Marketing Plans
Past shows
City of Frankfurt
(Franconoford)
CIRCA 794
Automotive Engineering Show 4
Oldest description about trade fair
Frankfurt, city of trade fairs
Held in Frankfurt
from a medieval market place to a global trade fair player
11th century
13th century
1330: Emperor Ludwig IV granted a privilege to the Spring Fair (wine and wool)
and from then onwards, the spring and autumn fairs has become the basic
structure of our consumer trade fairs upto the present
THEN NOW
20th century
In 1907, the cornerstone of todays Messe Frankfurt GmbH
was founded with the investments of the City of Frankfurt and
the State of Hessen
Shareholders:
-City of Frankfurt am Main (60%)
-State of Hesse (40%)
Paris,
Moscow,
Dubai,
Shanghai, Guangzhou,
Tokyo Hong Kong Milan Beijing Georgia
1987 1990 91 94 98 99 01 02 03 06 09
Interstoff Atlanta So Paulo, Istanbul, Buenos Aires MFNE
Asia Mumbai Seoul, Taiwan
Hong Kong Mexico
City
Wolfgang Marzin
(Chairman of the Board of Management - Apr 2010)
Detlef Braun
(Member of the Board of Management since Oct 2004)
Uwe Behm
(Member of the Board of Management - since Nov 2006)
Stephan Buurma
(Member of the
Extended Board of Management
- since Jul 2010)
Kalus Munster-Muller
(Member of the
Extended Board of Management
since Jul 2010)
ASIA
Messe Frankfurt (H. K.) Ltd., Hongkong
Messe Frankfurt (Shanghai) Co. Ltd., Shanghai
Guangzhou Guangya Messe Frankfurt Co Ltd
Messe Frankfurt New Era Business Media Ltd, Taiwan Branch
Messe Frankfurt New Era Advertising (Shenzhen) Co. Ltd.
Messe Frankfurt Trade Fairs India Pvt. Ltd., Mumbai
Mesago Messe Frankfurt Corp., Tokyo
Messe Frankfurt Korea Ltd., Seoul
15
Automotive Industry in India
Major Automotive hubs in India
NORTH: Delhi NCR
Bajaj Auto (Delhi, Gurgaon,
Eicher Motors Pantnagar, Pithampur)
Harley Davidson
Honda Cars, Honda Siel
Hero Motocorp
Maruti Suzuki
WEST: Maharashtra and Gujarat Yamaha
Bajaj Auto
Fiat India
Force Motors
General Motors
JCB
Jaguar Land Rover
Piaggio Vehicles
Kinetic Engineering
Mahindra & Mahindra Automotive
Mercedes Benz
Premier Automobiles
Skoda India Auto SOUTH: Chennai, Bangalore
Tata Motors Ashok Leyland
Volkswagen India BMW India
Caterpillar
Royal Enfield (Chennai, Bangalore,
(Mumbai, Pune, Nashik, Ford India Hosur)
Aurangabad) Hyundai Motors
Mitsubishi
Toyota Kirloskar
TVS Motors
Tafe Tractors At DD.MM.YYYY
Renault Nissan Automotive
Cost Pressure
Consumer Expectation
Safety Concerns
Increasing Competition
Quality Concerns &
Sustainability
Production Equipment - Press Shop equipment / Sheet metal cutting and forming machine tools,
Welding equipment, Jigs and Fixtures etc.
Assembly Line Equipment - In-plant handling systems / Floor and overhead conveyors / Cranes
and monorails / Robotic Gantries, Paintshop equipment etc.
Manufacturing Automation - PLC, inverters, Switching devices, SCADA, HMI, Process control
systems, Monitoring equipment, Sensors, Machine vision equipment etc.
Motion Control - Linear Drives / Motion guides / Gears, Motors & Mechanical Transmission
Systems / Servo motors / Pulleys etc.
Other functional elements in the Production Process - Adhesives and sealants, Coding and
Marking Equipment, Casting and Forging etc.
Thousands of users from the rich Automotive district of Chennai (including Oragadom,
Sriperumbudur, Ennore, Chengulpet) Hosur as well as Bangalore etc. will visit the show.
Middle level Production executives are in focus. Typically Plant Managers, Design
Engineers, QC, Maintenance Engineers, R & D, Planning, Procurement, Manufacturing
Engineering, Capital purchase, Equipment Specifiers / consultants for New projects etc.
Large section of small / medium enterprises and job-work / third party machining units.
