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Xerox Versant 2100 Press

Do more. With more.

A Designers Guide to Ultra HD Resolution


3 Ultra Quality

5 A deeper look at Ultra HD Resolution

7 All the elements for success

8 Choose the job, do the job

11 Design for Ultra results

16 Impact multiplied

18 Glossary of terms
Ultra quality
From its early days, you likely had to design
around digital printingbecause of some of the
special considerationsand concessionsthat it
required. With the Xerox Versant 2100 Press, the
rules have changed. The press is designed to give you
incredible power and flexibility so you can put those old
concessions aside, knowing that your intentions will be
delivered in print after stunning print.

Gradients, thin fonts, fine-line graphics and incredible


photographic detail can all be rendered with never-
before-seen-in-digital smoothness and accuracy.
Thats the exclusive Ultra HD Resolution at work.
Simply ask for a press
And, its available for you each and every time you
enabled with Ultra HD
specify Xerox Versant 2100 Press prints. Resolutionand get
ready to be seriously
impressed.
Its now easier than ever to get more quality
The unique Ultra HD Resolution is a precise combination of increased RIP resolution,
a proprietary imaging path and VCSEL ROSthats the laser that writes your images
during the Xerographic printing processand the EA Eco Dry Ink used to print your
images to paper.

You may be wondering how any of that is different from current digital printing
methods. After all, digital printing is digital printing, right? Not anymore.

You likely already trust Xerox digital presses to deliver vibrant image resolution at
Ask for Ultra HD Resolution 2400 x 2400 dpithats thanks to our VCSEL ROS technology.
from Xerox Now, the Versant 2100s Ultra HD Resolution combines that incredible imaging
capability at the press with increased RIP resolution at the Digital Front End, sending
Previously, a digital print shop may
your data at up to 1200 x 1200 dpi vs. the standard 600 x 600 dpi used in most digital
have had to make tradeoffs when
printing processes.
it came to optimizing elements of
your jobsshould the fonts look
By sending more data to the press, the fine details in the graphic fills, gradients,
crisper? Or should they make sure
line art and text that you build into your designs every day are preserved with
the images pop? Now, by selecting
amazing accuracy.
an Ultra HD Resolution press from
Xerox, you can get bothand
print without compromise. What you want is what you get
Ultra HD Resolution is quality you can count on in everything you design:

Higher quality text and graphic lines Smoother gradients and sweeps Consistently outstanding images

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A deeper look at Ultra HD Resolution There are other technologies within
the Xerox Versant 2100 Press that
Ultra HD Resolution maintains the highest quality throughout the whole imaging complement Ultra HD Resolution and
process. By asking for an Ultra HD Resolution press from Xerox, you will help help ensure remarkably clean lines, crisp
guarantee that your jobs print with the stunning detail you envision. edges, and amazingly tack sharp vector
art and fonts.
If you find yourself designing with large gradients, be sure to also ask for Ultra Smooth
Gradients when you specify your workthat will ensure that your jobs are run using One is GrayFont Technology, which
the 1200 x 1200 RIP resolution you now know is such a critical part of Ultra HD, plus EFI front ends use to provide optimized
10-bit color depth. This extra level of bit depth is what helps create the stunningly edge thickness and definition for text
smooth gradients you see on this page. and graphics.

A little bit closer look at bit depth


Bits are the number of binary digits that make up an image. Its easier to understand
the real value of the Ultra Smooth Gradient option by doing a bit of simple math

Do the math with 8-bits: Do the same math with 10-bits:


The highest value 8-bits can contain in 512+256+128+64+32+16+8+4+2+1 = 1,023.
binary is 1111 1111 (or 8 x 1).
Add 0 and the final value is 1,024 or 210.
Each binary digit can be 0 or 1.
Extended into decimal values, that means So what does this mean in the context
128+64+32+16+8+4+2+1 = 255. of prints?
Add 0 and the final value is 256 or 28. The difference between 8-bit and 10-bit
manifests in vector gradients.
Now the meaning of 256 and 1,024: When you draw a vector gradient, the
8-bit gives 256 addressable shades number of steps will ALWAYS
in a gradient per C, M, Y and K. be based on the bit depth.
10-bit gives 1,024 addressable shades Stepping becomes increasingly obvious when
in a gradient per C, M, Y and K. using smaller bit depths over larger areas.

