including the Internet) and verbal communications.
The Veyance Technologies, Inc. name and logo are for Veyance corporate purposes only. The Veyance name and/
or logo should not be used by distributors for any purpose in the marketplace without explicit company approval.
If you believe you have a unique instance that requires the Veyance name and/or logo, please contact regional
headquarters in Kranj. Contact information can be found below.
Goodyear Engineered Products should be the reference to our products in ALL instances and follow the guidelines
within this booklet.
Under our current license agreement, we are permitted to use "Goodyear" instead of "Goodyear Engineered
Products" only on our physical products. We will manage those branding standards. 16
When using the Goodyear Engineered Products logo in any of your communications, it is a requirement of The
Goodyear Tire & Rubber Company that you include a disclaimer. See page 5 for disclaimer selection and usage.
There are also examples of where the disclaimer should be used on various types of communications. Feel free to
look at existing samples of Goodyear Engineered Products literature to see how we do it.
VEYANCE APPROVAL PROCESS
All uses of the Veyance and Goodyear Engineered Products name and logo must be reviewed and approved
by the company. Should you have instance that you believe requires a reference to Veyance Technologies, Inc,
please contact info_europe@veyance.com (see page 2 for contact information).
Thank you for your assistance in helping us maintain a strong, consistent branding presence in the marketplace.
APPROVED COLORS
17
Veyance Blue
Pantone 280
Veyance Cyan
Solid Cyan
Here are the approved versions of, and guidelines for, the Veyance Technologies, Inc. logos.
DO NOT change or alter logo elements in any way including typeface and letter spacing.
VEYANCE LOGO
The logo should be printed 2-color, black, or reversed to white on dark backgrounds.
Solid Cyan PMS 280-Blue
PMS 280-Blue (shadow) PMS 280-Blue @ 70%
18
In communications to Goodyear Engineered Products customers, the Veyance Technologies, Inc. logo should never
appear without the Goodyear Engineered Products logo. Specific usage of this logo is detailed in this document.
When used in conjunction with the Goodyear Engineered Products logo, the size of the Veyance Technologies, Inc.
logo should always be slightly smaller than the size of the Engineered Products line in the Goodyear Engineered
Products logo.
The minimum size for the

Veyance Technologies, Inc. logo
is 25,4 mm (1).
25,4 mm (1)
For assistance regarding usage of the

Veyance Technologies, Inc. logo,
As a rule of thumb, the width of the Veyance Technologies, Inc. logo please contact:
should be the same as the width between the i in Engineered Veyance Technologies Europe, d.o.o.
and the u in Products in the Goodyear Engineered Products logo. Corporate Communications
NOTE: The Veyance Technologies, Inc. logo does not always need to be positioned directly beneath
the Goodyear Engineered Products logo. Please refer to this Communications Guide for proper
Veyance Technologies, Inc. logo usage since it will vary depending on type of communication. (See page 2 for contact information)
To access Goodyear Engineered Products or Veyance logos go to www.goodyearep.com/ImageGallery.aspx

Advertisement (Full-page)
When developing new full-page advertisement, use the following guidelines.
ADVERTISING
TYPE SIZES ARE BASED ON AN AD SIZE OF 203 x 279 mm (8 x 11)
19
{ HEADLINE IN
THIS TYPEFACE { HEADLINE
FONT: WEISS, ALL CAPS
*Placement of headline
should work together with
product photography.
PRODUCT PHOTOGRAPHY
AS MAIN VISUAL
Ud tem do core tincipit wismod exer ipis dolore tat. Iquam, quam dolummo Mod molortio dunt ut velismolenis aliquissed tat luptat. Num eummolent ing
dolenis ismolore modoloreet nullandion henibh et ut in ut ilisi erostrud mod erosto con hent vent acil ullamet, vero et lorerosto od doluptat. Duisi blaor aut
exercipit la faccum nulputat, quat lor alismodolor senit volore tat. Ut euipissit prat laore eugiam inciduisi blan ver sustrud et nim dolor si tat. Iduis augiamc
augiat, conse consendrem ipsustie magnis nonsenim zzriurem dionsectem onsequi psumsandit wis aliscincing euismod olenisi euguerit, vent luptat
vulput vullumsan et, quatum quat augue eu faccummolore exerat ut ut do volore modiam vel iurem zzril eugait atue dolobortie ver susto od magniam
dolobore facidunt utatio cor ipsum nim qui bla conse magnisi smolorero dolesto doloreet prat wiscincinit nit in hent alit, sim vel ex erosto core dolese BODY COPY
doloborem qui enim ipisit num velit ipit vel iure velessi blan vullum iure conse consectem nos alit ipisit adit adiat numsandrer se feugait velestrud euis nullum
con hendit autat. Duisi. Em dolortie tinibh et ad magnim del iriliquat wis nosto quam nit alisi esenim vel dunt lutat ea feuisit ea feuis nullute dolore dolesecte
FONT: WEISS
consecte dolutem nit nisi blan esed molore min velis nisim volesenibh enit faccum nisl digna feuguero dolobore mincipit quat dolor el doloborerat. Duis
duis augait, quatio consectetum elis niam, core et lam vulputpat loreet, quat. et adiamco mmodolore modions equatet.
The GOODYEAR (and Winged Foot Design) trademark is used by Veyance Technologies, Inc. under license from The Goodyear Tire & Rubber Company. Goodyear Engineered Products
are manufactured and sourced exclusively by Veyance Technologies, Inc. or its affiliates. 2008 Veyance Technologies, Inc. All Rights Reserved.
DISCLAIMER
(SEE OPTIONS ON PAGE 4)
FONT: HELVETICA NEUE
67 MEDIUM CONDENSED
GOODYEAR ENGINEERED PRODUCTS VEYANCE TECHNOLOGIES,INC. LOGO

