Tabel 1.

Data Normal Baseline Product Profit Model

-2 -1 0 1 2 3 4 5 6 7 8 9 10
Assumes:
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Average sales Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
9%
price 48,890,000 53,290,100 58,086,209 63,313,968 69,012,225 75,223,325 81,993,424 89,372,833 97,416,388 106,183,862 115,740,410
Rp
Introduction
48,890,00
price
0

Market size
757849 1010466 1226994 1335258 1100686 1479610 1660051 1407434 1515698 1696139 1736909
(units)
Market share 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71%
Unit sales 210000 280000 340000 370000 305000 410000 460000 390000 420000 470000 481297.5734

Rp Rp Rp Rp Rp Rp Rp Rp Rp
Rp Rp
Rupiah Sales 14,921,228,000,00 19,749,311,060,00 23,426,168,089,70 30,841,563,313,57 37,716,975,232,74 34,855,404,720,52 40,914,882,771,93 49,906,415,343,00 55,705,578,505,
10,266,900,000,000 21,048,728,598,435
0 0 0 5 8 4 8 9 5

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Unit Cost 3%
39,112,000.00 40,285,360.00 41,493,920.80 42,738,738.42 44,020,900.58 45,341,527.59 46,701,773.42 48,102,826.62 49,545,911.42 51,032,288.77 52,563,257.43
Rp
Introduction
39,112,00
cost
0

Rp Rp Rp Rp Rp Rp Rp Rp Rp
Cost of goods Rp Rp
11,279,900,800,00 14,107,933,072,00 15,813,333,216,88 18,590,026,313,54 21,482,815,774,04 18,760,102,383,55 20,809,282,797,75 23,985,175,719,98 25,298,568,252,
sold 8,213,520,000,000 13,426,374,675,900
0 0 0 9 7 4 8 7 9
Rp Rp Rp Rp Rp Rp
Gross margin Rp Rp Rp Rp Rp
12,251,537,000,02 16,234,159,458,70 16,095,302,336,97 20,105,599,974,18 25,921,239,623,02 30,407,010,253,
dollars 2,053,380,000,000 3,641,327,200,000 5,641,377,988,000 7,612,834,872,820 7,622,353,922,535
6 0 0 1 2 6
Gross margin
20% 24% 29% 32% 36% 40% 43% 46% 49% 52% 55%
percent

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Engineering
122,163,000 115,180,000 113,487,000 92,410,000 93,047,000 99,349,000 102,871,000 87,545,000 83,445,000 702,545,000 70,220,000 68,231,000 65,087,000
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Marketing 12%
1,232,028,000,000 1,790,547,360,000 2,369,917,327,200 2,811,140,170,764 2,525,847,431,812 3,700,987,597,629 4,526,037,027,930 4,182,648,566,463 4,909,785,932,633 5,988,769,841,161 6,684,669,420,7
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
G&A 8%
821,352,000,000 1,193,698,240,000 1,579,944,884,800 1,874,093,447,176 1,683,898,287,875 2,467,325,065,086 3,017,358,018,620 2,788,432,377,642 3,273,190,621,755 3,992,513,227,441 4,456,446,280,4
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
R&D 15%
1,500,000,000 1,500,000,000 1,540,035,000,000 2,238,184,200,000 2,962,396,659,000 3,513,925,213,455 3,157,309,289,765 4,626,234,497,036 5,657,546,284,912 5,228,310,708,079 6,137,232,415,791 7,485,962,301,451 8,355,836,775,8
Rp Rp Rp Rp Rp Rp
Operating Rp Rp Rp Rp Rp Rp Rp
10,794,634,704,75 13,201,024,776,46 12,200,094,197,18 14,320,279,190,17 17,467,313,601,05 19,497,017,564,
expense 1,622,163,000 1,615,180,000 3,593,528,487,000 5,222,522,210,000 6,912,351,918,000 8,199,258,180,395 7,367,157,880,452
1 2 3 8 3 0

