Effects of Advertising
This debate focuses on advertising as a very powerful media tool which aims to
persuade us to purchase certain products and services by
claiming that we need the products and services by
claiming that we need the products or that
the products will make our lives better. Again,
this approach assumes that the audience is
passive and will be presumed to purchase
products and services by the advertisers.
This is accepted with regard to the children,
and advertising aimed at them is tightly regulated.
Health Concerns
3,034 children and teenagers were examined to found out their video game usage rates.
Video game addiction statistics from this study revealed the following:
* The average length of time spent playing video games was 20 hours per week.
* Four percent of study participants were categorized as extreme users who played video
games 50 hours per week on average.
Censorship Debates
Censorship debates centre on the idea of passive
and active consumption of media texts and our
ability to decode the content of these texts and
make rational decisions for ourselves. Some people
believe that audiences should be protected from
certain things and that the best way to do this is to
censor it in the first place, thus taking away the
choice from the consumer.