The bottom linemore bits mean more smoothness for your gradients.

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3

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All the elements for success
Ultra HD Resolution improves the rendering of a number of standard design elements,
putting more power in your hands. Essentially, if you can create it, the Xerox Versant 2100
Press can print it with more quality than other digital printers in its class. Theres no longer
a reason to avoid the elements that used to be a problem for digital printgradients, thin
fonts and vector graphics.

1 4 6 9
Highlights Line screen and Bitmapped images Fonts
Bright highlights object oriented Remarkably sharp Sharp, crisp text
and smooth blends halftoning images and realistic prints down to the
between colors A choice of line screen soft shadows. smallest detail.
create subtle, and the size of the
nuanced transitions. halftone cell enable 7
incredibly fine detail, Flesh tone
2 even to the point of Natural flesh tones
Tints rendering images and pure neutrals
Ultra smooth tints and text on the reproduce images
preserve accuracy. same page at with lifelike definition.
different line screens
3 for optimal results. 8
Ultra smooth 5 Vector images
gradients Smooth, sharp and
Shadows
Large gradients are crisp regardless of
printed consistently, Detailed shadows how large you decide
without visible add realistic depth. to print.
stepping. 7
Choose the job, do the job
Ultra HD Resolution is an important part of the Versant
Reduce costs even as you 2100 Presss imaging storybut its not the only part.
hit your deadlines Selecting the right media will help make a critical impact
Selecting the right media not only on the final printed result. The Versant 2100 provides
makes your job look great, it helps best-in-class image quality on a range of stocks, so you can
ensure the productivity of the Xerox
Versant 2100 Press so you get your continue to expand your view of digital prints capabilities.
job on time. Your print provider can
help guide you on all the options,
A range of weights A range of specialty media
but one thing is guaranteedyou
can trust Xerox Media. The Versant 2100s paper path has been The Versant 2100 is also well-versed in
optimized for a wide range of paper running specialty stocks such as synthetics
Printing on Xerox Media opens the weights, from lightweight (52 gsm) stocks and polyesters, so you can create nearly
door to the widest set of high-value that help maximize your postal savings, indestructible jobs such as menus and
applications from photo-quality jobs, to heavyweight media that will make a point of sale signage. Unique, specialty
such as booklets and brochures, to solid impression. packaging applications are also within
greeting cards and calendars, to reachin fact, the Versant 2100 Press
nearly indestructible jobs such as A range of finishes will help you deliver short runs of the most
ID cards, menus and more. innovative digital jobs on the market, all in
Printing with the Versant 2100 means you just-in-time timeframes.
In addition to Xerox Media, Ultra HD
can say goodbye to using only plain white
Resolution presses run other digitally stock for digital jobs. Textured stocks such
optimized stocks from vendors such as laid and linen can add value to your
as Neenah, McCoy and Mohawk. invitations and business cards. And, the
Versant 2100s imaging process ensures
your images are applied to these textured
stocks beautifully.
The ability to print with Ultra HD Resolution on a wide variety of media means one thing
you can confidently produce a greater variety of jobs that look better than ever and achieve
more of what your customers are looking for.

Different types of jobs benefit from Ultra HD Resolution in different ways:

Photo-based applications Collateral Direct mail


Ultra HD Resolution makes a visibly Branded color is Direct mail is a
dramatic improvement in a number of critical in corporate mix of photos
areas common in photo-based applications. collateral. And, and text. In the
given the changing past, printing
Skin tones are more nuanced and true- nature of business solutions often
to-life thanks to pure neutrals and lifelike and shortened did one or the
definition. And, the blue skies that are product cycles, other well. Ultra
common in so many photographs now there is tremendous HD Resolution
exhibit much greater smoothness; the importance on removes the
mottling that you may have had to go the ability to print consistent, accurate, tradeoffs and
to great lengths to avoid in earlier repeatable color. The Versant 2100 easily ensures all the
generations of digital produces consistent color from day to day graphic elements
printing is noticeably and from press to press. in your direct mail
absent. arrive looking great.

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Design for Ultra results
Heres the contradiction about designing for Ultra HD Resolution: you dont have to design
any differently. For designers who lived through the evolution of digital printing technology,
that is a remarkable statement. Ultra HD Resolution allows you to take full advantage of
more design possibilities, starting right now.

