Champions League Handboll

EHF Champions League Corporate Identity Manual
Table of Contents
I GENERAL INFORMATION
1 Introduction 7
2 Mission statement 7
3 Official name of the competition 7

II CORPORATE DESIGN MANUAL

1 Logotype usage 8
1.1 Primary logo – version 1 8
1.2 Primary logo – version 2 8
1.3 Secondary logo 8
1.4 Logo clear space 9
1.5 Minimum size 9
1.6 Logo with extras 9
1.7 Incorrect usage 10

2 Official typefaces 12
2.1 Text font 12

3 Branding group matches 13
3.1 Centre circle 14
3.2 Timekeeper’s table banner 14
3.3 2nd row banner / spectator’s area banner 15
3.4 Player’s shirts 15
3.5 Press conference 16
3.5.1 Back drop 16
3.5.2 Panels 17
3.5.3 Table banner 18
3.5.4 Mike flags 18
3.6 Official / Press information 19
3.7 Mixed / Flash zone 21
Contents 3

3.8 VIP Room 22
3.8.1 Panels 22
3.8.2 Table tags - VIP 23
3.9 Accreditation 24
3.9.1 How to use and wear 24
3.10 Tickets 25
3.11 Official programme 25
3.11.1 Cover 25
3.11.2 Foreword 26
3.11.3 Team presentations 26
3.11.4 Champions League advertisement 27
3.11.5 Back cover 27
3.12 Promotion material 28
3.12.1 Poster 28
3.13 Signposting system 29
3.14 Car sticker 29

4 Branding Main Round – Finals 31
4.1 Centre circle 32
4.2 Centre board 32
4.3 Timekeeper’s table banner 33
4.4 2nd row banner / spectator’s area banner 33
4.5 Player’s shirts 34
4.6 Press conference 35
4.6.1 Back drop 35
4.6.2 Panels 36
4.6.3 Table banner 37
4.6.4 Mike flags 37
4.6.5 Table tags - Press conference 37
4.7 Official / Press information 38
4.8 Mixed / Flash zone 40
4.9 VIP Room 41
4.9.1 Panels 41
4.9.2 Panel – entrance 42
4.9.3 Table tags - VIP 43
4.10 Accreditations 43
4.10.1 How to use and wear 43
4 Contents

4.11 Tickets 45
4.12 Official programme 45
4.12.1 U1 and U4 (front and back cover) 45
4.12.2 U2 (Presentation club sponsors) 46
4.12.3 Foreword 46
4.12.4 EHF partners – sponsor ad’s 47
4.12.5 Team presentations 47
4.12.6 EHF Champions League advertisement 48
4.13 Promotion material 49
4.13.1 Poster 49
4.14 Signposting system 50
4.15 Car sticker 50
4.16 Winner’s board 51
4.17 Podium 51

5 Internet 52
6 Digital artwork 53

7 Contact 54
Contents 5
Notes
6 Notes
I GENERAL INFORMATION
1 Introduction
This manual outlines the basic graphic standards for the EHF Handball Champions League
brand elements and provides guidelines for their correct use.
These brand elements have been designed to present the EHF Handball Champions League
to all the clubs and our partners in a memorable way.
This corporate design manual is intended to be a quick and easy reference for the correct
usage of the EHF Handball Champions League brand elements.
2 Mission statement
The EHF Champions League shall be the most popular and prestigious indoor tournament
in Europe by involving more people more deeply in handball.
In the period 2005-2008 the EHF Marketing shall develop the EHF Champions League to
the strongest European handball platform ever – measured by spectators; attendance
frequency; TV audience; number of TV hours; number of people with interest; preference
and involvement.
3 Official name of the competition
The official name of the competition is: EHF Handball Champions League
The three letter abbreviation for the European Handball Federation should always be
displayed in capital letters before the name of the actual competition.
Please note: If the season is required this must come before EHF, e.g. 2007/2008 EHF
Champions League.
Furthermore please note, that if you use the extra words “Men’s” or “Women’s” this
must become after EHF, e.g. 2007/2008 EHF Men’s Champions League or 2007/2008 EHF
Women’s Champions League
The wording “Champions League” should be written with a capital letter at the beginning
of each word, i.e. Champions League.
The remaining letters should be in lower case. The word Champions does not have an
apostrophe after the ‘s’.
General Information 7
II corporate design manual
1 Logotype Usage
The EHF Handball Champions League logo is the graphic representation of the EHF
Handball Champions League as a brand.
The logo displays a handball which is clutched by a hand.
The dynamic of handball is shown by the stripes. The diversity in the length of the stripes
describes the individuality of the players, the games and the passion at the event.
1.1 Primary logo – version 1

