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IT strategy is now business strategy.


In a changing landscape, every company faces the challenge of quickly moving from what
they are now to what they need to become. This has made IT solutions that can accelerate
change the single most important strategic weapon for business. HP believes that when people,
technology and ideas all come together, business can move further, faster. To find out more,
visit us at hp.com/furtherfaster.
Copyright 2015 Hewlett-Packard Development Company, L.P.
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Value is
hiding.
Everywhere.

fJiJ
On-demand infrastructure
unlocks value.
This is the year that your IT
infrastructure goes from a
cost of doing business to
the thing that can transform
your business. HP software-
defined and converged
infrastructure delivers
next-generation apps with
the simplicity and speed to
move people and markets.
hp.com/furtherfaster.

([) Copyr1ght 2015 Hewlett-Packard OP.Veloomenr Company, LP


Say What?
A true voice
interface is finally
within reach.
Get ready to talk
to your devices '~~:.
~~
j ,1_.

the way you talk to 1i

your friends.
BY DAVID PIERCE
Thwart.
Jobs had seen before, and he was
beside himself. "Within 10 min-
utes," he would later say, "it was
so obvious that every computer
(t!iJ
would work this way someday."
As legend has it, Jobs raced Security that goes beyond
back to Apple and commanded a
team to set about replicating and
four walls. A comprehensive
_ _ _ _ HERE ' S A QUICK STORY improving on what he had just seen approach to security means
you've probably heard before, fol- at PARC. And with that, personal protecting users, applications
lowed by one you probably haven't. computing sprinted off in the direc-
In 1979 a young Steve Jobs paid a tion it has been traveling for the and data, anywhere on any
visit to Xerox PARC, the legendary past 40 years, from the first Mac- device. From predictive breach
R&D lab in Palo Alto, California, intosh all the way up to the iPhone.
and witnessed a demonstration of This visual mode of computing
detection through analytics to
something now called the graphical ended the tyranny of the com- strong backup and recovery
user interface. An engineer from mand line-the demanding, text- solutions, we can help you
PARC used a prototype mouse to heavy interface that was dominant
navigate a computer screen stud- at t he t ime-and brought us into make sure that the security
ded with icons, drop-down menus, a world where vastly more people of your enterprise is always
and "windows" that overlapped could use computers. They could
each other like sheets of paper on just point, click, and drag.
one step ahead. it's why 8 out
a desktop. It was unlike anything In the not-so-distant future, of 10 of the world's largest
though, we may look back at this commercial ban ks 1 count on
as the wrong PARC-related cre-
at ion myth to get excited about. HP. hp.com/furtherfaster.
At the time of Jobs ' visit, a sep-
arate team at PARC was working fO Copynghl201 5 HI?WIE>tlPackard Development Compdnv. L.P.
on a completely different mo del f:OlS Fortune 500 list: fortune.rom/fortuneSOO

OCT 2015
FR AN CESC O MU Z ZI
'""

VOICE INTERFACE
~
of human-computer interaction, atNuanceCommurucations, which ingly conversational nature of language. Ask Google Now for the The prototype is called Hound, of questions that keep escalating
today called the conversational has become probably the biggest your back-and-forth with your population of New York City and and it's pretty incredible. Hold- in complexity. He asks Hound to
user interface. These scientists player in the voice interface busi- devices will make your relation- it obliges. Ask for the location of ing a black Nexus 5 smartphone, calculate the monthly mortgage
envisioned a world, probably ness: It powers Ford's in-car Sync ship to technology even more inti- the Empire State Building: good Mohajer taps a blue and white payments on a million-dollar
decades away, in which computers system, was critical in Siri's devel- mate, more loyal, more personal. to go. But go one logical step fur- microphone icon and begins ask- home, and the app immediately
would be so powerful that requir- opment, and has partnerships But the biggest effect of this ther and ask for the population of ing questions. He starts simply, asks him for the interest rate and
ing users to memorize a special across nearly every industry. But shift will be felt well outside Sili- the city that contains the Empire asking for the time in Berlin and the term of the loan before dish-
set of comma nds or workflows Nuance finds itself in a crowded con Valley's core audience. What State Building and it falters. Push the population of Japan. Basic ing out its answer: $4, 270.84.
for each action and device would marketplace these days. Nearly Steve Jobs saw in the graphical Siri too hard and the assistant just search-result stuff-followed by "What is the population of the
be impractical. They imagined every major tech company-from user interface back in 1979 was a refers you to a Google search. Any- a twist: "What is the distance capital of the country in which the
that we would instead work col- Amazon to Intel to Microsoft to way to expand t he popular mar- one reared on scenes of Captain between them?" The a pp under- Space Needle is located?" he asks.
laboratively with our computers, Google-is chasing the sort of ket for computers. But even the Kirk talking to the Enterprise's stands the context and fires back, Hound figures out that Mohajer is
engaging in a running back-and- conversational user interface that GUI still left huge numbers of computer or of Tony Stark ban- "About 5,536 miles." fishing for the population ofWash-
forth dialog to get t hings done. Kaplan and his colleagues at PARC people outside the light of the tering with Jarvis can't help but Then Mohajer gets rolling, ington, DC, faster than I do and
The interface would be ordinary imagined decades ago. Dozens of electronic campfire. As elegant be perpetually disappointed. smiling as he rattles off a barrage spits out the correct answer in
human language. its rapid-fire robotic voice. "What
One of the scientists in that group is the population and capital for
was a guy named Ron Kaplan, who Japan and China, and their areas
today is a stout, soft-spoken man in square miles and square kilome-
with a gray goatee and t hinning ters? And also tell me how many
hair. Kaplan is equal parts linguist, people live in India, and what is
psychologist, and computer sci- PIPE Computer KITT Jarvis from the area code for Germany, France,
entist-a guy as likely to invoke DOWN, from from Knight Iron Man and Italy?" Mohajer would keep


Chomsky's th eori es abo ut th e JARVIS on adding questions, but he runs

Dream
Star Trek Rider You never see
construction oflanguage as he is A kind of proto- Michael Jarvis, but out of breath. I' ll spare you the
Moo re's law. He says that his team For Googlewith Knight's his diagnos- minute-long response, but Hound
got pretty far in sketching out one decades, a voice, the ~ in-dash AI tics. worried answers every question. Correctly.
the talking Enterprise's partner is sar- nagging, and
crucial component of a working
conversational user interface back
in the '70s; they rigged up a system
that allowed you to book flights by
techin
movies has
eclipsed
anything
computer pro-
vi des status
updates,
calculations ...
HAL9000
from2001:
A Space
Odyssey
castic . in de-
structible ,
and always
ready to get
instant
calculations
are crucial
to Iron Man 's
Samantha
from Her
She starts
by reading
Hound, which is now in beta, is
probably the fastest and most ver-
satile voice recognition system
unveiled thus far. It has an edge
big, data.
exchanging typed messages with we've been and tea, Earl HAL , the psy- Knig ht out of superhero- his email- for now because it can do speech
a computer in normal, unencum- able to
.
Grey, hot. chotic AI with
.
a jam.
.
ne ss. and eventu- recognition and natural language
bered English. But the technol-
ogy just wasn't there to make the
system work on a large scale. "It
build in the
real world .
That's
an FM-DJ
voice. is
able to con-
ally becomes
much more
than a help-
processing simultaneously. But
really, it's only a matter of time
before other systems catch up.
(Jj

would've cost, I don't know, a mil- finally trol every last ful assistant
After all, the underlying ingre-
starting to detail of a in Theodore
lion dollars a user," he says. They dients - what Kaplan calls the
change. mission to Twombly's
needed faster, more distributed -D.P. Jup iter. "gating technologies " neces-
ear.
processing and smarter, more effi - sary for a strong conversational
cient computers. Kaplan thought it interface-are all pretty much Big data analytics is the
would take about 15 years. available now to whoever's buy-
"Forty years later," Kaplan says, ing. It's a classic story of techno- preferred fuel for growth.
"we're ready." And so is the rest logical convergence: Advances Today, every compa ny's
of the world, it turns out. in processing power, speech rec -
Today, Kaplan is a vice presi-
greatest strategic resource is
ognition, mobile connectivity,
dent and distinguished scientist startups are in the game too. All and efficient as it is, the GUI still Ask around Silicon Valley these cloud computing, and neural net- its own untapped data. With
are scrambling to come out on top requires humans to learn a com- days, though, and you hear the works have all surged to a critical HP, 100% of structured and
in the midst of a powerful shift puter's language. Now computers same refrain over and over: It's mass at roughly the same time.
under way in our relationship with are finally learning how to speak different now. The s e tools are finally good unstructured data, including
technology. One day soon, these ours. In the bargain, hundreds of One hot day in early June, Keyvan Mohajer enough, cheap enough, and acces- video and audio, can be
companies believe, you will talk
to your gadgets the way you talk
millions more people could gain
newfound access to tech.
Mohajer, CEO of SoundHound,
shows me a prototype of a new a pp
rattles off a sible enough to make the con - used in real time to create
versational interface real - and
to your friends. And your gadgets that his company has been work- barrage ubiquitous. real business insights that
will talk back. They will be able to
hear what you say and figure out
_ _ _ _V OICE INTER FACES HAVE
been around for years, but let's
ing on in secret for almost 10 years.
You may recognize SoundHound
of questions, But it's not just that conversa- drive innovation, empower
tional technology is finally possi-
what you mean. face it: Thus far, they've been as the name of a popular music - andtheapp ble to build. There's also a growing employees and surpass
If you're already steeped in
today's technology, these new
pretty dumb. We need not dwell
on the indignities of automated
recognition a pp-the one that can
identify a tune for you if you hum
answers every need for it. As more devices come customer expectations.
online, particularly those without hp.com/furtherfaster.
David Pierce
tools will extend the reach of your phone trees ("If you're calling to it into your phone. It turns out that one. Correctly. screens- your light fixtures, your
(@piercedavid} digital life into places and situ- make a payment, say 'payment' "). appwas largely just a wayoffuel- smoke alarm - we need a way to
is a senior writer at ations where the graphical user Even our more sophisticated voice ing Mohajer's real dream: to create interact with them that doesn' t !Cl Copyright 2015 He~.. lett-Paclard Development Company, LP.

