The presence (perceived or otherwise) of people Emics-
of different social categories (perceived or otherwise) in a given social context Behavior patterns unique to a a specific - Those categories may include: group or ethnicity ethnicity/race attractiveness Etics- gender/sex weight Invariant behavior patterns age physically challenged Culture- SES / Class group membership of any kind Unique Emic and Etic Combinations
-Single set of Ubiquitous Weaknesses - Universalism promotes Ethnocentric principles That apply (At its Best) Monoculturalism to all people -bad science - View other groups through own groups perspective -Ignores ethnically specific beh. -One group tells us - Uses our own group for assessing the goodness or -Obscures unique aspects of about all groups culture adequacy of other groups beh. -Needs to be validated, -Treats diversity as - Views Differences as Deficits but rarely adequately measurement error -Ignores within group variation - Maintains a sense of superiority done - Is an overtly oppressive basis for pseudo-scientific Strength -Class Mantra rationale for racism, sexism, and genocide. economical/parsimonious There are more differences Theories within groups than there are between groups
Etic Approaches: #2 Cross Cultural Approach Emic Approaches: #1 Cultural Psychologies
Comparing two Cultures -- Focus on personal
experience w/in cultural To test universal Weaknesses perspective of target Weakness principles In practice it has been group --Limited scientific ethnocentric usefulness -- Complete Rejection of -- Same types of Strengths Studies rarely include Universalism non-Ero-Am. issues as May expand Ero-Am Psy. universalism (at its Begins to show us Perspectives Strength best) cultural variation Focuses on universal -- Recognition of cultural i.e. assumptions of etics uniqueness uniqueness need to -- Non-ethnocentric (culturally relative) be validated, but rarely are.
-- Focus on questions Strength --Focus on the effects of -- Takes an Activist
important to the -- applied humanistic multiple cultures perspective aimed at ethnic/cultural group of perspective is useful & interacting in a single change; at the individual, interest beneficial to the target context organizational, and social -- Research with culturally group -- Addresses level appropriate theory and Weaknesses Bicultural/Multicultural methods -- Cultural specific focus identities -- Agenda is independent of limits ability to inform -- Looks at culture and Criticisms all other psychologies other psyc. Perspectives. sociopolitical issues of -- ? -- Proving universalism or -- Ignores the influence of power and oppression uniqueness is not multiple cultures living in -- Includes issues of Class, important. a single context. Gender, and Hegemony