Please make sure, that the EHF Champions League logo is always used in white with on the
official EHF Champions League background. As there is no single coloured background,
there is no exact colour indication.
1.2 Primary logo – version 2

Please note that this logo can only has to be used in the defined graphics.
1.3 Secondary logo
8 General Information
1.4 Logo clear space

As shown, clear space is based on unit “x”, equal to the x-height of the letters in the
Champions League name.
Maintaining an adequate amount of the surrounding clear space ensures that the logo is
not crowded by any other distracting graphic elements or typography.
1.5 Minimum size

The minimum size for use of the Champions League logos is 22 mm or 120 pixels wide.
1.6 Logo with extras
For the EHF Men’s and EHF Women’s Champions League the usage of a competition related
logo is possible.
1.7 Incorrect usage

The following examples demonstrate some of the possible misapplications of the EHF
Champions League logo. All of them should be avoided:
Do not reposition logo elements:
Do not distort the logo:
Do not add type elements to the logo in violation of the clear space rules:
Text here is too close to the logo
Text here is too

close to the logo
Text here is too close to the logo
Do not change the colour of the symbol:
Do not change the colour of the stripes:

Do not apply effects behind the logo:

To guarantee the correct usage of the logo, please use the approved digital artwork for
all applications.
2 Official typefaces
2.1 Text font

The primary corporate typeface is “Interstate”. This typeface is used for all corporate
design elements.
EHF Marketing GmbH will provide you with this typeface on the enclosed “Official
Corporate Design CD”.
You are kindly asked to install this typeface on your computer systems in order to
guarantee the correct usage.
3 Branding Group Matches
The following chapter provides you with the layout details and the respective production
guidelines for the group matches.
The following chart gives an overview of the production obligations and the logo presence
of each layout.
Production
Logo Presence
Obligations
Playing court (centre circle) EHF CL logo
Playing hall (1 timekeeper’s table banner) Home club CL logo
Playing hall (2nd row banner, spectator’s area banner, etc.) Home club -
Player’s shirts (badges) Home club CL logo
CL logo, EHF partner/supplier,
Press conference (1 back drop) Home club
club sponsors
Press conference (2 panels) EHF CL logo
Press conference (1 table banner) Home club CL logo
Press conference (3 mike flags) EHF CL logo
Mixed / Flash zone (1 back drop) Home club
club sponsors
special created headline,
Official / Press Information Home club
provided by EHF
VIP Room (2 panels) EHF CL logo
CL logo, Logo or name of
VIP Room (table tags) Home club
EHF sponsor
Accreditations Home club
club sponsor
Tickets (recommended) Home club CL logo, EHF partner/supplier,
club sponsor
Official programme Home club
club sponsor
Promotion material (posters, flyers, etc.) Home club
club sponsor
Sign posting system Home club CL logo
Official car sticker EHF CL logo
Branding Group Matches 13

3.1 Centre circle

For detailed information please observe point 1.1.2 (Chapter VI) in the 2007/2008 EHF Men’s
Champions League Regulations.

3.2 Timekeeper’s table banner
The timekeeper’s table banner has to be fixed on the front of the table. The size has to be
adapted to the local requirements.
For detailed information please observe point 1.2 (Chapter VI) in the 2007/2008 EHF Men’s


3.3 2nd row banner / spectator’s area banner

The size of the 2nd row or the spectator’s area banners have to be adapted to the local
requirements.

3.4 Player’s shirts

The fixing of the player’s t-shirt badges is an obligation. One badge per player has to be
fixed on the left arm of the t-shirt.


Centred
3cm
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3.5 Press conference

To guarantee an identical appearance at all venues, there are some guidelines which
have to be strictly observed. Therefore please find below an overall graphic, as well as the
different graphics in detail.