Rp Rp Rp Rp Rp Rp
Profit before tax Rp Rp Rp Rp Rp Rp Rp
(1,622,163,000 (1,615,180,000 (1,540,148,487,000 (1,581,195,010,000 (1,270,973,930,000 10,909,992,689,
(PBT) (586,423,307,575) 255,196,042,083 1,456,902,295,275 3,033,134,682,239 3,895,208,139,787 5,785,320,784,002 8,453,926,021,969
) ) ) ) ) 6
Rp Rp Rp Rp Rp Rp Rp Rp Rp
Cumulative Rp Rp Rp Rp
(1,622,163,000 (3,237,343,000 (1,543,385,830,000 (3,124,580,840,000 (4,395,554,770,000 (4,981,978,077,575 (3,269,879,740,217 17,897,709,887,77 28,807,702,577,
PBT (4,726,782,035,492) (236,745,057,979) 3,658,463,081,808 9,443,783,865,810
) ) ) ) ) ) ) 9 5

Return on sales
-15.001105% -10.596950% -6.435536% -2.503283% 1.212406% 4.723828% 8.041829% 11.175335% 14.139893% 16.939558% 19.585099%
(PBT/Rp sales)

Rp
Cumulative
339,353,155,635,81
sales
3
Rp
Cumulative
147,586,122,629,74
gross margin
0
 Cumulative Rp
PBT 28,807,702,577,205
Average percent
38.75338%
gross margin
Average percent
3.75282%
return on sales

Tabel 2. Data Skenario 1 Baseline Product Profit Model

-2 -1 0 1 2 3 4 5 6 7 8 9 10
Assumes:
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Average sales Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
price 9% 48,890,000 53,290,100 58,086,209 63,313,968 69,012,225 75,223,325 81,993,424 89,372,833 97,416,388 106,183,862 115,740,410
Rp
Introduction 48,890,00
price 0

Market size
(units) 757849 1010466 1226994 1335258 1100686 1479610 1660051 1407434 1515698 1696139 1736909
Market share 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Unit sales 113677.3728 151569.8304 184049.0798 200288.7044 165102.851 221941.5374 249007.5785 211115.1209 227354.7456 254420.7867 260536.3985

Rp
Rp Rp Rp Rp Rp Rp Rp Rp Rp 27,015,381,816,85 Rp
Rupiah Sales 5,557,686,755,684 8,077,171,418,261 10,690,713,312,883 12,681,072,585,547 11,394,115,083,960 16,695,180,429,579 20,416,984,066,807 18,867,956,362,608 22,148,078,007,184 8 30,154,589,591,782

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Unit Cost 3% 39,112,000.00 40,285,360.00 41,493,920.80 42,738,738.42 44,020,900.58 45,341,527.59 46,701,773.42 48,102,826.62 49,545,911.42 51,032,288.77 52,563,257.43
Introduction Rp
cost 39,112,000

Rp
Cost of goods Rp Rp Rp Rp Rp Rp Rp Rp Rp 12,983,675,055,92 Rp
sold 4,446,149,404,547 6,106,045,182,245 7,636,917,938,650 8,560,086,548,293 7,267,976,186,882 10,063,168,340,066 11,629,095,511,033 10,155,234,058,221 11,264,498,086,119 9 13,694,641,782,244
Rp
Gross margin Rp Rp Rp Rp Rp Rp Rp Rp Rp 14,031,706,760,92 Rp
dollars 1,111,537,351,137 1,971,126,236,016 3,053,795,374,233 4,120,986,037,254 4,126,138,897,078 6,632,012,089,513 8,787,888,555,774 8,712,722,304,386 10,883,579,921,065 9 16,459,947,809,538
Gross margin
percent 20% 24% 29% 32% 36% 40% 43% 46% 49% 52% 55%

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Engineering 122,163,000 115,180,000 113,487,000 92,410,000 93,047,000 99,349,000 102,871,000 87,545,000 83,445,000 702,545,000 70,220,000 68,231,000 65,087,000
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Marketing 12% 666,922,410,682 969,260,570,191 1,282,885,597,546 1,521,728,710,266 1,367,293,810,075 2,003,421,651,549 2,450,038,088,017 2,264,154,763,513 2,657,769,360,862 3,241,845,818,023 3,618,550,751,014
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
G&A 8% 444,614,940,455 646,173,713,461 855,257,065,031 1,014,485,806,844 911,529,206,717 1,335,614,434,366 1,633,358,725,345 1,509,436,509,009 1,771,846,240,575 2,161,230,545,349 2,412,367,167,343
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
R&D 15% 1,500,000,000 1,500,000,000 833,653,013,353 1,211,575,712,739 1,603,606,996,933 1,902,160,887,832 1,709,117,262,594 2,504,277,064,437 3,062,547,610,021 2,830,193,454,391 3,322,211,701,078 4,052,307,272,529 4,523,188,438,767
Operating Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
expense 1,622,163,000 1,615,180,000 1,945,303,851,489 2,827,102,406,391 3,741,842,706,509 4,438,474,753,941 3,988,043,150,386 5,843,400,695,353 7,146,027,868,382 6,604,487,271,913 7,751,897,522,514 9,455,451,866,900 10,554,171,444,124

