Zomato Employee Success

Manager (ESM)
 Shreeda Kumar Shivayogi Kumbar

shreedakumarkv@gmail.com shreedakumarkv@gmail.com

linkedin.com/in/shreeda linkedin.com/in/shivayogiku
mbar/
 Project: Understand the pain points of

Proposal for
the small and medium restaurant
owners/managers

Restaurant Employee
Identify the goals which they
want to achieve

Management Module

User demographics
Technology which they use
by Zomato
Introduction
About Zomato
Sector Food & Restaurant

Mission Helping people discover great places

around them.
Building amazing experiences around
dining.
Enabling restaurants to create amazing
experiences.

Points of Differentiation The only restaurant & nightlife guide with menus,
pictures and map locations in one place

Target Segment Young, urban/semi-urban working professionals

with smartphone access looking for information of
restaurants
Zomato - SWOT
Strengths Weaknesses

- Sharp focus on food & - Drastic growth is

restaurants susceptible to bad
- High brand awareness content
- Global presence - Somewhat imitable
- Asset light biz model business model

Opportunities Threats

- Increasing internet - Intense competition,

penetration including discovery
- International expansion engines like Google
- Untapped subsegments Search
within the industry
Understanding the market
 Target Audience:
Owners/managers of small and
medium restaurants, in the age range
30-55, looking to gain sustainable
profit by focusing on better staff

Staff Management
management practices.

- The Market Incumbents:

Restaurant Manager
Squirrel Systems
7Shifts

Detailed Competition Analysis Here

User Interviews
Objectives
To know the pain points related to employee management of the small and medium
restaurant owners
Identify their goals and motivations related to staff recruitment, engagement, tracking,
training and churn
To know the common technologies the owners/managers depend on
Ashutosh (34 y.o.)
What are your staff management challenges?
Some staff have very basic knowledge and its hard to make them understand
Why do you think you have these issues?
Processes are not well defined
What are your staff management goals?
Better training to the staff and better utilization of their time
What tools do you use?
Manual process for attendance and shifts currently
What exactly can you do with these tools?
Keep track of their biodata, attendance and salary
What devices do you and your staff use?
Most of us have smartphones
Sundar (43 y.o.)
What are your staff management challenges?
Operations are risky with poor communication between us and staff
Why do you think you have these issues?
Lack of better tools for communication and also competence of staff
What are your staff management goals?
Better control of staffs leaves, schedules etc to improve profits
What tools do you use?
Customer employee management software installed on-premise
What exactly can you do with these tools?
Keep track of leaves, biodata, leaves, pay details
What devices do you and your staff use?
Smartphones(personal) and PC(order/table management)
Rajaganapathi (41 y.o.)
What are your staff management challenges?
Employees are not well connected with customers
Why do you think you have these issues?
This is general tendency of non-knowldge based professions. Need better processes.
What are your staff management goals?
Improved staff performance management and data driven incentives
What tools do you use?
Custom software, installed on-premise. Not very effective.
What exactly can you do with these tools?
Keep track of leaves and overtime details
What devices do you and your staff use?
Mostly basic smartphones across the board, and PC for the software
Rafiq (35 y.o.)
What are your staff management challenges?
There is too much churn, and every new one takes time to understand our operations
Why do you think you have these issues?
Many want to move to lower cost places or change profession itself
What are your staff management goals?
Reduce the staff churn and nurture better customer-staff relationship
What tools do you use?
Mostly manual table and staff management. Orders come via phone, Zomato etc.
What exactly can you do with these tools?
Order handling is partially automated. Leave records and schedules are kept on phone
What devices do you and your staff use?
Most of us have smartphones. Android tablet for order management
MVP Features
Dashboard
Number of active tables
Number of active staff
Staff-table allocation
Staff-online order allocation
Basic staff performance insights
Shift Management
Shift creation
Shift calendar
Automatic Scheduling
Monthly/Weekly views
Attendance
Leave Calendar
Monthly leave view
Scrutinize leave applications
Approve/Reject leaves
Staff Productivity Alerts/Reports
Overtime alert
Delayed order fulfillment alert
VIP customer alert
User Persona
 Amit Kumar
AGE 38 MOTIVATIONS PERSONALITY
Online content (websites/blogs/youtube etc)
Introvert Extrovert

OCCUPATION Restaurant Manager Friends/Co Workers

Not Analytical Analytical
Social media and targeted ads

STATUS Married Low Tech Hi Tech

Word of Mouth

LOCATION Bengaluru
GOALS
EDUCATION LEVEL Hotel Management Gain actionable insights to improve
staff/restaurant performance TECHNOLOGY
INCOME Rs. 1,100,000 PA Recognise most valuable customers quickly to Basic Android
improve return visitors phone
Android tablet
Basic PC user
PAIN POINTS 3G
Hard to gauge utilization of resources and staff
Hard to plan the schedules/shifts of the staff
No visibility into actionable insights of staffs
performance
BRANDS
Samsung
Sony
I want to improve customer satisfaction and BIO Titan
restaurant revenue sustainably by making my Amit is a hardworking manager at a small size restaurant
staff happier and efficient chain, clocking 6 workdays per week and 12 hours a day.
He cares about happiness of his customers very dearly
and wants to do his best to maintain it.
Wireframes
Dashboard
Shift Calendar - Empty
Shift Calendar Auto Scheduled
Shift Calendar Configurations
Attendance Report
Attendance Report Actions
Attendance Report Actions - Approved
Critical Notification Acknowledged
End-to-End Prototype