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Custo

omizedd Adobbe Audiience M


Manage
er Course
Train
ning Prrogram
m
This webbbased trainning course on Adobe Audience ManagerM funcctionality, ad
dministration n and
developmment,isavailaableonlinetooallindividuaals,institution
ns,corporateeandenterprrisesinIndia (New
Delhi NCR
R, Bangalore,, Chennai, Ko
olkata), US, UK,
U Canada, Australia,
A Sin
ngapore, Unitted Arab Emirates
(UAE),ChinaandSouth hAfrica.Nommatterwhereeyouarelocaated,youcanenrollforanyytrainingwitthus
because all
a our training sessions are delivered d online by live instructo
ors using inteeractive, inteensive
learningm
methods.

Adobe Auudience Manager is a Datta managemeent platform which is offeered as an in ntegral part of
o the
Adobe Marketing Clou ud suit. Usingg Adobe Aud dience Managger, effectivee and unique audience prrofiles
canbecreatedandvie ewedwitha widerperspeective.Anum mberofuniqu uefeaturesareincludedinthis
software tool includin
ng integration n of online an ous sources, and the ability to
nd offline daata from vario
delivera unitedviewooftheaudien ncebasetoa targetplatfo ormsuchasw website,searcchordisplay.With
AAM,useerscanconso olidatedataanduseprofilemergeruleesforprovidin ngcrossdeviicetargeting.With
Audience manager, re eports can be
b created which
w measu ure and optim mize the efffectiveness of
o the
audience segments. AAM
A also has an Audiencee marketplace which is a special featu ure for buyingg and
sellingdataovertheccloud.Inanu utshell,AdobeeAudienceM Manageriden ntifies,quantifiesandoptimizes
thevaluedtargetaudiiencewhileo offeringthep profileresultsstotheadvertisersusing anintegrated dand
securemaanagementsyystemwhich alsoboastso ofinherentprivacyandseecurity.Thisissofferedacro ossall
kindsofadvertisingdisstributionplatformwithou utexception.

CourseDetails
This Adobe Audience Manager training course aims to inculcate the basic and fundamental
understandingofthevariousfunctionalitiesofDataManagementPlatformofwhichthetoolisapart.
The various other fundamental elements of data gathering and manipulation will be taught in detail
before the course moves on to the practical applicative knowledge concepts of the tool. This Adobe
Audience Manager DMP training provides the methods of creating and using data sources, traits,
segments, destinations and map segments required for effective data acquisition, manipulation and
delivery.Additionally,thevariousalgorithmicmodelsandprofilemergeruleswillbeexplainedindetail.
CompletingthisAdobeAudiencemanagertrainingcourse,studentscanexpecttorunvariouskindsof
reports in the Audience Manager and further interpret the capabilities of the Audience Marketplace.
IntegrationwithtoolssuchasMediaoptimizer,AdobeAnalyticsandAdobeTargetwillalsobeexplored.
Thiscoursehasnoprerequisitesforenrollmentbutitwillbebeneficialifthestudentshaveaworking
knowledgeofdigitalmarketingandadvertising.

INTRODUCTION

OverviewofAdobeAudienceManager
VarioustypesofDataCollected
CustomizedSegmentGenerationinAAM
PerformanceReportinginAAM
IntegrationofAdServer
DestinationPublishingwithAAM
ManagementofTags
DataSecurityandPrivacy

LEADERSHIPFEATURES

SponsorshipwithAAM
BuyInproperties
Communicationmethods
ManagementofCommunication
Communicationsproceduresandprinciples
Settingupgoalsofcommunication
Recommendationsforapproachoncommunication
AccountabilitywithAAM
Steeringcommitteeoverview
Rolesandresponsibilitiesinsteeringcommittee
WorkinggroupSetup

STRATEGYMETHODS

ModelofDigitalMarketingMaturity
DigitalStrategycreation
PerformanceIndicators
AlignmentMethods
StrategiesofTargetingandPersonalization

Buildingsegments
Innovationmethods

PEOPLEANDRESOURCES

Expertiseidentification
Structureintroduction
TypesofStructures
OrganizationalStructurebasedonprojects
OrganizationalStructurebasedonbusiness
Roles&Responsibilitiesinvolved
Resourcesinvolved
ResourceModel
Communityandculture

PROCESSMODELLING

Deploymentmethods
MethodsofImplementation
MethodsofDataIntegration
Usagemethods
Administrationmethods
AccessLevelsandsecurity
Sustainabilityanditsfeatures
SingleViewofCustomers
AdoptingTraditionalorEmergingChannels
TrackingandUpgradation
OptimizationandReportingforSuccess

TECHNOLOGYANDPRODUCTSINVOLVED

Solutionfit
SolutionArchitecture
Integrationsandmethodsofintegration
ThirdPartyIntegrations
SecurityandPrivacyfeatures
Democratization
Automationmethods
Leveragingtheinvestment

ADOBEAUDIENCEMANAGERPRODUCTMATURITYACTIVITIES

TEMPLATESOFADOBEAUDIENCEMANAGER

CustomerProfileTemplates
Requesttemplates

GETTINGSTARTEDWITHTHEPRACTICALASPECTSOFAAM

CoreservicesinaDMP
Overviewofinterface
UsecasesandmethodsofAAM

DATAINTEGRATIONLIBRARY

IntroductiontoDIL
ImplementingDIL
IDsyncingwithDIL

DATAINTEGRATIONANDSEGMENTATION

DefiningandcreatingsDatasources
ImplementationofSignals,TraitsandSegments
ModelingofAlgorithms
LinkageofProfile
SegmentInterpretation
Performanceofdata

OUTBOUNDTARGETING

TypesofDestination
Creationofadestination
RelationshipbetweenDSPandSSP

REPORTINGTYPESANDMETHODS

GeneralReport
TrendReport
UnusedSignalReport
OverlapReport

AUDIENCEMARKETPLACE

IntroductiontotheAudienceMarketplace
CreationofaDataFeed

INTRODUCTIONTOAUDIENCE

IntegrationofAudienceManagerwithOtherservices
MarketingCloudSolutionsintegration

TrainingOptions

Option1 Option2
WeekdaysCloudBasedTraining WeekendCloudBasedTraining
MonFri07:00AM09:00AM(Mon,Wed,Fri) SatSun09:00AM11:00AM(IST)

WeekdaysOnlineLab WeekendOnlineLab
MonFri07:00AM09:00AM(Tue,Thur) SatSun11:00AM01:00PM

HeadOffice

AureliusCorporateSolutionsPvtLtd.
A125Sector63,Noida201307
Phone:+91.783.501.1153
Enquiry:contact@aurelius.in


For morre inform


mation on the corrporate training
t visit-
AureliusCorporateSSolutionss