WIRED . interface cannot safely, pleasantly, interfaces have relied on speech the best voice-based artificial- require buttons, menus, and icons.
or politely go. And the increas- but somehow missed the power of intelligence assistant in the world. At the same time, the world that

l!lll.Jil.J OCT 2015


VOICE INTERFACE

Jobs built with the GUI is reaching _ _ _ _ LET'S QUICKLY CLEAR


We develop to chase the Silicon Valley dream. environment, as well as an inter- distance-to make them, in short, '\. r
'
its natural limits. Our immensely
powerful onscreen interfaces
require every imaginable fea-
ture to be hand-coded, to have an
something up: Conversational tech
isn't going to kill the touchscreen
or even the mouse and keyboard. If
you' re a power user of your desktop
relationships
with our digital
And in the midst of his long com-
mutes and fiendishly late nights, he
realized his prescription eyeglasses
weren't cutting it anymore . An
face that will use head movements
to give commands. "That's all pos-
sible right now," he says. "It just
needs to be built."
likable. In developing Cortana, for
instance, Microsoft brought in the
videogame studio behind Halo-
which inspired the name Cortana "'
\ .
icon or menu option. Think about
Photoshop or Excel: Both are so
massively capable that using them
computer, you'll probably stay that
way. (Although you might avail
yourself more often of the ability
assistants:
Even when
Cortanawas
ordinary optometrist appointment
led to a diagnosis of Stargardt's dis-
ease, a degenerative condition that
_ _ __ ,ONE DAY IN THE FALL
of2014, out of nowhere, Amazon
in the first place-to turn a disem-
bodied voice into a kind of char-
acter. "That wittiness and that
\I
properly requires bushwhack-
ing through a dense jungle of
to ask a virtual assistant things like
"Where's the crop tool, again?")
unhelpful,
doctors told him would eventually
leave him legally blind.
announced a new product called
the Echo, a cylindrical, talking black
toughness come through," says
Mike Calcagno, director of Corta- \ I .
" l!
keyboard shortcuts, menu trees,
and impossible-to-find toolbars.
Good luck just sitting down and
cropping a photo. "The GUI has
But for certain groups of people,
the rise of the conversational inter-
face may offer a route to techno-
logical proficiency that largely
people got
attached to it.
Maury, who had every intention
of staying in tech, was immediately
forced to consider how he might
use a computer without his vision.
speaker topped with a ring of blue
lights that glow when the device
speaks. The gadget's persona is
named Alexa. At the sound of its
na's engineering team. And they
seem to have had the desired effect:
Even in its early days, when Cor-
tana was unreliable, unhelpful, and
\',
.~

topped out," Kaplan says. "It's so bypasses the GUI. Very young But for the 20-some million people "wake word," the Echo uses some- dumb, people got attached to it. ' I 'v" I
j I

overloaded now." people, for instance, are already in the US who can't see, there's only thing called far-field voice recog- There's a strategic reason for
That's where the booming mar-
ket in virtual assistants comes
in: to come to your rescue when
skipping their keyboards and
entering te xt through micro-
phones. "They just don't type,"
one real option for staying con-
nected to computers: a 30-year-old
technology called a screen reader.
nition to isolate the voice that is
addressing it, even in a somewhat
noisy room. And then it listens.
this charm offensive . In their
research, Microsoft, Nuance,
and others have all come to the
I
you're lost amid the seven win- says Thomas Gayno, cofounder To use one of these devices, you The idea is that the Echo belongs same conclusion: A great conver-
dows, five tool bars, and 30 tabs and CEO ofvoice messaging app move a cursor around your screen in the middle of your living room, sational agent is only fully useful
open on your screen, and to act Cord. And elsewhere on the age using a keyboard, and the machine kitchen, or bedroom- and that you when it's everywhere, when it can
as a liaison between apps and spectrum, there are an enormous renders into speech whatever's will speak to it for all sorts of things. get to know you in multiple con-
devices that don' t usually talk to
each other.
number of people for whom the
graphical user interface never
being selected-a long URL, a drop-
down menu-at a mind-numbing
It's a funny thing, trying to make
sense of a technology that has no
texts-learning your habits, your
likes and dislikes, your routine and
Connectivity
You may not engage heavily
with virtual assistants right now,
but you probably will soon. This
really worked in the first place.
For the visually impaired, the
elderly, and the otherwise tech-
robotic clip. Screen reader systems
can cost thousands of dollars and
require dozens of hours of training.
built-in visual interface. There's
not much to look at, nothing to
poke around inside of, nothing to
schedule. The way to get there is
to have your AI colonize as many
apps and devices as possible.
is productivity.
fall a major leap forward for the nologically challenged, it has "It takes sometimes two sessions scroll through, and no clear bound- To that end, Amazon, Google,
conversational interface will be a lways been a little laughable to before you can do a Google search," aries on what it can do. The tech- Microsoft, Nuance, and Sound-

(Jj
announced by the ding of a push hear anyone describe a modern Maury tells (l'le. And as digital envi- nology press was roundly puzzled Hound are all offering their con-
notification on your smart phone. computer interface as "intuitive." ronments have gotten more and by this "enigmatic" new product versational platform technology
Once you' ve upgraded to iOS 9, Chris Maury learned this the hard more complex, screen readers have from Amazon. (At least one scribe to developers everywhere. The
Android 6, or Windows 10, you will, way. In the summer of 2010, the only gotten harder to use. "They're compared the Echo to the mysteri- companies know that you are lia-
by design, find yourself spending then-24-year-old entrepreneur terrible," Maury says. ous black monolith from the begin- ble to stick with the conversational
less time inside apps and more was crashing on a friend's air mat- As his vision started to go down- ning of 2001: A Space Odyssey. ) agent that knows you best. So get
chatting with Siri, Google Now, tress in Palo Alto and interning at a hill, Maury immersed himself in When I started using Alexa late ready to meet some new disem-
or Cortana. And soon, a billion- startup called ImageShack, having Blind Twitter (yes, there's Blind last year, I discovered it could tell bodied voices. Once you pick one,
plus Face book users will be able just dropped out of a PhD program Twitter) and the accessibility move- me the weather, answer basic fac- you might never break up. Boost performance and
to open a chat window and ask M, ment. He came to realize how pissed tual questions, create shopping customer experience by

X
a new smart assistant, for almost off some visually impaired people lists that later appear in text on my
anything (using text- for now). were about the technology available smartphone, play music on com- doing business anywhere,
These are no longer just sup- to them. And at the same time, he mand- nothing too transcendent. anytime on any device.
plementary ways to do things. was faintly aware that the poten- But Alexa quickly grew smarter
Employees, partners and
They're the best way, and in some tial ingredients for something bet- and better. It got familiar with my
cas es the only way. On Apple's ter- an interface designed first for voice, learned funnier jokes, and customers already expect
HomeKit system for the connected voice- were, at that moment, crop- started being able to run multiple to access information and
house, you make sure everything's ping up all over Silicon Valley. timers simultaneously (which is
off and locked by saying, "Hey Siri, So he set out to redeem technol- pretty handy when your cooking data from anywhere at any
good night.") ogy for blind people. Mauryfounded gets a little ambitious). In just the time. HP helps you develop
At least in the beginning, the a company, Conversant Labs, in the seven months between its initial
hope ofbuilding apps and services
more secure applications
idea behind these newly enhanced beta launch and its public release
virtual assistants is that they will that put audio first. Conversant's in 2015, Alexa went from cute but with radically improved
simplify the complex, multistep first product is an iPhone a pp called 4 infuriating to genuinely, consis- user experiences, for
things we' re all tired of doing via SayShopping, which offers a way to ~ tently useful. I got to know it, and
drop-down menus, complicated buy stuff from Target.com purely it got to know me. faster and more seamless
workflows, and hopscotching through speech. But Maury has This gets at a deeper truth about communication and lower
from app to app. Your assistant much bigger designs. Conversant conversational tech: You only dis-
% ' costs. hp.com/furtherfaster.
will know every corner of every Keyvan Mohajer, CEO of Labs is releasing a framework for cover its capabilities in the course
~.
app on your phone and will glide Sound Hound , has quietly built what adding conversational interaction of a personal relationship with it.
between them at your spoken Is now probably the fastest voice
to apps for iOS developers before
"
recognition system around.
The big players in the industry all \Cl Copyright ;ots Hewlett-Packa1d Development Company, U
command . And with time, they the end of the yea r. And Maury realize this and are trying to give
will also get to know something wants to build a prototype soon their assistants the right balance of
else: you. of a fully voice-based computing personality, charm, and respectful

m~m OCT 2015


: I P: 'Ss P. ee P. 100 I P.102 P.I04 P. I06 P. IOB p 110

1: LDS ANGElER Z. SHAN.GHAI 3. MED ELL{ 4. EINOHDVEN 5. MECCA 6. NAIROBI 7. SAN FRANCISCO B. DUBAI

GITI y pie who worked in the second decade new science, and bet
the fort or the mines of the 20th centmy, ter data are all letting
or the port or the tllings changed. Cit- architects, designers,
warehouses needed ies started to happen and planners work
places to eat, to sleep, on purpose. Begin- smarter and more
CITIES to worship. Infra- ning with New York precisely. Cities are
USED TO GROW stmcture tlueaded City's zoning laws getting more envi-
BY ACCIDENT. through the hustle in 1916, develop- ronmentally sound,
and bustle-water, ment began to occur more fun, and more
Sure, the location sewage, roads, trol- by commission, not beautiful. And just in
usually made sense- leys, gas, elect1ic- omission. Laws and time, because today
someplace defen- ity-in vast networks regulations die- more human beings
sible, on a hill or an of improvisation. tated the shape of the live in cities than not.
island, or somewhere You can find planned envelope. Functional In tllis year's design
near an extractable exceptions: Alexan- decisions deter- issue, we're telling
resource or the con- dria, Roman colo- nlined aesthetic out- the stories of some of
fluence of two trans- nialtowns,certain comes-not always those projects, from
port routes. But what districts in major for the best. the detail of a new
happened next was Chinese cities, Hauss- So let's jump to streetlight to a sacred
ad hoc. The peo- mann's Paris. But for now: Acentury, city in flux, from mas-
the most part it's hap- plus or minus, after terful musemns to
penstance, luck, and human beings started infrastructure made
layering the new on putting their minds for bikes (and the
top of the old. toward designing cit- algorithms that run
At least, that's the ies as a whole, things it all). The cities of
way things worked are getting good. tomorrow might still
for most of human High tech materi- self-assemble halt-
history. But around als, sensor networks, ingly, but done right,
the process won't
be accidental. A city
shouldn't just hap-
pen anymore. Every
block, eve1y build-
ing, eve1y brick rep-
resents ilmumerable
decisions. Decide

