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RETAIL MANAGEMENT 14MBAMM302

VTU PREVIOUS YEAR QUESTION BANK

Module 1
Introduction and Perspectives on Retailing

1. What is Retailing? (Dec 2015)


2. Explain the Characteristics of Retailing. (June 2016)
3. Explain the different types of Retailers. (Dec 2015)
4. What is Multichannel Retailing? (June 2016)
5. Explain the buying Process. (Dec 15, June 16)
Module 2
Theories of Retailing
1. Explain the theory of wheel of retailing. (Dec 2015)
2. Explain the retail accordion theory. (Dec 15, June 2016)
3. Explain the melting pot theory. (Dec 2015, June 2016)
4. Explain the polarization theory. (Dec 2015)

Module -3
Retailing strategy for setting up Retail organisation and planning

1. Write a note on Retail market strategy. (June 2016)


2. Explain briefly the steps in Strategic retail planning process. (Dec 2015, June 16)
3. Explain the importance of location decision. (Dec 2015)
4. Explain the different type of retail location. (June 2016)
5. What are the Objectives of good store design? (Dec 2015)

Module -4
Store management and Visual Merchandising
1. List the Duties and Responsibilities of store manager. (June 2016)
2. Write a note on Store security. (Dec 2015)
3. Write a note on Store record and accounting system. (Dec 2015)
4. Write a note on Coding system. (June 2016)
5. Explain briefly the different Types of store layout. (Dec 2015)

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RETAIL MANAGEMENT 14MBAMM302

Module 5
Retail Pricing
1. What are the Factors Influencing Pricing? (Dec 2015)
2. What are the different Retail pricing strategies? (June 2016)
3. What are the objectives of advertising? (Dec 2015)
4. Explain the different types of advertising. (June 2016)
5. Define Advertising. (Dec 2015, June16)

Module 6
Relationship marketing and International retailing
1. What is Transaction Marketing? (Dec 2015)
2. What is Relationship Marketing? (June 2016)
3. Explain the concept of Relationship Strategies in Relationship Marketing. (Dec 2015)
4. What is Retail Research? (June 2016)
5. Explain the different Methods of retail research. (Dec 2015)
6. Explain the factors influencing the international retailing. (June 2016)
Module 7
Retail Audit and Ethics in Retailing
1. What is Retail Process Audit? (Dec 2015)
2. Write a note on Retail Store Audit. (June 2016)
3. Explain the Retail audit process (Dec 2015)
4. Write a note on Ethics in Retailing. (Dec 2015)
5. Write a note on Social responsibility. (June 2016)
6. What is Consumerism? (June 2016)

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