) , , *
3.5.1 Back drop

The back drop for the press conference has to be fixed in a good height above the
table, in order to guarantee a perfect visibility for each sponsor partner.
(see on the overall graphic)

3.5.2 Panels
The panels have to be positioned next to the back drop.
(see and on the overall graphic)

3.5.3 Table banner

The press conference table banner has to be fixed on the front of the table. The size
has to be adapted to the local requirements. (see on the overall graphic)
3.5.4 Mike flags

Please observe the overall graphic for exact positions.


3.6 official / Press information

All information handed out to the local press (news, line-up’s, player information, etc.)
have to be branded with the EHF Champions League press information header.
General Information sheets (Technical meeting, TV meeting, etc.) have to be branded with
the general EHF Champions League header.

2007/08 EHF Men’s

Champions League
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ipsum voloreet lorper in henim zzriliq uipisci liquam velendreetum velenis accummo lortin vel do commolutpat. 2007/08 EHF Men’s
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Champions League
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tieTHW Kiel vs Ciudad Real
eugait luptat. Author / Club: THW Kiel
Season: 2007/08 EHF Champions League
Number: Press Statement No. 2
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eugait luptat.
Recommended Content

2007/08 EHF Men’s Champions League
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velesequat doluptat augait, quate feugait lorem ercin ex exer irit enit ad del inim iriustin utpat iustrud elenismod tie eugait luptat.

Press Statement
Match: THW Kiel vs Ciudad Real
Author / Club: THW Kiel
voloreet lorper in henim zzriliq uipisci liquam velendreetum velenis accummo lortin vel do commolutpat.
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3.7 Mixed / Flash zone

The dimensions of the back drop for the mixed/flash zone have to be adapted to the local
requirements in order to guarantee a perfect visibility for each sponsor partner.


3.8 VIP Room

In the group matches a minimum of 2 Champions League panels have to be positioned in a
visible way in the VIP Room.
3.8.1 Panels


3.8.2 Table tags - VIP

The table tags for the VIP Room have to be produced by the club themselves.
The cards shall be produced in a strong material. Below you can find a graphic which
shows the form of the table tag.
EHF Sponsor Area
3.9 accreditation
3.9.1 How to use and wear

All accredited persons are required to carry their accreditation cards visibly and
show them upon request. Based on the accreditation category, the accreditation
card enables the holder to enter Playing Court, Dressing Rooms, Press Centre/Press
Seats, Mixed/Flash Zone, VIP Area/Room, VIP Tribune and Press Conference Room.
Name, company, match and date should be obligatory on the badge.
Areas of access: The number of coloured squares corresponds to the

number of access zones.
Maximum: 6 Minimum: 1
access areas:
Playing Court Mixed/Flash Zone
Dressing Room Press Conference Room
Press Centre/Press Seats VIP Area/Room and VIP Tribune

EHF Marketing proposes the following persons to have access to the named areas.
Examples:

1) Team delegation / Player

2) Head of delegation

3) Organiser / EHF

4) TV (commentators) / Written Press / Radio

5) TV (technical) / Photographer

6) VIP
We count on your attention that all these guidelines have to be strictly observed.

www.ehfCL.com
Club Sponsor Area EHF Sponsor Area Club Sponsor Area
Name/ XXXXXXXXXXXX
1 Playing Court
Company
XXXXXXXXXXXXXXX 2 Dressing Room
Home
vs. 3 Press Centre / Press Seats
XXXXXXXXXXXXXXX
Date
Away
dd/mm/yyyy
4 Mixed / Flash Zone
5 Press Conference Room
6 VIP Area / Room and VIP Tribune
1 2 3 4 5 6 www.ehfCL.com
Front Back

3.10 Tickets

The official men’s
ehF partners / suppliers:
champions league
presents:
XXXXXX XXXXXX
vs. vs. local / club sponsors:
XXXXXXX XXXXXXX
20.45 20.45
Venue: xxxx Venue: xxxx
TickeT number gaTe selecTion row seaT price
xxxxxx xx x x xx xx.xx
3.11 official programme