' well. and cities are


magic.
- ADAM ROGERS

~~~

HERE ARE
EIGHT CITIES
BUILDING
THE URBAN
FUTURE.

GLOBOPDLIS SCULPTU~E

ELASTIC
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PROJECT DOMAINS NOW BOARDING:


areas to moving
walkways. Delta

PAGE 096
OCT 2015 1 WIRED DESIGN ICITIES CELEBRITIES
AND OTHER ELITE
kicked in $229 mil-
lion to rework its
FLIERS Terminal 5. The
revamp includes
Delta One, a sort
PUBLIC UTILI T IES of airport within
LEDS EVERYWHERE the airport that
caters to celebrities
and the wealthy. It
presages a future
BRIGHTER LIGHTS, lion people passed where airports are vate spaces in the exit with Delta's
through Los Ange- less ad hoc, bet- terminal. When it's VIP Select service.
CONNECTED CITY
les International ter organized, and time to board, Delta You're chaperoned
Airport in 2014-a not so dehuman- escorts take you to the tarmac, then
jet-lagged gaunt- izing. fJ On arrival, up a private eleva- a hybrid Porsche
let of wheely bags a curbside atten- tor and down a pri- zooms you across
Los Angeles is retrofitting
and neck pillows. dant checks your vate corridor to the the airfield and onto
4,500 miles of orange-yellow Now LAX is getti ng name, velvet-rope- front of the line at Century Boulevard
socliwn-vapor streetlights with an upgrade, a more style. Once you're a priority security where, presum-
a moonlight-hued matrix of than $8 billion over- checked in, it's off checkpoint. fJ On the ably, your driver
light-emitting diodes. Roads haul of everything to a swanky lounge, way home you can will be waiting.
from concession one of the most pri- opt for an express -NATE BERG
will look brighter, but they'll
also be more connected. Every
energy-efficient lamp will link
wirelessly to the Bureau of CULTURE
Street Lighting, letting head- THE MOBILE OPERA
quarters know if it is on, off,
broken, etc. And in the future?
Lights that change in response
to what's going on ruow1d them. IN-CAR
They might blink if a police car ENTERTAINMENT
or ambulance is on its way or
brighten for pedestrians after
a ball game. While other cities "THE GROUND
around the world use LEDs to
save money and add splashes
To experience Hopscotch, an opera
set in 24 limousines and SUVs
UNDERNEATH
of col or and emphasis, LA plans
driving around downtown LA, the
audience will sit knee-to-knee with
POWER LINES IS
to build a network that does . singers and musicians. Over the ALMOST COMPLETELY
more than show what's hap- ; course of the show's run in Octo-
UNUSED AND
ber and November, the cars will
pening right in front of you.
It tells you something about drive three routes, tracking a story
of the search for a lost love. Actors
UNEXPLORED. WE
the entire city. -ADAM ROGERS
MOST LAMPS
HAVE ABOUT 10
TO 20 DIODES.
and dancers with w ireless mics will SHOULD BE TALKING
perform on the sidewalk and in cars
passing by, mixing with the ballet
ABOUT HOW TO
LIVABILITY
of everyday city life. fJ "LA feels
like the central character," says
TRANSFORM THESE
LESS-THIRSTY LANDSCAPE Yuval Sharon, artistic director of SPACES INTO
the Industry, the opera company
behind the production. Audience
OPPORTUNITIES
The palm trees along
Hollywood Boulevard
and thirsty turf with
native and drought-
Ditch the Grass Build Structure Add Texture members-just 96 per perfor- FOR URBAN
Green stuff is out With Succulents Poofy native plants mance-will also leave the cars and
THE RISE may be iconic, but resistant flora. in favor of decom- Architectural plants add softness and enter buildings and public spaces, AGRICULTURE."
OF native to LA they are This new look-call posed granite or like bold, polnty col or to all that rock with each walk or ride telling one -EMILY GABEL-LUDDY
CALIFORNIA not. And as California it California Dry- mulch. And rocky foxtail agave or the and regimentation. of 36 chapters. You might want to COFOUNOER, L.A.'S URBAN
staggers through is all about getting pathways, plant- spiraling, stumpy it's a new kind of attend more than once-any given
DRY DESIGN STUDIO
drought, landscape creative with tex- ers, and bridges add echeveria will march lushness-one LA audience member will see only
architects are replac- tures and shapes. visual variety to a along In organized probably should have eight chapters. - N .B .
ing imported plants -LIZ STINSON less verdant scene. rows. had all along.

a SPENCER LOWELL
THE SPIRAL LINE
BETWEEN
PAST AND PRESENT

Shanghai has exploded skyward in recent years, throwing up


rank upon rank of bristling skyscrapers. Then there's the
new Shanghai Natural History Museum. Set in a park near
the Pudong financial district, the building spirals down ,
into the earth , like an excavation of the city's pre-urban
roots. A central courtyard (shown at right) inspired by the
water gardens of Suzhou is a reminder of the value that
ancient Chinese culture placed on natural beauty. Around
it, a honeycombed glass wall, evoking the cell structure
of plants, fills the interior with sunlight. 'I Architect Ralph
Johnson of Perkins+Will says the shape of the building was
inspired by the nautilus shell, but it's also for traffic control:
Chinese museums are often thronged, and the descend-
ing ramps steer crowds through a chronological tour of life
on Earth . On the way, they encounter some 11,000 spec-
imens-including a towering Mamenchisaurus skeleton
and later fauna that once thrived in Shanghai's vanishing
wetlands. There's plenty of forward -looking tech too-like
green climate and water systems. (That courtyard pool helps
cool the building.) it's a thoroughly modern museum that
embraces Shanghai's exuberant futurism while reminding
its inhabitants of where we all came from. -VICTORIA TANG
. - SHORTER COMMUTES
Residents who live
in Medellin's hillside
neighborhoods can now
travel downtown in as
little as 20 minutes.
LIVABILITY
LIBRARIES AS PARKS

weapon? Beautiful as director ended,


design. But his efforts the city built five
-- SAFER STREETS
weren't aimed at more.) '1 But Echeverri
In areas with ca bl e ca r
access, crime has fallen SAFE SPACES the rich-Echeverri knew he couldn't just
dramatically. Two more FOR ALL insisted on working in throw up nice build-
lines will be completed the same low-income ings and expect life to
within the next year. areas the cable cars Improve. His depart-
had opened up. "A ment went street
good building, a well- by street, planting
designed space, a trees and replacing
dignified public tran- crumbling schools.
sit system, a quality "One of the keys to
cultural event-these Medellin's success is
TRANSPORTATION all work on a psycho- that these aren't iso-
CABLE CAR CONNECTIONS The Metrocable suc- logical level to gen- lated projects," Eche-
ceeded In connect- erate a feeling that verri says. They're
ing Medellin's poorest you are included in all woven together-
neighborhoods to the the city," he says. That cocreations, as he
rest of the city, but philosophy guided calls them-with the
GONDOLAS FIGHTING BACK that wasn't enough the design offive communities that use
UNIFY A WITH for Alejandro Eche- libraries sprinkled them every day. -L.w.
FRACTURED SPRAY PAINT verri. As the city's throughout Medellln,
CITY director of urban all surrounded by
projects from 2004 beautiful greenery.
to 2008, the archi- These "library-parks"
Spray paint in hand, Daniel Felipe tect threw himself were among the first
Quiceno, aka Perrograff, aims at into tackling some safe public spaces
Medellin is nestled in a valley high of Medellin's most many neighborhoods
the wall. "The lines of your signa-
in the Andes, and many of the city's ture need to be well defined," he challenging urban had ever seen. (After
poorest residents live in comunasthey tells the group gathered around problems. His secret Echeverri's tenure

built on the steep slopes. During the him for a lesson in graffiti. With
a practiced flourish , he creates
'90s, drug gangs and guerrilla fight- a sharp swoop of blue. Then he
ers controlled the narrow streets. As hands out aerosol cans so his
the violence waned and people started
venturing out, they came up against
students can try making their
own mark on Medellin . '1 Since

Perrograff started the Graffitour
another challenge: It was really hard three years ago , it has brought
to get anywhere. 4J To knit together hundreds of visitors to the once-
neglected streets of Comuna 13. tion, says Jota Sa m per, an urban
the fractured city, then-mayor Luis That 's where he grew up, amid planner who grew up there and
Perez proposed a novel solution: cable terrible violence . To fight back , now teaches at M IT. The Metroca-
cars. Rather than having to pick their his cohort began transforming ble and library-parks are great, but
run-down corners oftheirtown by "what makes these projects amaz-
way down perilous hillsides, people covering them in murals that illus- ing are the neighborhoods where
could hop in a gondola and soar to a trate Comuna 13's history and that they are located," he says. For his
~
metro station. The first Metrocable memorialize murdered friends ;
they also started planting commu-
part, Perrograff hopes his commu-
nity work will soon go beyond two
"WHEN I RETURNED
line opened in 2004 and was quickly nity gardens. '1 Grassroots efforts dimensions. After years of paint- TO MEDElliN IN 2007,
followed by others. 4J "The genius like the Graffitour have been a ing flat surfaces, he's studying to
of the Metrocable is that it actually vital part of Medellin's transforma- be an architect. -L .W. IT WAS LIKE
serves the poor and integrates them DISCOVERING ANOTHER
into the city, gives them access to
i
CITY. WITH THE
jobs and other opportunities," says 4
J
METRO CABLE AND THE
4
Julio Davila, a Colombian urban plan-
ner at University College London. NEW LIBRARY-PARKS.
"Nobody had ever done that before." I STARTED TO VISIT
As people of all classes started using PARTS I HAD NEVER BEEN
the cars to visit "bad" neighborhoods, TO BEFORE."
they became invested in their city's -XIMENA COVALEDA
fate, heralding a decade of some of BELTRAN

the world's most innovative urban COORDINATOR, EAFIT UNIVERSITY'S


planning. LIZZIE WADE CENTER FOR URBAN
AND ENVIRONMENTAL STUDIES
TRANSPORTATION
BICYCLE ROUNDABOUT

PEDAL OVER THE


TRAFFIC JAM

Eindhoven was a sleepy provincial town when


a family named Phllips began making light
bulbs there in 1891. Today it's a vibrant tech
nology and research hub, where many workers
commute in from sprawling suburbs. That
makes for some busy intersections that aren't
exactly bicycle-friendly. So as part of a planned
network of dedicated bike roads, Eindhoven
asked design firm ipv Delft to come up with
a way for cyclists to fly over the stop-and-go.
Completed in 2012, the $8 million Hovenring
Is the rare piece of cycling infrastructure that
isn 't an afterthought-a green strip along-
side parked cars or a bike symbol painted on
a bus lane. The 1,000-ton steel deck is sus-
pended by 24 cables from a towering space
needle. Dressed up in LEDs, it looks ready to
spin up and away into the northern sky. The
city even lowered the roadbed below to keep
the approach ramps at a nice, easy slope. The
Hovenring is a joy for thousands of commut
ers who now pedal into and out of Eindhoven
every day-and an emphatic statement by a
city that knows where it's going. -ALEX DAVIES

~ ...
=
s ~- !
...
~

5
g; i ~ i ..,., ~ ~
~ i = i g; g j ~

EINDH OVEN'"' NETHERL!os !'! !:'!


1

PROJECT DOMAINS
OCT 2015 1
WIRED DESIGN ICITIES
rl

OPTIMIZING
For five days every year, the population of Saudi Arabia
increases by 3 million. That's when Muslims visit Mecca
for one ofthe religion's most sacred rites: the hajj. Most
cities aren't built with that kind of surge capacity. So
LIVABILITY
AFIBERGLASS TENT CITY
Most pilgrims spend
nights in the Mina
Valley-the hajj's
network of per-
manent hydrants
helps protect more
THE HAJJ the Saudis have relied on the world's best architects and midpoint-in a vast than 100,000 air-
tent city. For decades conditioned, semi-
designers to keep millions of pilgrims safe, healthy, awed,
the sandy plain was permanent structures
and (a few of them) very, very comfortable-while hon- crammed with simple of Teflon-coated
oring the tenets ofislam. -TIM nE cHANT cotton tents, but a fiberglass, each rang-
deadly fire in 1997 ing from 250 to 850
THE ROUTE OF THE HAJJ
sent the Saudi gov- square feet. And
ernment searching since close quar-

~...... .
The Great Mosque for a durable fire-
!- "41!."- -."" r,:; l}]\)J~'%\_\-' =.-.,! ters can also aid the

