AKC

NEW YORKS/S18
FASHIONWEEK
 CONTENTS
Adoni
sKi
ngCol
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ionNewYor
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NewYor
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Gl
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Acces
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SnapchatGEO Fi
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er

Adoni
sKi
ngCol
lect
ionVi
sualCampai
gn
Vi
sualCampai
gnLaunchi
ng
Vi
sualCampai
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ket
ing
Campagi
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oductPl
acement
Ex
pandi
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argetAudi
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Pas
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por
ateSpons
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Spons
orOver
view
EventGal
lery
SponsorLevel
s
EZSt
udi
os(
Venue)
 Bor
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Keepi
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thThe

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andedhi
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ABOUTADONI
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Hi
ghf
ashi
on,edgy
,chi
c,andbuz
z-wor
thybr
and
par
ti
cipat
einar
unways
how.

Suppor
ti
ngdes
igner
swi
thmodel
s,l
ight
ing
r
unway
,vi
deo,audi
o,phot
ogr
aphy
,hai
rand
makeup.

I
nter
mit
tentl
ivet
heat
ri
calel
ement
s.

Di
ver
seaudi
encei
ncl
udi
ngf
ashi
oni
ndus
trypr
ofes
sional
s
andal
ikehi
ghendcons
umer
stomaxi
miz
eexpos
ure.

15,
000member
soft
hei
nter
nat
ional
,nat
ional
andr
egi
onalpr
esswor
ldwi
de.
MO
ODB
OAR
D:C
OLL
AGE
I
MAGEMOCKUPS
 F
ORMA
TS

V.
I.P.
JOHN DOE -COMPANY X

NEWYORK
F
ASHI
ONWE E
KS/S1
8
SE
PTE
MBE
R9t
h

NEWYORK
FASHIONWEEKS/S18
SE
PTE
MBE
R9t
h
SE
PTE
MBE
R9t
h
NE
WYORKF
ASHI
ONWE
EKS/
S18 NEWYORK
F
ASHI
ONWE E
KS/S1
8
PRI
NTMEDI
A
OUTDOORADVERTI
SING
GLOBALACCESS
LI
VE STREAMI
NG
Adoni
s Ki
ng Col
lecti
on eventl
ive
streamed on YouTube and otheronl
ine
pl
atf
orms to reach mi
lli
on ofvi
ewers.

Partnershi
p wi
th New York Fi
lm School LIVE
ensures hi
gh-
qual
ity l
ive streami
ng
process.
INTERACTIVE
EVENT ONLI
NE EXPERI
ENCE
Orgi
nalvi
deo contentbased on events. MEDIA
STREAMING
Soci
almedi
a outl
ets l
etf
ashi
on desi
gners,
model
s,arti
sts,cel
ebri
tes and attendees
geti
nto the conversati
on.

Attendees are abl

e to shop di
rectl
yfrom runway
showcase.

Di
rectadverti
sing.
 SNAPCHAT
GEO FI
LTER
Snapchathaspr
ovidedanew wayforyoung
peopl
etoconnect,f
arexceedi
ngt
hel i
kesof
Facebookfori
n-t
he-momentphot
oshar i
ng.

LOGO
HERE
 ADONISKI
NG
COLLECTI
ON CAMPAI
GN
A col
lborati
ve ef
fortbetween Epperson
Fashi
on News Medi
a and Mal
akaiCreati
ve,
i
ntroduci
ng the Adoni
s Ki
ng New York
col
lecti
on vi
sual
ly onl
ine.

LIVE
Partnershi
p wi
th top modelShaun Ross,
popul
arsupermodelJasmi
ne Sanders and
Vogue f
eatured modelJordun Love.

PARTNERSHI
P WI
TH TOP MODELS
Shaun Ross
INTERACTIVE
417K Fol
lowers
@ ShaundRoss
MEDIA
Jasmi
ne Sanders
STREAMING
2.
4M Fol
lowers

@ Gol
den_Barbi
e

Jordun Love

40.
6K Fol
lowers
@ Jordunl
ove
CAMPAGI
N LAUNCHI
NG
AKC and Googl
e Launch a Websi
te Countdown Ti
mer
Fashi
on Music Video l
aunch on Homepage Websi
te
Engaging Customers usi
ng #AKCNATION

Ti
me Square Wal
king Bi
llboards
72 Mi
lli
on Peopl
e vi
ew each year
cally
c
i h typi me
o
f ot,wh
m ore i
t
on em
ho se are e giving th
of t pac
69% a slower
s
m ean ads.
to see
Flood
Conn Inst
ectwagram Sto
ith th res f
e 200i e
M+ p ed wi
th a
eople usid content
ng st .
ories da
il
y.

