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com

ABSTRACT
In the growing competitive banking industry
delivering the best personalized consumer
experience to its customers in an efficient and cost
optimal manner has become the ultimate need.
Intelligent automation and personalized decision
making using deep learning techniques have become
INTELLIGENT the utility because of improving quality of output,
reduce human efforts, and increase in efficiency in
AUTOMATION & terms of system, cost and time.

AREA OF INTEREST
PERSONALIZED Accounts, Cards, Loans, Offers, Gift Cards,
Marketing, Advertising, KYC, Business Strategy,
Insights, Product Recommendation and Decisions
DECISION MAKING IN
REAL TIME IN BANKING
USING ARTIVATIC
#DeepLearning Whitepaper for Bank & Finance
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Accenture
TECHNOLOGY VISION FOR BANKING 2016

86% of bank executives agree that the widespread use of AI

provides for a competitive advantage beyond cost.

DEEP LEARNING IN BANKING SECTOR

Before Deep Learning AI Systems were built on rule based or heuristic algorithms which
understand some level of data and always delivered skeptical results. There was no learning
mechanism available and hence for each process and task, there used to be standalone heuristic
algorithm. This was not cost effective and resources intensive. Deep Learning has changed the
entire landscape for the past three years. It has enabled superior outcomes to the results by
analysing and learning both structured and unstructured data.
The amount of data that is available these days from various sources is helping emerging
technologies to build robust self-learning platforms not only for intelligent data based insights
but to take decisions by itself. This has enabled many businesses to build intelligent systems
using Deep Learning to create technology differentiator for efficient processes in the
organization to enhance their delivery, improving ROI, consumer experience personalization
and operational efficiency. Banking sector has enormous amount of data and hence there is
huge untapped opportunity to build real time learning based intelligent automated decision
making brain to take care of everything without any manual efforts. Deep Learning will
understand texts, images, invoices, documents, videos, numbers, interactions, rules and more.
INTELLIGENT AUTOMATION & PERSONALIZED DECISION MAKING IN
BANKING
Deep Learning can help Banking sector in many ways
In spite of the challenges banks face due to the enormous amounts of data they are
currently storing, they are not able to leverage the data to achieve actionable insights .
This includes both, data from within the organization as well as the W orld Wide Web.
This data pertains to customers, businesses, processes, employees, and much -much
more. All this data is the lifeline for any bank. After all, this data holds the key to a
source of insights that determine the banks productivity, decision making, efficiency,
and profits.
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These enormous amounts of extraordinary data from banks can be utilized to build
learning algorithms to get in depth insights and enable for automated decisions. Some
of the key aspects how deep learning can help banking sector as:
Accurate, Automated and Faster Delivery: In Banks, there are many repetitive tasks
done and for that they require human resources which leads to increase in cost and also
these processes by human leads to error. Deep Learning based intelligent algorithms
will execute repetitive tasks in automated way quite faster and with minimal chances
for errors. It can help banks to address complicated problems to solve in real time
without any manual intervention.
Efficient Systems and Process: With help of intelligent system integration within the
Banks, the entire processes and systems will be highly efficient to handle all interactions
and processes in the bank in real time. These machines can extract more inferences from
the structured & unstructured data to create deeper insights and build intuitive patterns
for better outcomes. Deep Learning is going to play vital role in such kind of systems
as neural networks with memory layers can remember differential patterns for right
outcome and predict the needed patterns to enable the system to automated take
decisions and successfully executing the tasks.
Personalized Recommendation: In the entire banking ecosystem, the most crucial part
is to understand the consumers and deliver them for what they looking for without
wasting much time. The bank (its employee) and consumers expect a smooth and
seamless process to achieve their objectives. Smooth and personalized interactions keep
both bank and consumers happy. Deep Learning techniques understand the interactions,
data, images and more to build personalized experience for consumers and employees
both. The available huge amount of data sets can help Machine Learning algorithms to
serve the consumers and employees both in much better way without any error and in
real time. Also, the Machine Learning learns the real-time interactions and behaviours
to improve for the future delivery and experiences.
Decision Making in Real Time: Most of the time humans make decisions by itself and
gets difficult when complex process comes on the way and also invest lots of time and
cost to execute the process. The Deep Learning technologies built on various life science
areas helps to building the virtual brain for these businesses where it enables them to
take automated decisions without any manual intervention need. It takes some time to
understand the entire business activities, interactions and cases before taking decis ions
on behalf of the employee in real time.

