##1.

***** Sales Service at Sha

w Honda ******
Main dealer: Todi Honda ( 8 dealers under him)
Todi Honda :: (Manufacturer+Retailer)
Requiremnt for main dealer (when their is less requirement, you need to associat
e with main dealer) there are many few players.
# Commission Basis.. (We sell it from todi and get commission)
# Foot fall/inquiry : 10 avg
# Sales per day: 3 avg
# Main vechicles for sales Non Geared : Activa( 3 models: 4g, aviator, activa 12
5cc) +
# Main Vechiicles for sales Geared : Shine(shine and shine sp)
# Stock of 30-35 vechicls and inventory Observation is Daily note.
# Calcuta best offered by us ( Shaw Honda's commission is very less ).
# Showroom Goodwill
# staff:20(including owners) {Mechanics = 12 ; Sales person=8+1 } < No Incentive
s >
# operating Cost Per day = 7000/- {worst Case} 4500/- (best case) and 5500-
(optimistic case) ( everything included , total expense per day)
# Accessories sale: need to boost up
# Payment Suppliers: todi is always cash, and 15-30 days for other suppliers.
# no credit sales (sometimes small credit sales due to customer repo)
# Non perishable (usual Products)
Current monthly sales: 55/-units monthly.
traget is 100-120/- units monthly.
Sales report need to send to todi honda daily.
# Rotate money before the sales been transferred.
Token booking is not preferred. ( coz no sales advantage)
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Competitors
1) (ambios : multiple bike sellers)
2) Dugar Honda and Leaders Honda ( Distributor + Retailer ) avgerage sales: 8
avg ( Individual Sales )
{Very strong inventory, and make tamporary registration same day
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Problems:
- Inquiry by Would be customers, need to have a proper follow up.
- Inventory Mismanagement {cannot balance between demand and supply (money rotat
ion)}.
- Daily Cycle Sales Report to Todi (cash/credit)
- Theft (opportunity loss due : Lack of marketing (no professional sales Person)
& Multiple Bike sellers).
- Loan requests not forwarded to banks. (even after loan approval, we cant make
a sell due to lack of follow-up)
- Inquiry follow up not proper.
- Mismanagemnt of past records { Delivery note (to customers who get it exchange
d) }
- Bad Debt : (money short) {caused due to maintaining customer relations}
- Staff not utilised properly.

******Service******
Target: 8 vechichels per ramp.
Feasible is 6 per ramp.
4 main mechanic and 1 floor supervisor and 1 service advisor and 2 parts vechicl
e
1+1 female staff sales+service
1 generic staff
1 additional : Loan employee ( making sales Loss)
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##2. Rent benfit
Dr.DK Ghosh
Diverting clients here, specially high profile revenue advantage
# shortage management is manged by token system.
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##3 Girls Hostel
1) 60K is the rent
2) 9000 tax to govt. (total 69K)
3) Average 20 bed (can increase upto 26 beds, optimum case 22 beds)
4) Operating cost: 3000/student
6) Market survey (Competitor hostel 8000/- ) ( Target sales at 10000/- bed)
7) 10 month rent collection
8) Location is very close to a coaching class ( not a location with competitor)
9) Secured buliding and slight old building ( both competitor and ours).
10) Tied up with a caoching class to get students directly ( both competitor an
d ours).
11) Amenities and facilities are same in both cases
12) First mover advantage and reputation advantage to competitor.
13) competitor has 20 beds
14) Pattern is 3/4 shairing per Room.
15) Optimized use of psace by professionals.
16) Same type furniture in both cases.
17) 80-90% occupancy.
18) commission to agent
19) planning to get 3 month advance from each student.
***** Expected Return: 50k month *****
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objective function:
maximise: profit per bed