To cite this article: Akintola Akintoye (2000) Analysis of factors influencing project cost estimating practice,
Construction Management and Economics, 18:1, 77-89, DOI: 10.1080/014461900370979
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Construction Management and Economics (2000) 18, 77 89
Although extensive research has been undertaken on factors in uencing the decision to tender and mark-up
and tender price determination for construction projects, very little of this research contains information
appropriate to the factors involved in costing construction projects. The object of this study was to gain an
understanding of the factors in uencing contractors cost estimating practice. This was achieved through a
comparative study of eighty-four UK contractors classi ed into four categories, namely, very small, small,
medium and large rms. The initial analysis of the 24 factors considered in the study shows that the main
factors relevant to cost estimating practice are complexity of the project, scale and scope of construction,
market conditions, method of construction, site constraints, client s nancial position, buildability and location
of the project. Analysis of variance, which tests the null hypothesis that the opinions of the four categories
of companies are not signi cantly different, shows that except for the procurement route and contractual
arrangement factor there is no difference of opinion, at the 5% signi cance level, on the factors in uencing
cost estimating. Further analysis, based on a factor analysis technique, shows that the variables could be
grouped into seven factors; the most important factor grouping being project complexity followed by
technological requirements, project information, project team requirement, contract requirement, project
duration and, nally, market requirement.
resources (Kwakye, 1994). The Code of Estimating with other departments within the company, the
Practice produced by the Chartered Institute of estimating department undertakes various tasks to
Building (CIOB, 1997, p. xiii) de nes estimating as arrive at the consolidated net cost estimate for the
`the technical process of predicting costs of construc- project. These tasks and the departments within
tion and tendering as `a separate and subsequent the construction rm responsible for input towards
commercial function based upon the estimate . Green estimating functions are documented in the Code of
(1989) compared estimating and tendering using Estimating Practice (CIOB, 1997). The estimating
systems concepts, estimating being classi ed as a department while preparing the cost estimate takes an
closed system and tendering as an open system. overall view of the project and considers factors that
Estimating takes place in a relatively sheltered envi- may have an impact on pricing for the project,
ronment and tendering in a changing and dynamic including production performance anticipated during
environment (Green, 1989). the construction stage. The estimating department
On the other hand, a tender sum combines a cost considers the resource required for the project in terms
estimate and mark-up, where mark-up comprises an of quantity, quality, cost and performance, and other
allowance for general overhead recovery, pro t etc. factors (such as the extent of information require-
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The mark-up is established at a level perceived by the ments, project environment, etc.) which may affect
contractor that the tender could be won at a margin the performance of those resources to determine the
that is in line with the strategic position of the consolidated cost estimate. The estimate of net cost is
rm within the market. Factors in uencing the level then presented to the senior management for addition
of mark-up applied to tenders have been the subject of of mark-up and subsequent adjudication in order to
wide research (Eastham, 1986; King and Mercer, 1990; present a tender to the client.
Sey and Dikbas, 1990; Shash, 1993). However, an Azzaro et al. s (1987) empirical study commissioned
important element of the tendering process, namely by the Royal Institution of Chartered Surveyors inves-
that dealing with factors in uencing the cost estimating tigated cost estimating from the viewpoint of the
process, has not received much attention. This is quantity surveyor working in the contracting sector.
in spite of empirical work by Azzaro et al. (1987) The study, based on a semi-structured survey of 11
suggesting that cost estimates continue to provide the main contractors and 2 subcontractors, sought to
basis for most contractors tender submission. Betts identify current estimating techniques and the types of
(1990) reports that tenders are based on a detailed data base used to arrive at tender prices. Issues covered
analysis of the project and a detailed costing of those in the study included the determination of unit prices,
parts of the work to be done. Ashworth and Skitmore preliminaries items, and allowances for pro ts and
(1983) and Smith (1995), contrary to the CIOB (1997) overhead, as well as the adjustment of prices to take
de nition of estimating as a technical function, argue account of such factors as market conditions, site
that estimating cannot be a precise technical and conditions, location and the nature of the tender docu-
analytical process but is, to a large extent, a subjective mentation. The study failed to investigate the factors
process. This argument by Ashworth and Skitmore considered by estimators as part of construction
(1983) and Smith (1995) tends to suggest that estima- contractors estimating practice.