The official programme should be produced in A5 format (148,5x210mm) or A4 format
(210x297mm), so that we can guarantee an identical look of the programme at every
Champions League match.
3.11.1 Cover
The EHF
CHampions LEaguE
proudly presents:
EHF CHampions LEaguE men XXXXXXXXXXXX

official programme
XXXX vs. XXXXXX

Date: mm/dd/yy Time: 00:00
Venue: XXXXXXXXXXXXXXXXXX
www.ehfCL.com
Club sponsor area EHF sponsor area Club sponsor area
Club sponsor area EHF sponsor area Club sponsor area

3.11.2 foreword
FOREWORD
Dear Handball Friends,
The 2006/2007 EHF Men’s Champions League season will take some beat-
ing! It was more than just 100% action, competition and excitement from
the word go and was closely fought out right up to the final whistle. For the
first time in EHF Champions League history, we saw an “all German” final,
with THW Kiel surging through to take the prestigious title on 29th April
2007, underlining their success in EHF European club competitions.
Now we have entered the initial phase of the 2007/2008 season, handball
fans around Europe and indeed the world will see an EHF Champions League
with a slightly different format this season, with a group match phase of
32 teams (eight groups of four teams), followed by a main round of four x four (16 teams). We will
see exciting and dynamic matches from the start which means that this season promises to top
2006/2007...“watch this space!”
Many of Europe’s favourite teams are back in the running for the title, but tight competition is guar-
anteed, we also have newcomers to the EHF Champions League, who are out to prove themselves
and I think I can speak for many by saying that there is no clear cut favourite at this stage in the
competition. Like you, I will be watching the competition develop with great interest.
As President of the European Handball Federation, I would like to take this opportunity to congratu-
late each and every one the clubs on their EHF Champions League starting place. This is the crme de
la crme of club competitions and the ultimate title race. I would like to thank all the clubs, players
and officials for offering us handball of the highest level.
The EHF Champions League turned a corner last season with its new and fresh approach to “event
handball”, which was underlined by the sheer number of fans who flooded into the arenas and who
watched at home. Let’s make this season even better!
I wish everybody a great season, good luck to the clubs and to all the fans: ENJOY! THIS IS HANDBALL
AT ITS BEST!
Sporting wishes,
Tor Lian
EHF President
3.11.3 Team presentations
Team photo
Club name & badge
Team line-up

3.11.4 Champions league

advertisement
EHF Champions League

celebrate the passion
3.11.5 back cover

3.12 Promotion material

3.12.1 Poster
You are required to change the background and use a picture from one of your players.
The EHF
CHampions LEaguE proudly presents:
EHF CHampions LEaguE men group X
XXX XXXXXXX
vs.
XXXXX XXXXXXX
Date: mm/DD/YY
Time: 00:00
Venue: XXXX
Local / Club sponsors EHF partners / suppliers

3.13 Signposting system

VIP ROOM 11cm

21cm
3.14 Car sticker
38cm
48cm
Attention: This image is NOT to scale.

Notes
30 Notes
4 Branding Main Round – Finals
The following chapter provides you with the layout details and the respective production
guidelines for main round to finals.
The following chart gives an overview of the production obligations and the logo presence
of each layout.
Production
Logo Presence
Obligations
Playing court (centre circle) EHF CL logo
Playing court (centre board) EHF CL logo
Playing hall (1 timekeeper’s table banner) EHF CL logo
Playing hall (2nd row banner, spectator’s area EHF -
banner, etc.)
Player’s shirts (badges) Home club CL logo
CL logo, EHF partner,
Press conference (1 back drop) EHF
TV host broadcaster if available
Press conference (2 panels) EHF CL logo
Press conference (1 table banner) EHF CL logo
Press conference (3 mike flags) EHF CL logo
Press conference (3 table tags) EHF CL logo, EHF partner
CL logo, EHF partner,
Mixed / Flash zone (1 back drop) EHF
TV host broadcaster if available
Official / Press Information Home club Special created headline, provided by EHF
VIP Room (2 panels) EHF CL logo
VIP Room – entrance (1 panel) EHF CL logo, EHF partner
VIP Room (table tags) Home club CL logo, Logo or name of EHF sponsor
Accreditations Home club CL logo, EHF partner
Tickets (recommended) Home club CL logo, EHF partner
Official programme Home club CL logo, EHF partner, club sponsor
Promotion material (posters, flyers, etc.) Home club CL logo, EHF partner
Sign posting system Home club CL logo
Official car sticker EHF CL logo
CL Winner’s board EHF CL logo, EHF partner
Podium EHF/Home club CL logo, EHF partner
Branding Main Round - Finals 31