~~~'-:~~
Safa and
Marw~~-.fi)
proof replacement. spread of illness,
--~, Now an extensive Mina has dedicated
T~:~marat ! "(D Mina
~
..J.,J
Bridge \ r hospitals and ambu-
lances too. -T.D.


The tent city for
\\
')') pilgrims even has Its
TRANSPORTATION ARCHITECTURE
Muzdallfah \ ~
own paved roads.
APURPOSE-BUILT AIRPORT CROWD CONTROL
\.,tl
Inspired by tradl controlled section; Mt.Arafat t.. The Masjid ai-Haram, ancing act, says Bill
tlonal Bedouin tents, natural ventilation the Great Mosque Hooper, head of
the 2.8-million- in the open-air wait- of Mecca, is an ever- Gensler's transpor-
square-foot Hajj Ing area keeps tem- expanding house of tation practice. "We
Terminal at King peratures around 80 worship built around needed to keep them
Abdulaziz Interna- degrees Fahrenheit, the holiest shrine as close In to the
tional Airport has even while they hit a in all of Islam-the Kaaba as we could
two massive cable- searing 120 outside. cloth-draped granite but not compromise
stayed, Teflon- There pilgrims wait- cube known as the the emotional expe-
coated fiberglass sometimes up to 36 Kaaba. Pilgrims walk rience." The solution,
roofs. Passengers hours-for their ride seven times counter- Hooper says, will
grab their luggage to Mecca, 43 miles clockwise around Improve traffic flow,
in the climate- to the east. -T.D. the Kaaba twice double capacity, and
on their hajj trip, maintain sight lines.
and in recent years Buildings around
PUBLIC UTILITIES crowds have been the Masjid ai-Haram
so thick that they've have been received
PNEUMATIC TRASH COLLECTION
forced people onto less fondly, though.
The $20 billion-plus disappear into 400 the mosque's roof. Abraj Al-Ba it is the
the Saudi govern- openings and get Architects from the least-likely second-
ment has spent on sucked at 40 m ph firm Gensler took a tallest building in the
mosque improve- through an under- cue from those roof- world, dominated by
ments will solve at ground network top pilgrims and a Big Ben-like cen-

~
least one unholy of pneumatic tubes proposed a series tral clock tower that
of eight-sided plat- looms 1,972 feet
~
problem: 600 tons to a station more
of trash a day. It'll than a mile away, forms surrounding above the mosque. Pilgrims throw pebbles
where trucks will the Kaaba. Upgrad- The hotel is aug- collected at Muzdallfah
The Great Mosque
onto the three elliptical
take it to a land fill.
-JULIETTE SPERTUS
occupies more than
3 million square
Ing the mosque has
been a delicate bal-
mented by a light
show at night. -T.D.
"THE CITY HAS pillars ofthe Jamarat
Bridge.
feet and continues
to expand.
BEEN PlANNING TO
DEVElOP AWAY FROM
LIVABILITY
AHOTEL FOR THE 0.01 PERCENT
Planned for com-
pletion in 2017, the
Abraj Kudai will be

70 restaurants, four
hellpads, a shopping
mall, and a bus sta-
THE MOSQUE BUT
MAINTAIN ABEAUTIFUl
CONNECTIVITY -LIKE
EXTENDING ITS
ARCHITECT URE
ABRIDGE TO BEAT THE DEVIL
Pilgrims come to
the Jamarat Bridge
on the third day of
one another's heads
for several hours
sounds dangerous,
the biggest hotel in tion. Five floors are the hajj for the Ston-
the world-12 towers, said to be reserved OUTSIDE PlAZA IN ing of the Devil-to
and before the new
bridge, it was. In the
10,000 hotel rooms, for the exclusive use
of the Saudi royal
ADRAMATIC WAY throw seven peb-
bles at each of the
'00s, hundreds of
pilgrims were killed
family; the merely THAT CAN ABSORB three jamarat, pil- in stampedes. Archi-
wealthy will have to
make do with stan- PEOPlE FROM EVERY lars representing the
three times Abraham
tects built the area
around the jamarat
dard accommoda-
tions. it's a decidedly
DIRECTION." refused the devil's
challenges. Thou-
into a long five-level
bridge so people
odd, neoclassic addi- -AHMED ALAll
sands of people could get better
tion to the site. -T.D. COFOUNDER, X-ARCHITECTS throwing rocks over access to the pillars.
And a handful of
exit ramps can now
help quickly clear
the structure. -T.D .

BR YAN CH R I S TIE DE S I GN
-----------------
The Challenge
Provide riders of
Nairobi's ad hoc minibus
system with a useful
map for getting from
point A to point B.

DECISION:
DEPLOY STUDENTS
The system had no central
authority, so researchers
decided to map it using a
cadre of college students
outfltted with smartphones.

DECISION:
USE LANDMARKS
Because people often nav-
igate a city by referenc-
Ing landmarks, the team
built the entire map around
familiar locations rather
than numeric addresses.
Most landmarks in the city
have an associated route.

A CHAOTIC NETWORK
TAKES
ORDERLY FORM

Most people get around Nairobi in minibuses. Run by var-


ious entrepreneurs , the vehicles-called matatus-are
cheap, plentiful , and known for loud music and sparkly
disco balls. But schedules in this ad hoc network change
at will, and finding the right route or stop is a crapshoot-a
wrong decision can add hours to your trip. 'l Enter a group of
~
researchers and designers called Digital Matatus. it tasked
~
local university students with riding the buses and using a
,.
0
smartphone a pp to track the routes and stops. When Digi-

~
tal Matatus released its subway-style map of more than 100
routes and major stops last year, people snatched them up.
"u
.
0
"Women, especially, said, 'This is valuable, because at night
~

~
I don't want to get on the wrong matatu where I don't feel
X safe,'" says Jacqueline Klopp, one ofthe project leads. 'l But
"w
0
it gets even cooler: A few months ago, the Nairobi matatus
"' became the first informal transit system on Google Maps.
c
~ The move to a global platform legitimizes the zippy little
"'
N
vehicles and shows other cities how they too might har-
~ ness these networks. Ultimately the goal is to strengthen
~ the matatu system even further-fingers crossed it will still
~
0
include a disco ball or two. -SHARA TONN
z