Rp Rp
Profit before tax (1,622,163,000 (1,615,180,000 Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
(PBT) ) ) (833,766,500,353) (855,976,170,375) (688,047,332,276) (317,488,716,688) 138,095,746,692 788,611,394,160 1,641,860,687,392 2,108,235,032,474 3,131,682,398,550 4,576,254,894,028 5,905,776,365,414
Rp Rp Rp Rp Rp Rp Rp
Cumulative (1,622,163,000 (3,237,343,000 Rp (1,692,980,013,728 (2,381,027,346,004 (2,698,516,062,692 (2,560,420,316,000 (1,771,808,921,840 Rp Rp Rp Rp Rp
PBT ) ) (837,003,843,353) ) ) ) ) ) (129,948,234,448) 1,978,286,798,026 5,109,969,196,576 9,686,224,090,605 15,592,000,456,019

Return on sales
(PBT/Rp sales) -15.002042% -10.597474% -6.435935% -2.503642% 1.211992% 4.723587% 8.041642% 11.173627% 14.139748% 16.939442% 19.585000%
 Rp
Cumulative 183,698,929,431,15
sales 1
Cumulative Rp
gross margin 79,891,441,336,922
Cumulative Rp
PBT 15,592,000,456,019
Average percent
gross margin 38.75338%
Average percent
return on sales 3.75236%

Tabel 3. Data Skenario 2 Baseline Product Profit Model

-2 -1 0 1 2 3 4 5 6 7 8 9 10
Assumes:
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Average sales Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
price 9% 48.890.000 53.290.100 58.086.209 63.313.968 69.012.225 75.223.325 81.993.424 89.372.833 97.416.388 106.183.862 115.740.410
Introduction Rp
price 48.890.000

Market size
(units) 757849 1010466 1226994 1335258 1100686 1479610 1660051 1407434 1515698 1696139 1736909
Market share 27,71% 27,71% 27,71% 27,71% 27,71% 27,71% 27,71% 27,71% 27,71% 27,71% 27,71%
Unit sales 210000 280000 340000 370000 305000 410000 460000 390000 420000 470000 481297,5734

Rp
Rp Rp Rp Rp Rp Rp Rp Rp Rp 49.906.415.343.00 Rp
Rupiah Sales 10.266.900.000.000 14.921.228.000.000 19.749.311.060.000 23.426.168.089.700 21.048.728.598.435 30.841.563.313.575 37.716.975.232.748 34.855.404.720.524 40.914.882.771.938 9 55.705.578.505.885

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Unit Cost 5% 39.112.000,00 41.067.600,00 43.120.980,00 45.277.029,00 47.540.880,45 49.917.924,47 52.413.820,70 55.034.511,73 57.786.237,32 60.675.549,18 63.709.326,64
Introduction Rp
cost 39.112.000

Cost of goods Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
sold 8.213.520.000.000 11.498.928.000.000 14.661.133.200.000 16.752.500.730.000 14.499.968.537.250 20.466.349.033.725 24.110.357.520.218 21.463.459.575.063 24.270.219.673.341 28.517.508.116.175 30.663.144.318.255
Rp
Gross margin Rp Rp Rp Rp Rp Rp Rp Rp Rp 21.388.907.226.83 Rp
dollars 2.053.380.000.000 3.422.300.000.000 5.088.177.860.000 6.673.667.359.700 6.548.760.061.185 10.375.214.279.850 13.606.617.712.530 13.391.945.145.461 16.644.663.098.597 4 25.042.434.187.630
Gross margin
percent 20% 23% 26% 28% 31% 34% 36% 38% 41% 43% 45%