4.1 Centre circle

4.2 Centre board

The centre board has to be positioned centred on the 42m long barrier board system
on the length side of the playing field (see graphic below). The size of the centre board has
to be adapted the local requirements.

Champions League centre board
4m
1m
6m
32 Branding Main Round - Finals

4.3 Timekeeper’s table banner

The size of the timekeeper’s table banner has to be adapted to the local requirements.

4.4 2nd row banner / spectator’s area banner
The size of the 2nd row or the spectator area banners have to be adapted to the local
requirements.


4.5 Player’s shirts

The fixing of the player’s t-shirt badges is an obligation. One badge per player has to be
fixed on the left arm of the t-shirt.
Centred
3cm
=ifekm`\n J`[\m`\n

4.6 Press conference

To guarantee an identical appearance at all venues, there are some guidelines which
have to be observed strictly. Therefore please find below an overall graphic, as well as the
different graphics in detail.
) - , , - *
4.6.1 Back drop

The EHF will provide you with a special back drop system. This system can be placed
on the floor. (see on the overall graphic)

4.6.2 Panels
The panels have to be positioned next to the back drop.
(see and on the overall graphic)


4.6.3 Table banner

The press conference table banner has to be fixed on the front of the table. The size
has to be adapted to the local requirements. (see on the overall graphic)

4.6.4 Mike flags

4.6.5 Table tags - Press conference


4.7 official / Press information

All information handed out to the local press (news, line-up’s, player information, etc.)
have to be branded with the EHF Champions League Press Information header.
General Information sheets (Technical meeting, TV meeting, etc.) have to be branded with
the general EHF Champions League header.
2007/08 EHF Men’s

Champions League
Na feu faccumsan hent lor sequamconsed et wis
adit velenim dolendrer atem num quat.
Lorpero doluptat. Tuero eros elismod olorem niam er se magna feugue con utat endre tating ea aliquip issectet ad te facilit
ad tie faccum et la feui tionse facin utat nonsenim venisl irit wis alit lam dio exer aci enim autet il inciliqui te dolore dunt
augait niat. Uscipsu stisis nulluptat eros et erat nullaore et, si.
ipsum voloreet lorper in henim zzriliq uipisci liquam velendreetum velenis accummo lortin vel do commolutpat. 2007/08 EHF Men’s
Champions League
Ore dolore exero dionsenim quis augiam velit adiam dolore vel ilisissectem doleniamcor sequisi etue consequiscil ute tat. Press Statement
utpat iustrud
loreet velesequat doluptat augait, quate feugait lorem ercin ex exer irit enit ad del inim iriustin Match: elenismod
tieTHW Kiel vs Ciudad Real
eugait luptat. Author / Club: THW Kiel
ipsum voloreet lorper in henim zzriliq uipisci liquam velendreetum velenis accummo lortin vel do commolutpat.
Ore dolore exero dionsenim quis augiam velit adiam dolore vel ilisissectem doleniamcor sequisi etue consequiscil ute tat.
loreet velesequat doluptat augait, quate feugait lorem ercin ex exer irit enit ad del inim iriustin utpat iustrud elenismod tie
eugait luptat.
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Na feu faccumsan hent lor sequamconsed et wis adit velenim dolendrer atem num quat.
Lorpero doluptat. Tuero eros elismod olorem niam er se magna feugue con utat endre tating ea aliquip issectet ad te facilit ad tie faccum et la feui tionse facin utat nonsenim venisl irit wis alit
lam dio exer aci enim autet il inciliqui te dolore dunt augait niat. Uscipsu stisis nulluptat eros et erat nullaore et, si.
voloreet lorper in henim zzriliq uipisci liquam velendreetum velenis accummo lortin vel do commolutpat, si.