tors consider factors relevant to the successful execution Tah et al. (1994), based on semi-structured inter-
of a project. This is apart from variable items such views with seven contractors, investigated current
as production rates, material wastage, etc., or other practices of estimating the indirect costs (indirect
historical cost data derived from the company s les. costs were described as those which are not traceable
This paper documents and discusses factors con- to a speci c work item, and consist of site overheads,
sidered by construction contractors estimators when general overheads, pro ts and allowances for risks)
estimating for construction work, based on aggregated involved in tendering for construction work. The study,
and disaggregated analyses of data collected in a survey while recognizing the limitation of the research due to
of UK contractors ranging from very small to large the low rates of response because of the sensitivity
size rms. and con dential nature of the subject, concluded by
indicating a high degree of subjectivity involved in
indirect cost estimating. It also recognized that the
Overview of cost estimating practice and percentage added to the cost estimate is based on the
factors subjective judgement of senior management. The study
reported that the subjective decision making processes
Tender documentation used in the preparation of cost involved in these tasks are characterized by qualitative
estimates includes drawings, speci cations, conditions data and knowledge that is often vague and dif cult
of contract, and bills of quantities. In collaboration to structure and quantify. However, no investigation
Project cost estimating practice 79
was undertaken to identify factors that are considered model for construction contract pricing which suggests
by estimators in arriving at decisions on cost estimates. that the construction pricing process should include
Skitmore and Wilcock (1994) investigated estimating factors that in uence cost estimating practice and data
processes of smaller builders based on an experiment input to cost estimate.
conducted with eight practising builders estimators.
The work investigated the processes of estimating
rather than the practice of cost estimating, by looking Methodology
at methods that estimators used to price selected items
from bills of quantities and the variability associated To obtain information on the factors considered by
with the outcomes. The motivation for this investiga- construction contractors in cost estimating practice,
tion was that little descriptive material is available a postal survey of 200 randomly selected rms was
concerning the processes employed by builders in undertaken, and 84 rms returned completed ques-
determining a tender price. The research concluded tionnaires in a usable format. The response rate of
that the main factor determining the rating method 42% was considered high compared with the norm
(i.e., method of preparing unit rates for bills of quan- of 20 30% with most postal questionnaire surveys of
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tities items) was the item quantity, although this varied the construction industry.
in importance between the work sections investigated Although the questionnaire survey dealt with various
(groundwork, in situ concrete and masonry). An impor- issues relating to current cost estimating practices in
tant conclusion emanating from the research was that the UK, this paper documents only analyses of factors
not enough is known about factors involved in cost in uencing the cost estimating element of the broader
estimating in practice, although there is a wealth of survey. The entire questionnaire extended to six pages.
prescriptive literature available on the subject. In the preparation of the questionnaire, a review of
The Code of Estimating Practice (CIOB, 1997) cost estimating literature was undertaken. In addition,
prescribes that the estimator, in the course of preparing the Akintoye and Skitmore (1992) paper on a concep-
a cost estimate, should carry out tasks such as a thor- tual model on `pricing approaches in the construction
ough examination of the tender documents, a site visit, industry formed another basis for the empirical study.
the preparation of methods statement and tender A list of factors derived from the literature as poten-
programme, a visit to the project consultants, and make tially in uencing cost estimating was identi ed for
enquiries and receive quotations for materials, plant the contractors to provide opinion on the extent of
and subcontractors. These tasks are required to deter- in uence of each factor on a ve-point Likert-type
mine an approach to pricing the project at a level at scale. There were 24 factors listed in the questionnaire
which the costs of construction resources could be which, together with a covering letter was addressed
recovered. The Code of Estimating Practice also requests to the managing director of the rm. The letter
that the estimator should look for various factors, indicated the objectives of the research and requested
which may in uence the approach to pricing, such as: that the questionnaire be completed by a senior staff
member responsible for cost estimating activities in
1. standard and completeness of the drawn infor-
the rm.