Here are some tips and considerations for your file preparation processes that will help you
achieve the best quality.

Source images from Adobe Photoshop 1 If you are


and Adobe Illustrator 1 looking to
Native file formats such as Photoshop PSD or Illustrator AI print a
files are preferred for using in a layout program such as Photoshop
Adobe InDesign. or Illustrator
file directly,
To keep images tack sharp, they should be 300 dpi at 100% choose the
before they go into InDesign (higher is acceptable). Save As
If you have a very large image and need to reduce the file size, PDF option
either scale the image appropriately and save a new copy or and select
let the Export to PDF function reduce the file size. PDF/X-4.

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Design for Ultra results

Color management 101 2 In Adobe Photoshop, select Save As


in order to maintain the original, and
If you are making decisions about
check Embed Color Profile to include
and correcting color, be sure you have
the ICC profile for the image.
calibrated and profiled your monitor.
Ensure that the Color Management
Use the Acrobat preflight tool for a quick
settings for the Adobe Creative Suite
check that the ICC profiles are tagged to
are synchronized.
objects in the PDF.
1 To do this, launch Adobe Bridge,
It is recommended to honor images
go to Edit Creative Suite Color
source color space as is and saving the
Settings, select the recommended
color conversion as late in the process as
default North America General
possible. So if the file was provided as RGB,
Purpose 2, and then click Apply.
keep it as RGB. Consult your print provider
for any additional color management
setting requirements.
4
3
5

File preparation 4 Acrobat 7 compatibility honors layers


3 For the best possible match make
sure you create Pantone colors and ensures transparent objects are
In order to get the full value of Ultra live and print as intended.
as spot colors.
HD Resolution, keep all fonts live or if
the design absolutely requires it convert 5 Set Bicubic Downsampling to 300 dpi
If you are using Pantone colors, do not
large fonts to outlines. Do not rasterize for images above 400 dpi.
rename or convert them to CMYK. This is
fonts if at all possible.
true for Adobe InDesign, Photoshop
and Illustrator. Renaming may cause For final image conversion/compression,
a CMYK alternate conversion at the RIP. JPG 2000 or JPG at high quality yield
the best results.
PDF is the preferred output. When
creating a PDF, use High Quality
Compression for image normalization
and the following recommended
settings. Please note that the displayed
screens are Adobe Creative Suite 5. 13
Design for Ultra results

2
3

1 If designing with bleeds, enable 2 Set Color Conversion to No Color Set Transparency Flattener to High.
Crop Marks and set Bleed to 0.125"; Conversion.
otherwise, no marks or page he Versant 2100 uses the latest Adobe
T
information is required. 3 Set Profile Inclusion Policy to Include PDF Print Engine technology, which
Tagged Source Profiles. ensures that transparent objects and
effects are handled seamlessly and never
have to be flattened or altered.

Consult your print provider


for any additional PDF output
setting requirements.

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Tips and tricks

My transparencies
dont look the way
I intended them
to look.
If you design with transparencies,
be sure you have Acrobat 7
compatibility checked in your
PDF settings to maintain live
transparencies and avoid unwanted
color conversion.
Impact multiplied
There are a couple of ways to multiply the value of Ultra HD Resolution with other features
of the Versant 2100 Press to make the applications you produce more valuable to customers.

Use the power of personalization


Getting attention is the ultimate goal
of any marketing application. Ultra HD
Resolution does it with eye-popping
image quality in text and graphics. Adding
personalized content can magnify the
impact and ROI of every printed piece.

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Choose the right image and text Print with the right image quality Remove the variability from your
With variable data and software from With Ultra HD Resolution, every element brand colors
XMPie, a Xerox Company, you can you choose, from the boldest image to Need to preserve spot colors in your
choose the perfect image and text for the finest text, prints with outstanding variable text and graphicseven if they
each audience. quality. It is another example of how you are overlaying other images? No problem.
can design with freedom and print with Since the Versant 2100 Press is also
confidence, knowing that your audience Adobe PDF Print Engine (APPE)
will see exactly what you intend. compliant, spot color and transparency
elements are rendered with accuracy,
even on variable content.

