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1 Bachelors or advanced degree in journalism, social sciences or Familiarity with non-profit sector on
related a local and/or regional level
Three years of experience with online content management and Online content editing and writing
creation, in particular training materials Deep proficiency in executing,
Proficiency in English and Marathi required leading, or advising on drafting
Strong written communication skills communication/online materials that
Demonstrated experience working with non-profit sector and/or leverage SEO strategies, and
international organizations methodologies that maximize online
Content
Rs. 30,000/- content's effectiveness
Writer 1
Project and content management -
Proven ability to manage online
content production and flows
including training materials and
online tools;
Teamwork - Values working in
collaboration and respecting the
views of others; understands
differences in culture.
2 Bachelors degree, 2-3 year experience in web related marketing Application : MS-Office
and development OS/Environment : Windows
Content Good knowledge on information mapping, HTML, macromedia Publishing Tools : MS Word, MS
Rs. 30,000/- flash, MS- FrontPage and other web tools such as Ad words, exact PowerPoint, MS Excel 1
Designer
target etc. holds additional advantage to this profession. Additional Skills : Visio, Flash,
Excellent online communications, writing skills, good listening Photoshop, CorelDraw.
skills, multi-tasking skills, ability to work individually are common
 skills expected of a content developer.
It Should be able to think and solve critical issues creatively and
help increase ROI of the business.
3 Bachelors degree, 2-3 year experience in web related marketing Strong writing, editing, and
and development proofreading skills
Good knowledge on information mapping, HTML, macromedia Experience in content management
flash, MS- FrontPage and other web tools such as Ad words, exact and proofing for all channels
target etc. holds additional advantage to this profession. mediums in Marathi and English
Proficiency in English and Marathi required. languages.
Content
Strong written communication skills Experience in writing for the
Manage Rs. 35,000/- 1
Excellent online communications, writing skills, good listening web, content management and
r skills, multi-tasking skills, ability to work individually are common internet research
skills expected of a content developer. Experience with social networks and
It Should be able to think and solve critical issues creatively and implementation of social media
help increase ROI of the business. marketing
Experience with HTML, CSS, and
working with content management
systems (CMS)
4 Bachelors Degree in Communications/ Marketing/ Business/
Public Relations
Proven working experience in social media or related field
Excellent consulting, writing, editing (photo/video/text),
Social presentation and communication skills
Demonstrable social networking experience and social analytics
Media
Rs. 45,000/- tools knowledge
Manage 1
Adequate knowledge of web design, web development, CRO and
r SEO
Knowledge of online marketing and good understanding of major
marketing channels
Positive attitude, detail and customer oriented with good
multitasking and organizational ability
Fluency in English and Marathi .
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Roles and Responsibilities

1. Content Manager
Write and schedules content online; maintains organization web pages and blog(s)
Work with developers/IT staff to assess any technical challenges (technical troubleshooting) in
displaying the content
Help develop & document procedures to manage web content.
Moderates user-generated content.
Help plan and implement social marketing campaigns for specific citizen awareness and brand
building.
Keep up-to- date with best practices in writing for the web, social media trends, web usability,
web design, and business/industry trends.
Coordinate with social media manager for brand management.
Prepare internal and external communications including announcements, press releases, posters,
banners, analytics reports, presentations, technical documentation, etc. as needed.
Develop and implement a comprehensive marketing plan to include social media, (Facebook,
Twitter, Instagram, LinkedIn and YouTube) print and online advertising (runners world, running
calendars, google, Active.com, etc.) and grass roots campaigns (distribution of application,
training runs, promotional codes, etc.).
Manage regular online newsletters
Enhance social media outlets and opportunities to maintain communication and builds citizen
awareness
Content management for all channels in Marathi and English language.
Track and analyze website and social media performance
Managing mass outbound communication
- Content for AVs, videos and GIFs
- Content for Social media
- Expert digital marketing skills
- Building brand awareness

2. Content Writer
Ensuring / doing development of messages for various communications channels.
Contributing ideas to how and where messages are delivered.
Presenting and defending the firms content development work.
Write and post content online, maintain company Web pages and blog(s).
Contribute to / update the companys social sites like Facebook and Twitter.
Help develop and document procedures to mange Web Content.
Moderate content as it is contributed to the website by external sources.
Manage content to be published on City Notice Board as submitted by departments.
Help plan and implement social marketing campaign for specific marketing goals.
Prepare internal and external communications i8ncluding announcements, press release,
quarterly corporate reports, presentations, technical documentation, sales support, etc. as
needed.
Research and write accurate documents including; but not restricted to, Case studies White
papers Web content Articles Blogs that conforms to company writing style
 Contribute to technical writing processes and standards
From a schedule for applying regular updates to all documentation, as and when new features are
released
Create concise user documentation for how-to manuals and on-line documentation
Writing internal press releases geared to the local, national and industry press and research-
based articles and blogs on web practices, SEM and other topics as assigned

3. Content Designer
Ensuring designing of templates formats for messages for various communications channels
Contributing ideas to how and where messages are delivered
Assuring that the firms branded content work is relevant, engaging, and effective
Working directly with client managers, brand strategists, project manager, and other associate on
assigned projects for their demands of creating content formats for various channels
Developing user stories and quotes for use in a variety of marketing collateral
Composing newsletters and other marketing collateral
Creating templates, scripts and web forms for departments and groups
Editing documents from multiple sources to achieve a consistent style and voice
Expertise in information Development- written, re-written, reviewed content, edited news and
feature articles, editorial content, headlines and caption
Hands-on experience as a content and promotional copy writer and editing skills
Basic knowledge of SEO in terms of creating content that drives users to web site
Thorough knowledge of developing, writing and measuring the success of email campaigns
Excellent editing, and proof-reading skills
Sound knowledge of using and analyzing social media outlets and opportunities
Strong analytical skills and ability to plan and prioritize.

4. Social Media Manager

Built and execute social media strategy though competitive research, platform determination,
benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, image, video or HTML) that builds
meaningful connections and encourages community members to take action
Set up and optimize company pages written each platform to increase the visibility of companys
social content
Monitor city notice board for PMC to communicate key messages to citizens
Create internal guidelines/ policy for usage of social media by PMC staff
Promote use of social media amongst department users for positive image creation amongst Pune
citizens
Moderate all user- generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights
and best practices, and then acting on the information
Developing ideas and messages to communicate and persuade at various points of contact with
the brand
Collaborate with other departments 9citizen relations, etc.) to manage reputation, identify key
players and coordinate actions
Periodic reporting to Head of Department IT and PMC Commissioner
Conducting periodic citizen engaging initiatives (large scale initiatives)