mation;
For the analysis presented in this paper, the rms
2. tolerances required;
involved in the survey have been classi ed into four
3. clarity of the speci cation requirements and
groups based on the turnover of the rm, as a measure
the quality required;
of size grouping. Watt (1980) clari es that the size of
4. buildability;
a company can be measured in terms of the number
5. whether load bearing and non-load bearing
of employees, the net assets (capital employed), the
areas can be identi ed;
value added (net output) and the turnover. Table 1
6. the extent of the use of standard details indi-
shows the grouping of the rms and the number of
cating previous construction experience;
rms in each group. Tables 2 and 3 show the
7. evidence of design coordination of services and
designation and the construction experience of the
structural needs; and
respondents, respectively. The respondents are mainly
8. the amount of information concerning ground
at the senior management level, with an average
conditions and foundations; and problem areas
construction experience of about 28 years (standard
and restraints on construction in the design.
deviation = 8.6).
The advice provided in the Code of Estimating Practice Table 4 depicts the workload of the rms involved
on the factors that the estimator should look for in the survey. The workload of the majority of the very
appears inexhaustible. On the other hand, Akintoye small rms (95%) and small rms is building work,
and Skitmore (1992) have produced a conceptual compared with medium and large companies with the
80 Akintoye
Table 1 Turnover of rms in the last nancial year Data analysis and results
Grouping Turnover Number Percentage
( million) Two separate statistical analyses were undertaken
using the Statistical Package for Social Sciences
Very small Less than 5 25 29.8 (SPSS). The rst analysis ranked the factors based on
Small 5 25 26 31.0 mean value of response, compared the mean for the
Medium 25 100 16 19.0
groups and provided an analysis of variance (ANOVA),
Large Over 100 17 20.2
which tests the null hypothesis that the mean of the
Total 84 100 dependent variable (individual factor) is equal in all
Mean = 69.55 million (standard deviation = 13.67) the groups.
The second analysis was intended to explore and
detect underlying relationships among the cost esti-
Table 2 Designation of the respondents
mating factors using factor analysis. Factor analysis
Position a
Overall Very small Small Medium Large is a statistical technique used to identify a relatively
small number of factors that can be used to represent
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Director
managing 15 7 7 1
relationships among sets of many interrelated variables
Directors 34 11 7 8 8 (Norusis, 1992). The principal component analysis for
Senior factor extraction is used in the analysis, the distinctive
managers 12 2 6 1 3 characteristic being its data-reduction capacity.
Managers 23 5 6 6 6
Total 84 25 26 16 17 Analysis and ranking of cost estimating factors
a
Directors include commercial, estimating, nance, regional, pre- As part of the analysis, the Cronbach alpha reliability
contract; senior managers include chief and senior estimators, chief
surveyors, head of building economics, etc.; managers include esti- is produced. Cronbach alpha reliability (the scale of
mating managers, estimators, quantity surveyors, etc. coef cient) measures or tests the reliability of the ve-
point Likert-type scale used for the study (Norusis,
Table 3 Construction experience of the respondentsa
1992). The Cronbach s coef cient alpha is 0.897
(F statistic = 18.006, p = 0.000), indicating that the
Years Overall Very small Small Medium Large 5 point Likert scale used for measuring factors in u-
1 10 5 3 1 1 encing cost estimating is reliable at the 5% signi cant
11 20 13 3 6 3 1 level.
