Strengths: Limitations:
Easy to use for large populations No follow up process
Generalizability General Questions: validity issues
(closed-ended questions)
Standardized = Reliable
Easy data errors due to misinterpretation
Extremely versatile
SAMPLING
Label: Convenience
Describe: Participants were selected based on convenience of the survey makers. The students who
participated were typically friends, roommates, or in the same fraternity or sorority as our group members. We
used convenient media like text messaging and Facebook in order to reach a large amount of people in the
fastest amount of time.
Strengths & Weaknesses: This was the best method of sampling because participants were willing to
participate because they knew who they were participating for. At one point of the recruiting process, we had
24 completed surveys for group 12. We immediately posted on three different Facebook pages that our group
is involved in and within 30 minutes, we had over 70 completed surveys. As much as convenience sampling
benefitted our group with the immense amount of completed surveys, we found that some responses were
not serious, which could be due to the respondent knowing the surveyee. We also noticed because the surveys
were completed so fast, the results might not be as accurate as they could have been.
Justification: As a group, we agree that our method of reaching out to a large amount of people benefitted us
in the end. However, even while some results were obviously inaccurate, those mishaps were balanced out by
the large amount of participants in our survey.
RECRUITMENT
The biggest issue with this item is the wording of the question itself.
It is misworded and doesnt allow the reader to quickly comprehend
the question. It disrupts the flow of the survey. While the question is
useful, simple rewording it could change the error.
TARGET PUBLIC
Out of the 356 people that took this Body Positivity survey, 142 or 39.88% of students
stated they were juniors. This is a much higher percentage than freshman, sophomore and
seniors that took the survey. Out of the 110 University of Oregon students that took our
survey for group 12, 49.09% of them were juniors. This was less than anticipated because
we had hoped for more than 50% to be juniors. Because most of us in our group are juniors,
we wanted to focus our attention on our own age group so that we could analyze the data
in a more personable way. We received survey responses from all age groups at UO but
juniors were the majority.
FINDINGS: SCOPE FOR ITEM Q3.2
Of the 135 junior students who took the
survey, 53.08% feel that campus media does
not create an opportunity for issues about
body positivity to appear (M= 1.56, SD=0.50).
This shows that the University of Oregon
does a great job in making students feel
comfortable on campus. 86.01% of the
juniors expressed that being online via social
media and in person are the main
contributors to issues of body positivity.
Body image is a re-occuring subject while
online. Browsing the web and looking
through accounts on social media can hinder
ones interpretation of body image.
Number of Respondents: 135
FINDINGS: SCOPE FOR ITEM Q3.3
Of the 135 third year respondents, 70.37%
said they sometimes and often make
comparisons between themselves and others
(measured on 5 point scale from Never to
Always M=3.55, SD=0.96 ). This shows that
more than half of third year UO students
have their self-esteem affected by their
social environment (population). This means
that body image is critical to students and
comparing themselves to others is common
among the university. The topic of body
image is relevant on the UO campus. This is
important for the university to be informed in Number of Respondents: 135
From this quantitative research report, we learned the endless amount of possibilities that
results from surveys. One survey can lead to a multitude of results for reporting and
analysis. Surveys provide a deep analyze of a large and diverse population. However, due
to the large number of participants, surveys need to be very versatile. Each person taking
the survey is interpreting each item differently, so both versatility and standardization are
necessary. We found it was very simple to gain participants in our target public, juniors, at
UO. We were able to use multiple media outlets to approach possible participants,
resulting in more than 50 participants than originally needed. We could use the simple
result that the large number of survey participants show that body positivity is an
important issue. Ultimately, we can use our findings from our survey to compare answers
in order to build strong fundamentals for a potential campaign.
LESSONS:
WHAT WOULD YOU DO DIFFERENTLY NEXT TIME?
It is necessary for surveys to be relatable to each individual taking the survey. This not only
makes it easier for the participant to give accurate results, but it also leads to more honest
answers than you might receive from someone who is uninterested. For example, we
found that some answers were not taken seriously and we were given evidently false
results. For question 8.2- For which gender identity do you most identify? we received
answers such as llama, alligator, and I dont know what cisgender is. We also received
answers saying, Im a guy, F***ing male, and male. The people that answered
falsely could have submitted accurate responses and that would have changed our result.
This finding has us questioning if the other answers were inaccurate when it involved
gender. From this mishap, we believe that we could have done a better job relating the
survey to both male and female participants. Adding a few questions that are more
directed at males could have changed the accuracy of our results.