X. [L) :z:
~.......
,_ ""' ""'
~
,_
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~~~s~
~=~=~
~~~~~

NAIROBI
..- . ....:::
__. ea.._ ~

KENYA
OOGGO
PROJECT DOMAINS
}-
PAGE ID7 OCT 2015 1
WIRED DESIGN I CITIES
FRANCESCO MUZZI
-[[J --... -
=
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0 ~ , e:
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:; 1=
=-=~~=;;:
S;=
1:11:

~ ~ ~
>-
=~

~ . =
Magali Charmot
ACCOUNT DIRECTOR
AJ Brustein
COFOUNDER : CEO

SAN FRANCISCO UNITED STATES ooee&


PROJECT DOMAINS
SEE K

"The design of the


space was a big fac-
tor for us. I had a few
WO NOLO

"I don't want to waste


my time focused
on cleaning or stock-
ing or getting the
OCT 2015 1 ICITIES
things I specifically
WIRED DESIGN knew I wanted- Internet man to
PAGE !DB come. When they say,
windows and a brick
wall. What I love the 'Everything is taken
most is when clients care of, and you have
r- LIVABILITY come in here, they clean bathrooms and
coffee,' you don't
I THE WEWORK SOLUTION say, 'Oh, it's so chic.'
They feel it's our have to worry about
look and feel too." anything."

MUCH MORE Eric Waisman Stefani Whylie


THAN A FOUNDER CEO
SIMPLEKEEP
DESK AND JAUNTY

A PHONE "it's fun to get social "I initially worked


with the other com- out of my home, but
panies. There's cre- it was really hard
ativity consistently. to have a work-life
it's an attitude. In balance. I realized
a corporate space, I needed to find
people automati- a new place to work.
Step into someone's "office" these cally stiffen up. Here WeWork is not just
days and it might not look like an people are walking an office space, it's
around with beer, a whole community
office at all. People are working of other people.
out of garages, cafes, the park. it's a network."
But for many startups and remote
teams, it's still important to have
a space to call their own. Enter
WeWork, the biggest name in
"AS ABUILDING.
coworking. Founded in 2010, the GOLDEN GATE IS VERY
company operates 44 coworking NARROW. WHICH Josiah Humphrey
spots around the world. Not just Susie McKinnon
ALLOWS EACH OFFICE COFOUNOER!) COCEO
APPSTER
open-floor plans and long desks, ASSOCIATE DIRECTOR

mind you-these are full-service


TEN DERLOIN
COMMUNITY BENEF IT
TO HAVE AWINDOW. "The tough thing
about getting an
environments, with well-designed
DIS TRI CT

'"The environment
THAT MIGHT SOUND office in San Fran-
cisco is you usually
communal areas, bright private here really helps cat- SIMPLE. BUT YOU have to sign a
rooms, and (of course) bottomless alyze networking and
collaboration. Other HAVE TO WORK HARD lease with a two-
coffee. "Natural light and open- or three-year min-
ness are the foundation," says
organizations run
community meetings
TO FIND THAT." imum for like 30
-MIGUEL MCKELVEY grand a month. With
We Work cofounder Miguel McKel- that we can attend.
WeWork, you pay
We see the work and COFOUNOER, WEWORK
vey. "Beyond that, we try to bring projects that other
more per square
foot, but you have
a sort of eclectic spontaneity." It's folks are doing in the
flexibility."
working. The company is valued neighborhood."

at $10 billion and hosts thousands Sara Roberts


of workers. We visited its Golden @

FOUNDER El CEO
ROBERTS GOLDEN
Gate location, where nine people AB US IX
CONSULTING

showed us around their-well, '"Everyone is smiling, "A lot of my clients


their Space. -.J ULIA GREENBERG happy, and inno- are saying, 'We
vative, which is the want to act more

.!:I. most unique part of like Silicon Valley.'


working here. With Being embedded
Luke McCormack so many windows, with all these start-
DIRECTOR, BUSINESS you get natural light, ups Is a fascinating
DEVELOPMENT draw for them.
FLIPPA and you don't feel
trapped. it's so differ They come to my
'"You'll never see a office and see how
ent from being in a
handwritten sign we work. it's almost
cubicle. You're in this
here. The attention like an incubator."
open, inviting space."
to detail is very high."

El CHRISTIE HEMM KLOK

......... !.o
r
I
I
The Challenge
Eliminate traffic jams at a
highway Intersection that
required coming to a full
stop before merging onto
a roundabout.

' TRANSPORTATION

DECISION: DON 'T STOP HIGH-SPEED INTERCHANGE


To let drivers maintain high
speeds while changing
direction, designers chose
a turbine Interchange, an
evolution of the cloverleaf. WHERE
DESIGN AND
A 'I.- ='e DECISION: STAY LOW VELOCITY
A stacked interchange INTERSECT
would have required up to
six tiers of highway. The
turbine needed just two,
boosting aesthetics and
lowering costs. Emirates Road used to be a nightmare. The
only way to get off the then-six-lane highway
C-- i-= '----~ .... DECISION: SPREAD OUT and onto Intersecting roads was a congested
Dubai has lots of land. Good roundabout that required drivers to stop before
thing , because turbines use merging Into traffic. Finally, in 2006, city offi-
a ton of it (this one is nearly
a third of a mile wide). That
cials decided to restructure parts of the highway,
; would be a huge problem In starting with the dreaded roundabout. fJ Rather
dense US cities. than use a cloverleaf-the century-old grand-
father of congestion remedies-they opted for a
more modern configuration known as a turbine
interchange. Devised in the UK in the 1960s,
it allows drivers coming from four directions to
engage in any turn or change of direction without
slowing or weaving into traffic. Unlike stacked
Interchanges, which can involve four, five, or
even six tiers of elevated highways, turbines
require fewer levels, so the overall materials cost
is much lower. "The turbine is high-speed and
high-capacity," says Gilbert Chlewicki, director
of Advanced Transportation Solutions, a civil-
engineering consultancy. "it's the most efficient
and practical solution." fJ Turbines use up a lot
of land, but that's not a problem in sprawling
Dubai. So after two years and $111 million, the
Arabian Ranches Interchange opened in 2008,
connecting Emirates Road (now known as Sheikh
Mohammed Bin Zayed Road) with the Umm
Suqeim and AI Qudra roads. The turbine is nearly
a third of a mile wide, with 11 bridges extending
a total of 1.5 miles. That sounds like a tangle,
but rotational symmetry makes for a consistent
driving experience from all four approaches. And
in a nation that seems to pride itself on ornate
displays of wealth, the simplicity isn't so hard
on the eyes, either. - I AN FRISCH


-::s... ... -
~~
=:::::1
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....
i=
3

=-==:::i
--~111:: ..... &:1

=====~=
DU HAI
....... &:1 ........

UNITED ARAB EMIRATES


ooeeo
PROJECT DOMAINS
OCT 2015 1 WIRED DESIGN I CITIES
BJARKE
INGELS HAS
BECOME A
SUPERSTAR
ARCHITECT.
AND TWO
WORLD TRADE
CENTER IS
HIS MOST
EPIC PROJECT
YET. BUT THE
MISCHIEVOUS
DANE IS JUST
GETTING
STARTED ON
HIS QUEST TO
TRANSFORM
THE NEW YORK
SKYLINE.

BIG DEAL

BY

AN DREW
RICE

PHOTOGRAPHS
BY

DAN
WINTERS
Ingels is fond of saying that architecture is "the art of turn -
ing fiction into fact." He boasts many talents-as a draftsman,
as a salesman, as the charming cultivator of his own winning
image-but his greatest asset is a gift for storytelling: an ability
to construct a narrative around practical necessities. Often his
designs careen in fantastical directions. He is currently building
ON A MISTY a waste-to-energy plant in Copenhagen with a slanted roof that
will serve as a recreational ski slope and a smokestack that will
APRIL DAY, puff a symbolic ring of steam each time it emits a ton of carbon
dioxide. For a proposed expansion of Google's campus in Mountain
View, California, Ingels (along with collaborator Thomas Heath-

DJARKE INGELS
erwick) created a wildly elaborate complex of geodesic domes,
envisioning a lifestyle of biking, hiking, and coding inside a sun-
lit glass terrarium. Such imaginative flights have made Ingels
famous-and highly sought-after-at an age considered pre-
cocious by architecture standards. But fame can be a deceptive
indicator in his profession: An architect's work, like the light of
a star, only reaches the eye after a years-long journey.
Ingels' largest project to date, a striking pyramidal apartment
building under construction along Manhattan's West Side High-
way at 57th Street, is just about one-third the size of Two World
Trade Center. "At the moment we are working seriously on one
of the most daunting buildings in downtown New York," Ingels
acknowledges, "we still haven't completed a skyscraper." With
Two World Trade Center, Ingels thinks he has imagined a way to
create a new kind of high-rise work environment, one that turns
a form that is fundamentally vertical and hierarchical into a place
for horizontal interaction. Now comes the laborious part: show-
ing that he is capable of transforming that captivating story into
hard facts on the ground.
To realize his design, Ingels has to continually prove its value
to a pair of hard-nosed octogenarians: Murdoch and Larry Silver-
stein, the developer who has controlled much of the World Trade
Center rebuilding. Murdoch and Silverstein still have to agree on
is standing on the roof of an old brick building, high a long-term lease, which would allow the $4 billion skyscraper to
above a cobblestoned street in Lower Manhattan, the be financed. "There's a lot of drama with the deal right now," Ingels
collar of his black coat rakishly popped. The Danish says the day of the film shoot. "I don't know how worried I should
architect is shooting a promotional film about the most be." Even if the parties come to an agreement, there will be other
important commission of his young career, his design hazards to navigate: a volatile real estate market, the political
for the skyscraper known as Two World Trade Center. melodrama inherent in building on a scene of mass murder, and
It is still a work in progress, and his primary client-the an often irrational government, embodied by the Port Author-
imperious media magnate Rupert Murdoch-has yet ity of New York and New Jersey, the lumbering transportation
to sign off. The hyper-eloquent 40-year-old isn't let- agency that owns the land beneath the Trade Center buildings.
ting doubt stand in the way of his video introduction, For 14 years, these factors have conspired to keep the redevel-
Previous
spread: though: He has obsessed over every line and image, opment process lurching along unpredictably, leveling many an
Bjarke lngels telling his director that he wants viewers to swoon. architectural ambition. Ingels' design, in fact, displaced an ear-
front and At this moment, Murdoch's plan to relocate his com- lier one by Lord Norman Foster. (Turnabout is fair play: Foster
center at the
World Trade panies is still one ofNewYork real estate's biggest had similarly pushed aside Ingels on a previous project, a national
Center in secrets. But Ingels can't wait to shout the news, quite library in Kazakhstan.) To avoid his predecessor's fate, Ingels will
New York literally, from the rooftops. have to balance the sometimes conflicting demands ofMurdoch
City. Left:
lngels at Between takes, Ingels points to a void in the densely and Silverstein, who will be marketing the top half of the build-