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Engineering 122.163.000 115.180.000 113.487.000 92.410.000 93.047.000 99.349.000 102.871.000 87.545.000 83.445.000 702.545.000 70.220.000 68.231.000 65.087.000
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Marketing 12% 1.232.028.000.000 1.790.547.360.000 2.369.917.327.200 2.811.140.170.764 2.525.847.431.812 3.700.987.597.629 4.526.037.027.930 4.182.648.566.463 4.909.785.932.633 5.988.769.841.161 6.684.669.420.706
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
G&A 8% 821.352.000.000 1.193.698.240.000 1.579.944.884.800 1.874.093.447.176 1.683.898.287.875 2.467.325.065.086 3.017.358.018.620 2.788.432.377.642 3.273.190.621.755 3.992.513.227.441 4.456.446.280.471
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
R&D 15% 1.500.000.000 1.500.000.000 1.540.035.000.000 2.238.184.200.000 2.962.396.659.000 3.513.925.213.455 3.157.309.289.765 4.626.234.497.036 5.657.546.284.912 5.228.310.708.079 6.137.232.415.791 7.485.962.301.451 8.355.836.775.883
Rp
Operating Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp 17.467.313.601.05 Rp
expense 1.622.163.000 1.615.180.000 3.593.528.487.000 5.222.522.210.000 6.912.351.918.000 8.199.258.180.395 7.367.157.880.452 10.794.634.704.751 13.201.024.776.462 12.200.094.197.183 14.320.279.190.178 3 19.497.017.564.060

Rp Rp Rp Rp
Profit before tax (1.622.163.000 Rp Rp (1.800.222.210.000 (1.824.174.058.000 (1.525.590.820.695 Rp Rp Rp Rp Rp Rp Rp
(PBT) ) (1.615.180.000) (1.540.148.487.000) ) ) ) (818.397.819.268) (419.420.424.901) 405.592.936.068 1.191.850.948.277 2.324.383.908.419 3.921.593.625.781 5.545.416.623.570
Cumulative Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
 (1.622.163.000 (3.343.608.040.000 (5.167.782.098.000 (6.693.372.918.695 (7.931.191.162.864 (7.525.598.226.795 (6.333.747.278.518 (4.009.363.370.099
PBT ) (3.237.343.000) (1.543.385.830.000) ) ) ) (7.511.770.737.963) ) ) ) ) (87.769.744.318) 5.457.646.879.252

Return on sales
(PBT/Rp sales) -15,001105% -12,064840% -9,236647% -6,512336% -3,888110% -1,359919% 1,075359% 3,419415% 5,681023% 7,857895% 9,954868%

Rp
Cumulative 339.353.155.635.81
sales 3
Rp
Cumulative 124.236.066.931.78
gross margin 7
Cumulative Rp
PBT 5.457.646.879.252
Average percent
gross margin 33,17561%
Average percent
return on sales -1,82495%
Tabel 4. Data Skenario 3 Baseline Product Profit Model

-2 -1 0 1 2 3 4 5 6 7 8 9 10
Assumes:
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Average sales Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
price 11% 48,890,000 54,267,900 60,237,369 66,863,480 74,218,462 82,382,493 91,444,567 101,503,470 112,668,852 125,062,425 138,819,292
Introduction Rp
price 48,890,000

Market size
(units) 757849 1010466 1226994 1335258 1100686 1479610 1660051 1407434 1515698 1696139 1736909
Market share 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71%
Unit sales 210000 280000 340000 370000 305000 410000 460000 390000 420000 470000 481297.5734

Rp Rp Rp
Rp Rp Rp Rp Rp Rp Rp 39,586,353,251,33 47,320,917,655,82 58,779,339,859,63 Rp
Rupiah Sales 10,266,900,000,000 15,195,012,000,000 20,480,705,460,000 24,739,487,448,300 22,636,631,015,195 33,776,822,213,164 42,064,501,029,370 5 7 0 66,813,388,389,925

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Unit Cost 5% 39,112,000.00 41,067,600.00 43,120,980.00 45,277,029.00 47,540,880.45 49,917,924.47 52,413,820.70 55,034,511.73 57,786,237.32 60,675,549.18 63,709,326.64
Introduction Rp
cost 39,112,000

Rp Rp
Cost of goods Rp Rp Rp Rp Rp Rp Rp 21,463,459,575,06 24,270,219,673,34 Rp Rp
sold 8,213,520,000,000 11,498,928,000,000 14,661,133,200,000 16,752,500,730,000 14,499,968,537,250 20,466,349,033,725 24,110,357,520,218 3 1 28,517,508,116,175 30,663,144,318,255
Rp Rp Rp
Gross margin Rp Rp Rp Rp Rp Rp Rp 18,122,893,676,27 23,050,697,982,48 30,261,831,743,45 Rp
dollars 2,053,380,000,000 3,696,084,000,000 5,819,572,260,000 7,986,986,718,300 8,136,662,477,945 13,310,473,179,439 17,954,143,509,152 2 6 5 36,150,244,071,671
Gross margin
percent 20% 24% 28% 32% 36% 39% 43% 46% 49% 51% 54%

