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Mrs. G

[Street Address] p. [Telephone] [Email]

[City, ST ZIP Code] f. [Fax] [Web address]

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Table of Contents
I. Executive Summary
Highlights
Objectives
Mission Statement
Keys to Success
II. Description of Business
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Suppliers
Service
Manufacturing
Management
Financial Management
Start-Up/Acquisition Summary
III. Marketing
Market Analysis
Market Segmentation
Competition
Pricing
IV. Appendix
Start-Up Expenses
Determining Start-Up Capital
Cash Flow
Income Projection Statement
Profit and Loss Statement
Balance Sheet
Sales Forecast
Milestones

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Break-Even Analysis
Miscellaneous Documents

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Executive Summary
Write this last so that you can summarize the most important points from your business plan.

Provide a concise but positive description of your company, including objectives and
accomplishments. For example, if your company is established, consider describing what it set out
to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you
intend to do, how and when you intend to do it, and how you think you can overcome major
obstacles (such as competition).

You can also choose to use the following four subheadings to organize and help present the
information for your executive summary.

Note: to delete any tip, such as this one, just click the tip text and then press the spacebar.

Description of Business

Our company Royal Sports sells sporting goods such as

basketball, hockey, baseball, track needs etc. The thing that
makes it so unique is that we're selling name brand stuff and
there is no off brand clothings. The thing about the store that
makes it so competitive is that there are many other stores that
ore selling the same thing, so well have to adjust the prices so
well have more customers than others and stay open longer or
later. What makes our store so attractive is we might throw in
some food you could buy and food samples. Our primary goal is
to make our business successful.We choose the name Royal
storts because we wanna be known as the top business. We are
not sure where our business will be located. The thing that
inspired us the most is because we play a lot off on season off
season sports and can relate to wanting to go to sports stores to
but athletic stuff.

Company Ownership/Legal Entity

Partnership because everything is split equally & its a simple

setup and less expensive ; Its a retail business
We have our business license, general business license just to
know that we are legal.Tax registration, pay-roll income and fire
safety and repair license

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Products and Services

The 5 main things we are going to be selling for sure are

Windbreakers
Shoes
Duffle Bags
All sports equipment
Clothes

Management

Well some of my background could help with this business

because I wanna be a track coach mainly in hurdles & you gotta
have some skill to work with kids or with high school students
you gotta have patience and you gotta be dedicated to what you
are doing.

Target Market

Our store will be targeting ages 14+, both genders, and high/low
income families because we will also be selling some products
for a low price

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Slogan/Logo

Business Card

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Business Letter

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Customer List

Last First Addres City, Zip Phone Email

Name Name s State Code Number

Parker Tamia 420 Dowagi 49047 N/A trwilson@du

Maple ac, MI sstudents.or
St g

Renaga Alejand N/A Hartfor 49057 N/A N/A

ra d,MI

Osmer Abby 521 Dowagi 49047 2694629 amosmer@d

Vineyar ac,MI 126 usstudents.o
d Pl. Dr rg
#98

Bravo Edgar 408 Dowagi 49047 N/A ebravo@dus

Budlow ac,MI students.org
St

Willia Kazme 204 Dowagi 49047 N/A Klwilliams@

ms re Allen ac,MI dusstudents
St .org

Simpso Duan Alina Dowagi 49047 N/A dasimpson@

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n St ac,MI dusstudents
.org
Flyer

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Competition
Who else is doing what you are trying to do?

Briefly describe several of your nearest and greatest competitors. What percentage of the market
does each reach? What are their strengths and weaknesses? What can you learn from the way
they do business, from their pricing, advertising, and general marketing approaches? How do you
expect to compete? How do you hope to do better?

What indirect competition will you face, such as from internet sales, department stores, or
international imports?

How will you keep abreast of technology and changing trends that may impact your business in
the future?

Pricing
How have you developed your pricing policy?

Which of the following pricing strategies might best suit your business? Retail cost and pricing,
competitive position, pricing below competition, pricing above competition, multiple pricing, price
lining, pricing based on cost-plus-markup, or other?

What are your competitors pricing policies and how does yours compare? Are your prices in line
with industry averages?

How will you monitor prices and overhead to ensure that your business will operate at a profit?

How do you plan to stay abreast of changes in the marketplace, to ensure that your profit margins
are not adversely affected by new innovations or competition?

Start-Up Expenses

Product Name Your Cost Selling Price Profit

Nike Headband 19.82 16.39

Jordan Retros 6s 120.00 105.00

Elite Bags 69.00 57.00

Pack of Elite Socks 20.00 17.00

Huarraches 119.00 100.00

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Sales Forecast
This information can be shown in chart or table form, either by months, quarters or years, to
illustrate the anticipated growth of sales and the accompanying cost of sales.