21 30 36 10 11 9 6 An analysis of the sample results, shown in Table 5,
Over 30 29 8 8 3 10 suggests that the main factors in uencing cost esti-
Not indicated 1 mating practice are complexity of the project, scale
Mean 27.5 26.1 27.0 25.7 31.9 and scope of construction, market condition, method
Standard of construction, site constraints, client s nancial posi-
deviation 8.60 11.0 8.6 6.8 5.5 tion, buildability and location of the project. Most of
a
these factors directly affect the performance (output
F statistic = 1.999, p = 0.121.
of operatives) on site. Production performance data for
labour, plant and subcontractor are required in the
Table 4 Mean percentage of the rms workload preparation of a cost estimate. Use of inappropriate
Workload Overall Very small Small Medium Large
production performance data in the determination of
a cost estimate has a direct in uence on the accuracy
Building of the cost estimate, tender price, probability of
work 82.51 94.60 93.96 71.19 57.82 winning a tender and pro tability of the project during
Civil construction. It is not surprising, therefore, that these
engineering
factors ranked highest as in uencing factors in cost
work 12.71 1.00 1.62 27.19 33.29
Others 4.77 4.40 4.42 1.56 8.88
estimating practice.
With the exception of the client s nancial situation,
type of client, project team s experience of the con-
same signi cant proportion of civil engineering work struction type, and form of procurement variables that
(27% and 33%, respectively). The implication is that are signi cant at 5% level, there is no statistically sig-
the cost estimating practices employed by the medium ni cant difference in the opinion of the rms grouping
and large companies, as presented in this paper, could of the other variables. This suggests that construction
be regarded as relevant to civil engineering works. rms, irrespective of company size, generally have
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similar opinions regarding the factors in uencing cost coef cients of the variables. The Appendix shows
estimating practice. the partial correlation coef cients (same as the matrix
The form of procurement and contractual arrange- of anti-image correlation) between the variables. The
ment was ranked 18th overall, but this is a major factor results of the partial correlation matrix show that
for the medium and large rms with a rank of 6 and the variables share common factors, as the partial
8, respectively. In recent years, different procurement correlation coef cients between pairs of the variables
methods have been used for large projects and it is are small when the effect of the other variables is
likely that the medium and large size rms have noticed eliminated. According to Norusis (1992), the partial
some cost implications associated with this variable. correlations should be close to zero when factor
Most small projects still use the traditional procure- analysis assumptions are met, and if the proportion of
ment method based on either the JCT minor works large coef cients is high, then the use of the factor
or JCT 80 conditions of contract with or without model should be reconsidered. The Appendix also
quantities. Since there is nothing with which to displays the MSA on the diagonal of the matrix. The
compare the cost associated with this procurement value of the MSA must be reasonably high for a good
method, it is not unexpected that very small rms factor analysis. In this case, the value of the MSA was
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(ranked 22) and small rms (ranked 21) have attached 0.6085 0.8516, suggesting no need to eliminate any
less importance to this factor. variable from the analysis.
Buildability was ranked in 10th position by the Barlett s test of spericity tests the hypothesis that the
medium rms compared with a rank of 4 by large correlation matrix is an identity matrix. In this case,
rms. The factor is ranked fairly high by the large the value of the test statistic for spericity is large
rms; probably this explains why these rms are fairly (Barlett test of sphericity = 977.239) and the associ-
well organized with adequate expertise in house to ated signi cance level is small (p = 0.000), suggesting
provide technical solutions to construction problems, that the population correlation matrix is not an identity
whereas medium rms may not have the expertise in matrix. Observation of the correlation matrix of the
a reasonable amount to solve construction and build- cost estimating factors shows that they all have signif-
ability problems. In essence, more effort is required by icant correlation at the 5% level, suggesting no need
medium rms to achieve buildability compared with to eliminate any of the variables for the principal
large rms. component analysis. The value of the KMO statistic
Overall, the analysis suggests that cost estimating is 0.748, which according to Kaiser (1974) is satis-
practice focuses more attention on expected produc- factory for factor analysis. In essence, these tests
tion performance of operatives on site and the impact show that factor analysis is appropriate for the factor
of such factors as project complexity and integration. extraction.
