T ABLE OF C ONTENTS
1. Executive Summary
India Baby Mobility Equipments Introduction and Market Size
India Baby Mobility Equipment Market Segmentation
Warranty Scenario, Discount Applicable and Margin Analysis
India Baby Strollers Market
India Baby Walkers Market
India Tri-Cycle Walkers Market
India Children Ride-Ons Market
Competition Scenario
Market Potential
Final Conclusion-Analyst Recommendations
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Consolidated Research Approach
Market Sizing Baby Mobility Equipment Market
Limitations
3. Baby Mobility Equipments and Play Items Market Perspective
3.1. India Baby Mobility Equipments Introduction and Market Size, FY2012
FY2017
3.2. Value Chain Analysis for India Baby Mobility Equipment Market
Manufacturers/Traders
Distributors
Retailers
3.3. Heat Map of Major Players in India Baby Mobility Equipment Market
Prams/Strollers
Source: Ken Research Analysis, Company WebsitesBaby Walkers
Baby Walkers
Tri-Cycles
Ride-Ons
3.4. Brand Preference Parameters in India Baby Mobility Equipment Market
3.5. India Baby Mobility Equipment Market Segmentation
3.5.1. By Product (Prams/Strollers, Walkers, Ride-ons and Tri-cycles), FY2012
FY2017
Best Selling Prams/Strollers
Best Selling Walkers in India
Best Selling Ride-Ons in India
Best Selling Tri-Cycles in India
3.5.2. By Metro and Non- Metro Cities, FY2017
3.5.3. By Organized and Unorganized Sector, FY2017
Manufacturing Clusters
L IST OF F IGURES
Figure 3:1: India Baby Mobility Equipments Market Size on the basis of Revenue in INR
Billion and Growth Rate in Percentage (%), FY'2012-FY'2017
Figure 3:2: Value Chain Analysis for Baby Mobility Equipment Market in India
Figure 3:3: India Baby Mobility Equipment Market Segmentation by Products
(Prams/Strollers, Walkers, Ride-Ons and Tri-Cycles) on the basis of Revenue in
Percentage (%), FY2012-FY2017
Figure 3:4: India Baby Mobility Equipment Market Segmentation by Metro and Non
Metro Cities on the basis of Revenue in Percentage (%), FY2017
Figure 3:5: India Baby Mobility Equipment Market Segmentation by Organized and
Unorganized Sectors on the basis of Revenue in Percentage (%), FY2017
Figure 3:6: India Baby Mobility Equipment Market Segmentation by Distribution
Channels on the basis of Revenue in Percentage (%), FY2017
Figure 3:7: India Online Baby Mobility Equipment Market Size on the basis of Gross
Merchandize Value in INR Billion, FY'2015-FY'2017
Figure 4:1 : India Prams/Strollers Market Segmentation by Type (with Canopy and
without Canopy) on the basis of Revenue in USD Million, FY2017
Figure 4:2: India Prams/Strollers Market Segmentation by Type (with Canopy and
without Canopy) on the basis of Revenue in Percentage (%), FY2017
Figure 4:3: India Baby Prams/Strollers Market Segmentation by Weight Carrying
Capacity on the basis of Revenue in Percentage (%), FY2017
Figure 5:1: India Baby Walkers Market Segmentation by Type (With Parent Handle and
Without Parent Handle) on the basis of Revenue in Percentage (%), FY2017
Figure 6:1: India Tri-cycle Market Segmentation by Type (With Canopy and Without
Canopy) on the basis of Revenue in Percentage (%), FY2017
Figure 7:1: India Children Ride-Ons Market Segmentation by Type (EROs and Manual)
on the basis of Revenue in Percentage (%), FY2017
Figure 8:1: Chicco Turnover on the basis of Revenue in INR Crore, FY2013-FY2016
Figure 8:2: Chicco Loss after Tax in INR Crore, FY2013-FY2016
Figure 8:3: Financial Performance of Me n Moms Pvt Ltd on the basis of Revenue and
Profit after Tax (PAT) in INR Crore, FY'2013-FY'2016
Figure 9:1: India Baby Mobility Equipment Market Future Outlook and Projections on
the basis of Revenue in INR Billion, FY'2018-FY'2022
Figure 9:2: India Baby Mobility Equipment Market Segmentation by Products on the
basis of Revenue in Percentage (%), FY'2022
Figure 9:3: India Baby Mobility Equipment Market Segmentation by Organized and
Unorganized Sector on the basis of Revenue in Percentage (%), FY2022
Figure 9:4: India Baby Mobility Equipment Market Segmentation by Distribution
Channels on the basis of Revenue in Percentage (%), FY2022
L IST OF T ABLES
Table 3-1: Year-on-Year Developments in India Baby Mobility Equipments Market,
FY'2012-FY'2017
Table 3-2: Scenario of Manufacturers/Suppliers in the Value Chain for Baby Mobility
Equipment in India
Table 3-3: Scenario of Distributors in the Value Chain for Baby Mobility Equipment in
India
Table 3-4: Scenario of Retailers in the Value Chain for Baby Mobility Equipment in India
Table 3-5: Product Portfolio of Major Players/Brands in India Baby Strollers Market and
MRP in INR, as of April 2017
Table 3-6: Product Portfolio of Major Players/Brands in India Baby Walkers Market and
MRP in INR, as of April 2017
Table 3-7: Product Portfolio of Major Players/Brands in India Tri-Cycle Market and
MRP in INR, as of April 2017
Table 3-8: Product Portfolio of Major Players/Brands in India Ride-On Market MRP in
INR, as of April 2017
Table 3-9: India Baby Mobility Equipment Market Segmentation by Products
(Prams/Strollers, Walkers, Ride-Ons and Tri-Cycles) on the basis of Revenue in INR
Billion, FY2012-FY2017
Table 3-10: Best Selling Prams/Strollers in India, FY'2017
Table 3-11: Best Selling Baby Walkers in India, FY'2017
Table 3-12: Best Selling Ride-Ons in India, FY'2017
Table 3-13: Best Selling Tri-cycles in India, FY'2017
Table 3-14: Segmentation of India Baby Mobility Equipment Market by Metro and Non
Metro Cities on the basis of Revenue in INR Billion, FY2017
Table 3-15: Segmentation of India Baby Mobility Equipment Market by Cities on the
basis of their Positioning in the Market, FY2017
Table 3-16: Major Shopping Areas and Cluster Stores for Baby Mobility Equipment in
Top Metro Cities across India, FY2017
Table 3-17: Major Shopping Areas and Cluster Stores for Baby Mobility Equipment in
Top Emerging Tier-2 Cities across India, FY2017
Table 3-18: Comparison of Organized and Unorganized Sectors in India Baby Mobility
Equipment Market
Table 3-19: India Baby Mobility Equipment Market Segmentation by Organized and
Unorganized Sectors on the basis of Revenue in INR Billion, FY2017
Table 3-20: Toy Manufacturing Clusters for Baby Mobility Equipment Market in India,
FY'2017
Table 3-21: Case Study of Vikas Enterprises (Unorganized Player) with focus on
Business Overview, Company Structure, Raw Material Sourcing, KPI, Margin, USP and
Prices
Table 3-22: Case Study of Girnar International (Unorganized Player) with focus on
Business Overview, Company Structure, Raw Material Sourcing, Annual Turnover,
USP and Prices
16.0
14.0
12.0
INR Billion
10.0
8.0
6.0
4.0
2.0
0.0
FY'2012 FY'2013 FY'2014 FY'2015 FY'2016 FY'2017
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