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Human Resource Strategy

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May 30, 2017

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Human Resource Strategy

The society is an ever moving organism which is susceptible to numerous changes and

development over the years. Nowadays, the society is far more complex than before when

everything is monotonous. This same goes true with the economy which is one of the aspects of

the societal life whereas numerous players are allowed to participate, at least to those countries

which observe a free trade or free market policies (Scott, 2006). The economy creates job

opportunities for the people, supply the goods and services needed, and helps maintain the

standard of living that the people are accustomed to. Due to this, the economy is primarily

promoted by the governments and the society itself which eventually result in the creation of

numerous industries.

Comparison and Contrast of the two Companies

The first company selected is Google Inc. which is a company in the media industry.

Moreover, it may also be classified in the information technology-software industry but this

company nowadays have recently focused on advertising where the profit goes through.

Nevertheless, this country was selected by the employees and the business analysts alike all over

the world as the best company to work for. The employees who considered the Google Inc. as the

best company to work with are comprised of about 53,600 individuals which are based globally

(US SEC, 2014).

The other company selected for the purpose of this paper is the Quicken Loans Inc. which

is considered to be the largest online retail mortgage lender and second largest overall retail

lender in the United States. The company is comprised of several products and services like the

Quicken Loans, Title Source, One Reverse mortgage, and many more. Currently, the company
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employs 10,000 individuals coming from different nationalities spread all throughout the United

States (Galagher, 2012).

Google Inc. being the most popular search engine and advertising company in the world

have the larger market due to the fact that its services are easily accessible to the public. In fact,

anyone in the world who has internet connection enjoy the services of the company. Even

subconsciously, Google works for the individuals and the companies as it automatically helps the

users in searching the web, and advertising their products. The industry where Google belong

due to the same premises the internet allows the individuals to access the World Wide Web which

is a system of billions of webpages and websites. Accordingly, the industry where Google

operates in is the one which generates the most money (Lotz & Havens, 2011). On the other

hand, Quicken loans Inc. has restrained its operations in the United States alone. This is likewise

the situation for the lending industry where it belong. The rationale for this restriction is the fact

that the products and services of the companies in the industry, including the Quicken loans Inc.

require extensive legal processes and are binding only with concerns to those executed within the

same state or territory. Hence, the operations of Quicken Loans cannot extend to the other parts

of the world as the binding agreement created through the purchase of the products or services

cannot be extended to the other countries.

Mission-Vision of the Companies

The mission of the Google Inc. is to make the information accessible to everyone.

Meanwhile, its core vision include focusing on the users as their needs are of the top priority for

the company. However, recently, the vision of the company are evolving to having the employees

prioritized in the process. On the other hand, the mission-vision of the Quicken Loans Inc. is
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leaning towards greatness or anything which will benefit their clients while its vision is to amaze

the clients, accelerate results, and lead them to the right decisions with certainty.

In comparison, the two companies are both been highly regarded by the employees in the

business world because of the great corporate values which is manifests in treating their clients

and their employees. The companies are likewise involve in promoting the values formation of

their employees which reflect the values of the companies as a whole. It seems that the

companies manages their human resources like producing a health work environment like great

offices, equipment, bonuses, paid vacations, etc. Finally, both of the companies are involved in

numerous corporate social responsibility activities.

HR Strategies for the Companies

The fact that these two companies are the models of other companies when it comes to

HR strategies, however, there are better ways on how the companies can conform to their

mission-vision and values as well as to benefit the company as a whole.

In the case of Google Inc., their mission-vision include the distribution of information

whereas making it accessible to individuals from different parts of the world. Hence, it is ideal

that the company outsource its employees from different parts of the world. In this regard, the

company will have firsthand information on what are the geographical locations which has great

necessity for the information. Outsourcing employees from other parts of the world will likewise

provide job opportunities to those residing or nationals of poor countries who couldnt provide

them with the employment or at least a good working environment.

This HR strategy is likewise applicable for Quicken Loans Inc. as its vision include the

amusement of the clients or their satisfaction. Common processes nowadays is to outsource

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customer services to English speaking countries to accommodate the demands and inquiries of

their clients.

It is also given how Google Inc. and Quicken loans prioritize their own employees by

providing them with the benefits. This effort by the company generate positive feedback from the

employees. Hence, managing or improving the benefits of the employees will help the company

maintain its vision of keeping their employees motivated and with high morale. It is a known fact

that high morale and motivation have direct positive correlation with the productivity and

success (Krugman et al., 2006). Another morale uplifting activity applicable for the morale of

the human resources of the two companies is to involve them into charitable activities which is

part of the companies core business practices

Competitive Advantages from the HR Strategies

There is a two-fold advantage provided by these strategies to the human resource of this

companies which involve the attainment of the mission-vision and values as well as the other

competitive advantages in their own industry. For Google, outsourcing will benefit them as the

company will have knowledge on the necessity for information as well as it cuts the costs of

operations. This same advantage is applicable for Quicken loans as the companies doesnt need

to pay premium for a quality customer service representative who will satisfy their clients.

Upgrading the benefits generates the competitive advantage for the companies of

preserving employee loyalty. It is crucial for both the industries where the companies belong to

preserve their loyalty as well as the company secrets.

Finally, it is an undisputed fact that the morale obtained from the CSR activities will lead

to more productivity. Further, the companies will enjoy a positive image from the business

communities as against their competitors.

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References

Gallagher, J. (2012) Quicken Loans' top echelon cares about rank and file. Detroit Free Press.

Krugman, A., Paul, C., Wells, B., Robin, S., (2006) Economics. Worth Publishers: New York.

Lotz, A.D.& Havens, T. (2011) Understanding Media Industries. Oxford University Press.

Scott, J. (2005) Industrialism: A Dictionary of Sociology. Oxford University Press.

United States Security and Exchange Commission (2014) Google Inc. 2013 Annual Report Form
(10-K)" (XBRL). Retrieved from
http://www.sec.gov/Archives/edgar/data/1288776/000128877614000020/0001288776-
14-000020-index.htm