Press Statement
Match: THW Kiel vs Ciudad Real
Author / Club: THW Kiel
voloreet lorper in henim zzriliq uipisci liquam velendreetum velenis accummo lortin vel do commolutpat.
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4.8 Mixed / Flash zone

The EHF will provide you with a special back drop system. This system can be placed
on the floor.

4.9 VIP Room

4.9.1 Panels
Beginning with the Main Round, 2 Champions League panels have to be positioned in
a visible way in the VIP Room.

4.9.2 Panel – entrance

The VIP Room Entrance banner has to be positioned next to the entrance of the VIP
Room, in order to give all EHF Sponsor Partner the possibility to be present in this area.

4.9.3 Table tags - VIP

The table tags for the VIP Room have to be produced by the club themselves.
The cards shall be produced in a strong material. Below you can find a graphic which
shows the form of the table tag.
EHF Sponsor Area
4.10 accreditations
4.10.1 How to use and wear

All accredited persons are required to carry their accreditation cards visibly and
show them upon request. Based on the accreditation category, the accreditation
card enables the holder to enter Playing Court, Dressing Rooms, Press Centre/Press
Seats, Mixed/Flash Zone, VIP Area/Room, VIP Tribune and Press Conference Room.
Name, company, match and date should be obligatory on the badge.

Areas of access: The number of coloured squares corresponds to the
number of access zones.
Maximum: 6 Minimum: 1
access areas:
Playing court Mixed/Flash zone
Dressing room Press conference room
Press centre/Press seats VIP Area/Room and VIP Tribune

EHF Marketing proposes the following persons to have access to the named areas.
Examples:
1) Team delegation / Player

2) Head of delegation
3) Organiser / EHF
4) TV (commentators) / Written Press / Radio
5) TV (technical) / Photographer
6) VIP
We count on your attention that all these guidelines have to be strictly observed.
www.ehfCL.com
Name/ XXXXXXXXXXXX
1 Playing Court
Company
XXXXXXXXXXXXXXX 2 Dressing Room
Home
vs. 3 Press Centre / Press Seats
XXXXXXXXXXXXXXX
Date
Away
dd/mm/yyyy
4 Mixed / Flash Zone
5 Press Conference Room
6 VIP Area / Room and VIP Tribune
1 2 3 4 5 6 www.ehfCL.com
Front Back

4.11 Tickets

The official men’s
ehF partners / suppliers:
champions league
presents:
XXXXXX XXXXXX
vs. vs. local / club sponsors:
XXXXXXX XXXXXXX
20.45 20.45
Venue: xxxx Venue: xxxx
TickeT number gaTe selecTion row seaT price
xxxxxx xx x x xx xx.xx
4.12 official programme

The official programme should be produced in the A5 format (148,5x210mm) or A4 format
(210x297mm), so that we can guarantee an identical look of the programme at every
Champions League match.
For detailed information please observe point 1.10 (Chapter VI) and 4.1 (Chapter IX) in the
2007/2008 EHF Men’s Champions League Regulations.
4.12.1 U1 and U4 (front and back cover)
The EHF
CHampions LEaguE
proudly presents:
EHF CHampions LEaguE men XXXXXXXXXXXX

official programme
XXXX vs. XXXXXX

Date: mm/dd/yy Time: 00:00
Venue: XXXXXXXXXXXXXXXXXX
www.ehfCL.com
EHF sponsor area EHF sponsor area EHF sponsor area
EHF sponsor area EHF sponsor area EHF sponsor area

4.12.2 U2 (Presentation
club sponsors)
Local / Club sponsors
4.12.3 foreword

FOREWORD
Please Note:
Foreword text to be supplied by EHF Marketing
at a later date.