INTELLIGENT AUTOMATION PROCESS IN BANKING

There are many tasks that can be automated with use of Deep Learning technologies.
Routine Tasks, Multi-data tasks, reasoning and complex decision driven process can be
automated with means of learning over time. The process takes some time to learn and
execute. Banks should realize that this is long term process for bette r outputs than short
term goals. The process will go through huge amount of data sets before delivering the
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right, accurate and efficient results in real time. The ideal part of implementation of
Deep Learning is to understand the right use cases and right data points to deliver
desired results.

SCOPE AND OPPORTUNITIES IN BANKING

Compliance Checking on transactions
Loan or Credit Underwriting automation
Loan Processing and Decision Making
Gift Cards and related offerings
Card Processing and Decision Making
Business & Market Insights
Personalized Email Marketing
Finding normal account consumers for premium offerings
Expenditure and lifestyle analysis
Knowledge extraction from Documents
Invoice Conversion and fraud detection
Customer Query Understanding
Product Recommendations
KYC Information extraction and Intelligent Profiling
Customer Segmentation
Enrich customer data with public, device and social data
In depth insights for targeting
Automated Decision Making
Product Insights with future target
Product to User target strategy
Risk Management
Finding new businesses, demands and opportunities
Performance Evaluation
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The above flow is for Loan processing. Similar models can be built for other areas for
seamless interaction and automated personalized experience & decision making in real
time.
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ABOUT ARTIVATIC

Artivatic, is the Smart AI operating system that powers automated decision making for
businesses.
It is an Enterprise Tech Platform built on Genomics Science, Psychology (16PF) and
Neuroscience Capabilities to automate the prediction, personalization & recommendation to
decision making in real time. It has built its propitiatory algorithms 'connected-data-genome-
mapping' & 'cross-sector-connected-intelligence. The Artivatic technologies are available in
form of API, SDK & SaaS for Enterprises & Developers to build Intelligent Systems &
Solutions.
There is no need of any data scientists or AI researchers to build any algorithms or models
because it provides end to end smart engine which directly integrates with the businesses in
fraction of time. All the models will be customized as per the use cases.

TECH CAPABILITIES OF ARTIVATIC

Genomics Science based human intelligence model
16PF based behavioural model
Neuroscience based decision making model
End to end Smart Infrastructure engine to integrate
Automated decision making AI Brain
Available in API, SDK & SaaS
No developer or data science efforts needed
NLP & Visual recognition based intelligent system
Easily customized and less time taking
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Predicting the consumer persona and personalized recommendation without

much data availability
Predicting for new consumers without any data using genomics science
technology and cross sector intelligent technology
Enrich data through publicly and socially available data
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ARTIVATIC DATA LABS PRIVATE LIMITED

CONTACT
The AI Operating System for automated decision
Layak Singh, Founder & CEO making in real time.

layak@artivatic.com Office Address: 25 & 26, 2nd Floor, AVS Compound,

80 Feet Main Road, Koramangala 4th Block,
Bengaluru 34
Puneet Tandon, Co-Founder & CPO Phone: 080 65300514 | +91 9901968352
Puneet.tandon@artivatic.com Visit: www.artivatic.com

Disclaimer: This document has been released solely for educational and informational purposes. Artivatic does not make any
representations or warranties whatsoever regarding quality, reliability, functionality, or compatibility of products and
solutions, services and technologies mentioned herewith. Depending on specific situations, products and solutions may need
customization, and performance and results may vary.