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Glossary of terms
colors, black and white. That is because Gradient: In the world of printing, the term
the 1-bit can only store one of two values, gradient is used to describe a gradual
0 (white) and 1 (black). An 8-bit image blend of color or images from low to high
can store 256 possible colors, while a values. Gradations can create a softening
10-bit image can display about 1,024 effect or blend on a printed piece. Most
possible colors. graphic software allows you to create a
variety of gradient effects such as linear,
Digital Front End: The brains of a digital radial, reflected, diamond, conical and
printing system, the Digital Front End angle. The Xerox Versant 2100 Press
(DFE) is the ability to accept various file with Ultra HD Resolution applies specific
formats, process then render them so rendering and imaging technology to
they can be output on digital presses. the reproduction of gradients, ensuring
The Digital Front Ends that power the that they print smoothly and without
Xerox Versant 2100 Press are powerful objectionable contouring.
Adobe PDF Print Engine (APPE): performers that accept and process
APPE is optimized for end-to-end PDF files for static and variable data jobs. GrayFont Technology: The GrayFont
workflows. It is integrated into the digital The Digital Front End helps provide technology in the Xerox Versant 2100
front ends that power the Xerox Versant consistency in color, quality, and accuracy, Press provides optimized edge thickness
2100 Press. Print Service Providers, print assuring print providers and customers and definition for text and graphics.
OEM solution providers, and designers will that projects will be of the highest GrayFont is a way of preserving the edge
all benefit from its reliable reproduction of standards at all times. information by encoding it and using a
complex, graphically rich content. special tag which any press that supports
GRACoL: GRACoL stands for the GrayFont can decode.
Bit Depth: Bit depth refers to the color General Requirements for Applications in
information stored in an image. The Commercial Offset Lithography. It is a set ICC Profile: Profiles are look-up tables
higher the bit depth of an image, the of guidelines and recommendations to help that describe the properties of a color
more colors it can store. The simplest print buyers, designers and specifiers work space; for example, GRACoL for CMYK or
image, a 1-bit image, can only show two more effectively with their print suppliers. sRGB for RGB. The profile tells your press
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what incoming CMYK or RGB recipes Object Oriented Halftoning: For Tint: In color theory, a tint is the mixture
should look like to your eye. If you dont customer jobs with a mix of graphics, of color with white, which increases
have a profile, the trio of Red, Green, images and text, the Xerox Versant 2100 lightness. In the realm of digital printing,
and Blue values (or CMYK) that make up Press uses a technology called object it is the percentage of ink that is added to
a color has no particular meaning oriented halftoning. This lets the press white, specifically the white of the paper.
you can say something is blue, but not render images at one line screen for Given that context, 100% means that the
exactly which shade of blue. Accurate optimal smoothness, while text is white of the paper is being completely
profiles are the key to a color-managed rendered at a higher line screen covered with ink, while 50% means that
workflow. An ICC profile is a set of data optimized for sharpness. half of the papers whiteness is being
that characterizes a color input or output covered with ink.
device, or a color space, according to PANTONE Matching System (PMS):
standards set by the International Color PMS colors allow designers to color Ultra HD Resolution: Unique Ultra
Consortium (ICC). match specific spot colors when a HD Resolution from Xerox is a precise
design enters production stage, ensuring combination of increased RIP resolution,
Line Screen: A line screen, or halftone consistent results across a wide range a proprietary VCSEL ROS and imaging
screen, is the term used for the pattern of of production devices. The Xerox path, and the EA Eco Dry Ink used to print
dots or lines that a printing process uses to Versant 2100 Press adheres to PANTONE images to paper.
simulate different levels of saturation on standards so designers can continue
the printed page. The different linescreens to use this familiar and trusted color VCSEL ROS: VCSEL stands for Vertical-
available to you on a digital press are matching system for their Ultra HD Cavity Surface-Emitting Laser diode. It
differentiated in lpi, or lines per inch. Resolution print jobs. is the light source for the Raster Output
This number tells you how many dots or Scanner (ROS, which is a scanning-type
lines you will see in an inch, so a larger Resolution: Image resolution is the light exposure system) that writes images
number means that you will see smaller detail an image holds. The term applies at 2,400 dpi during the Xerographic
dots and a smaller number means to raster digital images and other types printing process.
larger dots. of images. Higher resolution means more
image detail.

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2014 Xerox Corporation. All rights reserved. Xerox and Xerox and Design and Versant are trademarks
of Xerox Corporation in the United States and/or other countries. BR11198