Principal component analysis was undertaken which
produced a seven-factor solution with eigenvalues
Factor analysis of cost estimating factors greater than 1, explaining 70.4% of the variance. Then
varimax orthogonal rotation of principal component
To capture any multivariate relationship existing analysis was used to interpret these factors. An unro-
between the cost estimating factors, the factor analysis tated principal component analysis factor matrix
technique was used to investigate the cluster of the indicates only the relationship between individual
relationship. This technique is appropriate (Hair et al., factors and the variables, and sometimes it is dif cult
1995) because of little a priori knowledge about the to interpret the pattern. Rotation techniques, such
number of different cluster relationships to expect, and as the varimax method, transform the factor matrix
as the members of these different tendencies were produced from an unrotated principal component
unknown. matrix into one that is easier to interpret. The factor
Various tests are required for the appropriateness of grouping based on varimax rotation is shown in
the factor analysis for the factor extraction, including Table 6. Each of the variables weighs heavily on to
the Kaiser Meyer Olkin (KMO) measure of sampling only one of the factors, and the loading on each factor
accuracy, anti-image correlation, measure of sampling exceeds 0.5. The factors and associated variables,
activities (MSA) and Barlett test of sphericity. The which are shown in Table 7, are readily interpretable
results of these tests are shown in the Appendix. as follows: factor 1 represents project complexity;
The 24 factors were subjected to factor analysis, with factor 2 is technological requirement; factor 3 is project
principal component analysis and varimax rotation. information; factor 4 represents project team require-
The rst stage of the analysis is to determine the ment; factor 5 represents contractual arrangement;
strength of the relationship among the variables, based factor 6 is project duration; and factor 7 is market
either on correlation coef cients or partial correlation requirement.
Project cost estimating practice 83
CONSULTA 0.6026
FIRMTEAM 0.8367
PROJTEAM 0.7916
NUMBTEAM 0.6925
CLIENT 0.8722
FINANCE 0.7093
PROCUREM 0.5804
DURATN 0.7463
VARIATN 0.6997
LOCATN 0.7403
MKTCOND 0.5689
Discussion of factor analysis results complexity as factors that hinder performance on site,
including technical complexity of the task, amount of
overlap and interdependencies in construction stages,
Project complexity
project organization, site layout, and unpredictability
Project complexity factor grouping is made up of of work on site. It is considered that project complexity
type of structure, scale and scope of construction, affects contract duration and consequently the con-
complexity of design, site constraints and expected struction cost. The study by Bennett and Fine
project organization. It is noteworthy that these vari- concluded that the size of a task (e.g. by repeating
ables are loaded together under the same factor. the same sequence of operations and extent of degree
Project scope is a de nition of the client s requirements of interference with construction measures of project
for space, building function, and quality of the complexity with consequent effect on project orga-
proposed project. Handy (1985) regards size (scope nizational structure) affects project work breakdown
and scale of construction) as a single variable in deter- unit costs and duration.
mining the appropriate construction team organiza- The standard method of measurement, which forms
tional structure (expected project organization). the basis for the measurement of item quantities
Woodward (1980) demonstrated that the technology provided in bills of quantities, recognizes the type of
of production (method of construction) is an impor- work (including type of structure) as a measure
tant variable in determining the appropriate organiza- of complexity. However, estimators like to consider
tion for successful rms. Bennett and Fine s (1980) other factors to decide upon the complexity of a
research showed that project complexity can be viewed construction project, as shown by the variables
in terms of size of a task, speed of production, extent included in the factor grouping. These variables have
of repetition, number of operations, incidence of direct consequences for the production performance
different kinds of work and extent of predictability on site and effectively the pro tability of a particular
of operations. Gidado and Millar (1992) regarded project.
84 Akintoye
amount of work to be undertaken by the main within the overall corporate business strategy of the
contractor and its subcontractors and the amount of rm. Considering this, it is to be expected that the
materials and equipment to be supplied by the company capacity of the project team within the company,
suppliers or nominated suppliers. The quantity of project team experience on the type of construction
subcontracting work and suppliers involved probably and number of project team members have been placed
will depend on the technology and innovation required in fourth position.
in the work. Since the technological requirement of a
project determines the amount of subcontract work
Contractual arrangement
required, it is to be expected that these factors have
been weighted highly. Information on the type of client is important as
part of the project assessment and appraisal processes.