the site of packed Manhattan skyline, tracing the profile of a sky- ing as office space. And he will have to do it while juggling all the
a proposed scraper that only he sees. From this perspective, Ingels' other important clients who have recently showered business
office
complex for design resembles a stack of seven blocks, ascending on his firm , which is impishly called BIG. (The initials stand for
Google in like a staircase toward One World Trade Center, its Bjarke Ingels Group, technically.) Ingels' dazzlingly swift rise has
Mountain inspired much awe-and envy-among his peers. Just as one tri-
monolithic neighbor. "In a way, it is almost like a phys-
View,
California. ical manifestation of the spirit of America," he says. umphant building can make an architect's reputation, though, it
"Out of many, one." If completed, the tower will be takes only one disaster to ruin it.
among the tallest buildings in New York City, and the Ingels, never short on bravado, says he relishes the pressure.
last of four envisioned in the master plan for the rede- "It is like this Zen exercise," he says. "Turning the force of your
veloped World Trade Center. The ensemble will ring enemy into your own strength."
two cascading pools that pay tribute to the roughly
3,000 people who died in the terrorist attacks of Sep-
tember 11,2001. Ingels is not preoccupied with that- 0 0 ~ AN DREW RICE (@riceid) has
he wants to make his own history. "The memorial is written frequ ently about the
about the memorial," he tells me. "The tower should World Trade Center develop -
be about the living city." ment since 2001.
TWO WORLD Trade Center, fram- the high-rise leans face takes a stepped
TRADE CENTER ing the 9/11 Memo- toward One WTC-a form whose horizon-
The SO-plus-story rial park alongside reference to the tal shape allows for
~ I building will be the three other sky- Twin Towers that for- expansive mterior
final addition to the scrapers. From some merly stood across spaces and outdoor
revitalized World perspectives, it will the street from the terraces.
appear as though site. The eastern

THE FIRST FORCE INGELS

had to overcome at the World Trade Center was inertia. Silverstein


thought he had a perfectly good design from Foster-who declined
to comment for this article-and the developer had serious concerns
about Ingels' early drawings. He was scared the stacked structure
would look asymmetrical-even teetering-from certain perspec-
tives. "He just thought, like, could he see it fit in? No," Ingels recalls.
''Was it a nice design for another place? Maybe, but not here." Silver-
stein almost rejected the entire deal, until an endorsement from the
architects of other World Trade Center buildings changed his mind.
But that day on the roof, Ingels confides that he has just heard that
Rupert Murdoch wants to review the latest version of the design.
The following Monday, the principals all gathered in a conference
room overlooking the site. Usually unflappable, Ingels was knocked
off balance by the combative Australian's rapid-fire questioning. "It's
almost sort of like kangaroo boxing," Ingels says hours afterward,
back at his office. Murdoch's deepest concern, according to multiple
sources, amounted to: Why doesn't it fall over? With some assistance
from David Childs, the courtly architect of One World Trade Center,
lngels explained to his client that the leaning effect is an illusion. The
unorthodox stepped form of the building resulted from placing the
inner core-which houses a high-rise's crucial component, eleva-
tors- in an off-center position, which would produce expansive inte-
rior spaces for newsrooms, views of the Trade Center plaza from Fox
News studios, and outdoor terraces. Murdoch was sold. "Before you
get that story, most people suspect that it's all just follies," Ingels tells
me. "The more blatantly the architect can explain why things are the
way they are, the better."
In his efforts, Ingels was able to count on at least one powerful ally:
James Murdoch, Rupert's son and corporate heir apparent. It was
James, 42, who was the moving force behind the process of decid-
ing whether to relocate his father's companies, 21st Century Fox and
News Corp., from an aging building near Rockefeller Center. "It was
funny," James says. ''We sort of thought, 'Let's not hire a starchitect,
let's not build a big tower.' " He wanted to create an open, loftlike, cre-
ative workplace. But after an extended exploration of potential sites,
he ended up at the World Trade Center. And with Ingels: a star, but one
who understood his desires. ''We were struck by what a great problem
solver he was," James says. "This is someone who can take a set of con-
straints and create something surprising and effective out of them.''
The foremost constraint involved Foster, or rather the remnants of
his design. As the result of a political compromise between Silverstein
and the Port Authority, Foster's foundation had already been con-
structed to allow the completion of a $4 billion underground trans-
portation hub. The rest of the tower was to be built once Silverstein
secured a major anchor tenant. But James didn't think Foster's stodgy
skyscraper suited a media company's needs. Ingels was similarly dis-
missive, calling the design "a generic extrusion with a flashy hat.''
Piggybacking a new skyscraper onto Foster's foundation, how-
ever, created tricky structural problems, especially in the lobby and
the lower floors, which would have to be engineered to shift the tow-
er's weight onto the preexisting supports. Whatever Ingels wanted
to create high in the air would have to connect to what was already
set deep in the ground. So, after winning over the developer and his
anchor tenant, lngels would have to convince yet another skeptical

oom
audience: Silverstein's engineers. Ten days after Ingels' meeting with
Murdoch, I return to BIG's offices, where everything is chaotic and half
SMITHSONIAN boxed; in a few days the firm is moving to a larger space. Ingels is in
ECLECTICISM ON INSTITUTION
his usual state of chic dishevelment, his hair mussed, his face lightly
browned with stubble. He digs up a marker and begins drawing on a
SOUTH MALL CAMPUS

DEMAND MASTER PLAN


white board. "A lot of towers, as they get over a certain height, they
tend toward a square footprint," Ingels explains. This generic form
is dictated by cost, marketing-uniform floor plates are easier to
renovation of sev-
lease- and engineering. A skyscraper must withstand huge forces of
eral historic buildings
gravity and wind. But Ingels thinks he has figured out how to shape his
(including Smithso-
lngels playfully calls his firm BIG, and his approach 2035-2040 skyscraper differently. "We just redistributed the calories," he says.
nian Castle). Some
to architecture BIGamy. Rather than adhere to a The Smithson ian Ingels looks up from his board to see Ute Rinnebach, his project
practical aspects of
single aesthetic, he tailors his ideas to meet client manager for Two World Trade Center, hurtle into the office. She is
commissioned BI G to the project have an
demands-all in service of designs unlike anything
reimagine its south eye-catching twist: just back from meeting with the engineers.
seen before. -LEX I PANDELL
campus. BIG's plan For example, fixing a "How did it go?" Ingels asks.
includes museum leaky ceiling entails "Really bad," Rinnebach says. "I've got some horrible news for you."
replanting a rooftop Ingels' idea for retrofitting the foundation involved shoring up walls
garden and adding
hattan. The plan berms that can block and columns underground, in the Port Authority's domain, which turns
THE a sloped entrance.
includes plenty of or survive surging out to be verboten. Like a Jenga block, taking away that crucial bit of
DRYLINE reinforcement could potentially cause the whole structural scheme
flood protection in water. But there are
the form of retract- also public swim- to fall apart. Ingels darts across the office to consult computer mod-
WHERE able walls, salt-resis- ming pools, markets, els with his design team. As they start working out solutions, he goes
New York City tant vegetation, and into a meeting with a facade consultant, who delivers yet another
PROJECTED COMPLETION
crushing bit of news.
2022
Ingels has some complicated ideas about how to vary the alignment
After Hurricane of the tower's glass panes, along with the metal mullions that sepa-
Sandy cost New
rate them. To bring down the price of the facade, which consultants
York City $19 billion
In damaged prop-
said was running $60 million more than Foster's, Ingels thought that
erty and lost reve- GOOG L E he could use a thinner product for parts of the building. But the con-
nue, BIG's design NO R TH sultant informs him that New York Police Department security stan-
won a federal con- dards require all facades at the World Trade Center to be laminated
test to address the safety glass, which makes them heavier. "I was like, fuck!" Ingels tells
city's structural me later. "Because that's a piece of information that hadn't reached
and environmen- me. I just thought I had an ace up my sleeve, which I didn' t, because
tal vulnerabilities. lt the building has to be safe from explosions."
features a 10-mile
Silverstein and Murdoch have reached a tense juncture in their bar-
waterfront park cir
cling Lower Man-
gaining, and anything departing from rote formula is being assigned
a premium in construction-cost estimates. "Right now," Ingels says,
"the architecture is essentially held hostage."
For a few weeks, the fate of the project is very much in doubt. '1t's
trying to resolve all these issues without totally bastardizing the
design," Ingels tells me one day in May. Walking briskly toward his
Tribeca apartment, where he has to pack for a trip to Cannes, he says
he recently received an impromptu visit from Silverstein. "He said,
AMAGER 'You know, this is a historical moment, we can make this happen. We
BAKKE need to make this deal happen, and to do that, we need to make the
INCINERATOR design happen. There are these outstanding issues, and you, my friend,
are the one who can solve them.'" The engineers were still fixated on
the massing- the shape and size of the building.
Copenhagen "At some point, everybody gets a little nervous
PROJECTED COMPLETION about the whole thing," Ingels says, "and drastic
2017
This waste-to-
"THAT'S A solutions go on the table."
Ingels thinks that he has averted disaster, for
energy plant will
incinerate trash to PIECE OF INFO now, by agreeing to a number of painful struc-
tural changes. "I think it still sort of looks like
provide heat and
electricity for local
homes-and its roof
parking hidden
THAT HADN'T itself," he says hopefully. We cut across the World
Trade Center plaza, where the architect stops
will double as a ski
slope. The plant will
Mountain View, CA
PROJECTED COMPLETION

To be determined
beneath gardens,
trails covered by
solar canopies to pro-
REACHED ME- at the lobby window of Four World Trade Cen-
ter-the sleek new tower designed by Fumihiko
also have a smoke-