DIMENSIONAL LOGO (REVERSE WHITE)
(BLUE BAR APPEARS ON ALL ADVERTISEMENTS)
Advertisement (Two-page spread)
When developing new two-page spread advertisement, use the following guidelines.
ADVERTISING
TYPE SIZES ARE BASED ON AN AD SIZE OF 279 x 431 mm (11 x 17)
HEADLINE
BODY COPY should work together with PRODUCT PHOTOGRAPHY
FONT: WEISS product photography. AS MAIN VISUAL
20
{ HEADLINE IN
THIS TYPEFACE {
dolobore facidunt utatio cor ipsum nim qui bla conse magnisi smolorero dolesto doloreet prat wiscincinit nit in hent alit, sim vel ex erosto core dolese
DISCLAIMER GOODYEAR ENGINEERED PRODUCTS

(SEE OPTIONS ON PAGE 4) DIMENSIONAL LOGO
(BLUE BAR APPEARS ON ALL ADVERTISEMENTS)
67 MEDIUM CONDENSED
VEYANCE TECHNOLOGIES,INC. LOGO

(REVERSE WHITE)
Apparel
APPAREL GUIDELINES
When attending or coordinating a Goodyear Engineered Products event, the apparel should reflect the corporate
colors. When ordering Goodyear EP apparel, follow these guidelines.
Shirt Color Options: The following logo colors are recommended for all Goodyear Engineered Products tradeshow
and corporate event apparel.
Light Colors Dark Colors
White Tan/ Pale Lt Blue Grey/ Black

Khaki Yellow Blue Charcoal
21
PLACE LOGO ON LEFT PLACE LOGO ON LEFT

SIDE OF SHIRT SIDE OF SHIRT
101 mm (4) - 38 mm (1,5)
When using the Goodyear logo on

apparel, logo cannot exceed a size of
101 mm (4) or be smaller than 38 mm (1,5)
Apparel Logos: The following logo colors are recommended for all Goodyear Engineered Products tradeshow and
corporate event apparel.
Two-Color Logo: The Engineered Products text beneath the yellow Goodyear logo should be black on light
colored shirts and white on dark colored shirts.
One-Color Logos: One-color logos can be used to create contrast between logo and shirt. Or they can be used tone
on tone (for instance, black logo on black shirt). On patterned shirts where readability is an issue, the entire Goodyear
Engineered Products logo should be one color - black, blue, or yellow - to assure contrast from the shirt color/pattern.
Two-Color Logo One-Color Logos
Goodyear Yellow with Black Goodyear Blue Goodyear Yellow

Goodyear Blue outline
Posters
When developing new posters, use the following guidelines. Please note: Most posters are 558x711mm (22x28)
but may vary in size.
POSTERS
ALL POSTERS SHOULD
HAVE MINIMAL COPY.
(MAIN HEADLINE WITH
3-4 LINES OF BODY COPY)
22
{ HEADLINE IN
THIS TYPEFACE { HEADLINE
should work together with
product photography.
PRODUCT PHOTOGRAPHY
AS MAIN VISUAL
dolobore facidunt utatio cor ipsum nim qui bla conse magnisi smolorero dolesto doloreet prat wiscincinit nit in hent alit, sim vel ex erosto core dolese BODY COPY
FONT: WEISS
DISCLAIMER
(SEE OPTIONS ON PAGE 4)
67 MEDIUM CONDENSED
GOODYEAR ENGINEERED PRODUCTS VEYANCE TECHNOLOGIES,INC. LOGO