4.12.4 eHf partners – sponsor ad’s

Beginning with the main round the EHF sponsor partners have to have defined
areas for there sponsor ad’s. Therefore the pages 3, 5 and cover page 3 (U3) has
to be reserved for our sponsor partners. That means that these pages have to
be free from any other content. Detailed information will follow in good time prior
the main round.
4.12.5 Team presentations

Team photo
Club name & badge
Team line-up

4.12.6 eHf Champions league

advertisement
EHF Champions League

celebrate the passion

4.13 Promotion material

4.13.1 Poster
You are required to change the background and use a picture from one of your players.
The EHF
CHampions LEaguE proudly presents:
EHF CHampions LEaguE men group X
XXX XXXXXXX
vs.
XXXXX XXXXXXX
Date: mm/DD/YY
Time: 00:00
Venue: XXXX
Local / Club sponsors EHF partners / suppliers

4.14 Signposting system

VIP ROOM 11cm
21cm
4.15 Car sticker
38cm
48cm

4.16 Winner’s board

For the awarding ceremony of the EHF Champions League final, a banner which will be
situated in front of the podium has to be produced in EHF Champions League CI.

4.17 Podium
If your club will reach the finals of the 2007/2008 EHF Men’s Champions League, the EHF
will get in contact with you regarding the detailed branding of the podium.

5 Internet
5.1 Web banner

Official Champions League web banner for the 2007/08 season. This is the only graphic
that can be used to link to the Chamiopn League website, www.ehfCL.com.
Size: 178 pixels wide x 156 pixels high
52 Internet
6 Digital artwork
Please find enclosed a CD-ROM called “Corporate Identity” where you can find all the
graphics in a digital form as well as a folder with the official font:
Primary logo – version 1

Primary logo – version 2
Secondary logo
Logo with extras
Centre circle
Centre board
Timekeeper’s table banner
2nd row banner / spectator’s area banner
Panel
VIP entrance panel
Press conference back drop
Mixed / Flash zone back drop
Press conference table banner
Mike flag
Table tag
Official programme
Accreditation
Ticket
Poster
Winner’s board
Signposting system
Car sticker
Player t-shirts
Web banner
Digital artwork 53
7 Contact
Responsible for organisational matters:

Julia Nalepka
Marketing Assistant
EHF Marketing GmbH

nalepka@ehfmarketing.com
Tel: +43 1 801 51 212
Mobile: +43 650 36 01 262
54 Contact

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EHF Champions League Corporate Identity Manual

II CORPORATE DESIGN MANUAL

3 Official name of the competition

II corporate design manual

The logo displays a handball which is clutched by a hand.

1.1 Primary logo – version 1

1.2 Primary logo – version 2

1.3 Secondary logo

1.4 Logo clear space

1.5 Minimum size

1.6 Logo with extras

1.7 Incorrect usage

Do not reposition logo elements:

Do not distort the logo:

Text here is too close to the logo

Text here is too

Do not change the colour of the symbol:

Do not change the colour of the stripes:

2.1 Text font

3 Branding Group Matches

Branding Group Matches 13

3.1 Centre circle

14 Branding Group Matches

3.3 2nd row banner / spectator’s area banner

3.4 Player’s shirts

Branding Group Matches 15

3.5 Press conference

3.5.1 Back drop

16 Branding Group Matches

Branding Group Matches 17

3.5.3 Table banner

3.5.4 Mike flags

18 Branding Group Matches

3.6 official / Press information

2007/08 EHF Men’s

Branding Group Matches 19

2007/08 EHF Men’s Champions League

2007/08 EHF Men’s Champions League

20 Branding Group Matches

3.7 Mixed / Flash zone

Branding Group Matches 21

3.8 VIP Room

22 Branding Group Matches

3.8.2 Table tags - VIP

EHF Sponsor Area

3.9.1 How to use and wear

Name, company, match and date should be obligatory on the badge.

Areas of access: The number of coloured squares corresponds to the

Playing Court Mixed/Flash Zone

Dressing Room Press Conference Room

Press Centre/Press Seats VIP Area/Room and VIP Tribune

Branding Group Matches 23

Club Sponsor Area EHF Sponsor Area Club Sponsor Area

Club Sponsor Area EHF Sponsor Area Club Sponsor Area

XXXXXXXXXXXXXXX 2 Dressing Room

5 Press Conference Room

6 VIP Area / Room and VIP Tribune

24 Branding Group Matches

TickeT number gaTe selecTion row seaT price

3.11 official programme

EHF CHampions LEaguE men XXXXXXXXXXXX

XXXX vs. XXXXXX

Club sponsor area EHF sponsor area Club sponsor area