Case :

Good communication is important to a business. There are different channels of communication

and various communication media for us to choose. Can you explain how you can achieve good
communication in the business?
Explaination :
Effective communication is considered to be one of the most important prerequisites of corporate
success. That is why a large number of organizations are engaged in building a network of
internal as well as external effective business communication.
Effective business communication enables an organization to market itself in a better
perspective. It helps create a favorable brand image and enhance its relationships with public and
the media. It helps an organization motivate and guide its employees and share the values of
corporate culture. With effective business communication, the employees can easily be told
about the corporate culture, visions, plans and strategies.
It also allows an organization to achieve better business negotiations and strengthen the bond
with its customers. Therefore, to achieve success an organization needs to have employees with
excellent business communication skill
People with good communication skills are very successful in motivating others and therefore
tend to lead people in a desired direction efficiently. Good business communication leads to
enhanced business leadership skills. To empower an organization with effective communication
skills some steps are required to be taken
Communication affects an organization internally as well as externally. Any negative news
floating within the organization should be cleared immediately through effective communication.
Otherwise, it will become a belief and affect the productivity of individuals along with that of the
organization.

How can achieve good communication in the business

1. Become an engaged listener
People often focus on what they should say, but effective communication is less about
talking and more about listening. Listening well means not just understanding the words
or the information being communicated, but also understanding the emotions the speaker
is trying to communicate.
2. Pay attention on nonverbal signals
When we communicate things that we care about, we do so mainly using nonverbal
signals. Nonverbal communication, or body language, includes facial expressions, body
movement and gestures, eye contact, posture, the tone of your voice, and even your
muscle tension and breathing. The way you look, listen, move, and react to another
person tells them more about how youre feeling than words alone ever can.
 Developing the ability to understand and use nonverbal communication can help you
connect with others, express what you really mean, navigate challenging situations, and
build better relationships at home and work.
3. Keep stress in check
To communicate effectively, you need to be aware of and in control of your emotions.
And that means learning how to manage stress. When youre stressed, youre more likely
to misread other people, send confusing or off-putting nonverbal signals, and lapse into
unhealthy knee-jerk patterns of behavior.
4. Assert Yourself
Direct, assertive expression makes for clear communication and can help boost self-
esteem and decision-making. Being assertive means expressing your thoughts, feelings,
and needs in an open and honest way, while standing up for yourself and respecting
others. It does NOT mean being hostile, aggressive, or demanding. Effective
communication is always about understanding the other person, not about winning an
argument or forcing your opinions on others.

BUSINESS COMMUNICATION
 PUTU NADIANI
PUTRI UTAMA
(1506305130)
HASANAH VIDYA PUTRI (1506305141)
IDA AYU ARTHA WIDYA SARI (1506305143)

UDAYANA UNIVERSITY
Case :
Good communication is important to a business. There are different channels of communication
and various communication media for us to choose. Can you explain how you can achieve good
communication in the business?

Explaination :

Effective communication is considered to be one of the most important prerequisites of corporate

success. That is why a large number of organizations are engaged in building a network of
internal as well as external effective business communication.

Effective business communication enables an organization to market itself in a better

perspective. It helps create a favorable brand image and enhance its relationships with public and
the media. It helps an organization motivate and guide its employees and share the values of
corporate culture. With effective business communication, the employees can easily be told
about the corporate culture, visions, plans and strategies.

It also allows an organization to achieve better business negotiations and strengthen the bond
with its customers. Therefore, to achieve success an organization needs to have employees with
excellent business communication skill

People with good communication skills are very successful in motivating others and therefore
tend to lead people in a desired direction efficiently. Good business communication leads to
enhanced business leadership skills. To empower an organization with effective communication
skills some steps are required to be taken

How can achieve good communication in the business

Step 1

Analyze your audience before you make a presentation or conduct a meeting. Anticipate possible
causes of confusion and prepare clarifying statements. As you prepare, try to see the situation
from your audiences perspective.

Step 2
Give all the background necessary for people who receive your email, presentation or lecture to
take action, such as make a decision based on the information you provide. If your topic requires
a comprehensive understanding of complex underlying concepts, state so early in your
discussion. Set clear expectations about what you hope your business communication can
achieve.

Step 3

Keep track of the questions people ask you and learn how to respond to common inquiries. Use
active listening techniques, such as paraphrasing what you have heard or nodding in
acknowledgment. Ask clarifying questions yourself to ensure you truly understand what your
audience does not comprehend. Ask open-ended questions to start a conversation, get more
details or get input on issues. Ask closed questions that require a simple yes or no answer to
confirm your understanding, get agreement or conclude a meeting.