I
ncreased Engagementand Awareness
 CAMPAI
GN MARKETI
NG
The Adoni
s Ki
ng Col
lecti
on campai
gn wi
ll ADONI
SKi
@Adoni
ngCol
sOf
fi
l
ci
ect
al
ion

ef
fecti
vel
y appealto a wi
deraudi
ence.I
twi
ll Find AKC on @ Snapchat(username:
ADONI SOFFICIAL)to getan i
nsider
al
low f
orAKC to attractmore ofthe ol
der access t
ot he #ADONI SKI
NGARMY SS17 show

generati
on,wi
thoutl
osi
ng touch wi
th i
ts younger
f
ans.AKC catwal
k show wi
llheavi
ly rel
y on soci
al
medi
ainf
luencers to market.We can suggest Adoni
sOffi
cal
thatAKC
sinf
luencers wi
lltargetthe correct
audi
ence.

These f
ans thatare i
nterests i
n Fashi
on,Beauty,
Vogue and Bl
oggi
ng,as wel
las soci
alchannel
s
such as Snapchatand I
nstagram.
Soci
almedi
a has proved a vi
talrol
ein terms of
the hysteri
a surroundi
ng the campai
gn.For
exampl
e,AKC wi
lltake to Snapchatpri
orto the
l
aunch to provi
de users wi
th i
nsi
de access to the
Adoni
s Ki
ng Col
lecti
on catwal
k show.
I
nstagram wi
llbe
used as the pri
mary source of
i
nformati
on f
orthe campai
gn,wi
th Adoni
s Ki
ng
usi
ng the pl
atf
orm hi
msel
fto make i
mportant
announcements and showcase sneak previ
ews of
the col
lecti
on,and f
ans can take to the app to
share thei
rown snaps ofthe col
lecti
on.
 CAMPAGI
N
PRODUCT
PLACEMENT
acementi
oductpl
Pr k
samaret eapr
ngconceptwher
i s
ogoi
oductorl
opi
edasapr
us i
namov ev
el
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how.Wi
ons a
demandmedi
r
ng,t
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gr i
t
adi ci
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sandadv
al s
i
ti ned
i
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nt J
he"our er
nalofAdv s
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nk,

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ons gnercl ng.
hi
ot

+Companypr
oductf
eat
uredi
ncampagi
n.

+F
ashi
ons
howt
i
cket
sforcont
est
.

+Enhancest
hev
iewi
ngex
per
ience.

+I
ncr
eas
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t
s.

+Cr
eat
esagr
eat
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enes
sfort
hebr
and.

+Newcont
ent
.

$
15,
000wi
t
hpr
oduct
 EXPANDI
NGYOUR REACH
TheAdonisKi ngS/ S18fashi
onshow hassecuredat op
marketi
ng,brandingandPR f i
rmtosuccessful
l
yintegrat
eand
i
mpl ementyourcor por
ateagendaandtointegrat
eyour TRADI
TIONALPRESS
brand
sobjectives.
SOCI
AL+I
NTERACTI
VEMEDI
A
Thewi nningmar ket
ingmixmer gesthewor l
dsofbothpush The2018AdonisKingfashi
onshow hadsomuchpr essi
nter
estedt
hatwehel da
(t
radit
ional)andpull(soci
almedia,hashtagcampaignsand pressj
unketMarch25t
hwi t
hover280pressoutl
est
.Someofourmedi apartner
sar
e
vi
ralgrassroots)andacollaborat
ivemar ket
ingst
rat
egy LAMagazine,NewYorkTimes,Huff
ingt
onPost,Mil
kMagazine,TheSource,and
designedt oachievetheperfectmarket
ingandpublicr
elat
ions Voguejustt
onameaf ew.
st
rategy.

Throughcoll
aborati
vest
rat
egicmar keti
ng.Wecancome 38K 58K
toget
herwithcommonaudi ence,goaloracommonmissionor
i
nterestandwecanbui l
dtogetherinanynumberofwaysto
creat
eani nf
luenceandapr esencethatisgr
eat
ert
hanthe
sum ofit
sparts.

ThisyearAdonisKingS/S18fashi
onshow footpri
ntis
guaranteedtospar
kconversat
ions,andhaveast rongsoci
al
currencyval
uewhileaddingacommuni t
y-cent
rict
wistt
oyour
corporatemessagi
ng.
 TARGETAUDI
ENCE
Ouraudi encesar emenandwomenwhohavemadei tthei
rli
fetofol
low t
heirpassi
onandt hei
rownsenseofst yleandt heirownidenti
ty
.Thesemen
andwomenwantabr andtorefl
ecttheirluxuryli
festyl
e.Theyareexperiencedintraveli
ngtopl
acesl i
keSaintTropez,Aspen,andBor aBor a.They
weart herichestclot
hesli
keAdonisKi ngCol lect
ion,YSL,andMi chaelCostell
o.Nottheotherwayar ound.Theseyoungmenandwomenar e
i
nfluencerstot hefashi
onworldm technologyanddesi gnandt heyhaveamaj orsoci
almediafoll
owingthatcarr
iesbill
i
onsoff ol
lowersi
nt hei
rsocial
arena.Theyar et hei
rownbrand,theycani nfl
uenceanymar ket
.Theyar enotint
erestedinmonogramsorl ogosont heircl
othi
ngoraccessor i
es.They
expandawi deaagedemogr aphicfrom early18sandupwar d.