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Engineering 122,163,000 115,180,000 113,487,000 92,410,000 93,047,000 99,349,000 102,871,000 87,545,000 83,445,000 702,545,000 70,220,000 68,231,000 65,087,000
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Marketing 13% 1,334,697,000,000 1,975,351,560,000 2,662,491,709,800 3,216,133,368,279 2,942,762,031,975 4,390,986,887,711 5,468,385,133,818 5,146,225,922,674 6,151,719,295,257 7,641,314,181,752 8,685,740,490,690
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
G&A 8% 821,352,000,000 1,215,600,960,000 1,638,456,436,800 1,979,158,995,864 1,810,930,481,216 2,702,145,777,053 3,365,160,082,350 3,166,908,260,107 3,785,673,412,466 4,702,347,188,770 5,345,071,071,194
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
R&D 15% 1,500,000,000 1,500,000,000 1,540,035,000,000 2,279,251,800,000 3,072,105,819,000 3,710,923,117,245 3,395,494,652,279 5,066,523,331,975 6,309,675,154,405 5,937,952,987,700 7,098,137,648,374 8,816,900,978,945 10,022,008,258,489
Rp Rp Rp
Operating Rp Rp Rp Rp Rp Rp Rp Rp Rp 14,251,789,715,48 17,035,600,576,09 21,160,630,580,46 Rp
expense 1,622,163,000 1,615,180,000 3,696,197,487,000 5,470,296,730,000 7,373,147,012,600 8,906,314,830,388 8,149,290,036,470 12,159,743,541,739 15,143,303,815,573 1 8 7 24,052,884,907,373
 Rp Rp Rp Rp
Profit before tax (1,622,163,000 (1,615,180,000 Rp (1,774,212,730,000 (1,553,574,752,600 Rp Rp Rp Rp Rp Rp Rp Rp
(PBT) ) ) (1,642,817,487,000) ) ) (919,328,112,088) (12,627,558,526) 1,150,729,637,700 2,810,839,693,579 3,871,103,960,791 6,015,097,406,388 9,101,201,162,988 12,097,359,164,298
Rp Rp Rp Rp Rp Rp Rp Rp Rp
Cumulative (1,622,163,000 (3,237,343,000 Rp (3,420,267,560,000 (4,973,842,312,600 (5,893,170,424,688 (5,905,797,983,214 (4,755,068,345,514 (1,944,228,651,934 Rp Rp 17,043,173,878,23 Rp
PBT ) ) (1,646,054,830,000) ) ) ) ) ) ) 1,926,875,308,857 7,941,972,715,245 3 29,140,533,042,531

Return on sales
(PBT/Rp sales) -16.001105% -11.676284% -7.585553% -3.716035% -0.055784% 3.406862% 6.682213% 9.778885% 12.711286% 15.483674% 18.106190%

Rp
Cumulative 381,660,058,322,74
sales 5
Rp
Cumulative 166,542,969,618,71
gross margin 9
Cumulative Rp
PBT 29,140,533,042,531
Average percent
gross margin 38.46727%
Average percent
return on sales 2.46676%

Tabel 5. Data Skenario 4 Baseline Product Profit Model

-2 -1 0 1 2 3 4 5 6 7 8 9 10
Assumes:
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Average sales Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
price 11% 48,890,000 54,267,900 60,237,369 66,863,480 74,218,462 82,382,493 91,444,567 101,503,470 112,668,852 125,062,425 138,819,292
Introduction Rp
price 48,890,000

Market size
(units) 757849 1010466 1226994 1335258 1100686 1479610 1660051 1407434 1515698 1696139 1736909
Market share 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71% 27.71%
Unit sales 210000 280000 340000 370000 305000 410000 460000 390000 420000 470000 481297.5734

Rp Rp Rp Rp
Rp Rp Rp Rp Rp Rp 42,064,501,029,37 39,586,353,251,33 47,320,917,655,82 58,779,339,859,63 Rp
Rupiah Sales 10,266,900,000,000 15,195,012,000,000 20,480,705,460,000 24,739,487,448,300 22,636,631,015,195 33,776,822,213,164 0 5 7 0 66,813,388,389,925