Step 4

Choose the right communication format for each situation. For example, avoid using email to
communicate emotional issues, such as bad news. Use written communication to convey lists of
information, such as policies and procedures. Use diagrams and charts to summarize complicated
financial data.

Step 5

Proofread your written communication, such as email, reports or other documents. Check for
spelling and grammar mistakes so that you fix them before distributing your information. For
email messages, include an effective subject line, discuss only one topic and specify the type of
response you want.

Step 6
Pay attention to body language when communicating in person. A person who does not look at
you or appears distracted in other ways may not be able grasp your message. Use physical cues
to tailor your message or know when it might be appropriate to discuss the subject at another
time.

Step 7

Defer judgment until the conversation concludes. Avoid interrupting the speaker with counter
arguments. It limits your understanding of the situation.

Step 8

Recognize cultural differences in communication styles. Before you work with people from
another country, take the time to investigate business practices in that area of the world.

Case :
Good communication is important to a business. There are different channels of communication
and various communication media for us to choose. Can you explain how you can achieve good
communication in the business?

Explaination :

Good communication skills are the key to success in everything you do. Follow these 7 steps to
develop communication skills that'll help you get ahead.

Communication is everything in business and in all of our relationships.

How can achieve good communication in the business

Step 1: Establish Trust

Some people naturally distrust other people, because they do not know what the other one is
thinking. Therefore, the sooner that you come out and say what you want, the sooner you can
begin establishing trust. If you sense that someone is especially apprehensive, then you could go
try and reassure him or her that you are not a threat. As you can guess, this doesnt always work,
so dont waste time trying to change someones mind.

Step 2: Speak Clearly and Concisely

Speaking clearly can sometimes be a problem since not everyone actually takes the time to
improve in diction or word usage. For the best results, try practicing speaking in front of a mirror
and recording yourself for playback. The last prerequisite is respect. Never disrespect someone
that you just met. First impressions never really go away, so make an effort to present yourself
as a confident and respectful business associate. If all you have to say is, Blah, dont say
Blah, Blah.

Step 3: Recognize Problems in Communication

What are some of the most common barriers in effective communication? For starters, there is
language, or word usage. One cannot always assume that what sounds benevolent to you would
strike others the same way. People can easily misinterpret or even distort a statements original
meaning. It is wise to avoid saying anything questionable that might confuse a listener, or
inadvertently provoke a negative reaction. Sarcasm and humor can also be difficult to get across.
Humor should be fairly obvious and nothing too droll, or else one could easily take offense to a
flippant statement.

Step 4: Learn How to Use Tone and Body Language

Together In trying to improve your own communication, beware of a defensive posture or

negative voice inflection. Once a person goes on the defensive, the conversation tends to spiral
into oblivion. Make sure that you use a friendly and welcoming posture, with open arms and a
smile. If you sense yourself taking on defensive gestures or even resorting to a defensive tone
(perhaps provoked by the other person) then eliminate those telling signs. Dont let emotion
overpower good judgment. In fact, the misreading of body language and tone of voice is one of
the most common problems in the break down of communication. Even if you are saying
something agreeable, if you show physical signs to the contrary, your message and your honesty
will come under suspicion. Remember that negative and positive body language comes across in
any language and in any circumstances.

Step 5: Never Assume Anything

Assumptions are another common problem, whether they are self-fulfilled assumptions or merely
assuming that others see things in the exact same way that you do. Never assumethe fact of the
matter is that most people do not see things they way that you do, nor do they have the same
feelings as you do. The less you assume, the better. This falls under the category of making sure
that your communication is always clear.

Step 6: Recognize Communication Issues Caused by Technology

With the advent of new technologies also come new technology-related barriers in
communication. Sometimes messages can be misunderstood because of cell phone static.
Additionally, when communicating by phone it is common for people to use selective hearing
(hearing what they want to hear), which can add to the problem. Other technology based
communication problems might result from lost phone messages or ambiguous email messages.
Lastly, remember that this form of impersonal communication usually doesnt allow for non-
verbal clues, although virtual conferencing is an ever-increasing trend.

Step 7: Learn How to Talk Business

If you are trying to get someone to open up then try using open-ended questions rather than yes
or no interrogations. When reviewing your own tactful manner analyze how you approach
people. Do you bully them with close-ended questions or do you ask them in a positive manner
how the both of you can make necessary changes to get a project, for example, moving more
efficiently?

The more effective you can be with your communication the more successful you will be
personally and professionally. Communication can be extremely powerful in helping you or it
can hurt you. Apply any or all of the seven steps mentioned above and set goals around
enhancing your communication.