AGE I
NCOME ETHNI
CITY GRANDER
DEMOGRAPHI
CS DEMOGRAPHI
CS DEMOGRAPHICS DEMOGRAPHICS

Teenager
s(13-
17): 2% Whi
te/
Caucasi
an: 75%
$50,
000: 6%

YoungAdul
ts(
18-
24)
: 23%
Af
ri
canAmer
ican: 9%
$50,
000-$100,
000: 9%

Adul
ts(
25-
34) : 62% Hi
spani
c/Lat
ino: 3%

$100,
000-$150,
000: 75% 25%
Asi
an: 8%
Adul
ts(
35-
49) : 2%

$150,
000+ : 10% Al
lOt
her
: 5%
Adul
ts(
50-
64) : 4%
75%
 S
PON
SOR
SHI
POV
ERV
IEW PASTCORPORAT
ESPONSORS

Corporat
epar t
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isti
ncr
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pol
ishedeventsandapower fulonli
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pr
esencef orpart
ici
pants.

Havi
ngpowerf
ulal
li
ancespr
oduces
bi
ggerandbett
erevent
severyyear
.

SPONSORSHI
PEXPOSURE
Achi
evebr
andpubli
cit
ywit
hAKC
medi
apart
nersacr
osspri
nt,onl
i
ne,
vi
deoandsoci
almediapl
atf
orms.

Createmoreawarenessandboost Acquir
epost-
eventprofessi
onal
yourbrandi
magebyal i
gni
ngwith phot
ographytosupportyour
thelar
gestf
ashi
oneventduri
ng marketi
ngeff
ort
s.
NewYor kFashi
onWeek.
Giveyourbr
andtheoppor
tuni
tyt
o
Secur
epr omoti
onalmarketi
ngat suppor
tthef
ashi
on,beaut
y&design
ourAKC eventf
orallof2018. i
ndustr
y.
 S
PON
SOR
SHI
POV
ERV
IEW

SPONSORSHI
PEXPOSURE
Gainvisi
l
itytoacapt
iveanddiver
se Achi
evebr
andpubli
cit
ywit
hAKC
l
ocal,nat
ionalandi
nter
nati
onal medi
apart
nersacr
osspri
nt,onl
i
ne,
audi
ence. vi
deoandsoci
almediapl
atf
orms.

Createmoreawarenessandboost Acquir
epost-
eventprofessi
onal
yourbrandi
magebyal i
gni
ngwith phot
ographytosupportyour
thelar
gestf
ashi
oneventduri
ng marketi
ngeff
ort
s.
NewYor kFashi
onWeek.
Giveyourbr
andtheoppor
tuni
tyt
o
Secur
epr omoti
onalmarketi
ngat suppor
tthef
ashi
on,beaut
y&design
ourAKC eventf
orallof2018. i
ndustr
y.
 EVENTPR

Thet r
aject
oryofoureventsimpactcharitabl
eorgani
zat
ions
byNewYor kFashi
onShowcaseor i
ginalvideocont
ent
(PSA)socialmedi
apostings,cal
ltoactionmarketi
ng,
speaki
ngengagement sandmuchmor e.

Establi
shed2012andregar
edasapi
oneeroff
ashi
on
chari
tableevent
sinLosAngel
es.

CONCENTRATI
ONS
Pr
essRel
eases

Cal
enderLi
sti
ngs

I
ndust
ryCover
age

Di
git
alpubl
i
cat
ion

Medi
aSponsor
shi
p

Publ
i
cat
ionAdver
eri
als
The f
ashi
on i
ndustry i
s ever
-changi
ng.I
n today
s
competi
tive retai
llandscape,
brands need to be
more strategi
c,ni
mbl
e,and ef
fici
entthan ever
bef
ore.Launchmetri
cs understands the needs
ofthe f
ashi
on i
ndustry because i
twas bui
ltf
or
and bui
ltby the f
ashi
on i
ndustry.Ourproducts
wi
llhel
p accel
erate and opti
mize Adoni
s Ki
ng
f
ashi
on show l
aunch every step ofthe way:
l
everagi
ng the ri
ghti
nfl
uencers,pl
anni
ng
seaml
ess events,and maxi
mizi
ng brand
awareness wi
llul
timatel
y hel
p to dri
ve sal
es.

85% ofgl
obalFashi
onWeekshows(
New Yor
k,
Par
is,LondonandMi
lan)ar
epower
edby
Launchmet
rics
SPI
NG /SUMMER18
S
PON
SORL
EVE
LS

PLATI
NUM SPONSORSHI
P:$40,
000

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ncl
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comapanyi
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 GOLD SPONSORSHI
P:$10,
000

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pos
tedons
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 S
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000

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pos
tedons
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 BRONZESPONSORSHI
P:$2,
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DI
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