The type of client, client s nancial standing and
Project information
procurement route and contractual arrangement have
CIOB (1997) requires that, for the preparation of a been grouped in fth position under a factor heading
pre-tender construction programme, estimate and of `contractual arrangement . It is predictable that
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tender, the construction rm should gather enough these have not been weighed highly because the com-
project information for these functions to be performed pany must have considered these issues very carefully
effectively and ef ciently. Some of this information as part of the decision to tender process and before
includes basic information on the client, project details, committing to submit a tender for the project. If this
drawings (including site layout, speci cations, sched- decision has been considered as part of the decision
ules, technical reports and bills of quantities). The to tender process and the company is satis ed with
essence of this information requirement is to establish the type of client, client s nancial position and the
the type of work and the resources required. conditions under which the project will be let, then
The project information factor grouping comprises these issues become less signi cant in the estimating
the quality of information and information ow, avail- function.
ability and supply of resources, extent of pre-contract
design completion, and the expertise of the consultants
Project duration
involved. Since the consultants supply most of the
information required for the estimating function, the Factor grouping for project duration includes the anti-
expertise available within the consultant organizations cipated frequency and extent of variations to the
may have a bearing on the amount of detailed design client s building requirements. The extent of variations
available during tender stage, the quality of infor- has a potential impact on the completion time for a
mation provided and the ef ciency of ow of such project. Apart from these factors having an impact on
information. the resources required for the project, they affect the
pricing of preliminaries (including site overheads) and
general overheads. In the study undertaken by Azzaro
Project team requirement
et al. (1987), the contractors involved in the research
It is the estimating department s responsibility, with considered that preliminaries, particularly time related
input from the contract department, to establish the items (i.e. project duration), were the areas which won
resources (e.g. nance, staff and labour) required for or lost them contracts, and which resulted either in a
a project, bearing in mind the particular skills quality pro t or loss on the contracts they won.
needed for a project, plus the availability of material Normally the contract planning department is
and plant (CIOB, 1997). The supervision of site work responsible for calculating the duration for the entire
is important as this determines the level of ef ciency project and the resources required, while the estimating
achieved on a construction site and, consequently, the department is responsible for pricing resource require-
pro tability of the project. ments as assessed by the planners. Since the duration
The supervisory team available within the company, of a project is an input from another department,
in terms of quality and quantity, must match the although this is very important in cost estimating for
project type and quality expectation. It must be a project, it is to be expected that this factor has been
decided, as part of the estimating function, whether placed in sixth position.
the appropriate supervisors are available. This decision
may involve not only identi cation or recruitment of
Market requirements
new supervisory resources for the project but also the
re-organization of the existing labour resources. The This factor grouping comprises the location of the
decision taken in this respect must be considered project, tender period and market condition. The cost
86 Akintoye
estimator in the estimating process must take into most important being project complexity followed
account the trends in market conditions and the impli- by technological requirements, project information,
cations on the costs of the resources for the project. The project team requirement, contract requirement, pro-
location of the project is important. According to ject duration and nally market requirement. It is
Cleveland (1995), remoteness of site must be analysed recognized therefore that these factor groupings,
completely for cost elements that are unique to the representing the elements considered in cost estimating
location and have the greatest effect on the cost esti- practice, should be considered by construction contrac-
mate. Since these factors are considered also in the tors in their cost estimating decisions.
subsequent function of mark-up determination and ten-
dering process (Eastham, 1986; Sey and Dikbas, 1990),
it is not unexpected that the factor grouping ranked
seventh. References
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Gower, London. smaller builders. Construction Management and Economics,
More, D.R. (1996) Buildability, prefabrication, rationalisation 12, 139 54.
and passive buildings in the UK, in Proceedings 12th Annual Smith, A.J. (1995) Estimating, Tendering and Bidding for
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ment, Shef eld Hallam University, 11 13 September, Tah, J.H.M., Thorpe, A. and McCaffer, R. (1994) A survey
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Norusis, M.J. (1992) SPSS for Windows, Profession Statistics, Management and Economics, 12, 31 6.
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Appendix