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EnrollmentNo: 1510100038
Name: VANDANAKAUSHAL
AreaofSpecialisation: Marketing
TitleoftheProject: MarketingStrategiesofHindustanUnileverLimited

Statementoftheproblem: A"ProblemStatement"isadescriptionofadifficultyorlackthatneedstobe
solvedoratleastresearchedtoseewhetherasolutioncanbefound.Itcanalso
bedescribedaseitheragapbetweentherealandthedesiredoracontradiction
betweenprincipleandpractice.Tocontinuetobeanenvironmentallyresponsible
organisationmakingcontinuousimprovementsinthemanagementofthe
environmentalimpactoftheiroperations.HULwillachievethisthroughan
IntegratedEnvironmentManagementapproach,whichfocusesonPeople,
TechnologyandFacilities,supportedbyManagementCommitmentastheprime
driver.

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Objectivesofthestudy: 1.InordertofulfilltherequirementsoftheEnvironmentPolicyateachsite.2.
ReduceWaste,conserveEnergyandexploreopportunitiesforreuseandrecycle.
3.Ensuresafetyofitsproductsandoperationsfortheenvironmentbyusing
standardsofenvironmentalsafety,whicharescientificallysustainableand
commonlyacceptable.4.ToknowtheAwarenessofcustomer.5.Toknowthe
marketingstretgiesofcurrentBusiness.

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Methodology: SecondaryData

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Con d u ct su rvey to col l ect d ata

ExplanationoftheMethod: Thesectionincludestheoverallresearchdesign,thesamplingprocedure,the
datacollectionmethod,thefieldmethod,andanalysisandprocedure.Research
designForthisresearchprojectexploratorymethodisusingDatacollection
methodThedatacollectfortheresearchcanbeclassifiedasprimarydataand
secondarydata.Primarydataisbyvisitingexistingcustomerandexpected
customerofHindustanUnileverLimitedandmakingthemfillupthe
questionnaire.Secondarydataisfrominternet,books,magazineetc.Sampling
planKeepingalltheconstrainsinmindasamplesizeof100people.The
samplingprocedureissystematicsampling.
CompanyName: HindustanUnileverLimited
CompanyProfile: HindustanUnileverLimitedisanIndianconsumergoodscompanybasedin
Mumbai,Maharashtra.ItisownedbyAngloDutchcompanyUnileverwhichowns
a67%controllingshareinHULasofMarch2015andistheholdingcompanyof
HUL.Stockprice:HINDUNILVR(NSE)Rs.812.80+21.60(+2.73%)24Nov,3:51
PMISTDisclaimerCEO:SanjivMehtaHeadquarters:MumbaiFounded:October
17,1933Parentorganization:UnileverFounders:LeverBrothers,UnitedTraders
Ltd.,HindustanVanaspatiMfg.Co.Ltd.
Questionnaire(10to15questions)
1..Howmanymembersarethereinyourfamily?
2..HaveyoueverheardofHUL(HindustanUnileverLimited)?
3.IfYes,fromwhere?NewspaperMagazinesTelevisionOthers
4.AreyouusinganyHULproduct?YESNO
5.IfYes,thenareyousatisfied?YESNO
6.IfNo,thenreasonbeingPoorqualityHighpricesNoservicesOthers
7.Whichbranddoyouuseinthefollowingcategories:PersonalWashLux__________Breeze___________Dove
__________Others
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__________Others
8.LaundarySurfExcel_______Rin________WheelOthers
9.SkinCareFair&Lovely________Ponds________SunslikNaturals________Others________
10.OralCarePepsodent________Closeup________Others
11.DeodorantsAxe________Lakme________Rexona________
12.ColourCosmeticsLakme________Others

Numberofrespondents: 75
Areaofstudy: Ghaziabad
Methodyouwillusetoclassifydata: QualitativeData,samplingprocedure,thedatacollectionmethod,thefield
method,andanalysisandprocedure.
Methodyouwillusetopresentdata: Thedatacollectfortheresearchcanbeclassifiedasprimarydataandsecondary
data.Primarydataisbyvisitingexistingcustomerandexpectedcustomerof
HindustanUnileverLimitedandmakingthemfillupthequestionnaire.Secondary
dataisfrominternet,books,magazineetc.

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References: IwishtoexpressmygratitudetoMr.VikramGupta,myseniorguide,who
providedmewithconstantimpetustocompletethisproject.
ChapterizationScheme:
1.Introduction
2.CompanyProfile
3.ResearchMethodology
4.COMPETITORS
5.(Annexure)Questionnaire

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Ad d ch ap ters of d ata an al ysi s, con cl u si on ,
recommen d ati on s etc.

ProfileofProjectGuide
Name: VikramGupta
Age: 29
EducationalQualification: M.B.AwithMarketing&Finance
YearsofExperience: 5years
Currentorganisation: Tolexo.com
Currentdesignation: AssistantManagerBusinessDevelopmentManager
Briefprofile:
Address:
HouseNo:. 13/963
Street: 5
City: Ghaziabad
State: U.P.
PhoneNumber(Residence): 8527767785
PhoneNumber(Office): 9891397197
Mobile: 8882435747
Email: vikram.gupta@tolexo.com

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F I N AL COM M EN TS F ROM F ACU LTY

Ap p roved w i th M od i f i cati on


F ACU LTY DETAI LS

Facu l ty Name: PargyaAgarwal

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