The events collaborative nature enables participants to learn from one another. Visitors
return home:
inspired with new ideas for optimizing their plant operations
with ideas for potential upgrading of their equipment
with a valuable network on a managerial level
Contd
An extensive campaign of promotions Promotion through Exhibitors:
ensures the Automotive Engineering Invitation Cards
Show attracts the RIGHT profile, RIGHT VIP Invitations
number and RIGHT level of buyers to Personalized Signatures for
the show. exhibitors
Associations invitations
SMS Reminders
FM Radio
Third-party web registrations
Linkedin Advertisements
Concentrated Social Media Activity
Newspaper advertisements
Over 300 K Mass E-mailers
Press meeting
Trade journal ads, write-ups and
mailing activity
Tier 1/2 vendors who have visited the event (Component Manufacturers)
Amalgamations group, Automotive Stampings, BEHR India, Bharat Forge,
Bosch Chassis, Caterpillar, Eaton, Endurance Technologies, Gabriel, Federal
Mogul, Harita Seating, Indo Schottle, Johnson Controls, Kirloskar Oil Engines,
Lear Corporation, Minda Valeo, Rinder, Rane group, RSB Transmissions,
Setco Automotive, Stokota, Sundaram Clayton, Tata Autocomp, Varroc,
Visteon, TVS Group, Wheels India, ZF group,
Cars & Jeeps companies like Mahindra & Mahindra Ltd.,(59853.22 Cr.) and Maruti Suzuki
India Ltd.,(36934.2 Cr.)
Engine Parts companies like Sundram Fasteners Ltd.,(2801.04 Cr.) and Bosch
Ltd.,(8479.65 Cr.)
Susp. & Braking companies like Amtek Auto Ltd.,(2454.3 Cr.) and Sundaram Clayton
Ltd.,(8343.55 Cr.)
About Product
About new variants
developments 20%
Analysis from visitor 32%
interviews taken over the
past shows:
Initiate new
To know
What are you here to market
business
relations
situation
see? 3%
14%
Conduct
purchases
3%
Prepare
purchasing
decisions Expand
Exchange
4% Compare specialist Maintain
experience
competitors knowlwdge business
4%
6% 7% relations
7%
34
Automotive Engineering Show
Visitor Analysis
Other 13.31%
OEM 24.09%
35
Automotive Engineering Show
Visitor Analysis
Automotive Engineering Show will become the preferred platform for all
technology companies to meet the automotive community.
International participation
2015 will see 20% exhibitors in the International pavilion. Foreign technology
companies coming to tap Indian OEMs and Tier companies.
Captive audience
2017 will see the Indian edition alongside with the ACMA-Automechanika at
New Delhi, thus opening a new world of opportunity for participating
exhibitors.
The event has attracted the biggest names in Technologies used in Vehicle and
Component plants:
Siemens Ltd, Demag Cranes & Components (I) P. Ltd., Bosch Ltd., GW Precision
Tool India Pvt. Ltd., Henkel, Honeywell, Eural Gnutti spa., Barco Electronics Systems
(P) Ltd., Rockwell Automation, Gudel India , Jyoti CNC and Automation, Messung
Systems Mitsubishi Electric, ABB Ltd., GE Fanuc, Tektronix, Taikisha, Tata
Consultancy Services, Mitutoyo South Asia, Yaskawa Motoman Robotics, Fraunhofer
Institutes, Germany, Sick India, Cummins India Limited, B & R Industrial Automation,
SAP India / KPIT Cummins, Mahindra Composites, , Diab Group, Pepperl & Fuchs ,
Larsen & Toubro, Anest Iwata Motherson, SHUNK Intec, Difacto Robotics, KUKA
Robotics, Honeywell Automation Trumpf India, Godrej Material Handling, Steinbichler
Vision Systems Pvt. Ltd. and many more.
Since 1972
International participation
2015 will see 20% exhibitors in the International pavilion. Foreign technology
companies coming to tap Indian OEMs and Tier companies.
Captive audience
AES will now be held alongside with the Automechanika fairs, starting in
Mexico and then at New Delhi in 2017 onward, thus opening a new world of
captive opportunity for participating exhibitors.
Automotive Engineering Show 43
Next Plans Expanded Profile
New Plastics and Composites
Automotive Design and R&D - Safer,
Digital Factory
Manufacturing IT - Software &
Design tools CAD / CAM / CAE
systems in automotive
Integrated business functions
manufacturing
Product Lifecycle Management
Automotive Surface & Coatings Technology in Surface Preparation, Coating and Painting
We have the vision; the ability and the will to make India the
manufacturing superpower of tomorrow