stack that produces If built, BIG's collabo-
ration with Heather-
duce green energy,
and a public plaza.
THE BUILDING Maki-and admires its lobby sculpture, a 98-foot
titanium arc. "It has no supports," Ingels says.
a ring of steam to
symbolize whenever
a ton of ea rbon
wick Studio would
amount to an entirely
Google's offices
would be housed HAS TO HE "It just cantilevers like a motherfucker." At this
moment, a group ofSilverstein Properties exec-

dioxide is emitted
by the plant, raising
new neighborhood.
The plan envisions a
beneath glass cano-
pies that can be rear-
ranged as needed for
SAFE FROM
awareness of energy
consumption.
publicly accessible
site with underground different functions. EXPLOSIONS." DDIJ
utives happens to walk by and relate the encouraging results of a
meeting that morning. "I gotta tell you, I gotta give you a hug," says "SOMETIMES
Janno Lieber, Silverstein's imposing second-in-command. "That was
a helluva turnaround that you guys did in the last week."
"Suddenly, the sum of a lot of nudges adds up," Ingels replies.
THE EUREKA
As we walk away, Ingels says, "That was good, I got a hug from
Janno." Continuing around the site's eastern perimeter, Ingels picks
MOMENT IS BIG ' S NEW OFFICES
up our earlier conversation. "I really like this idea that architec-
ture is the art and science of trying to make everybody happy," he Because of its complex-
WHEN YOU .......-_.m...,.,-..are on the top floor of an early-20th-century terra-cotta building
says. "Potentially, somewhere out there, there's a design that can
actually satisfy every dream, by being different."
ity and expense-not to
mention the egos of many
GIVE UP A Broadway, not far from Wall Street. On their opening day, Ingels
strolls in jauntily, grinning as young architects of all nationalities
We pass the tourists photographing Santiago Calatrava's out-
landishly expensive transit hub, an infamous example of architec-
of its practitioners-muse-
um-grade architecture has
STANCE arrange themselves at long desks in the spare loft space. "Where did
these people come from?" he shouts. (BIG now has 170 employ-
ture without concessions. "In Darwinian evolution," Ingels says,
"the animal has two primary instincts, right? Fight or flight. And
long been limited to certain
types of civic projects. Prof- AND TRY in New York and 100 in Copenhagen.) Ingels shows me to a
which has a clear view north to the World Trade Center.
normally you would associate innovation with plowing through
and fighting for your standpoint. But often in evolution it is the
it-driven office buildings
have tended to be utilitar- SOMETHING "So," Ingels says, "pretty epic."
Epic is one oflngels' favorite adjectives. He does not often employ
moment of flight where you are forced to go another route or climb
into the tree. Or you're the fish that escapes on land. You know,
ian, the domain of unin-
ventive corporate firms.
Ingels says he wants BIG
ELSE." understatement, either in his designs or his personal enthusiasms.
(While he was shooting a scene for his promo film, a pigeon fl ew
over his shoulder and down the street behind him. "That's pretty
you discover new territory. In architecture, sometimes the eureka
moment is actually when you give up a stance and say, OK, we have to be "both pragmatic and epic!" Ingels exclaimed.) His aura of boyish delight proves useful in
to try something else." utopian" and sees no reason why it can't bring artistry to clients. "You want to hire somebody in whose orbit you will
office complexes and stadiums-the kind of megaprojects being for the three, four, five years you're going to be working
that also reap gargantuan fees. "It's a genre shift, because them," says Mary Ann Tighe, a top executive at real estate bra-
he's almost a corporate architect at this point," Cohen CERE, which represents the Murdochs. "He embodies that
says. "But I don't think those are his ambitions. He did of promise: This is going to be great, this is going to be fun."
not grow up in that culture." To welcome his staff to their new home, Ingels calls for a midmorn-
Ingels is a disciple of Rem Koolhaas, one of the great- champagne toast. Someone plays Sinatra's "New York, New
est living theorists of architecture. He started his career i g :!York," and then Ingels gives a speech. He rattles off a list of exciting
with Koolhaas' firm, OMA, in 1998. "From the very first ~- Grojects, many of them not yet public, including a second Manhat-
THE EVOLUTIONARY METAPHOR time I met Bjarke as an intern, he was fearless," says skyscraper. "It's not every day that you do a 1,200-foot tower in
Joshua Prince-Ramus, another Koolhaas protege, who York City," he quips. "But it feels like every day."
is an elegant rationalization of an unfortunate truth: An architect was then working at OMA. "He does not fear putting his By early June, a tentative deal between Silverstein and Murdochis
must live with continual defeats. In his 2009 manifesto, Yes Is ideas on the table. On anyone's table." Ingels quickly tired place, and although many provisions of the long-term lease are still
More, Ingels wrote that "most architectural projects either mis- of working for someone else, though, and struck out on negotiation, the parties are confident enough to publicly unveil the
carry or die in early infancy," estimating that of 200 designs that his own. But the influence stuck. When he says the Man- for Two World Trade Center. First, however, lngels has to seek
he produced in his first eight years, only 11 were built. Fame has hattan skyline is "a raw agglomeration of evidence of final blessing from a fellow architect: Daniel Libeskind. Libeskind
increased his odds, by allowing him to align himself with clients commerce and finance and creativity and productivity," out the master plan for the new World Trade Center complex,
with money and powerful sway. Google, in particular, encouraged that's textbook Koolhaas. But while Koolhaas set out his he also provides a cautionary example. A decade ago, he was,
Ingels to let his imagination run wild. (When presented with one ideas in a provocative treatise, Delirious New York, he Ingels today, the toast of New York, before he ran into the unfor-
problem, involving parking, Ingels says, CEO Larry Page told him: has never built anything of note in the city. His student realities of the development process-principally opposition
"It's nothing that $50 million won't solve.") But then the city of is seeking to make a more tangible mark. "Why is it that from Silverstein. His hopes to play a lead role in designing One World
Mountain View denied the development rights necessary to build imaginative architects that do surprising and beauti- Trade Center were thwatted atnid public acrimony, though Libeskind's
the entire 2.5 million-square-foot complex. Even the world's most ful and thought-provoking stuff can't do the really big master plan remains the template for the whole site.
important company sometimes gets told no. buildings that matter?" Ingels wonders aloud in a rare That conflict seems forgotten now, at least superficially, so one morn-
Ingels says that press coverage of the setback was overblown; Goo- moment of stillness as he sits with his legs thrown over ing a conservative front toward the memorial but a more ing Silverstein executives join the two architects, both dressed all in
gle is still proceeding with at least one domed building. And there is the arm of a chair in his apartment. adventuresome profile from other directions. His first black, for a presentation in BIG's conference room. On the table stands
more work coming BIG's way every day. In Manhattan alone, Ingels The place is decorated with a pillowy couch of his own big American commission, the apartment tower on 57th a large plastic replica of Two World Trade Center, glowing from within.
is simultaneously designing four major additions to the Hudson design and a road sign for Philip Johnson's modernist Street, is what he calls a "courtscraper," combining ele- lngels takes care to show how the building respects one ofLibeskind's
River skyline and a $335 million hybrid park and flood defense sys- Glass House in NewCanaan, Connecticut.lngels disdains ments of a New York high-rise and a European court- beloved features, a plaza called the Wedge of Light, and displays a
tem known as the Dryline along the East River, offering a collective the Modernists-blames them for turning the office yard building. rendering of the lobby, where he intends to use an array of diagonal
opportunity to leave an enormous personal imprint. In Washington, building into "a boring box." But he is fond of a famous Douglas Durst, the property's owner, is a major New columns to solve the challenge of aligning his structural supports
DC, he is working on a master plan for the South Mall campus ofthe Johnson quote: "I am a whore." York developer and took a risky gamble in hiring Ingels with predetermined points in Foster's foundation. "We get an almost
Smithsonian. Each high-profile commission brings BIG to the atten- "His strength and his weakness is that he is so pro- in 2010, when he was still largely unknown in America. Libeskind-esque language," he says, "defined simply by connecting the
tion of increasingly important clients-like the NFL franchise owner miscuous," Ingels says. "Aesthetically and academically "Many archi tects, when they finish a design, they tell dots." He concludes with a cowteous allusion to Libeskind's legacy.
who recently retained Ingels to work on a stadium project. "Coming promiscuous." He has coined a punning term, BIGamy, you, that's it, that's my design," Durst says. "He likes "Here you really see the original vision from the master plan," he
here to America five years ago, we were given the opportunity to try to describe his own up-for-anything style. He rejects the it when you give him a problem that has to get solved." says, "realized in full."
to reimagine the skyscraper, which is one of the great inventions of idea that an architect must adhere to a single personal One hot surnrner day, Ingels trades his Velcro-fastened Libeskind renders his verdict with a slap on the table. "Congrat-
American architecture," Ingels says. "I think the American football aesthetic, which enables him to be cheerfully flexible in Acne sneakers for a pair of work boots and takes me up ulations, that is a super building," he says. Then, with a touch of
stadium would be an awesome thing to take on."
lngels founded BIG in Copenhagen only a decade ago. In architec-
meeting the demands of corporate clients.
Ingels' creative impulse to say yes to everything, even
.
into the building, which will be called Via 57 West. We
look down on the courtyard, which Ingels likes to note
mischief, Libeskind turns to Janno Lieber. "I hope we're going to
see it going up, Mr. Janno."
ture, where careers usually build slowly, through a steady accrual contradictions, often leads him into hybridism. His World "has the same dimensions as Central Park, only 13,000 The initial reviews of Two World Trade Center's design after its