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Unit Cost 4% 39,112,000.00 40,676,480.00 42,303,539.20 43,995,680.77 45,755,508.00 47,585,728.32 49,489,157.45 51,468,723.75 53,527,472.70 55,668,571.61 57,895,314.47
Introduction Rp
cost 39,112,000

Rp Rp Rp Rp
Cost of goods Rp Rp Rp Rp Rp Rp 22,765,012,427,65 20,072,802,262,29 22,481,538,533,76 26,164,228,655,49 Rp
sold 8,213,520,000,000 11,389,414,400,000 14,383,203,328,000 16,278,401,884,160 13,955,429,939,610 19,510,148,610,654 1 4 9 2 27,864,874,368,527
Rp Rp Rp
Gross margin Rp Rp Rp Rp Rp Rp 19,299,488,601,71 19,513,550,989,04 24,839,379,122,05 Rp Rp
dollars 2,053,380,000,000 3,805,597,600,000 6,097,502,132,000 8,461,085,564,140 8,681,201,075,585 14,266,673,602,510 9 1 7 32,615,111,204,139 38,948,514,021,398
Gross margin
percent 20% 25% 30% 34% 38% 42% 46% 49% 52% 55% 58%

Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Engineering 122,163,000 115,180,000 113,487,000 92,410,000 93,047,000 99,349,000 102,871,000 87,545,000 83,445,000 702,545,000 70,220,000 68,231,000 65,087,000
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
Marketing 12% 1,232,028,000,000 1,823,401,440,000 2,457,684,655,200 2,968,738,493,796 2,716,395,721,823 4,053,218,665,580 5,047,740,123,524 4,750,362,390,160 5,678,510,118,699 7,053,520,783,156 8,017,606,606,791
 Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
G&A 8% 821,352,000,000 1,215,600,960,000 1,638,456,436,800 1,979,158,995,864 1,810,930,481,216 2,702,145,777,053 3,365,160,082,350 3,166,908,260,107 3,785,673,412,466 4,702,347,188,770 5,345,071,071,194
Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp Rp
R&D 17% 1,500,000,000 1,500,000,000 1,745,373,000,000 2,583,152,040,000 3,481,719,928,200 4,205,712,866,211 3,848,227,272,583 5,742,059,776,238 7,150,965,174,993 6,729,680,052,727 8,044,556,001,491 9,992,487,776,137 11,358,276,026,287
Rp Rp Rp Rp
Operating Rp Rp Rp Rp Rp Rp Rp Rp 15,563,948,825,86 14,647,653,247,99 17,508,809,752,65 21,748,423,979,06 Rp
expense 1,622,163,000 1,615,180,000 3,798,866,487,000 5,622,246,850,000 7,577,954,067,200 9,153,709,704,871 8,375,656,346,622 12,497,511,763,871 7 4 6 3 24,721,018,791,272

Rp Rp Rp Rp Rp
Profit before tax (1,622,163,000 (1,615,180,000 Rp (1,816,649,250,000 (1,480,451,935,200 Rp Rp Rp Rp Rp Rp 10,866,687,225,07 Rp
(PBT) ) ) (1,745,486,487,000) ) ) (692,624,140,731) 305,544,728,963 1,769,161,838,639 3,735,539,775,852 4,865,897,741,047 7,330,569,369,401 6 14,227,495,230,126
Rp Rp Rp Rp Rp Rp Rp Rp Rp
Cumulative (1,622,163,000 (3,237,343,000 Rp (3,565,373,080,000 (5,045,825,015,200 (5,738,449,155,931 (5,432,904,426,968 (3,663,742,588,329 Rp Rp 12,268,264,297,97 23,134,951,523,04 Rp
PBT ) ) (1,748,723,830,000) ) ) ) ) ) 71,797,187,523 4,937,694,928,570 1 7 37,362,446,753,172

Return on sales
(PBT/Rp sales) -17.001105% -11.955563% -7.228520% -2.799671% 1.349780% 5.237798% 8.880504% 12.291857% 15.491182% 18.487256% 21.294378%

Rp
Cumulative 381,660,058,322,74
sales 5
Rp
Cumulative 178,581,483,912,58
gross margin 8
Cumulative Rp
PBT 37,362,446,753,172
Average percent
gross margin 41.00486%
Average percent
return on sales 4.00435%