DIMENSIONAL LOGO (REVERSE WHITE)
(BLUE BAR APPEARS ON ALL POSTERS )
E N G I N E E R E D P R O D U C T S C O M M U N I C A T I O N S G U I D E
V eyan ce Technol ogi es Europe, d.o.o.
kofj el oka c. 6
4000 Kranj
Sl oveni j a
www.goodyearep.eu
in f o_europe@ veyance.com
The GOODYEAR (and Winged Foot Design) trademark is used by Veyance Technologies, Inc. under license from The Goodyear Tire & Rubber Company. Goodyear Engineered Products are manufactured and sourced exclusively
by Veyance Technologies, Inc. or its affiliates. The following trademarks are licensed to Veyance Technologies, Inc. by The Goodyear Tire & Rubber Company, including Compass, Conquest, Contender, Eagle, Eagle Pd, Explorer,
Flexsteel, Flexten, Gatorback, Gemini, Goodyear, GY Metric, Hi-Miler, Horizon, Marathon, Omega, Super Hi-Miler, Thor, Ultra-Grip, Wingfoot, Xtra-Grip, Yukon. 2008 Veyance Technologies, Inc. All Rights Reserved.
www.goodyearep.eu
Aftermarket Parts - Automotive and Commercial Truck, Conveyor Belt -

Heavyweight and Lightweight, Home and Garden, Hydraulics, Industrial Hose,
Power Transmission Products, Powersports, Rubber Track

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E N G I N E E R E D P R O D U C T S

GOODYEAR ENGINEERED PRODUCTS

Veyance Technologies Europe, d.o.o.

For additional information, please see page 16 of this booklet.

Why Brand Uniformity is Essential.

Who Will Benefit from these Communication Guidelines?

Where to Direct Questions.

Veyance Technologies Europe, d.o.o.

Goodyear Engineered Products Brand Identity

Veyance Technologies, Inc. Brand Identity

TRADEMARKS AND DISCLAIMERS

Compass Flexsteel Goodyear Marathon Ultra-Grip

Distributor Disclaimer Selection and Usage

Suggestions for disclaimer usage:

Ads (at the bottom)

TRADEMARKS AND DISCLAIMERS

Goodyear Disclaimer For all communications referring to Goodyear Engineered Products

PMS 280-Blue (outlines)

PMS 109 Yellow LOGO USAGE

BLACK AND WHITE LOGO USAGE

Only for use in 1-color applications. Either Black or reversed out on

Always maintain clear space around the logo.

50,8 mm (2) 50,8 mm (2)

25,4 mm (1) 25,4 mm (1)

INCORRECT LOGO USAGE

DO NOT tilt the logo.

DO NOT bend or curve the logo except when

DO NOT stack the logo.

INCORRECT LOGO USAGE

DO NOT use the letter forms without the 12

DO NOT add to the logo. (i.e. drop shadow).

INCORRECT LOGO USAGE

DO NOT allow logo to overlap an illustration

DO NOT use logo on a background that

INCORRECT LOGO USAGE

Goodyear logo instead of

Please see page 16 for

USAGE OF THE WINGED FOOT SYMBOL

USE OF THE NON-DIMENSIONAL

3D GOODYEAR WINGED FOOT

FLAT GOODYEAR WINGED FOOT

FLAT GOODYEAR WINGED FOOT

VEYANCE LOGO R ESTRICTIONS

VEYANCE APPROVAL PROCESS

Solid Cyan PMS 280-Blue

PMS 280-Blue (shadow) PMS 280-Blue @ 70%

The minimum size for the

For assistance regarding usage of the

To access Goodyear Engineered Products or Veyance logos go to www.goodyearep.com/ImageGallery.aspx

When developing new full-page advertisement, use the following guidelines.

FONT: WEISS, ALL CAPS

GOODYEAR ENGINEERED PRODUCTS VEYANCE TECHNOLOGIES,INC. LOGO

Advertisement (Two-page spread)

FONT: WEISS, ALL CAPS

DISCLAIMER GOODYEAR ENGINEERED PRODUCTS

VEYANCE TECHNOLOGIES,INC. LOGO

Light Colors Dark Colors

White Tan/ Pale Lt Blue Grey/ Black

PLACE LOGO ON LEFT PLACE LOGO ON LEFT

101 mm (4) - 38 mm (1,5)

When using the Goodyear logo on

Two-Color Logo One-Color Logos

Goodyear Yellow with Black Goodyear Blue Goodyear Yellow