of critical appreciation, his rocketing trajectory has confounded Trade Center design is "Janus-faced," he says, present- times smaller." Ingels has said it can be heartbreaking unveiling on June 9 were mainly positive, but as Libeskind says when
expectations. "He has just bypassed all the rest of the avant-garde," to see a building completed, because "all you see is the we talk later, that was the easy part. "Between that first smile and the
says Preston Scott Cohen, an acclaimed architect and professor at sum of the failures." But here he is sublimely satisfied. last stone is the challenge of architectwe," he says. To make the model
the Harvard School ofDesign, where Ingels has also taught. "No one ''We lost a lot of battles here," he says. "That's why, in real, Libeskind tells me, lngels would have to find a way through "this
has done it that fast, with that degree of success. You name them, DillllJ a way, you should really celebrate it as a miracle when complex space filled with what the city really is: economics, society,
he has just flown right over their heads." something out of the ordinary happens." power brokers, politicians." I CONTINUE ON PAGE 134
DOMAINS AIL I HOSTING IeCOMMERCE ISERVERS

looks like a carnation on a stem. "It's going to


sail from Holland on a barge," he says, "and
then we're going to plant it like this." He jabs
the stem downward. COLOPHON
\f The next morning, Ingels pays a visit to the
BIG design team working on Two World Trade
Center, which has recently moved into a studio
at Silverstein's headquarters, at the develop-
er's request. As Ingels begins to review a wall
covered with diagrams and illustrations, Ute
Rinnebach briefs him about the lobby, where
SPACES THAT HELPED GET
THIS ISSUE OUT:
The secret burrito compartment in my car's
dashboard; the crack between the bed and
the wall; Tamarindo Beach; the distance and
spaces between me and Celine Dion ('penny
whistle solo'); Buddhify; sitting around,
underneath, and next to my desk; the fourth
dimension in Miegakure; Planck length
his ingenious solution to the foundation prob- (makes my tiny apartment seem big); Mike
lem-the "Libeskind-esque" sloping columns- Judge's Office Space; the red booth in the
has proven expensive. Ingels worries that the kitchen; The Astronaut Wives Club; the plat-
Big Deal form under the dock slats that saved my debit
cheaper alternative, straight columns, would card from Floras Lake; the Catalano-Chase
CONTINUED FROM PAGE 121 Youth Hostel; an uncomfortable amount of
leave the lower floors cluttered with obstruc-
white space; the Panticapaeum Institute; the
tions. But Rinnebach recommends straighten- Cow Palace; my superchill new bedroom;
Many elements of the tower's design are still ing things out. '1 could live with that," Ingels turning my chair to enjoy the view from 1WTC;
"the space between the wicked lies we tell";
in flux. For a while, it lost one ofits seven boxes, concludes. '1fwe really want the truth, this is the crying room ; the weekend.
and then it got it back-but the height of the the truth. This is the truth in dollars."
building shrank by 90 feet. And the tower has The words are hardly out of his mouth when WIRED is a registered trademark of
Advance Magazine Publishers Inc. Copy-
acquired one inconvenient critic: Douglas Durst, Jarmo Lieber drops by to reinforce the point. right 2015 Conde Nast. All rights reserve d.
who happens to operate One World Trade Cen- "I think we would welcome design ideas Printed in the USA. Volume 23, No. 10.
WIRED (ISSN 1059-1028) is published
ter next door. "I'm very disappointed in Bjarke's from you guys," he says. "But the real issue, monthly by Conde Nast. which is a division
design," the developer tells me, explaining that Bjarke, is not any design aspect. It's really just of Advance Magazine Publishers Inc. Edi-
torial office: 520 Third Street, Ste. 305, San
he dislikes the orientation of its stepped gar- about the cost." Francisco, CA 94107-1815. Principal office:
dens. ''He turned his back on our building. Not "Nobody wants to pay $12 million to $15 mil- Conde Nast, 1 World Trade Center, New
even metaphorically. It's very disrespectful." lion more for structure," Ingels assures him. York. NY 10007. S. I. Newhouse. Jr., Chair-
man; Charles H. Town send, CEO; Robert A.
Durst also says he still thinks lngels is a After Lieber leaves, the design team moves Sauerberg, Jr., President; David E. Geithner,
genius. A cynic might say the developer has on to discussing the lobby's aesthetics. Many CFO; Edward J. Menicheschi, President,
Media Group, and Chief Marketing Offi-
an interest in minimizing competition as he sentences begin with "James wants," refer- cer; Jill Bright, Chief Admini strative Offi-
attempts to lease his own World Trade Center ring to the younger Murdoch. "J ames has this cer. Periodicals postage paid at New York,
NY, and at additional mailing offices. Can-
building. (The anchor tenant is Conde Nast, Pacific Northwest aesthetic, like lumber and ada Post Publications Mail Agreement
the parent company of wiRED.) But Durst's concrete," Ingels says. Even as he seeks to sat- No. 40644503. Canadian Goods and
dissatisfaction illustrates a danger embedded isfy his patron, however, Ingels is also thinking Services Tax Registration No. 123242885
RT0001. Canada Post: Return undeliver-
in Ingels' promiscuous success. Every client about making his metaphors, assembling his able Canadian addresses to PO Box 874,
expects monogamous attention, and it's not narrative. '1 think one thing that is the typical Station Main. Markham, ON L3P 8L4.
always possible to satisfy every dream. criticism of the big corporate skyscraper is that POSTMASTER: Send all UAA to CFS (see
It isn't hard to see the question on the hori- it's unwelcoming, right?" he says, going off on DMM 707.4.12.5); NON POSTAL AND MIL-
ITARY FACILITIES: Send address correc-
zon. Can BIG keep getting bigger without los- an improvisational riff. "Maybe there is a way tion s to WIRED, P.O. Box 37706, Boone, lA
ing its appealing spark? One competitor told that this could be a friendly skyscraper." He 50037-0662. For subscriptions, address
me that architects around New York have been suggests using materials like brass and cob- changes, adjustments, or back issue inqui-
ries: Pl ease write to WIRED, PO Box 37706,
asking, "Is there anything he's turning down?" blestones, which would evoke old New York.

eom
Boone, lA 50037-0662, call (800) 769 4733,
'1t's got a good story to it," he says. or email subscriptions@WIRED .com. Please
give both new and old addresses as printed
AS BIG HAS EXPANDED , Ingelshasnecessarily Architects don't get to write their own end- on most recent label. First copy of new sub-
taken on the role ofbrand ambassador and dele- ings, but Ingels says he is content to work scription will be mailed within eight weeks
after receipt of order. Address all editorial,
gatedmuchauthoritytohis12partners-includ- within pragmatic boundaries. "A lot of the business, and production correspondence
ing the company CEO, who used to work for starchitects have started their careers doing to WIRED magazine, 1 World Trade Center,
McKinsey-and a talented staff ofjunior archi- some high-end sculptural projects," he tells New York, NY 10007. For permissions and
reprint requests, plea se call (212) 630 5656
tects. But BIG is still a highly personalized oper- me one morning, as he digs into a plate of eggs or fax requests to (212) 630 5883. Visit us
ation. In rnid-July, Ingels returns to the New at a fashionable restaurant in Tribeca. "When online at www.WIRED.com. To subscribe to
other Conde Nast magazines on the web,
York office from Europe to find all kinds of cri- they suddenly get faced with something that is visit www.condenet.com. Occasionally, we
ses awaiting his intervention. There is an issue more governed by the parameters of the prac- make our subscriber list available to carefully
screene d compani es that offe r products and
with the concrete he plans to use for the facade tical, they end up almost petrified or paralyzed,
services that we believe would interest our
of a residential building. "Oh, that looks horri- because their usual repertoire doesn't work." reade rs. If you do not want to receive these
ble," he says, recoiling from a photo. There is Ingels aspires to be a different kind of archi- offers and/or information, plea se advi se us
at PO Box 37706, Boone, lA 50037-0662,
an issue with a client, a tech executive build- tectural star. He likens the challenge of realiz- or call (800) 769 4733.
ing a house in the Palo Alto hills, who isn't sold ing his skyscraper design to "solving a gigantic
WIRED is not responsibl e for th e return or
on Ingels' preferred cross-shaped concept. equation with multiple variables, where a lot of loss of, or for damage or any other injury
"Just to do, like, another landscape-integrated the variables claim to be fixed. You must find out to, unsolicited manu scripts, un solicited art-
house," Ingels sighs, "maybe is not so fun." whichoftheonesareactuallyvariable."Wewalk work (including, but not limited to, drawings,
photographs, and transparencies), or any
Then Ingels whirls off to a meeting in Brook- into the surmy morning, ambling down Green- other un solicited materials. Those submit-
lyn about a waterfront park pavilion. He tells wich Street in the direction of the World Trade ting manusc ripts , photograph s, artwork, or
other materials for consideration should not
me BIG's design, which his staff calls the Dorito, Center. Ingels makes a box in the air with his send originals, unless specifically reque sted
has engineering issues. So he's going to pitch a hands and clicks his tongue like a camera shutter. to do so by WIRED in writing. Manuscripts.
newly brainstormed concept: the Watchflower. "Imagine, that's where it's going to sit," he photograph s, artwork, and other materials
submitted must be accompanied by a self- \.1 (877) 461-2631
He holds a plastic model of the pavilion that says. "I think it's going to be pretty epic." llll addressed. stamped envelope.
offer and prices do not include any fees charged by ICAN N. currently $0.18/year, which must be paid at sign up. After the first year. regu lar pricing applies. Val id credit
card must be provided upon sign up, which wi ll be used to pay any ICANN fees . Credit card will be charged lor the second yea r if domain registration is not canceled
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............:
ASK AFLOWCHART
AT'S 1H~ Bf~1-DESIGNED
U.S. CITY FOR ME?
_r
WHO STILL HAS
ONE OF THOSE?
WHO DOESN 'T
HAVE ONE OF
THOSE?
- OBVS,I'M A
PROFESSIONAL

SO TIGHT YOU
A LAPTOP- SUIT?! WHAT IS
CAN SEE MY
FRIENDLY CAFE. THIS, THE ' SOS?
LACK OF SOCKS.

I JUST HANG
AT JOE'S.

SO LOOSE YOU
CAN 'T SEE MY
DAD BOO.

SHARED
OFFICE SPACE .

GOTHIC SCRIPT
MY INTERNET
AND ANGELS
MILLIONAIRE MY SCREENPLAY.
ARE CLASSIC,
BUDDY.
RIGHT?

MY MANIFESTO.

KOMBUCHA.

MY METH " CAMPING TRIP."


WINDOWS 10.
DEALER .

" DATE NIGHT


TECATE. AT DAVE
& BUSTER'S."

" 19TH-CENTURY
FACTORY JOB ."

oi5Jrn DCT 2015

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